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  • CEM Advanced Professional (CEM-AP) Leading & Negotiating for Success -21-22 September 2021 – Baltimore, MD

    Includes a Live In-Person Event on 09/21/2021 at 8:00 AM (CDT)

    *You must complete the CEM-AP application process and be approved before registering for this course. The CEM-AP is for CEM’s with at least 10 years of industry experience who have acquired 30 education/leadership credits (through a combination of leadership activities and industry-related continuing education). Applicants must complete one mandatory two-day course which will be taught by Dr. Sam Potolicchio. Dr. Potolicchio is President of the Preparing Global Leaders Forum and Distinguished Professor/Vice Dean of the Russian Presidential Academy of National Economy and Public Administration. Each mandatory two-day course is $1400 for IAEE Members and $1800 for Non-Members. In addition to the two-day course, applications must complete a CEM Commission approved case study.

    Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.

    Students will be able to:

    • Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
    • Generate greater insight into to how people’s mindset impacts their ability to lead;
    • Understand the need to go beyond one’s comfort zone to grow as a leader;
    • Explain how their inner narrative impacts their decision-making ability;
    • Claim more value when negotiating while preserving relationships; and
    • Analyze negotiation results to improve personal and organizational performance

    Time: 9:00am - 4:45pm both days

    Location: Baltimore Convention Center, Baltimore, MD

    Instructor: Dr. Sam Potolicchio

  • Leading from Anywhere: Unlock the Power and Performance of Remote Teams

    Includes a Live Web Event on 07/08/2021 at 12:00 PM (CDT)

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    In this meticulously researched, refreshingly practical talk, top business thought leader David Burkus provides managers with a complete guide to leading remotely, packed with everyday examples and illuminating insights. Burkus tackles the key inflection points and challenges that remote managers face from taking the team remote and adding new members, to communicating effectively and quickly, managing performance, keeping the team engaged, and even helping them strike the right balance between work and life.

    After participating in this session, you will be able to:

    • Create a thriving team culture remotely;
    • Build bonds and increase engagement from afar;
    • Help your team limit distractions and avoid burnout when working from home.


    David Burkus

    Business Thought Leader, Author and Speaker

    One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

    He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street JournalHarvard Business ReviewUSA TodayFast Company, the Financial TimesBloomberg Business WeekCNN, the BBCNPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers 50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

    A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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  • Powerful Ways to Take Action on DE&I

    Includes a Live Web Event on 06/17/2021 at 12:00 PM (CDT)

    Join us for an interactive session on DE&I to explore your role in building an inclusive team, creating equitable systems & processes and generating organizational accountability to equity

    As organizations strive to integrate diversity, equity and inclusion into everything they do, we all have an important role to play. Team members must model inclusive behavior and incorporate the essential leadership components of transparency, accountability and power sharing. Join us for an interactive session to explore your role in building an inclusive team, creating equitable systems & processes and generating organizational accountability to equity

    After participating in this session, you will be able to:

    • Discuss the business case for an intentional focus on inclusion and belonging;
    • Explore best practices for creating an inclusive work environment;
    • Gain tools and resources toward identifying organizational inequities and implement internal strategies to advance equity in your operations.

    IAEE webinars are complementary for IAEE members and $49 for non-members.


    Emily Holthaus

    Managing Director, Diversity, Equity and Inclusion

    Nonprofit HR

    As Managing Director of Diversity, Equity & Inclusion, Emily Holthaus, recently joined Nonprofit HR from the YMCA of the USA where she served as the organization’s Director of Multicultural Leadership Development. In that role, Emily was responsible for designing, implementing and measuring the Y’s nationwide strategy to ensure that its 250,000-person workforce reflected the diverse communities that it serves through a broad range of programs, training and strategic systems change. Her work required her to partner closely with other DEI leaders across the Y in addition to HR leaders and other C-suite leaders across the US. 

    Prior to that role, Emily served in several leadership positions in various nonprofits including Vice President of Operations, Executive Director, and National Director of Social Responsibility roles. Since joining the Nonprofit HR team, Emily has led numerous engagements aimed at helping our clients define, manage and implement their DEI strategies, priorities and organizational-wide initiatives.

     

     

     

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  • Turning the Corner: A Realistic Return to Live Events

    Includes a Live Web Event on 06/03/2021 at 12:00 PM (CDT)

    Join event marketing and operations experts Aimee Gabel, Julie Parsons and Kevin Watkins as they discuss a cautious and realistic (and optimistic!) return to live events.

    Join event marketing and operations experts Aimee Gabel, Julie Parsons and Kevin Watkins as they discuss a cautious and realistic (and optimistic!) return to live events. As vaccines reach more of the population, the second half of 2021 is looking up for in-person events. From promotional challenges and opportunities to best practices for planning and producing live and hybrid events, our panel will share a variety of tips and tangible takeaways.

