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  • CEM Advanced Professional (CEM-AP) Leading & Negotiating for Success -21-22 September 2021 – Baltimore, MD

    Includes a Live In-Person Event on 09/21/2021 at 8:00 AM (CDT)

    *You must complete the CEM-AP application process and be approved before registering for this course. The CEM-AP is for CEM’s with at least 10 years of industry experience who have acquired 30 education/leadership credits (through a combination of leadership activities and industry-related continuing education). Applicants must complete one mandatory two-day course which will be taught by Dr. Sam Potolicchio. Dr. Potolicchio is President of the Preparing Global Leaders Forum and Distinguished Professor/Vice Dean of the Russian Presidential Academy of National Economy and Public Administration. Each mandatory two-day course is $1400 for IAEE Members and $1800 for Non-Members. In addition to the two-day course, applications must complete a CEM Commission approved case study.

    Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.

    Students will be able to:

    • Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
    • Generate greater insight into to how people’s mindset impacts their ability to lead;
    • Understand the need to go beyond one’s comfort zone to grow as a leader;
    • Explain how their inner narrative impacts their decision-making ability;
    • Claim more value when negotiating while preserving relationships; and
    • Analyze negotiation results to improve personal and organizational performance

    Time: 9:00am - 4:45pm both days

    Location: Baltimore Convention Center, Baltimore, MD

    Instructor: Dr. Sam Potolicchio

  • Designing Accessible Events and Shows: An Opportunity and An Obligation

    Includes a Live Web Event on 07/22/2021 at 12:00 PM (CDT)

    Join us for this informative webinar on how accessible initiatives can ensure you are creating event experiences for ALL, whether digitally or in-person, especially those with disabilities!

    With virtual shows taking center stage over the past year, organizers had to ensure that the designing of their events could reach everyone. From platform choices, to content development, to downloadable takeaways, building accessible shows ensures that everyone can participate and that your customer base is as large as it can be! People with disabilities make up 25% of the population.  Are you and your events increasing your opportunities to reach all, specifically this group?

    Add back into the mix, the recent return of live events. Now more than ever, inclusiveness is a must, regardless of whether your event is digital/virtual, hybrid or in-person.  How compliant and inclusive is your event or show? Are you compliant as it relates to content on your website or event platform, with your speaker presentations, allergy and dietary disabilities, not to mention ADA compliance onsite? – the list goes on!

    Join us for this informative webinar on how accessible initiatives can ensure you are creating event experiences for ALL, whether digitally or in-person, especially those with disabilities!

    After participating in this session, you will be able to:

    • Articulate what constitutes an accessible event and the challenges in achieving it;
    • Understand why accessibility in the event and exhibitions space is vital to your business;
    • Take the necessary steps to ensure your event is accessible, increasing the opportunity to reach new audiences, improve the quality of your events and strengthen your relationships and brand.

    IAEE webinars are complementary for IAEE members and $49 for non-members.


    Kevaleen Lara

    Director of Marketing

    Abilities Expo

    Kevaleen Lara is the Director of Marketing for Abilities Expo and now its new online spin-off, the Abilities Virtual Experience, as well as a freelance marketing consultant. With more than two decades in event marketing and multiple award-winning campaigns under her belt, she is especially thrilled by this burgeoning trend for virtual shows, and the possibilities for greater accessibility and inclusion for the disability community. She holds a Bachelor’s in Political Science from the University of Notre Dame and is a die-hard Fighting Irish fan. When she’s not working, Kevaleen mercilessly pries screens from her children’s clutches and makes them spend as much time outside as possible with her, her husband and their giant dog.

