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139 Results

  • Finance, Budgeting and Contracts - VIRTUAL CLASS - 8/18/26
    Includes a Live Web Event on 08/18/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 8/18/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.

    This class will be conducted VIRTUALLY through Zoom on 8/18/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. 

    After completing this course, the participant should be able to: 

    PART 1 – Budget Management

    • Identify and define common revenue and expense sources for exhibitions and events
    • Design practical fee structures for registration, exhibits, sponsorships and advertisements
    • Explain basic accounting principles
    • Create an exhibition or event budget 

    PART 2 – Accounting Principles

    • Identify key elements in financial statements used by the exhibition organizer
    • Interpret financial statements to demonstrate the value of the exhibition
    • Understand how to manage the master account
    • Prepare and manage cash flow statements; manage and control cash
    • Calculate return on investment (ROI) 

    PART 3 – Basics of Hotel and Venue Contracts

    • Recognize the importance of proper contracts for exhibitors, facilities and vendors
    • Discuss the importance of cancellation and performance clauses
    • Explain force majeure and how it may impact an exhibition
    • List possible concessions and explain how they are determined
    • Define the terminology in standard hotel and facility contracts
    • Review provisions and clauses commonly included in hotel and facility contracts

    Ronny Kay, CMP, CEM

    Sr. Exhibits Manager

    American Society Nephrology (ASN)

    As the Senior Exhibits Manager at ASN, Ronny leads the society’s scientific exposition sales and logistics efforts for their annual meeting, Kidney Week. Since earning her Bachelor of Science in Event Planning from George Mason University in 2014, Ronny has contributed to the success of hundreds of corporate, social, and educational events, including ten iterations of ASN Kidney Week. With over a decade of experience in the events industry, Ronny has developed her skill set on both the meetings and exhibitions sides of events. Ronny is especially passionate about mentorship and professional development. She is committed to helping young professionals find their footing and grow within the events industry through education, guidance, and meaningful connection.

  • Bougie On A Budget
    Includes Credits Includes a Live Web Event on 07/29/2026 at 10:30 AM (CDT)

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

    Learning Objectives  

    • Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 

    • Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 

    • Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

    IAEE webinars are free to members and available to non-members for $49.

    Ksenija Polla, CMP, CICE

    Director of International Development

    Talley Management Group

    Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.  

    Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.  
     
    A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally. 

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC

    Vice President of Client & Conference Services

    Raybourn Group International

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.

     She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.

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    This session is eligible to earn 0.75 clock hours towards CEM recertification.

  • Event Marketing - VIRTUAL CLASS - 7/9/26
    Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

    Sarah Griffin, CEM

    Event Manager

    Informa Markets Limited

    Sarah Griffin, CEM has more than 17 years of experience in the trade show and event industry. Having worked as an exhibitor and special event coordinator during and after college, followed by seven years working for GES, she joined Informa Markets in 2014. Since then, Sarah has held a variety of roles from managing the client services team in Boulder to being instrumental in the implementation of the inhouse CEM program for the Learning and Performance Team. She’s currently the overall event manager for CPHI North America, the premier pharma supply chain trade show and conference in the US. Sarah is an experienced people manager with a strong operational background and a passion for supporting others within the events industry.

  • Event Operations - VIRTUAL CLASS - 6/25/26
    Includes a Live Web Event on 06/25/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

    This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. 

    After completing this course, the participant should be able to: 

    • Identify teams for event and project timelines for key stakeholders
    • Establish show rules and regulations and their enforcement on-site
    • Develop a plan to manage the on-site exhibition operations
    • Explain the components of on-site communications
    • Identify the exhibition cycle phases
    • Review the roles of the on-site exhibition team, including staff and vendors
    • Evaluate the overall on-site operations
    • Conduct a post-event analysis

    Rachel Neimeier, CEM

    Regional Vice President

    Map Your Show

    Rachel (Thomas) Neimeier, CEM has over a decade of experience in the events industry and has spent time on both the client and vendor sides. She began her career running operations for high-profile special events and then transitioned to planning large-scale domestic and international trade shows. Rachel is currently a Regional Vice President at Map Your Show where she is passionate about partnering with organizers to create impactful events as efficiently as possible. In her spare time, she volunteers as a business mentor for Empowered Women International. In addition to her volunteer efforts, Rachel loves spending time with her family and going on hikes around Harpers Ferry with her husband, daughter and their two standard poodles; and cheering on her alma mater, Penn State.

