IAEE Master Series includes multiple sessions with tactics you can implement right away and the session clock hours are eligible towards your CEM recertification after successful completion of all session components. Sessions also include a certificate of completion after successful completion of all components. Please note these sessions offer a reduced registration rate for IAEE members and there are some exclusively available to IAEE Members. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
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Contains 3 Product(s)
The IAEE Master Series Certificate: AI Accelerator is a hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting
- Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
- Generate high-quality, structured text content using foundational prompting best practices.
- Utilize role-based prompting to achieve targeted and more relevant content outputs.
Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques
- Implement iterative prompting to refine and improve AI-generated content through successive steps.
- Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
- Compare and contrast different advanced prompting methods for maximum efficiency in content generation.
Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application
- Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
- Explore and effectively apply specialty AI agents and tools to common association solutions.
- Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.
To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.
Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.
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- Non-member - $179
- Member - $119
- Freeman Member - $119
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IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification.
Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.
Learning Objectives
1. Explain how attention functions in live and virtual event settings
2. Identify common event design choices that reduce focus and engagement
3. Apply practical strategies to support sustained attention
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.
Session 2: Designing for Memory: Creating Events People Actually Remember
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.
Learning Objectives
1. Distinguish between engagement and long-term memory
2. Identify design elements that support retention and recall
3. Apply techniques that strengthen memory without increasing content volume
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.
Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.
Learning Objectives
1. Understand how social environments influence engagement and trust
2. Identify barriers to interaction created by common event design choices
3. Design experiences that encourage meaningful connection
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion.
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- Freeman Member - $119
- Member - $119
- Non-member - $179
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IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将指导学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。 The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。
如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。
IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。
学习目标：
- 识别成功的展览和赞助销售策略的核心要素。
- 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
- 制定宣传册以支持组织的收入目标。
IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
- 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
- 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
- 自信地处理异议和谈判，以达成合作承诺。
IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。
无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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- Freeman Member - $119
- Member - $119
- Non-member - $179
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El Certificado de la Serie Maestra de IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales del sector que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM y CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas sobre ventas en el sector de eventos. Al completar el curso con éxito, los participantes recibirán un certificado de finalización en ventas y patrocinio de eventos. The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
El Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales de la industria que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM, CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas específicas para la venta de eventos. Al completarlas, recibirán un certificado de finalización en ventas y patrocinio de eventos.
Para inscribirse en la serie virtual completa, está en el lugar correcto: seleccione el botón de registro. Obtenga el máximo provecho de su inversión: este Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos incluye tácticas que puede implementar de inmediato y un certificado de finalización para demostrar su dedicación a la industria de eventos en el área de ventas y patrocinio.
Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 1: Estrategia de Ventas e Investigación
Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.
Objetivos de aprendizaje:
Identificar los elementos clave de una estrategia exitosa de ventas para exhibiciones y patrocinios.
Aplicar métodos de investigación para crear listas de prospectos y alinear las ofertas con las necesidades del mercado.
Desarrollar el prospecto para respaldar los objetivos de ingresos de la organización.Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 2: Tácticas de Ventas que Funcionan
Esta es la segunda sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exhibiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta probadas.
Objetivos de aprendizaje:
Escribir guiones de ventas y llamadas telefónicas efectivos y utilizarlos para estrategias de contacto efectivas.
Identificar las necesidades potenciales de expositores/patrocinadores formulando las preguntas correctas.
Gestionar con confianza las objeciones y las negociaciones para asegurar compromisos. Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 3: Análisis y RevisiónEsta es la tercera sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo profundizar en el análisis, y en qué áreas enfocarse para revisar el ROI de eventos.
Objetivos de aprendizaje:
Evaluar el rendimiento de ventas utilizando métricas clave, paneles de control y seguimiento del flujo de trabajo en su CRM.
Convertir el análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior a la feria para identificar los éxitos y las áreas de mejora.
El Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos otorga 3 horas de reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión.¿No puede asistir? Aún puede registrarse y acceder a las grabaciones para verlas a la carta en el horario que mejor se adapte a su desarrollo profesional.