    After participating in this session, you will be able to:

    • Discuss what event producers and marketers are doing to plan around the unknowns, while prepping for a return to live events; 
    • Walk away with tips for campaign spend and duration, messaging and channel promotion and realistic registration goal setting and tracking.;
    • Think about and utilize various shared best practices for incorporating hybrid offerings and virtual features effectively and successfully.


    Aimee Gabel, MSOD

    Chief Experience Officer

    Solar Energy Trade Shows, LLC

    Aimee Gabel is the Chief Experience Officer for Solar Energy Trade Shows.  As a life-long learner, she has worn many hats over her 25-year Association career: adult-education expert, organization strategy consultant, meeting planner, program content developer, yes-woman, human & organization development specialist, board of directors’ schmoozer, and formulator of marketing strategies.  She loves working in teams, innovation, and Pina Coladas. and getting caught in the rain. She is a graduate of the American University / NTL Institute for Applied Behavioral Science Master’s program and The Colorado College. She lives in the DC area with her partner, four children, and a petting zoo of animals. 

     

    Julie Parsons

    Managing Director and Vice President

    Fixation Marketing

    Julie’s career in the association world spans more than 20 years, leading successful teams and initiatives in communications and marketing, trade shows and membership. Before joining Fixation in 2014, Julie served as marketing lead at Solar Energy Trade Shows and as VP at the International Association of Amusement Parks and Attractions (IAAPA). At IAAPA, Julie grew attendance and engagement at the largest industry event of its kind in the United States and its thriving show in Asia. She has also led strategy and executed attendance and membership campaigns with Health Industry Distributors Association and Association for Career and Technical Education.

     

    Kevin Watkins, CAE, SPHR

    Senior Vice President, Affiliate and Member Engagement

    National Apartment Association

    Kevin Watkins serves as the Senior Vice President, Affiliate & Member Engagement for the National Apartment Association In this role, he provides oversight to NAA's revenue generating events, membership development efforts, member call center, and support for 151 state and local apartment associations.

     Prior to joining NAA, Kevin held key leadership roles at the National Association of REALTORS®, Volunteers of America Texas (VOA), MADD National, and the YMCA.  

     Kevin received his MBA from Baylor University. He also holds a Bachelor’s Degree from Trevecca Nazarene University in Management and Human Relations.  He is recognized as a Certified Association Executive (CAE) by the American Society of Association Executives and as a Senior Professional in Human Resources (SPHR) by the HR Certification Institute.

     

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  • Building Deeper Engagement Thru Well-Being: For You, Your Clients and Your Events

    Includes a Live Web Event on 05/20/2021 at 12:00 PM (CDT)

    Throughout COVID-19, many are relearning how to take care of themselves and we don’t always have the knowledge, motivation or tools at the end of the day to put ourselves first. During this webinar, Maritz Global Events, WellBeing Leader, Rachael Riggs, will share tips and techniques to enhance your personal well-being as well as what you can do for clients and events as well.

    With the COVID – 19 pandemic, we all have learned to be mindful of our own well-being as well as those around us including our family, clients, co-workers, clients, employees and attendees.  It has given us a pause to reassess.    As we go into the next era of events and shows, we know we must care for our clients and attendees’ safety, security and overall well-being now more than ever.  The entire world depends on it.

    At Maritz Global Events, the well-being of the human is vital to their overall success in life.  When the human’s well-being is cared for their overall happiness and performance increases.    

    In this session, hear from Maritz Global Events’ Well-Being Leader, Rachael Riggs on Maritz’ well-being approach and how to design with well-being at the heart of the experience.    This approach is core to Maritz and they want to share it with all of our industry to show you, how your organization, too, can do the same, putting wellness at the forefront.   When you focus on the well-being of others, it can drive social change, enrich the event experience and make the world a better place!

    After participating in this session, you will be able to:

    • Understand how well-being can be incorporated into event design;
    • Learn and gain a simple well-being framework to develop your own strategy;
    • Walk away with tips and tricks to care for the well-being of your others (and yourself).
    • Download the Maritz well-being e-book and use it as a tool to help you design your events.

    IAEE webinars are free to members and $49 for non-members.



    Rachael Riggs

    WellBeing Leader

    Maritz Global Events

    For more than 25 years, Rachael Riggs has been dedicated to creating holistic event experiences that motivate people to be the best versions of themselves. As the WellBeing Leader of Maritz Global Events, Riggs focuses on improving the guest experience by keeping their well-being at the heart of the design.   As a member of the Design Studio team, Riggs works with clients to design experiences that care for the whole person so they can perform at their peak performance.

