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  • IAEE Special Webinar Series – Building Business Relationships That Last: Part 3 – Delivering Impactful Value Proposition

    Includes a Live Web Event on 10/07/2021 at 12:00 PM (CDT)

    Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for the final last portion of this 3-part series of Building Business Relationships That Last. Hear Ed as he shares a simple three-step process to develop and deliver a value proposition ‘in the moment’ for every sales opportunity.

    Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for the final last portion of this 3-part series of Building Business Relationships That Last. Hear Ed as he shares a simple three-step process to develop and deliver a value proposition ‘in the moment’ for every sales opportunity.

    Learner Objectives:

    • Identify your business’ true sources of value;
    • Translate your sources of value into the language of the customer;
    • Learn a simple, three-step process to create value propositions based on specific customer opportunities.

     

    IAEE webinars are free to members and available to non-members for $49.

    NOTE - You can watch any of the 3-part series, even if you missed one. Recordings are available at learn.iaee.com




    Ed Wallace

    Managing Director and Vice President

    AchieveNEXT® Relational Capital

    Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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  • CEM Advanced Professional (CEM-AP) Leading & Negotiating for Success -21-22 September 2021 – Baltimore, MD

    Includes a Live In-Person Event on 09/21/2021 at 8:00 AM (CDT)

    *You must complete the CEM-AP application process and be approved before registering for this course. The CEM-AP is for CEM’s with at least 10 years of industry experience who have acquired 30 education/leadership credits (through a combination of leadership activities and industry-related continuing education). Applicants must complete one mandatory two-day course which will be taught by Dr. Sam Potolicchio. Dr. Potolicchio is President of the Preparing Global Leaders Forum and Distinguished Professor/Vice Dean of the Russian Presidential Academy of National Economy and Public Administration. Each mandatory two-day course is $1400 for IAEE Members and $1800 for Non-Members. In addition to the two-day course, applications must complete a CEM Commission approved case study.

    Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.

    Students will be able to:

    • Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
    • Generate greater insight into to how people’s mindset impacts their ability to lead;
    • Understand the need to go beyond one’s comfort zone to grow as a leader;
    • Explain how their inner narrative impacts their decision-making ability;
    • Claim more value when negotiating while preserving relationships; and
    • Analyze negotiation results to improve personal and organizational performance

    Time: 9:00am - 4:45pm both days

    Location: Baltimore Convention Center, Baltimore, MD

    Instructor: Dr. Sam Potolicchio

  • The Post-Covid Workforce - What Now?

    Includes a Live Web Event on 09/16/2021 at 12:00 PM (CDT)

    Hear Claudia St. John, as she shares the new direction of many work forces, and how we can adapt and operate successfully moving forward.

    The recent pandemic has changed the way many of us work, the way we relate to each other, and to our client keeping us connected and engaged. Data shows that prior to the pandemic, 10% of businesses had some form of hybrid/remote work.  As a result of COVID-19, 70% of businesses will either have some form of hybrid workforce or will be fully virtual in the future.  How COVID has affected our workforce and our work environments has ultimately changed many of our businesses and will continue to do so.  Hear Claudia St. John, as she shares the new direction of many work forces, and how we can adapt and operate successfully moving forward.

    This session is being presented by Claudia St. John, President of Affinity HR Group, a national HR consulting firm that works closely with trade associations and their small to mid-sized member businesses.

    After participating in this webinar, you will be able to:

    • Maintain a fully-engaged workforce;
    • Structure your operations, productivity and corporate culture in a mixed hybrid world;
    • Relate to clients and customers who will be operating differently going forward.

    IAEE webinars are complementary for IAEE members and $49 for non-members.




    Claudia St John, SPHR, SHRM-SCP

    President

    Affinity HR Group, Inc.

    Claudia St John, SHRM-SCP, SPHR, is founder and President of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement.   Affinity HR Group is the endorsed HR partner and resource for more than fourteen national trade associations and their member companies.  As a consultant and frequent speaker, Claudia has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement, and multi-generational workplace challenges.  She is the author of the Amazon.com bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute e-mails and monthly articles are followed by thousands of business leaders nationwide.  