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
El Certificado de la Serie Maestra IAEE: Ventas y patrocinio de eventos es elegible para 3 horas de reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Freeman Member - $119
- Member - $119
- Non-member - $179
- More Information
-
Contains 3 Product(s)
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
-
Register
- Freeman Member - $119
- Member - $119
- Non-member - $179
- More Information
-
Contains 3 Product(s)
IAEE 大师系列证书：赞助营销是一个三部分系列课程，旨在为您提供所需的知识、工具和策略，以便您在利用赞助进行营销活动方面取得卓越成就，并将您的职业生涯或业务推向新的高度。 IAEE Master Series Certificate: Sponsorship Marketing is a three-part series designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
您是一位营销专业人士，渴望挖掘赞助机会的潜力，从而提升品牌知名度和促进业务增长吗？您是否希望通过与赞助商建立战略合作伙伴关系，最大限度地发挥营销效果？IAEE 赞助营销大师系列证书课程正是您所需要的，它专为渴望掌握赞助营销艺术的个人和组织量身打造。这套三部分组成的网络研讨会旨在为您提供所需的知识、工具和策略，助您在营销活动中充分利用赞助资源，并将您的职业生涯或业务推向新的高度。
本课程由赞助营销协会创始人兼首席执行官 Paula Beadle 主讲，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。学员将探索新兴的行业趋势和策略，掌握行之有效的销售流程和提升演示技巧，并了解如何在赞助领域打造成功的职业生涯。
通过真实案例研究和宝贵见解，学员将获得提升赞助活动和建立成功合作伙伴关系所需的专业知识。无论您是经验丰富的营销专家还是求知欲强的学习者，这门变革性的大师班课程都将为您提供取得更大成功的工具。
加入我们，开启这段学习之旅，释放赞助营销为您的组织带来的巨大潜力。
- IAEE大师系列证书：赞助营销大师班：第一部分——驾驭当前的赞助格局
- IAEE大师系列证书：赞助营销大师班：第二部分——掌握赞助销售的艺术
- IAEE大师系列证书：赞助营销大师班：第三部分——打造蓬勃发展的赞助事业
本系列共三部分，专为希望提升营销和赞助知识以取得更大成功的活动和展览行业专业人士而设计。
每节课计 1 个学时，全部课程共计 3 个学时。
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further this IAEE Master Series Certificate: Sponsorship Marketing is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
This is a 3-part series of relevant to event and exhibition industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Each session is eligible for 1 clock hour and the full series is eligible for 3 clock hours.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
IAEE 大师系列证书：赞助营销课程在成功完成所有课程内容后，除了获得结业证书外，还可获得 3 个学时的 CEM 再认证学分。
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - $119
- Member - $119
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El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio es una serie de tres partes diseñada para brindarle el conocimiento, las herramientas y las estrategias necesarias para sobresalir en el aprovechamiento de patrocinios para sus iniciativas de marketing e impulsar su carrera o negocio a nuevas alturas. IAEE Master Series Certificate: Sponsorship Marketing is a three-part series designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
¿Es usted un profesional del marketing que busca aprovechar el potencial de las oportunidades de patrocinio para impulsar la visibilidad y el crecimiento de su marca? ¿Desea maximizar sus esfuerzos de marketing aprovechando el potencial de las alianzas estratégicas con patrocinadores? No busque más: este Certificado de la Serie Maestra IAEE: Marketing de Patrocinio está diseñado para personas y organizaciones que desean dominar el arte del marketing de patrocinio. Esta serie de seminarios web de tres partes está diseñada para brindarle los conocimientos, las herramientas y las estrategias necesarias para destacar en el aprovechamiento de los patrocinios para sus iniciativas de marketing e impulsar su carrera o negocio a nuevas alturas.
Presentado por Paula Beadle, fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, está meticulosamente diseñado para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio. Los asistentes explorarán las tendencias y estrategias emergentes de la industria, dominarán un proceso de ventas probado y técnicas de presentación mejoradas, y descubrirán marcos para construir una carrera exitosa en patrocinio.
A través de casos prácticos y valiosos conocimientos, los participantes adquirirán la experiencia necesaria para optimizar sus iniciativas de patrocinio y cultivar alianzas exitosas. Tanto si eres un profesional de marketing experimentado como si eres un estudiante con curiosidad, esta clase magistral transformadora te brindará las herramientas para alcanzar un mayor éxito.
Embárcate en este viaje educativo con nosotros y descubre todo el potencial del marketing de patrocinio para tu organización.