  • Event Marketing - VIRTUAL CLASS - 4/21/26
    Includes a Live Web Event on 04/21/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

    Projeni Pather, CEM-AP

    Managing Director

    Exposure Marketing

    Projeni Pather is the owner and Managing Director of Exposure Marketing, Immediate Past Chair and Spokesperson for AAXO, Association of African Exhibition Organizers, and Spokesperson for the SA Events Council. Her 20-year career in exhibitions and marketing, active leadership, and engaging personality have positioned Projeni as the voice of the exhibition and events industry on national media channels. She is a dynamic leader driven by a passion for collaboration, communication, and innovation.

  • Facilities and Site Selection - VIRTUAL CLASS - 4/14/26
    Includes Credits Includes a Live Web Event on 04/14/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 4/14/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

    This class will be conducted VIRTUALLY through Zoom on 4/14/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    COURSE DESCRIPTION:

    Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

    LEARNING OBJECTIVES:

    After completing this course, the participant should be able to: 

    • Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
    • Differentiate between the types of facilities that host exhibitions and/or events
    • Discuss the similarities and differences between U.S. and non-U.S. facilities
    • Articulate the value and economic impact of the exhibition on the host city
    • Identify potential revenue streams for facilities to aid in negotiations
    • Discuss and apply the key components of conducting a site visit
    • Gain an understanding of the essential elements required in a request for proposal (RFP)
    • Discuss the importance of both strategic and operational aspects of site selection
    • Identify members of the site-selection committee 

    Erika Welling, CEM, DES

    Chief Experience Officer

    Blendz Events

    Erika Welling, CEM, DES, is chief experience officer and founder of Blendz Events, a conceptual strategic organization which creates innovative and memorable exhibition and event experiences around the globe. Happy clients include San Diego Wine & Food Festival, Universal Whisky Experience, ConvExx (SHOT Show), National Association of Broadcasters (NAB), Gabriel & Co, NABD, and more. Ms. Welling is a Las Vegas Hospitality Association Foundation (LVHAF) founding member, board member, and trustee; past president of the board for Las Vegas Hospitality Association (LVHA); founding member of the international Exhibition Think Tank (ETT); International Association of Exhibitions and Events® (IAEE) membership engagement past chairperson; IAEE Certified in Exhibition Management® (CEM) Learning Program past CEM Commission member and current CEM faculty and facilitator; IAEE Event Technology past committee member; Southwest IAEE chapter past chairperson and current director; and is a certified Digital Event Strategist (DES.) Erika has been awarded the IAEE Volunteer of the Year Award and Chapter Merit Award. Throughout her career, Erika has served on boards of tourism, professional education, and philanthropic associations. Erika invariably incorporates her education from the Art Institute of Pittsburgh in her profession. In her free time, she enjoys an assortment of art projects, reading, skiing, and hiking. https://www.linkedin.com/in/erika-welling-cem-des/

  • IAEE Master Series Certificate: Event Design For The Brain

    IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification

    IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications.  Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions.  Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.    

    9 April 2026 10:30-11:30 AM CST  Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  
    Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  
    Learning Objectives
    1. Explain how attention functions in live and virtual event settings  
    2. Identify common event design choices that reduce focus and engagement  
    3. Apply practical strategies to support sustained attention  
    4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 


    16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember  
    While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.  
    Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  
    Learning Objectives  
    1. Distinguish between engagement and long-term memory  
    2. Identify design elements that support retention and recall  
    3. Apply techniques that strengthen memory without increasing content volume  
    4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 


    23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction 
    Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  
    Learning Objectives 
    1. Understand how social environments influence engagement and trust  
    2. Identify barriers to interaction created by common event design choices  
    3. Design experiences that encourage meaningful connection  
    4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection. 

    IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. 

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  • Getting Young Professionals Into The Events Industry: The Annabelle Project Case Study
    Includes Credits Includes a Live Web Event on 04/08/2026 at 10:30 AM (CDT)

    The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.

    The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure. 

    In this 45-minute, no-theory, case-study-driven session, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent, particularly students from HBCUs and Hispanic-Serving Institutions, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical, repeatable system for attracting, qualifying, and retaining young professionals who actually stay. If your organization is serious about talent, not optics, this session will give you a different way to think, decide, and act.

