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  • Includes a Live Web Event on 04/19/2023 at 10:30 AM (CDT)

    Join IAEE for an informative webinar on building effective talent strategy that shares key insights designed to help business leaders and decision makers elevate their talent-oriented activities to attract, hire and retain employees.

    The war for talent rages on. Some organizations are ill-prepared to handle the challenges of an increasingly complex labor market, shackled by the “we’ve always done it this way” mentality. Others are thriving, armed with analytical insights and surrounded by allies, allowing them to snap up and retain highly performing impact players and supercharge their growth. What kind of an organization are you? More importantly, what kind do you want to be in the future?

    This presentation will deliver key insights designed to help business leaders and decision makers elevate their talent-focused activities. The session will:

    • Provide a current and insightful assessment of labor market conditions
    • Identify the key elements that make an organization attractive to top talent
    • Share best-in-class hiring strategies including metrics and practices
    • Convey the top factors that drive talent retention
    • Deliver practical and actionable advice on what businesses can do to become better at attracting, hiring, and retaining workers

    This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

    IAEE webinars are free to members and available to non-members for $49.




    Alex Chausovsky

    Vice President of Analytics & Consulting

    Miller Resource Group

    Alex Chausovsky is a highly experienced market researcher and analyst with more than twenty years of expertise across subjects including economics, industrial manufacturing, automation, talent access and workforce issues, and advanced technology trends. For the last two decades, he has consulted and advised companies throughout the US and Canada, Europe, South America, and Asia.

    Alex has delivered hundreds of keynote presentations and webinars to small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Alex is currently overseeing a suite of analytics products focused on talent for the Miller Resource Group. He is also consulting with companies to help them become better at attracting, hiring, and retaining the impact players in their industry. 

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  • Includes a Live Web Event on 03/01/2023 at 10:30 AM (CST)

    Join IAEE for an informative webinar on connecting with the people who power your business and how you can accelerate those relationships.

    Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted.

    In this webinar presentation, critically acclaimed author Ed Wallace will help the audience establish common ground, focus on collaboration instead of command, put people before process, demonstrate worthy intent, and make every interaction matter. YOU WILL NEVER BUSINESS RELATIONSHIP FOR GRANTED AFTER THIS TALK.

    After participating in this session, you will be able to:

    • Understand the importance of Why The Relationship Engine – Displaying Worthy Intent - is your key to success.
    • Apply the Five Principles of Relational Leadership
    • Navigate today’s multi-generational and organizational challenges as a Relational Leader by uncovering Relational GPS.

     This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

    IAEE webinars are free to members and available to non-members for $49.




    Ed Wallace

    Managing Director

    AchieveNEXT® Relational Capital

    Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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  • Includes a Live Web Event on 02/15/2023 at 10:30 AM (CST)

    Join IAEE for an informative webinar on simple steps and tips for obtaining actionable insights with exhibitor surveys.

    It isn’t uncommon for smart exhibition organizers, like you, to collect feedback from your exhibitors after each trade show or when you’re thinking about making a big change; but, just “checking the box” by asking a few basic questions isn’t enough to show your exhibitors you care or to actually improve your trade show. Instead, you need to ask the right questions, in the right ways, to the right people... and then process the feedback received to find and apply the most relevant insights.

    Not sure where to start? Don't worry - in this fast-paced webinar, we'll work together to level up your exhibitor surveys!

    Specifically, after participating in this session, you will be able to:

    • Identify common mistakes that organizers make with their exhibitor surveys, along with simple solutions to fix those mistakes
    • List a variety of questions you may wish to ask your exhibitors
    • Explain how you can gather more actionable insights from the feedback provided

    This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

    IAEE Webinars are FREE to members and available to non-members for $49.




    Robyn Davis, CPTD

    Educator, Trainer, and Consultant

    Exhibitors WINH LLC

    "Known for her fresh perspective and process-driven approach to exhibitor success, Robyn Davis, CPTD is IAEE’s 2021 “Educator of the Year.” She serves on the national membership engagement committee and her local chapter’s board of directors. Through her company, Exhibitors WINH, Robyn creates custom exhibitor success programs for major American trade show organizers – teaching their exhibitors the strategies required to “win” at their trade shows and, as a result, often improving their exhibitor engagement, satisfaction/results, and retention. Robyn’s certification is in talent development (training) and her degree is in Aerospace Engineering. To learn more, please visit ExhibitorsWINH.com or request to connect with her on LinkedIn (linkedin.com/in/whenineedhelp)."

     


     

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  • Includes a Live Web Event on 02/08/2023 at 10:30 AM (CST)

    Join IAEE for an informative webinar on 2023 trends to watch and staying up to date for exhibitions success.

    Business is back and continuing to grow for the exhibitions industry but the way in which we plan and do business continues to adapt and change. There is now a stronger emphasis and focus on the way in which we provide experiential events and further engage our attendees to meet their needs, provide ROI and grow our shows. What does 2023 look like for the exhibitions industry and how can we create greater success for all?