    Christine Selinger

    Director of Education

    Abilities Expo

    Christine Selinger is the Director of Education and Events for the Abilities Expo as well as a Freelance Instructional Designer and eLearning Developer for the Alberta Strategy for Patient-Oriented Research.  She has been developing and facilitating educational opportunities for people with disabilities for over 12 years.  She holds a Bachelor’s in Science (Math) and a Bachelor’s in Education, completely concurrently in 2011.  She also identifies as a person with a disability as the result of a spinal cord injury sustained at the age of 19.  She is a two-time World Champion in the sport of ParaCanoe, and the sole paraplegic to traverse the rugged Nootka Trail in BC. She spends her days working, watching sci-fi with her partner, and playing with her rescue pup, River.

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  • The Return of Live Events: Lessons Learned from Consumer and Sporting Events

    Includes a Live Web Event on 07/15/2021 at 12:00 PM (CDT)

    Join us for this timely conversation on Louisville and Indianapolis who recently hosted and pulled off two of the largest sporting events in the world, giving their perspectives and a “lens” into how destinations and our industry are back on the road to recovery!

    With the past year’s effects of COVID-19 and the shutdown of exhibitions and events., the reemergence of face-to-face events is a glorious sight to be seen, whether big or small.

    Join us for this timely conversation on Louisville and Indianapolis who recently hosted and pulled off two of the largest sporting events in the world. Hear from Doug Bennett, SVP of Sales for  Louisville Tourism and Susie Townsend, SVP of Visitor Experience for Visit Indy, as they share their stories of hosting the Kentucky Derby and the Indy 500, giving their perspectives and a “lens” into how destinations and our industry are back on the road to recovery!

    After participating in this session, you will be able to:
    • Learn how destinations, venues and local officials collaborated to ensure a safe return to these live sporting events;
    • Hear key measures implemented to ensure appropriate health and safety precautions;
    • Gain lessons learned from the perspective of the host destinations. 

    IAEE webinars are complementary for IAEE members and $49 for non-members.



    Doug Bennett, CTA, CASE

    Senior VP, Convention Development

    Louisville Tourism

    Doug is a 30+ year hospitality sales executive who joined the Louisville CVB October 2015 as Senior Vice President of Convention Development where he oversees a department of 16 sales team members responsible for booking over 700,000 annual room nights. After 6 years on the Convention Development team, Doug will begin his transition to Executive Vice President of Louisville Tourism this July. He previously spent eight years with Hyatt Hotels in three different cities, 17 years with the Indianapolis Convention & Visitors Bureau serving as Vice President of Sales before his departure and six and a half years based in Chicago with Global Experience Specialists (GES) as the Director of Sales, Central Division. He graduated from Purdue University with a Bachelor of Science, Hospitality and Tourism Management. Doug is a Professional Convention Management Association (PCMA) Foundation Board member, serves on several PCMA committees as well as the board of directors for the Kentucky Make-A-Wish Foundation. He is a past board member of Association Forum and currently serves on several committees promoting the power of associations.

     

    Marsha Flanagan, M.Ed. (Moderator)

    Vice President of Learning Experiences

    IAEE

    Marsha Flanagan, M.Ed. is currently the Vice President of Learning Experiences at the International Association of Exhibitions and Events, where she is responsible for all educational initiatives including all certification programs including the Certified in Exhibition Management (CEM), Certified in Exhibition Management – Advanced Professional (CEM-AP), and CEM Fellow (CEM-Fellow).  She is also responsible for all membership and chapter relations activities and works with various committees, executive leadership and boards to identify member needs, and design and execute member experiences. 

    Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.

    Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development. 

    Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.

    She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.

    Flanagan received her bachelor's degree from Texas Christian University and her Master in Education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management.