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  • IAEE Special Webinar Series – Building Business Relationships That Last: Part 2 – Build Relationships with Your Ideal Clients

    Includes a Live Web Event on 09/09/2021 at 12:00 PM (CDT)

    Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for Part 2 of this series. Now that you know how to accelerate relationship capital, how will you make it work for you? Ed will teach you the next step as you move up the Relational Ladder® - developing credibility for yourself and your offerings through strong discovery and qualifying questions targeted at your ideal buyers’ Relational GPS®.

    Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies.  Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions?

    Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for Part 2 of this series. Now that you know how to accelerate relationship capital, how will you make it work for you? Ed will teach you the next step as you move up the Relational Ladder® - developing credibility for yourself and your offerings through strong discovery and qualifying questions targeted at your ideal buyers’ Relational GPS®.

    Learner Objectives:

    • Create targeted conversations aligned with the Relational GPS of each targeted buyer persona;
    • Deliver strong discovery questions – stop asking “What’s keeping you up at night?”;
    • Qualify your prospect using the simple B.A.N.T. approach.

     

    IAEE webinars are free to members and available to non-members for $49.

    NOTE - You can watch any of the 3-part series, even if you missed one. Recordings are available at learn.iaee.com




    Ed Wallace

    Managing Director and Vice President

    AchieveNEXT® Relational Capital

    Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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  • Diversity, Equity and Inclusion in the C-Suite (Executive Level Positions)

    Includes a Live Web Event on 08/26/2021 at 12:00 PM (CDT)

    Join us for this informative webinar as we hear and explore how executives can be catalysts to change and go beyond the minimum for their organization

    Hear and explore how executives can be catalysts to change and go beyond the minimum for their organization. As we have heard, DE&I starts at the top. Hear from three C-Suite executives who have successfully implemented DE&I programs within their organization and how doing so has helped retain and recruit top talent, along with increasing the value of their brand with customers.

    After participating in this webinar, you will be able to:

    • Explore ways in which to implement DE&I initiatives and training in your organization;
    • Understand how DE&I can support your business goals;
    • Create an environment where leadership's tone and behavior support your organization’s DE&I efforts, nourishing employee satisfaction.

    IAEE webinars are complementary for IAEE members and $49 for non-members.


    Dave Labuskes, CTS, CAE, RCDD

    Chief Executive Officer

    AVIXA

    David Labuskes is the CEO of the Audiovisual and Integrated Experience Association, AVIXA. Labuskes leads the association’s mission to be a catalyst of growth for the AV industry and a hub for the AV professional community.  Before joining AVIXA in 2012, he spent nearly 14 years with RTKL Associates (now CallisonRTKL), where he established the firm’s Technology Design practice and worked with a growing team of professionals to build one of the largest and most-respected technology design practices in the world.

    Gabrielle Weiss (Moderator)

    Vice President & Editor-in-Chief

    Trade Show Executive Magazine

    As Vice President & Editor-in-Chief, Gabrielle Weiss is responsible for the overall vision, operations and development of the magazine. Under her leadership, TSE has been nationally recognized by the American Society of Business Publication Editors (ASBPE) as a Top Ten Magazine of the Year (2019) and as a finalist in the coveted Best Cross Platform Package (2020).

    In 2017, Weiss was tapped to serve as Publisher and Editor where she is responsible for the magazine’s day-to-day editorial operations and design. Prior to that role, she oversaw the creation of content and communication strategies for TSE’s parent company, United Service Companies. She successfully led efforts to brand United’s security group, which included message development; creating sales and marketing materials; designing webinars; and produced and directed a promotional film. She also led the relaunch of the company’s social media platform.

    Before coming to United, Weiss worked for prominent public affairs agencies and as a freelance journalist in Chicago, where she was nominated for the prestigious Lisagor Award for her coverage of homeless women on Chicago’s North Side. Weiss holds a bachelor’s degree in public relations from Roosevelt University in Chicago where she also studied journalism.

