CEM Learning Program

We are excited that you have chosen or are thinking about obtaining your Certified in Exhibition Management® (CEM) designation! The CEM Learning Program is a nine-part adult learning and certification program designed to provide industry professionals an in-depth understanding of the overall operations of the industry.

To begin the CEM Learning Program, new candidates must have three years of full-time experience in the exhibitions and/or events industry and fill out an online application. If you have not yet completed your application, please click here. Your default logon is your email address and your password is your first name+last name (all lower case, no spaces). The application is under the Certification section. An application fee is also required at the time the application is submitted ($100 Members/$125 Non-Members). You will receive the latest edition of the Art of the Show textbook when you receive your approval letter.

The CEM Learning Program courses available for registration are listed below.

If you have any questions please contact cem@iaee.com

CEM Application

On-Line Courses for Certification

  • Exhibition and Event Sales Online - 10 August - 7 September 2021

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

  • Conference and Meeting Management Online - 10 August - 7 September 2021

    Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

  • Event Marketing Online - 7 September - 5 October 2021

    This course is four weeks in length and facilitated through Elevate. Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Finance, Budgeting and Contracts Online - 5 October - 2 November 2021

    This course is four weeks in length and facilitated through Elevate. Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.

  • Selecting Service Contractors Online - 7 September - 5 October 2021

    This course is four weeks in length and facilitated through Elevate. A successful exhibition or event is produced by the mutual efforts of multiple entities, many of which exist outside the sponsoring organization. A substantial portion of the exhibition or event organizer’s responsibility is to shop the industry for services and products needed and to contract for those services and products.

  • Floor Plan Development Online - 5 October - 2 November 2021

    This course is four weeks in length and facilitated through Elevate. A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

On-Location or Virtual Courses for Certification

  • Selecting Service Contractors - VIRTUAL CLASS - 9/14/2021

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 14 September from 8:30am - 4:00pm CST. You must have a webcam to take this course. A successful exhibition or event is produced by the mutual efforts of multiple entities, many of which exist outside the sponsoring organization. A substantial portion of the exhibition or event organizer’s responsibility is to shop the industry for services and products needed and to contract for those services and products.

  • Strategic Planning and Management - VIRTUAL CLASS - 8/10/2021

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 10 August from 8:30am - 4:00pm CST. You must have a webcam to take this course. Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million-dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

  • Floor Plan Development - VIRTUAL CLASS - 8/17/2021

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 17 September from 8:30am - 4:00pm CST. You must have a webcam to take this course. A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

  • Digital Events Management - VIRTUAL CLASS - 8/19/2021

    This class will be conducted VIRTUALLY through Zoom on Thursday, 19 August from 8:30am - 4:00pm CST. You must have a webcam to take this course. Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.

  • Housing and Registration Management - VIRTUAL CLASS - 8/12/2021

    This class will be conducted VIRTUALLY through Zoom on Thursday, 12 August from 8:30am - 4:00pm CST. You must have a webcam to take this course. Today’s exhibition manager has more to do than simply manage an exhibition. In reality, an exhibition manager is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily accessed and do not become a hindrance to attending the event.

  • Event Operations – Baltimore Convention Center – 9/21/21

    This course will be held at the Baltimore Convention Center in Baltimore, MD. Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

  • Event Marketing - VIRTUAL CLASS - 10/5/21

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 5 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Neuroscience of Exhibitions and Events - VIRTUAL CLASS - 10/7/21

    This class will be conducted VIRTUALLY through Zoom on Thursday, 7 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

  • Conference and Meeting Management - VIRTUAL CLASS - 10/12/21

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 12 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

  • Finance, Budgeting and Contracts - VIRTUAL CLASS - 10/14/21

    This class will be conducted VIRTUALLY through Zoom on Thursday, 14 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.