    Riggs is a certified meeting professional and digital event strategist.  She is passionate about giving back to the event industry. Currently, Riggs serves on the Events Industry Council APEX COVID-19 Business Recovery Task-force where she recently received the 2020 Chairman’s Award for this work, as the President of the North American Chapter for EventWell, and Immediate Past President of PCMA’s Greater Midwest Chapter.  

     Located in Chicago, Riggs enjoys life with her husband, adult children and furry kids.   

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  • EventTech: Not if but HOW

    Includes a Live Web Event on 05/13/2021 at 12:00 PM (CDT)

    Today’s webinar will put aside the debate as to whether show organizers and associations should consider digital as part of their ongoing strategy and instead, assist in building the framework for HOW to successfully adapt to a new reality and continue to play the important role of the community facilitator.

    From business thinkers like Clay Christensen (Harvard professor and author who argued that successful companies must continually disrupt their own business) to business leaders like Andy Jassy (Amazon’s new CEO who built AWS from the ground up), their theories and successes were informed by 4 simple words:  YOU CAN’T FIGHT GRAVITY.

    Publishing, retail, music and broadcast television are just some of the industries that have had their business models challenged by technology and innovation.  Some fought valiantly but ultimately lost, while others smartly acknowledged the sea change and dug in, to figure out how to best support the changing demands of their customers. 

    Today’s webinar will put aside the debate as to whether show organizers and associations should consider digital as part of their ongoing strategy and instead, assist in building the framework for HOW to successfully adapt to a new reality and continue to play the important role of the community facilitator. 

     After participating in this session, you will be able to:

    • Redefine the role of the event organizer to ensure relevancy and longevity;
    • Learn how to become the ultimate conduit for connecting buyers and sellers;
    • Discover how to unlock more value from your community year-round;
    • Gain advice on how to evaluate the myriad of platforms available without losing your sanity.

    Melissa Ashley (Moderator)

    Chief Commercial Officer

    Airfair

    Melissa Ashley is currently the Chief Commercial Officer at Airfair.   She is a successful business executive with over 25 years of experience in event management, traditional and digital media strategy and new business development.  Melissa has served in leadership roles at Informa, Reed Exhibitions, Bloomberg BNA and most recently ICSC before moving over to Airfair.  Earlier in her career she held positions at several New York ad agencies as well at the NBA and DoubleClick.

    Melissa shifted her focus to Event Tech to funnel her energies into supporting the event industry through its next evolution. 

    In addition to her current role, Melissa sits on a few advisory boards as well as serves on the board of Civics Unplugged, a 501(c)(3) with a mission to empower Generation Z leaders to build the future of democracy.  

    Max Filippov

    Founder

    Airfair

    Max is the CEO and co-founder of Airfair, a platform enabling organizers and community owners to engage, retain and monetize their community year-round. Prior to founding the Airfair.io, Max was a Venture Capital investor at Accel and Draper Esprit, focusing on hypergrowth B2B software businesses, a private equity investor and strategy consultant. 

    Denzil Rankine

    Executive Chairman

    AMR International

    Denzil Rankine is the Executive Chairman of AMR International, a strategy consulting firm which he founded in 1991. His experience spans 35 years of advising businesses and investors on strategic development and acquisition throughout the world. This work has taken him to 35 countries.

     After his early career that focused on industrial products and the US, Denzil has increasingly advised businesses on growth strategy in technology, business media, information and specifically events. As author of five books on M&A, Denzil has been involved in numerous transactions in events, including the most significant ones.

    At AMR, Denzil has driven innovation through concepts including Organiser of the future and Exhibitions 2.0. He is a regular speaker at industry conferences and is also on select advisory boards in the events industry

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  • Insights from the Feathr 2020 Association Marketing Report

    Recorded On: 04/29/2021

    Insights and findings from association professionals as it relates to how their associations adapted their marketing over the last year and what they have lined up for 2021.

    The last year has been crazy and full of changes – especially for associations. Teams were downsized, budgets were cut, events were canceled, sponsors dropped off. But some positive things happened, too. Many associations hosted their first virtual event, launched new programs, and (finally) implemented new digital tools and strategies. 

    So how much did things change, exactly? Join Abhay Khurana, Chief Marketing Officer at Feathr as he provides insights and findings from more than 375 association professionals as it relates to how their associations adapted their marketing over the last year and what they have lined up for 2021.

    This webinar will reveal key findings from the latest report conducted by Feathr such as:

    • The ways in which marketing focus and investment shifted in the absence of live events;
    • Which marketing channels became more or less important to associations;
    • Insight on how the experiences of 2020 have influenced associations’ plans for 2021.