    Join this informative session with IAEE President and CEO, David DuBois, CMP-F, CAE, FASAE, CTA and Dennis Smith, IAEE Chairperson, and Vice President of Business Development, Asian American Hotel Owners Association as they take a look at the trends to watch for in 2023, discuss the exhibitions landscape and how we can continue to make changes and move forward successfully in the new year.

    This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

    IAEE webinars are free to members and available to non-members for $49.




    David DuBois, CMP-F, CAE, FASAE, CTA

    President & CEO

    IAEE

    David DuBois is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, DuBois is responsible for the management of 25 full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, he serves as the association’s representative with industry coalitions, partner organizations and strategic alliances. In 2019, DuBois was inducted into the Events Industry Council’s “Hall of Leaders,” one of the industry’s most prestigious honors.

    Dennis Smith

    VP Business Development

    Asian American Hotel Owners Association - AAHOA

    Dennis Smith is the Vice President of Business Development for the Asian American Hotel Owners Association. Previously Dennis held the title of Sr. Director for Exposition Sales and Business Development at AVIXA, the global trade association for the pro AV and integrated experiences industry. Dennis began his trade show career in Europe and spent close to 18 years living in Europe working for some of the top global trade show organizations.

    Apart from launching his own trade show company in 1997, Dennis has held several executive level positions and has been directly responsible for organizing more than 250 different international events in more than 30 countries covering a multitude of industries to include textiles, automotive, manufacturing, technology, food and construction.

    Born in Colorado and having served in the U.S. Army, Dennis has an MBA in International Business and is highly experienced in global strategy for events around the globe. He is married with two children and currently resides in Atlanta, Georgia.

     

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  • This class will be conducted VIRTUALLY through Zoom on 6/22/23 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: This course is ideal for new exhibit managers as well as those who have been in the industry a while, to learn about the value of trade show exhibiting. From content created by a successful exhibitor, attendees are introduced to trade shows and some do’s and don’ts of cost effective pre, during, and post show exhibiting. The post show section includes an alternative to traditional sales lead response management to increase sales and sales lead follow-up after the show as well as earn a positive Return on Investment (ROI) from exhibiting.

    This class will be conducted VIRTUALLY through Zoom on 6/22/23 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. The workbook is COMING SOON!

    You must have a webcam to take this class.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    This course is ideal for new exhibit managers as well as those who have been in the industry a while, to learn about the value of trade show exhibiting. From content created by a successful exhibitor, attendees are introduced to trade shows and some do’s and don’ts of cost effective pre, during, and post show exhibiting. The post show section includes an alternative to traditional sales lead response management to increase sales and sales lead follow-up after the show as well as earn a positive Return on Investment (ROI) from exhibiting. 

    After completing this course, the participant should be able to: 

    • Understand what trade and consumer/public shows are and how they contribute to a company’s overall marketing and sales objective
    • Determine measurable goals of an exhibiting program
    • Learn how to communicate the exhibiting goals to an exhibiting team
    • Work with the show organizer to increase show attendance, booth/stand visitors, and sales leads
    • Identify sources of names for pre-show marketing, promotion, and booth/stand visitation
    • Develop an effective pre-show invitation that can be sent to potential booth/stand visitors
    • Maximize booth/stand staff’s visitor engagement
    • Provide booth/stand visitor qualification guidelines for booth/stand staff
    • Measure booth/stand staff performance
    • Respond to and qualify sales leads for prioritized and efficient lead follow-up
    • Generate Return on Investment (ROI) based on results
  • This class will be conducted VIRTUALLY through Zoom on 3/28/23 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: This course is ideal for new exhibit managers as well as those who have been in the industry a while, to learn about the value of trade show exhibiting. From content created by a successful exhibitor, attendees are introduced to trade shows and some do’s and don’ts of cost effective pre, during, and post show exhibiting. The post show section includes an alternative to traditional sales lead response management to increase sales and sales lead follow-up after the show as well as earn a positive Return on Investment (ROI) from exhibiting.

    This class will be conducted VIRTUALLY through Zoom on 3/28/23 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. WORKBOOK IS COMING SOON!

    You must have a webcam to take this class.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    This course is ideal for new exhibit managers as well as those who have been in the industry a while, to learn about the value of trade show exhibiting. From content created by a successful exhibitor, attendees are introduced to trade shows and some do’s and don’ts of cost effective pre, during, and post show exhibiting. The post show section includes an alternative to traditional sales lead response management to increase sales and sales lead follow-up after the show as well as earn a positive Return on Investment (ROI) from exhibiting. 