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 1: NAVEGANDO EL PANORAMA ACTUAL DEL PATROCINIO
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 2: DOMINANDO EL ARTE DE LAS VENTAS DE PATROCINIO
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 3: CONSTRUYENDO UNA CARRERA PROSPERA EN PATROCINIO
Esta serie de 3 partes es relevante para profesionales de la industria de eventos y exposiciones que desean desarrollar sus conocimientos de marketing y patrocinio para alcanzar un mayor éxito.
Cada sesión tiene una duración de 1 hora y la serie completa tiene una duración de 3 horas.
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further this IAEE Master Series Certificate: Sponsorship Marketing is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
This is a 3-part series of relevant to event and exhibition industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Each session is eligible for 1 clock hour and the full series is eligible for 3 clock hours towards CEM recertification.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
El Certificado de la Serie Maestra de IAEE: Marketing de Patrocinio es elegible para 3 horas reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Freeman Member - $119
- Member - $119
- More Information
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Contains 3 Product(s)
¿Eres una estrella emergente en tu sector o una persona ambiciosa lista para tomar las riendas de tu carrera? ¿Tu organización está comprometida con la formación de una fuerza laboral preparada para el futuro y el desarrollo de talento excepcional? No busques más, IAEE presenta el Certificado de la Serie Maestra IAEE: Líderes Emergentes y Liderazgo Impulsado por la Claridad, diseñado específicamente para quienes aspiran a desarrollar sus capacidades de liderazgo y forjar un camino hacia el éxito. Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further, IAEE presents the IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership which is tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.
En el competitivo mercado laboral actual, retener al mejor talento se ha convertido en un imperativo estratégico. Con profesionales experimentados en transición hacia la jubilación, la demanda de desarrollo profesional y ascensos es mayor que nunca entre los jóvenes profesionales y los líderes emergentes. ¿Están usted y su organización preparados para satisfacer estas necesidades cambiantes? Tome las riendas de su trayectoria profesional y desarrollo de habilidades para prosperar en este panorama dinámico.
Garantizar una transición fluida y mantener el éxito empresarial requiere una sólida planificación de la sucesión. Tomar las riendas de su trayectoria profesional es clave para posicionarse para el éxito y el reconocimiento. Aquí es donde entra en juego el Liderazgo Impulsado por la Claridad.
Esta serie de seminarios web transformadores empodera a las personas con las habilidades esenciales, la claridad y la visión necesarias para embarcarse en una auténtica trayectoria de liderazgo, impulsando a las empresas hacia adelante. Únase a nosotros para obtener el Certificado de la Serie Maestra IAEE de 3 partes: Líderes Emergentes y Liderazgo Impulsado por la Claridad, impartido por la reconocida Debbie Peterson, CSP, Consultora de Carrera y Liderazgo.
La trayectoria comprobada de Debbie genera participantes con un enfoque más profundo, un impulso más intenso y una gran motivación. Sus programas convierten la intención en acción, ofreciendo pasos prácticos para una implementación inmediata. Impulsa tus objetivos empresariales, profesionales y de liderazgo con esta valiosa oportunidad que te ofrecen la IAEE y Debbie Peterson.
Oferta de cursos:
Certificado de la Serie Maestra IAEE: Líderes Emergentes y Liderazgo Impulsado por la Claridad: Claridad desde Dentro (Parte 1)
- Articule sus Valores Profesionales y de Liderazgo y aprovéchelos para generar mayor satisfacción en su trabajo.
- Aproveche sus fortalezas para ser un líder más auténtico en su sector.
- ¡Tome mejores decisiones sobre lo que realmente es importante para usted y deje de perseguirlo todo!
Certificado de la Serie Maestra IAEE: Líderes Emergentes y Liderazgo Impulsado por la Claridad: Claridad en su Camino de Liderazgo: Una Hoja de Ruta para el Éxito (Parte 2)
- Articule cuál es el siguiente nivel en su carrera y liderazgo.
- ¡Desarrolle una hoja de ruta que le guíe con los próximos pasos para alcanzarlo!
- Aproveche el poder de las personas para acelerar su progreso y éxito.
