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53 Results

  • Conference and Meeting Management On-Demand 2026

    This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. Course Description: While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

  • Event Marketing - N CA Chapter/AAO - 7/21/26 - San Francisco, CA
    Includes a Live In-Person Event on 07/21/2026 at 10:30 AM (CDT)

    This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 4:30pm PST. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

  • Event Marketing - VIRTUAL CLASS - 4/21/26
    Includes a Live Web Event on 04/21/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Event Marketing - VIRTUAL CLASS - 7/9/26
    Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Event Marketing On-Demand 2026

    This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. Course Description: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Event Operations - VIRTUAL CLASS - 6/25/26
    Includes a Live Web Event on 06/25/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

  • Event Operations On-Demand 2026

    This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

  • Exhibition and Event Sales On-Demand 2026

    This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

  • Exhibition and Event Sales – 10/6/26 - Freeman Alexandria, VA
    Includes a Live In-Person Event on 10/06/2026 at 7:00 AM (CDT)

    This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 5:00pm EST. Course instruction will end at 3:30pm followed by an optional 30-minute study period and an hour for the exam. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

  • Facilities and Site Selection - 5/7/26 - Freeman, Alexandria, VA
    Includes a Live In-Person Event on 05/07/2026 at 8:00 AM (CDT)

    This course will take place at Freeman Alexandria, VA on 5/7/26 from 9:00am - 5:00pm EST. Course instruction will end at 3:30pm followed by an optional 30-minute study period and an hour for the exam. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.