    Shari Liss

    Executive Director

    SEMI Foundation

    As Executive Director of the SEMI Foundation, Shari is responsible for driving the SEMI Strategic Initiatives for Workforce Development. Specifically, she provides leadership to the SEMI Foundation with sustainable programs that attract and fill the global electronics industry talent pipeline. Shari is also responsible for leading the Diversity, Equity, and Inclusion initiatives.

    Shari joined SEMI from Ignited, where she was the Chief Executive Officer. At Ignited, she recruited, trained, and placed more than 400 educators in summer fellowships at top companies for transformative professional development that grew the Bay Area’s STEM talent pool and workforce pipelines. Prior to Ignited, Shari piloted an alternative high school for at-risk students, taught college calculus, and developed a mathematics programs to serve both gifted and challenged students in the Bay Area.

    She was also named a Woman of Influence in 2017 by the Silicon Valley Business Journal for her long-standing service to the education and nonprofit communities. Shari received a Bachelor of Science, Mathematics from the University of California, Santa Cruz and a Master of Science, Mathematics from the State University of New York at Albany.

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  • IAEE Special Webinar Series – Building Business Relationships That Last: Part 1 – Accelerate Relationship Capital

    Includes a Live Web Event on 08/12/2021 at 12:00 PM (CDT)

    Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies. Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions? We’ve teamed up with Business Relationship Expert, Ed Wallace to bring you a 3-part IAEE Special Webinar Series titled, Building Business Relationships That Last, which we hope will bring you the knowledge, tips and useful recommendations for developing your sales and relationship building skills and allow you to grow your business opportunities! Dates • 12 August, 2021 12:00 PM – 1:00 PM CST Accelerate Relationship Capital • 9 September, 2021 12:00 PM – 1:00 PM CST Build Relationships with Your Ideal Buyers • 7 October, 2021 12:00 PM – 1:00 PM CST Deliver Impactful Value Propositions

    Join Ed Wallace, author of the #1 best seller The Relationship Engine, for this fast moving, immediately actionable, webinar on transforming contacts into high performing relationships. You’ll never take another relationship for granted after this webinar.

     Learner Objectives:

    • Hear Max the taxi driver’s competitor-proof approach to business relationships
    • Understand and apply the foundational Relational Capital Concepts;
    • Use the Relational Ladder to transform contacts into high performing relationships

    o   Displaying Worthy Intent;

    o   Understanding the essential qualities of Credibility; Integrity; Authenticity

    o   Locating the Relational GPS (Goals, Passions, and Struggles) of every business contact


    IAEE webinars are complementary for IAEE members and $49 for non-members.




    Ed Wallace

    Managing Director and Vice President

    AchieveNEXT® Relational Capital

    Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program

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  • The Road Ahead: Trade Show Marketing in 2021 & Beyond

    Includes a Live Web Event on 07/29/2021 at 12:00 PM (CDT)

    Join Marlys Arnold as she shares the importance of how you can expand the reach of your trade show marketing beyond the show floor.

    Everyone keeps talking about “getting back to trade shows” – but it’s not simply a matter of going back to the way things were. This past year has spotlighted the importance of expanding the reach of your trade show marketing beyond the show floor. And while many aspects are different in the virtual – or now hybrid – world, there are constants. A well-designed exhibit needs interactive elements to engage attendees and make them more likely to remember you when it comes time to make a buying decision.

    Now more than ever, effective exhibits need a roadmap for success. In this session, you’ll discover all of these and much more!

    After participating in this session, you will be able to:

    • Navigate the path forward by;
    • Overcome the biggest fears about online exhibiting and take advantage of the opportunities;
    • Adapt your in-person exhibit based on current issues and trends;
    • Incorporate other marketing tools into your hybrid exhibiting toolkit.


    IAEE webinars are complementary for IAEE members and $49 for non-members.




    Marlys Arnold

    Trade Show Consultant & Author

    Exhibit Marketers Café

    Over the past two decades, Marlys Arnold has helped thousands of trade show exhibitors gather more qualified leads, outshine their competition, and maximize their exhibiting investment. She’s written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works.