    Free to IAEE Members and $49 for Non-Members

    Abhay Khurana

    Chief Marketing Officer

    Feathr

    Abhay Khurana is the Chief Marketing Officer of Feathr – the digital marketing platform built exclusively for associations and events. Based out of Gainesville, FL, Abhay leads marketing at Feathr, helping to get the word out about digital marketing and Feathr's unique approach to it.

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  • Mastering the Digital Handshake: Selling in the Virtual World

    Recorded On: 04/22/2021

    The events of 2020 created a different world for sales professionals, no doubt about it. Dr. Cindy McGovern will help guide you through a world that's seen Facetime replace face time. She'll discuss how the virtual environment has impacted the planning process, prospecting, and client communication.

    The events of 2020 created a different world for sales professionals, no doubt about it. Dr. Cindy McGovern will help guide you through a world that's seen Facetime replace face time. She'll discuss how the virtual environment has impacted the planning process, prospecting, and client communication. When it comes to success in sales, the fundamental things still apply---they just need to be handled a little differently. Get a better feel for this new way of doing business and come away with an action plan to improve your digital sales skills.  

    After participating in this session, you will be able to:

    • Identify the biggest differences in doing business digitally;
    • Navigate the new, virtual environment;
    • Develop a plan to retrofit your planning strategies to the “New Normal”;
    • Explore how virtual sales have impacted prospecting, and how to adjust;
    • Learn which remote communication platform is best for which task.

     Free to IAEE Members and $49 for Non-Members

    Dr. Cynthia McGovern

    CEO

    Orange Leaf Consulting

    Dr. Cynthia McGovern has dedicated her career to helping a wide variety of organizations and individuals achieve dramatic results in the areas of sales, leadership, and change management. Her vast experience working with organizations to create the changes they need to be more successful and her breadth of current knowledge in a wide variety of industries helps leaders strategize for growth, plan for change, get buy-in from employees and implement the new behaviors needed to succeed.  This work gave birth to the Orange Leaf Consulting process. Holding her masters in communication and her doctorate degree in Organizational Communication, Cynthia has spent the last 14 years working with companies to create organizational change, so that they can continue to grow their business and build lasting relationships with their clients.

     

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  • Legal Considerations & Comparisons for Moving Forward in the Era of Virtual, Hybrid and Onsite Exhibitions and Events

    Recorded On: 04/15/2021

    As we continue to move forward in the exhibitions and events industry, there continues to be ongoing questions about legal considerations in terms of the changes needed for contracts, clauses, liability and risk management as it relates to virtual, hybrid and onsite events.

    Legal Considerations & Comparisons for Moving Forward in the Era of Virtual, Hybrid and Onsite Exhibitions and Events

    As we continue to move forward in the exhibitions and events industry, there continues to be ongoing questions about legal considerations in terms of the changes needed for contracts, clauses, liability and risk management as it relates to virtual, hybrid and onsite events.

    • What needs to be considered and what needs to change?
    • Are their differences from in-person to virtual/hybrid as it relates to verbiage for virtual technology partner contracts relevant to intellectual property, system failures, refunds, music licensing, use of graphics, etc.?
    • And what about exhibitor contracts?

    Join Barbara Dunn, Esq. of Barnes and Thornburg as she gives you need to know updates and answers your questions.

     

    Barbara Dunn, Esq.

    Partner

    Barnes & Thornburg LLP

    Corporate lawyer Barbara Dunn is relied upon by clients and colleagues alike for her innovative approach to nonprofit and tax-exempt legal matters. She remains at the forefront of current trends in this area of the law and advises clients on meetings, hospitality and travel law; contracts; employment law; computer, trademark and copyright law; litigation and risk management; administrative law; taxes; antitrust; and governance matters.

    Known for her depth in the law and candid communication style, pragmatism and workable solutions are at the core of Barbara’s commitment to those she serves. With more than a quarter century of experience, Barbara does not reinvent the wheel, saving her clients valuable time and money.

    Barbara has been involved in a variety of leadership positions in organizations that serve the associations and hospitality industries. She was the first woman to serve in a leadership role as chair of the American Society of Association Executives (ASAE) Legal Section Council in 2005-2006.

    Prior to joining Barnes & Thornburg, Barbara was a partner at the law firm of Howe & Hutton Ltd., where she practiced for more than 20 years.

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  • Digital Events Management - VIRTUAL CLASS - 6/22/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. This includes a 30-minute study period and an hour for the exam. Those that are recertifying or not taking the exam will end their day at 3:00pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.  

    After completing this course, the participant should be able to: 

    • Identify different types of Digital events
    • Learn the basics of building a basic Digital event strategy
    • Understand the three major components of a Digital Event and all they encompass