    Susie Townsend

    Senior Vice President of Visitor Experience

    Visit Indy

    Susie has been part of the hospitality and meeting professional industry for over 31 years. She is a graduate of the Indiana University School of Business with a degree in Marketing. Susie started her career working for Hyatt Hotels and for the past 30 years has been with Visit Indy having roles in both sales and services. In her current role Susie oversees convention services, convention housing, and visitor experience. Susie was a loaned executive for the Indianapolis Super Bowl Host Committee for Super Bowl XLVI in 2012. She has served as the chair or on the board for local organizing committees for the United States Conference of Mayors, the NCAA Men’s Final Four, the NCAA Women’s Final Four, and currently is serving on the Meeting Professionals International Global Board of Trustees. In addition, Susie is a lecturer for the TCEM (Tourism, Convention, and Event Management) Department at IUPUI. Susie is married to Bill and is the proud mom of two children, Matt and Rebecca.

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  • Leading from Anywhere: Unlock the Power and Performance of Remote Teams

    Includes a Live Web Event on 07/08/2021 at 12:00 PM (CDT)

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same.

    In this meticulously researched, refreshingly practical talk, top business thought leader David Burkus provides managers with a complete guide to leading remotely, packed with everyday examples and illuminating insights. Burkus tackles the key inflection points and challenges that remote managers face from taking the team remote and adding new members, to communicating effectively and quickly, managing performance, keeping the team engaged, and even helping them strike the right balance between work and life.

    After participating in this session, you will be able to:

    • Create a thriving team culture remotely;
    • Build bonds and increase engagement from afar;
    • Help your team limit distractions and avoid burnout when working from home.


    David Burkus

    Business Thought Leader, Author and Speaker

    One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

    He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street JournalHarvard Business ReviewUSA TodayFast Company, the Financial TimesBloomberg Business WeekCNN, the BBCNPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers 50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

    A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

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  • Digital Acceleration: Why, What, and How

    Includes a Live Web Event on 06/24/2021 at 12:00 PM (CDT)

    Join Brian Scott and Heather Holst-Knudsen as they explain Digital Acceleration. What exactly is this business concept and why is it important for your organization? What lessons can be learned from other industries to help guide organizations within the exhibitions and events industry?

    No doubt you’ve been reading a lot about “digital transformation”.  Join Brian Scott and Heather Holst-Knudsen as they explain why they refer to it as Digital Acceleration.

    What exactly is this business concept and why is it important for your organization?  What lessons can be learned from other industries to help guide organizations within the exhibitions and events industry? 

    This content, aimed at association and event organizer teams who have a stake in the future of their organizations, will provide insight into how cloud services and data-exchange ecosystems are changing the game everywhere.  Most importantly, attendees will gain an understanding of the cultural traits required for successful transformation to your future.

    After participating in this webinar, you will be able to:

    • Define what digital acceleration is and what’s driving it in all industries;
    • Hear how digital acceleration is affecting change within associations and for event organizers;
    • Understand how data is driving change;
    • Gain an understanding of the organizational traits that are required to be successful.

    IAEE webinars are complementary for IAEE members and $49 for non-members.




    Heather Holst-Knudsen

    Partner

    techmatch.co

    Heather Holst-Knudsen and Brian Scott make up techmatch.co, a specialized advisory firm that helps event organizers, B2B media and associations accelerate digital transformation to improve customer value and create sustainable competitive advantage.

    Heather has over 35 years of operational and strategic experience across all facets of B2B event and media business models coupled with a deep understanding of the event tech landscape and digital. Heather has the unique ability to identify and execute revenue strategies and match business and revenue needs to the technology stack that will deliver the results. 


    Brian Scott

    President & CIO | Partner

    techmatch.co

    Heather Holst-Knudsen and Brian Scott make up techmatch.co, a specialized advisory firm that helps event organizers, B2B media and associations accelerate digital transformation to improve customer value and create sustainable competitive advantage.

    Brian provides strategic technology leadership consulting backed by 35 years of technology experience and 20 years of events industry experience. Brian has deep expertise in software development, event industry technology, data architecture and integrations, cybersecurity, and data analytics.