    Learning Objectives

    • Diagnose why most young professional initiatives fail, and identify the hidden assumptions that sabotage recruitment and retention efforts.
    • Deconstruct the Annabelle Project model to understand how mentorship, access, and accountability create real career momentum, not temporary enthusiasm.
    • Implement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI.

    IAEE webinars are free to members and available to non-members for $49.

    Warwick Davies

    Founder

    The Annabelle Project

    Warwick Davies is the Founder of The Annabelle Project and Principal of The Event Mechanic!, where he helps event organizers and sponsors increase revenue, relevance, and long-term value by fixing what events actually do for buyers, exhibitors, and talent. With more than two decades in the global events and exhibitions industry—including senior leadership roles at IDG World Expo and 15 years as Sponsorship Director at DATAVERSITY—Warwick has built, scaled, and repaired event businesses across multiple sectors. He has generated hundreds of millions in event revenue, launched new products, and advised CEOs on how to turn events from cost centers into strategic assets.

    The Annabelle Project reflects his belief that talent pipelines should be designed with the same rigor as revenue models. Through mentorship, exposure, and accountability, the program creates measurable career outcomes for college-age students—particularly from HBCUs and Hispanic-Serving Institutions—while delivering tangible ROI to participating organizations. Warwick is known for his direct, no-theory approach and his willingness to challenge industry assumptions that no longer serve business or talent.

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    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

  • Successful & Scalable Email Marketing Tactics
    Includes Credits Includes a Live Web Event on 04/01/2026 at 10:30 AM (CDT)

    Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications​ at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    Learning Objectives:

    • Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
    • Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
    • Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

    IAEE webinars are free to members and available to non-members for $49.

    Chris Gloede, CAE

    Chief Consultant

    Ricochet

    Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather. 

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

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    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

  • Strategic Planning and Management - VIRTUAL CLASS - 3/26/26
    Includes Credits Includes a Live Web Event on 03/26/2026 at 8:00 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 3/26/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

    This class will be conducted VIRTUALLY through Zoom on 3/26/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. *The workbook will be located under the “Workbook” tab when it is updated.

    You must have a webcam to take this class.

    COURSE DESCRIPTION:

    In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. 

    LEARNING OBJECTIVES:

    After completing this course, the participant should be able to: 

    PART ONE: DEFINE EXHIBITIONS

    • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
    • Understand the differences between business-to-business and business-to-consumer exhibitions
    • Explain the roles of the exhibition organizer, attendee and exhibitor
    • Identify the purposes for corporate private exhibitions and events and understand their target audiences
    • Discuss the principal ways that exhibitions can be grown 

    PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

    • Define strategic enterprise management (SEM)
    • Compare the various models of strategic planning
    • Identify and define the major components of a strategic plan
    • Understand experience design principles to optimize the overall experience of stakeholders and attendees
    • Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
    • Describe a basic strategic planning process
    • Differentiate between strategic enterprise management and the strategic planning process
    • Explain the benefits of strategic planning and management 

    PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

    • Identify the major elements in the project management process
    • Demonstrate the role of project management in developing goals and objectives
    • Identify the elements in a work breakdown structure
    • Identify the requirements necessary to effectively manage and motivate a project management team

    Kerry Painter, CFE, CEM, CMP

    Executive Director

    Raleigh Convention and Performing Arts Center

    Kerry is the Executive Director of the Raleigh Convention and Performing Arts Complex which encompasses the Raleigh Convention Center, Duke Energy Performing Arts Center, Red Hat Amphitheater and Walnut Creek Amphitheater. Previously, Kerry was the Assistant General Manager at the Cox Business Center in Tulsa, Oklahoma where the convention center won the Venue Excellence award in 2017. Kerry is a member of IAVM, IAEE, and PCMA, and has served on several boards/committees both within the industry and in her communities, most recently serving as IAVM’s Chair of the Board and a current member of IAEE’s CEM Commission. She was awarded Venues Today Woman of Influence in 2015 and Woman of Distinction in 2017. Kerry teaches at the Venue Management School yearly for IAVM, teaches CEM domestically and internationally, and advises for Meredith College, a private women’s liberal arts college and coeducational graduate school in Raleigh, North Carolina. Kerry is a graduate of the University of Michigan majoring in Business, Economics, and Communications.