Certificado de la Serie Maestra IAEE: Líderes Emergentes y Liderazgo Impulsado por la Claridad: Comunicación Impulsada por la Claridad (Parte 3)
- Comprenda cuál es su estilo de comunicación y cómo puede ser más eficaz con otros estilos. Descubre qué te impide comunicarte bien y obtener los resultados que deseas.
- ¡Utiliza una herramienta para conectar y crear confianza con cualquier persona!
- Esta serie de tres seminarios web está dirigida a líderes emergentes que desean desarrollar sus habilidades de liderazgo y construir una trayectoria profesional exitosa.
Este Certificado de la Serie Maestra IAEE: Líderes Emergentes y Liderazgo Impulsado por la Claridad está disponible exclusivamente para miembros de la IAEE.
Cada seminario web tiene una duración de 1 hora y la serie, de 3 horas.
In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.
Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.
This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.
Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.
Course Offerings:
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity from Within (Part 1)
- Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
- Play to your strengths as a more authentic leader in your industry.
- Make better decisions about what is truly important to you so you can stop chasing everything!
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity on Your Leadership Path: A Roadmap for Success (Part 2)
- Articulate what the next level is in your career and leadership.
- Develop a roadmap that guides you with the next steps to take to get there!
- Leverage the power of people to shortcut your progress and success.
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity Driven Communication (Part 3)
- Understand what your communication style is and how you can be more effective with other styles.
- Discover what gets in the way of good communication, and you being able to get the result you want.
- Utilize a tool to connect and build rapport with absolutely anyone!
This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.
This IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership is exclusively available to IAEE Members.
Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.
Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC
Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!
As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.
In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.
When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.
El Certificado de la Serie Maestra IAEE: Líderes Emergentes es elegible para 3 horas reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.
IAEE Master Series Certificate: Emerging Leaders is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Freeman Member - $119
- Member - $119
- More Information
-
Contains 3 Product(s)
您是所在领域的明日之星，还是雄心勃勃、准备掌控自己职业生涯的精英？您的组织是否致力于打造面向未来的员工队伍，并培养杰出人才？IAEE 隆重推出 IAEE 大师系列证书课程：新兴领导者与清晰驱动型领导力，专为渴望提升领导力、开创成功之路的人士量身打造。 Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further, IAEE presents the IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership which is tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.
在当今竞争激烈的就业市场中，留住顶尖人才已成为一项战略要务。随着经验丰富的专业人士陆续退休，年轻专业人士和新兴领导者对技能提升和职业发展的需求空前高涨。您和您的组织是否已做好准备，满足这些不断变化的需求？掌控您的职业发展轨迹和技能提升，才能在这个瞬息万变的环境中脱颖而出。
确保平稳过渡和持续的业务成功需要完善的继任计划。掌控您的职业发展历程是获得成功和认可的关键。而“清晰驱动型领导力”正是在此发挥作用。
这一变革性的网络研讨会系列旨在帮助个人掌握必要的技能、清晰的思路和远见卓识，从而开启一段真正的领导力之旅，推动企业向前发展。欢迎参加由知名职业与领导力顾问、注册专业顾问黛比·彼得森 (Debbie Peterson, CSP) 主讲的 IAEE 大师系列认证课程：新兴领导者与清晰驱动型领导力，共分为三部分。
黛比过往的卓越成就将帮助学员提升专注力、增强动力并激发积极性。她的课程能将意图无缝转化为行动，并提供可立即实施的实用步骤。IAEE 和 Debbie Peterson 为您带来这一宝贵机会，助您提升事业、职业和领导力目标。
课程设置：
IAEE 大师系列证书：新兴领导者与清晰驱动型领导力：内在清晰（第一部分）
- 阐明您的职业和领导力价值观，并利用它们在工作中获得更多成就感。
- 发挥您的优势，成为行业中更具真诚的领导者。
- 更好地决定对您真正重要的事，从而不再盲目追逐一切！
IAEE 大师系列证书：新兴领导者与清晰驱动型领导力：清晰的领导力之路：成功路线图（第二部分）
- 阐明您在职业和领导力方面的下一个发展阶段。
- 制定路线图，指导您实现目标的下一步行动！
- 利用人脉的力量，加速您的进步和成功。
IAEE 大师系列证书：新兴领导者与清晰驱动型领导力：清晰驱动型沟通（第三部分）
- 了解您的沟通风格，以及如何更有效地与其他风格的人沟通。了解哪些因素阻碍了良好的沟通，并能帮助您达成目标。
- 利用这款工具，与任何人建立联系和融洽关系！
- 这是一个由三部分组成的系列网络研讨会，专为希望提升领导技能并打造成功职业道路的新兴领导者而设计。
IAEE 大师系列证书：新兴领导者与清晰驱动型领导力，仅限 IAEE 会员专享。立即注册并以优惠价格（会员价 99 美元）购买全部三节课程。
每节网络研讨会计 1 个学时，整个系列共计 3 个学时。
In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.
Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.
This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.
Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.
Course Offerings:
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity from Within (Part 1)
- Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
- Play to your strengths as a more authentic leader in your industry.
- Make better decisions about what is truly important to you so you can stop chasing everything!
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity on Your Leadership Path: A Roadmap for Success (Part 2)
- Articulate what the next level is in your career and leadership.
- Develop a roadmap that guides you with the next steps to take to get there!
- Leverage the power of people to shortcut your progress and success.
IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership: Clarity Driven Communication (Part 3)
- Understand what your communication style is and how you can be more effective with other styles.
- Discover what gets in the way of good communication, and you being able to get the result you want.
- Utilize a tool to connect and build rapport with absolutely anyone!
This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.
This IAEE Master Series Certificate: Emerging Leaders & Clarity-Driven Leadership is exclusively available to IAEE Members. Sign up and purchase the full series of 3 at a discounted rate (Members $99).
Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.
Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC
Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!
As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.
In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.
When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.
IAEE 大师系列证书：新兴领导者在成功完成所有课程组成部分后，除了获得结业证书外，还有资格获得 3 个学时的 CEM 再认证学分。
IAEE Master Series Certificate: Emerging Leaders is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - $119
- Member - $119
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销售策略与解决方案至关重要！IAEE 大师系列证书：销售策略与解决方案专为希望拓展知识领域、提升销售业绩的销售人员而设计。无论您是想精通某一领域还是所有领域，我们都能满足您的需求！ Sales Strategies and Solutions are top of mind! IAEE Master Series Certificate: Sales Strategies & Solutions is designed for those in sales roles who want to learn more with extended areas of focus to strengthen and condition your sales efforts. Whether you need to acquire knowledge in just one area or all, we’ve got something for everyone!
我们的世界不断变化发展，因此我们的客户及其购买需求也在不断变化。在后疫情时代的复苏中，我们开展业务的方式在很多方面都发生了改变。疫情前行之有效的方法可能不再奏效。随着各行各业对销售人员的成功期望不断提高，现在正是提升销售能力的绝佳时机！
让我们一起来探讨影响您业务、销售工作以及您必须克服的最大挑战的买家变化和动态，从而取得理想的业绩。这一系列精彩的网络研讨会将帮助您了解必要的销售基础知识、激发创造力以及养成成功销售习惯的关键要素。
我们与销售、领导力和绩效专家、Training for Winners 的 Gary Hernbroth 合作，为您带来由三部分组成的 IAEE 大师系列证书课程：《销售策略与解决方案》。该课程旨在为您提供实用的销售指导和建议，帮助您进一步提升销售知识、增强谈判技巧并打造完善的销售策略，从而取得全面成功。本系列课程按时间顺序安排内容和步骤，每场网络研讨会都以前一场为基础，形成一个连续的过程。
IAEE 大师系列认证：销售策略与解决方案，销售漏斗运作：销售线索开发与跟进（第一部分）
- 了解您的销售漏斗及其对您成功的重要性。
- 找到您最具潜力的业务所在；“哪里有鱼就去哪里”。
- 识别最具潜力的潜在客户，并掌握关键的线索开发技巧，以推动销售流程。
IAEE大师系列证书：销售策略与解决方案，战胜竞争对手：行之有效的销售谈判方案（第二部分）
- 了解联盟伙伴的重要性，以及如何在销售过程中整合资源。
- 从客户的角度审视销售流程：他们如何看待销售？他们想要/需要/期望什么？他们能从中获得什么？他们最反感的是什么？什么因素可能导致销售失败？
- 区分顾问式销售和商品式销售：重拾成为值得信赖的顾问而非订单接收者的艺术。
- 提升您的倾听技巧，提出正确的问题，并克服异议。
IAEE大师系列证书：销售策略与解决方案：整合所有要素：帮助客户说“是”（第三部分）
- 优化您的产品或服务，使其优于竞争对手，并理解“差距销售”。
- 引导潜在客户进行谈判，实现双赢。
- 了解如何最佳利用CRM系统、Vidyard、Greencube和LinkedIn等技术。
完成全部三节课程后，您将获得3个继续教育学分。
Our world keeps changing and evolving, and thus our clients and their buying needs are changing, too. In many ways, we are all doing business somewhat differently in the post-pandemic recovery. Things you did before the pandemic may not be working like they did before. With expectations for success increasing on salespeople everywhere, it’s a great time for sales “strength and conditioning!”