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  • Powerful Ways to Take Action on DE&I

    Recorded On: 06/17/2021

    Join us for an interactive session on DE&I to explore your role in building an inclusive team, creating equitable systems & processes and generating organizational accountability to equity

    As organizations strive to integrate diversity, equity and inclusion into everything they do, we all have an important role to play. Team members must model inclusive behavior and incorporate the essential leadership components of transparency, accountability and power sharing. Join us for an interactive session to explore your role in building an inclusive team, creating equitable systems & processes and generating organizational accountability to equity

    After participating in this session, you will be able to:

    • Discuss the business case for an intentional focus on inclusion and belonging;
    • Explore best practices for creating an inclusive work environment;
    • Gain tools and resources toward identifying organizational inequities and implement internal strategies to advance equity in your operations.

    IAEE webinars are complementary for IAEE members and $49 for non-members.


    Emily Holthaus

    Managing Director, Diversity, Equity and Inclusion

    Nonprofit HR

    As Managing Director of Diversity, Equity & Inclusion, Emily Holthaus, recently joined Nonprofit HR from the YMCA of the USA where she served as the organization’s Director of Multicultural Leadership Development. In that role, Emily was responsible for designing, implementing and measuring the Y’s nationwide strategy to ensure that its 250,000-person workforce reflected the diverse communities that it serves through a broad range of programs, training and strategic systems change. Her work required her to partner closely with other DEI leaders across the Y in addition to HR leaders and other C-suite leaders across the US. 

    Prior to that role, Emily served in several leadership positions in various nonprofits including Vice President of Operations, Executive Director, and National Director of Social Responsibility roles. Since joining the Nonprofit HR team, Emily has led numerous engagements aimed at helping our clients define, manage and implement their DEI strategies, priorities and organizational-wide initiatives.

     

     

     

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  • Turning the Corner: A Realistic Return to Live Events

    Recorded On: 06/03/2021

    Join event marketing and operations experts Aimee Gabel, Julie Parsons and Kevin Watkins as they discuss a cautious and realistic (and optimistic!) return to live events.

    Join event marketing and operations experts Aimee Gabel, Julie Parsons and Kevin Watkins as they discuss a cautious and realistic (and optimistic!) return to live events. As vaccines reach more of the population, the second half of 2021 is looking up for in-person events. From promotional challenges and opportunities to best practices for planning and producing live and hybrid events, our panel will share a variety of tips and tangible takeaways.

    After participating in this session, you will be able to:

    • Discuss what event producers and marketers are doing to plan around the unknowns, while prepping for a return to live events; 
    • Walk away with tips for campaign spend and duration, messaging and channel promotion and realistic registration goal setting and tracking.;
    • Think about and utilize various shared best practices for incorporating hybrid offerings and virtual features effectively and successfully.


    Aimee Gabel, MSOD

    Chief Experience Officer

    Solar Energy Trade Shows, LLC

    Aimee Gabel is the Chief Experience Officer for Solar Energy Trade Shows.  As a life-long learner, she has worn many hats over her 25-year Association career: adult-education expert, organization strategy consultant, meeting planner, program content developer, yes-woman, human & organization development specialist, board of directors’ schmoozer, and formulator of marketing strategies.  She loves working in teams, innovation, and Pina Coladas. and getting caught in the rain. She is a graduate of the American University / NTL Institute for Applied Behavioral Science Master’s program and The Colorado College. She lives in the DC area with her partner, four children, and a petting zoo of animals. 

     

    Julie Parsons

    Managing Director and Vice President

    Fixation Marketing

    Julie’s career in the association world spans more than 20 years, leading successful teams and initiatives in communications and marketing, trade shows and membership. Before joining Fixation in 2014, Julie served as marketing lead at Solar Energy Trade Shows and as VP at the International Association of Amusement Parks and Attractions (IAAPA). At IAAPA, Julie grew attendance and engagement at the largest industry event of its kind in the United States and its thriving show in Asia. She has also led strategy and executed attendance and membership campaigns with Health Industry Distributors Association and Association for Career and Technical Education.