     She’s the founder of the Exhibit Marketers Café and Exhibit Marketers Academy, an online education community. In addition to being a familiar industry voice in various publications and podcasts, she also hosts the Trade Show Insights blog and podcast.

     With experience as both an exhibitor and event organizer – earlier this summer she hosted an online event called “Spark: Reimagine Expos & Events” – Marlys brings a fresh perspective to trade show marketing and provides techniques to put into action immediately.

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  • Designing Accessible Events and Shows: An Opportunity and An Obligation

    Recorded On: 07/22/2021

    Join us for this informative webinar on how accessible initiatives can ensure you are creating event experiences for ALL, whether digitally or in-person, especially those with disabilities!

    With virtual shows taking center stage over the past year, organizers had to ensure that the designing of their events could reach everyone. From platform choices, to content development, to downloadable takeaways, building accessible shows ensures that everyone can participate and that your customer base is as large as it can be! People with disabilities make up 25% of the population.  Are you and your events increasing your opportunities to reach all, specifically this group?

    Add back into the mix, the recent return of live events. Now more than ever, inclusiveness is a must, regardless of whether your event is digital/virtual, hybrid or in-person.  How compliant and inclusive is your event or show? Are you compliant as it relates to content on your website or event platform, with your speaker presentations, allergy and dietary disabilities, not to mention ADA compliance onsite? – the list goes on!

    Join us for this informative webinar on how accessible initiatives can ensure you are creating event experiences for ALL, whether digitally or in-person, especially those with disabilities!

    After participating in this session, you will be able to:

    • Articulate what constitutes an accessible event and the challenges in achieving it;
    • Understand why accessibility in the event and exhibitions space is vital to your business;
    • Take the necessary steps to ensure your event is accessible, increasing the opportunity to reach new audiences, improve the quality of your events and strengthen your relationships and brand.

    IAEE webinars are complementary for IAEE members and $49 for non-members.


    Kevaleen Lara

    Director of Marketing

    Abilities Expo

    Kevaleen Lara is the Director of Marketing for Abilities Expo and now its new online spin-off, the Abilities Virtual Experience, as well as a freelance marketing consultant. With more than two decades in event marketing and multiple award-winning campaigns under her belt, she is especially thrilled by this burgeoning trend for virtual shows, and the possibilities for greater accessibility and inclusion for the disability community. She holds a Bachelor’s in Political Science from the University of Notre Dame and is a die-hard Fighting Irish fan. When she’s not working, Kevaleen mercilessly pries screens from her children’s clutches and makes them spend as much time outside as possible with her, her husband and their giant dog.

    Christine Selinger

    Director of Education

    Abilities Expo

    Christine Selinger is the Director of Education and Events for the Abilities Expo as well as a Freelance Instructional Designer and eLearning Developer for the Alberta Strategy for Patient-Oriented Research.  She has been developing and facilitating educational opportunities for people with disabilities for over 12 years.  She holds a Bachelor’s in Science (Math) and a Bachelor’s in Education, completely concurrently in 2011.  She also identifies as a person with a disability as the result of a spinal cord injury sustained at the age of 19.  She is a two-time World Champion in the sport of ParaCanoe, and the sole paraplegic to traverse the rugged Nootka Trail in BC. She spends her days working, watching sci-fi with her partner, and playing with her rescue pup, River.

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  • The Return of Live Events: Lessons Learned from Consumer and Sporting Events

    Recorded On: 07/15/2021

    Join us for this timely conversation on Louisville and Indianapolis who recently hosted and pulled off two of the largest sporting events in the world, giving their perspectives and a “lens” into how destinations and our industry are back on the road to recovery!

    With the past year’s effects of COVID-19 and the shutdown of exhibitions and events., the reemergence of face-to-face events is a glorious sight to be seen, whether big or small.

    Join us for this timely conversation on Louisville and Indianapolis who recently hosted and pulled off two of the largest sporting events in the world. Hear from Doug Bennett, Executive Vice President for  Louisville Tourism and Susie Townsend, SVP of Visitor Experience for Visit Indy, as they share their stories of hosting the Kentucky Derby and the Indy 500, giving their perspectives and a “lens” into how destinations and our industry are back on the road to recovery!

