Courses

  • Event Marketing - VIRTUAL CLASS - 2/9/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

  • Neuroscience of Exhibitions and Events - VIRTUAL CLASS - 2/18/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This CEM workshop will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

  • Conference and Meeting Management - VIRTUAL CLASS - 2/23/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

  • Finance, Budgeting and Contracts - VIRTUAL CLASS - 3/9/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.

  • Exhibition and Event Sales - VIRTUAL CLASS - 4/13/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

  • Neuroscience of Exhibitions and Events - VIRTUAL CLASS - 4/15/2021

    This class will be conducted VIRTUALLY through Zoom from 8:30am - 4:30pm Central Standard Time. You must have a webcam to take this course. Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This CEM workshop will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.