Courses

  • Consumer Show Management - VIRTUAL CLASS - 10/26/21

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 26 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

  • Facilities and Site Selection - VIRTUAL CLASS - 10/28/21

    This class will be conducted VIRTUALLY through Zoom on Thursday, 28 October 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Site selection includes the process of choosing both a location and a facility for an exhibition or event. Site selection is a crucial first step in producing a successful exhibition or event. It consists of advanced detailed planning, including access for attendees with disabilities, organizational goals and objectives, and exhibitor needs and transportation. The exhibition organizer should give careful consideration to all factors that could impact the exhibition’s growth and, ultimately, the need for more space.

  • Security, Risk and Crisis Management - VIRTUAL CLASS - 11/2/21

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 2 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

  • Floor Plan Development - VIRTUAL CLASS - 11/4/2021

    This class will be conducted VIRTUALLY through Zoom on Thursday, 4 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

  • Selecting Service Contractors - VIRTUAL CLASS - 11/9/2021

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 9 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. A successful exhibition or event is produced by the mutual efforts of multiple entities, many of which exist outside the sponsoring organization. A substantial portion of the exhibition or event organizer’s responsibility is to shop the industry for services and products needed and to contract for those services and products.

  • Strategic Planning and Management - VIRTUAL CLASS - 11/11/2021

    This class will be conducted VIRTUALLY through Zoom on Thursday, 11 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million-dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

  • Housing and Registration Management - VIRTUAL CLASS - 11/16/2021

    This class will be conducted VIRTUALLY through Zoom on Tuesday, 16 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Today’s exhibition manager has more to do than simply manage an exhibition. In reality, an exhibition manager is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily accessed and do not become a hindrance to attending the event.

  • Digital Events Management - VIRTUAL CLASS - 11/18/21

    This class will be conducted VIRTUALLY through Zoom on Thursday, 18 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.

  • Neuroscience of Exhibitions and Events - IMEX, Las Vegas, NV - 11/8/21

    This course will be held face-to-face before IMEX America in Las Vegas, NV. Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

  • Floor Plan Development "تطوير مخطط الأرضية " - Saudi Arabia - 11.24.21

    A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. This course is managed by the IAEE MENA Chapter and will be held in Riyadh, Saudi Arabia from 9:00am - 2:00pm.