    After participating in this session, you will be able to:
    • Learn how destinations, venues and local officials collaborated to ensure a safe return to these live sporting events;
    • Hear key measures implemented to ensure appropriate health and safety precautions;
    • Gain lessons learned from the perspective of the host destinations. 

    IAEE webinars are complementary for IAEE members and $49 for non-members.



    Doug Bennett, CTA, CASE

    Executive Vice President

    Louisville Tourism

    Doug is a 30+ year hospitality sales executive who joined the Louisville CVB October 2015 as Senior Vice President of Convention Development where he oversaw a department of 16 sales team members responsible for booking over 700,000 annual room nights. After 6 years on the Convention Development team, Doug recently began his transition to Executive Vice President of Louisville Tourism starting in July. He previously spent eight years with Hyatt Hotels in three different cities, 17 years with the Indianapolis Convention & Visitors Bureau serving as Vice President of Sales before his departure and six and a half years based in Chicago with Global Experience Specialists (GES) as the Director of Sales, Central Division. He graduated from Purdue University with a Bachelor of Science, Hospitality and Tourism Management. Doug is a Professional Convention Management Association (PCMA) Foundation Board member, serves on several PCMA committees as well as the board of directors for the Kentucky Make-A-Wish Foundation. He is a past board member of Association Forum and currently serves on several committees promoting the power of associations.

     

    Marsha Flanagan, M.Ed. (Moderator)

    Vice President of Learning Experiences

    IAEE

    Marsha Flanagan, M.Ed. is currently the Vice President of Learning Experiences at the International Association of Exhibitions and Events, where she is responsible for all educational initiatives including all certification programs including the Certified in Exhibition Management (CEM), Certified in Exhibition Management – Advanced Professional (CEM-AP), and CEM Fellow (CEM-Fellow).  She is also responsible for all membership and chapter relations activities and works with various committees, executive leadership and boards to identify member needs, and design and execute member experiences. 

    Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.

    Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development. 

    Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.

    She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.

    Flanagan received her bachelor's degree from Texas Christian University and her Master in Education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management.

    Susie Townsend

    Senior Vice President of Visitor Experience

    Visit Indy

    Susie has been part of the hospitality and meeting professional industry for over 31 years. She is a graduate of the Indiana University School of Business with a degree in Marketing. Susie started her career working for Hyatt Hotels and for the past 30 years has been with Visit Indy having roles in both sales and services. In her current role Susie oversees convention services, convention housing, and visitor experience. Susie was a loaned executive for the Indianapolis Super Bowl Host Committee for Super Bowl XLVI in 2012. She has served as the chair or on the board for local organizing committees for the United States Conference of Mayors, the NCAA Men’s Final Four, the NCAA Women’s Final Four, and currently is serving on the Meeting Professionals International Global Board of Trustees. In addition, Susie is a lecturer for the TCEM (Tourism, Convention, and Event Management) Department at IUPUI. Susie is married to Bill and is the proud mom of two children, Matt and Rebecca.

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  • Leading from Anywhere: Unlock the Power and Performance of Remote Teams

    Recorded On: 07/08/2021

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    In this meticulously researched, refreshingly practical talk, top business thought leader David Burkus provides managers with a complete guide to leading remotely, packed with everyday examples and illuminating insights. Burkus tackles the key inflection points and challenges that remote managers face from taking the team remote and adding new members, to communicating effectively and quickly, managing performance, keeping the team engaged, and even helping them strike the right balance between work and life.

    After participating in this session, you will be able to:

    • Create a thriving team culture remotely;
    • Build bonds and increase engagement from afar;
    • Help your team limit distractions and avoid burnout when working from home.


    David Burkus

    Business Thought Leader, Author and Speaker

    One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

    He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street JournalHarvard Business ReviewUSA TodayFast Company, the Financial TimesBloomberg Business WeekCNN, the BBCNPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers 50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

    A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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