    After completing this course, the participant should be able to: 

    • Understand what trade and consumer/public shows are and how they contribute to a company’s overall marketing and sales objective
    • Determine measurable goals of an exhibiting program
    • Learn how to communicate the exhibiting goals to an exhibiting team
    • Work with the show organizer to increase show attendance, booth/stand visitors, and sales leads
    • Identify sources of names for pre-show marketing, promotion, and booth/stand visitation
    • Develop an effective pre-show invitation that can be sent to potential booth/stand visitors
    • Maximize booth/stand staff’s visitor engagement
    • Provide booth/stand visitor qualification guidelines for booth/stand staff
    • Measure booth/stand staff performance
    • Respond to and qualify sales leads for prioritized and efficient lead follow-up
    • Generate Return on Investment (ROI) based on results
  • Recorded On: 01/18/2023

    Join IAEE for an informative webinar on creating new revenue with digital sponsorships.

    As a result of the COVID-19 pandemic, digital and hybrid events are here to stay. But digital events come with their own set of challenges and pain points for event organizers and exhibitors. RSDE serves as a guide allowing Digital Event Platforms (DEPs) to:

    • Help organizers accurately and efficiently report event metrics via standardized terms and data
    • Provide exhibitors with the data they need to create success through digital events
    • Facilitate productive collaboration and empower all parties to make smart decisions within the digital events environment by setting a reporting standard that is understandable for all stakeholders
    • Provide comparability across events

    Learning Objectives:

    • Gain the tools to bring more trust and transparency into the digital event marketplace
    • Get confidence in and a full understanding of a digital event’s audience through RSDE
    • Gain assurance of how digital vendors are handling the data and, importantly, who owns it

    This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

    IAEE Webinars are FREE to members and available to non-members for $49.




    Aidan Augustin

    Co-Founder and President

    Feathr

    Aidan Augustin is the co-founder and president of Feathr, a leading software company making digital marketing technology more accessible to nonprofits and event organizers. Feathr has helped over 1,000 nonprofits and countless events know, grow, and engage their audiences. Aidan spearheads industry education as a regular speaker on the topics of digital marketing tools and strategies. When he's not steering the ship at Feathr, he's playing strategy games, singing karaoke, or reading books about people who changed the world.

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  • This course is scheduled to take place before IMEX America on 10/16/23 from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm CST. COURSE DESCRIPTION: A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.

    This course will be held before IMEX America in Las Vegas from 8:30am - 3:00pm EST. Time for the exam follows.

    You must read the workbook ahead of class.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES: A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event. 

    After completing this course, the participant should be able to: 

    • Explain the role and responsibilities of the official service contractor (OSC)
    • Identify the purpose and types of specialty contractors
    • Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
    • Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
    • Discuss the importance of identifying who handles what service and how this can impact services or costs
    • Articulate how local labor regulations impact events, including labor rights and labor laws
  • This course is scheduled to take place on 6/21/23 from 8:30am – 3:00pm EST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

    This course is a co-location with Freeman and will be held from 8:30am - 3:00pm EST on Wednesday 21 June 2023. It will be held at 11 Canal Center Plaza, Suite 100, Alexandria, VA  22314. The instructor will be Josie Caldwell, CEM-AP.

    You must read the workbook ahead of class.

     COURSE DESCRIPTION AND LEARNING OBJECTIVES: 

    A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. 

    After completing this course, the participant should be able to: 

    • Define elements of a successful floor plan
    • Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
    • Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
    • Identify the most common booths/stands used in a typical floor plan
    • Gain an understanding of safety protocols and procedures as they relate to floor plan development
    • Create a floor plan that incorporates the unique features of a venue or facility
    • Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
    • Identify various space assignment systems and how they affect the design of a floor plan
    • Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
  • This course is scheduled to take place on 4/21/23 from 8:30am – 3:00pm EST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

    This course is a co-location with Freeman and will be held from 8:30am - 3:00pm EST on Friday 21 April 2023. It will be held at 11 Canal Center Plaza, Suite 100, Alexandria, VA  22314. The instructor will be Donna Jarvis-Miller, CMP, CEM.

    You must read the workbook ahead of class.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. 

    After completing this course, the participant should be able to: 

    PART ONE: DEFINE EXHIBITIONS

    • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
    • Understand the differences between business-to-business and business-to-consumer exhibitions
    • Explain the roles of the exhibition organizer, attendee and exhibitor
    • Identify the purposes for corporate private exhibitions and events and understand their target audiences
    • Discuss the principal ways that exhibitions can be grown 

    PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

    • Define strategic enterprise management (SEM)
    • Compare the various models of strategic planning
    • Identify and define the major components of a strategic plan
    • Understand experience design principles to optimize the overall experience of stakeholders and attendees
    • Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
    • Describe a basic strategic planning process
    • Differentiate between strategic enterprise management and the strategic planning process
    • Explain the benefits of strategic planning and management 

    PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

    • Identify the major elements in the project management process
    • Demonstrate the role of project management in developing goals and objectives
    • Identify the elements in a work breakdown structure
    • Identify the requirements necessary to effectively manage and motivate a project management team