Let’s examine the changes and dynamics of the buyers that impact your business, your sales efforts, and your biggest challenges you must overcome to produce results. This exciting webinar series will help identify the necessary fundamentals, the need for creativity and the components necessary for successful selling habits.
We’ve teamed up with sales, leadership, and performance expert Gary Hernbroth of Training for Winners to bring you a 3-part IAEE Master Series Certificate: Sales Strategies & Solutions is designed to bring you helpful sales coaching and useful recommendations for further developing your sales knowledge, strengthening your negotiation skills, and crafting your sales approach for overall success. The series follows a chronological order of content and steps and each webinar leads off the previous one in a continual process.
IAEE Master Series Certificate: Sales Strategies & Solutions, Working Your Sales Funnel: Sales Prospecting and Follow Up (Part 1)
- Understand your Sales Funnel and how important it is to your success.
- Understanding where your best business resides; “fish where the fish are.”
- Recognize leads with the most potential and key prospecting tips to get the process moving.
IAEE Master Series Certificate: Sales Strategies & Solutions, Selling Smart Against Your Competition: Sales Negotiation Solutions That Work (Part 2)
- Learn the importance of Alliance Partners and bringing resources together in the sales process.
- Look at the sales process from the customers’ eyes: How do they see it? What do they want/need/expect? WIIFM? What are their pet peeves? What could derail the sale?
- Differentiate between Consultative Selling vs. Commodity Selling: The lost art of being a trusted advisor rather than an order-taker.
- Build your listening skills, ask the right questions, and overcome objections.
IAEE Master Series Certificate: Sales Strategies & Solutions: Bringing It All Together: Helping Your Customers to Say “Yes” (Part 3)
- Optimize your product or service vs. your competition and understanding “Gap Selling.”
- Positioning your prospects for negotiation so that both sides “win.”
- Find the best use for technology such as: CRM systems, Vidyard, Greencube and LinkedIn, etc.
For the full series you will receive 3 CE clock hours once all three sessions have been completed.
Gary Hernbroth, Founder & Chief Motivating Officer, Training for Winners
Gary Hernbroth is an inspiring and transformative professional speaker, trainer, and business coach, infusing a sense of fun and action into his motivational approach with his clients for over 26 years.
Gary’s clients have tabbed him as their "strength and conditioning coach" to describe his impact on their respective organizations, their sales efforts and overall team performance. They hire Gary because he invigorates people and helps them kick up their games.
His positive impact is felt by many, illustrated by the fact that he was recently selected by Connect Meetings as one of the “Top 15 over 50 Professionals in the Meetings Industry."
Sparked by the spirit of hospitality after 17 successful and colorful years in the luxury hospitality business in sales and operations leadership roles, Gary founded Training for Winners in 1995. He quickly built his national reputation as a straight-talking coach who impacts organizations of all sizes and types across many diverse industries.
His A-list of clients includes associations, companies, hospitality firms, high-tech, public sector, clubs, universities, convention facilities and wineries, to name a few. Brands such as The PGA TOUR, Disney, Genentech, Marriott, MPI and PCMA have called on Gary to help them find that extra gear. He is a tireless champion in the industry for finding ways to help buyers, sellers and teams work together better.
IAEE大师系列证书：销售策略与解决方案课程，完成所有课程内容后，可获得3个学时，用于CEM再认证。此外，学员还将获得结业证书。
IAEE Master Series Certificate: Sales Strategies & Solutions is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Freeman Member - $119
- Member - $119
- More Information