     

    Kevin Watkins, CAE, SPHR

    Senior Vice President, Affiliate and Member Engagement

    National Apartment Association

    Kevin Watkins serves as the Senior Vice President, Affiliate & Member Engagement for the National Apartment Association In this role, he provides oversight to NAA's revenue generating events, membership development efforts, member call center, and support for 151 state and local apartment associations.

     Prior to joining NAA, Kevin held key leadership roles at the National Association of REALTORS®, Volunteers of America Texas (VOA), MADD National, and the YMCA.  

     Kevin received his MBA from Baylor University. He also holds a Bachelor’s Degree from Trevecca Nazarene University in Management and Human Relations.  He is recognized as a Certified Association Executive (CAE) by the American Society of Association Executives and as a Senior Professional in Human Resources (SPHR) by the HR Certification Institute.

     

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  • Neuroscience of Exhibitions and Events - IMEX, Las Vegas, NV - 11/8/21

    This course will be held face-to-face before IMEX America in Las Vegas, NV. Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

    This course will be held face-to-face before IMEX America in Las Vegas, NV. 

    All documents in the REQUIRED READING section are required to be read before class.

    Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show. 

    After completing this course, the participant should be able to:

    • Examine why our brains are wired to socially connect
    • Discover ways to leverage social connectivity in your exhibitions and events
    • Identify five key factors that drive motivations, behaviors, and decision-making
    • Analyze meeting room design and exhibition floor layouts to deploy best practices
    • Create brain friendly environments that drive results
    • Deconstruct event industry best practices and CEM standards through a neuroscience lens

    This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.

  • WellBeing: Helping People & Events Perform Better

    Recorded On: 05/20/2021

    Throughout COVID-19, many are relearning how to take care of themselves and we don’t always have the knowledge, motivation or tools at the end of the day to put ourselves first. During this webinar, Maritz Global Events, WellBeing Leader, Rachael Riggs, will share tips and techniques to enhance your personal well-being as well as what you can do for clients and events as well.

    With the COVID – 19 pandemic, we all have learned to be mindful of our own well-being as well as those around us including our family, clients, co-workers, clients, employees and attendees.  It has given us a pause to reassess.    As we go into the next era of events and shows, we know we must care for our clients and attendees’ safety, security and overall well-being now more than ever.  The entire world depends on it.

    At Maritz Global Events, the well-being of the human is vital to their overall success in life.  When the human’s well-being is cared for their overall happiness and performance increases.    

    In this session, hear from Maritz Global Events’ Well-Being Leader, Rachael Riggs on Maritz’ well-being approach and how to design with well-being at the heart of the experience.    This approach is core to Maritz and they want to share it with all of our industry to show you, how your organization, too, can do the same, putting wellness at the forefront.   When you focus on the well-being of others, it can drive social change, enrich the event experience and make the world a better place!

    After participating in this session, you will be able to:

    • Understand how well-being can be incorporated into event design;
    • Learn and gain a simple well-being framework to develop your own strategy;
    • Walk away with tips and tricks to care for the well-being of your others (and yourself).
    • Download the Maritz well-being e-book and use it as a tool to help you design your events.

    IAEE webinars are free to members and $49 for non-members.



    Rachael Riggs

    WellBeing Leader

    Maritz Global Events

    For more than 25 years, Rachael Riggs has been dedicated to creating holistic event experiences that motivate people to be the best versions of themselves. As the WellBeing Leader of Maritz Global Events, Riggs focuses on improving the guest experience by keeping their well-being at the heart of the design.   As a member of the Design Studio team, Riggs works with clients to design experiences that care for the whole person so they can perform at their peak performance.

    Riggs is a certified meeting professional and digital event strategist.  She is passionate about giving back to the event industry. Currently, Riggs serves on the Events Industry Council APEX COVID-19 Business Recovery Task-force where she recently received the 2020 Chairman’s Award for this work, as the President of the North American Chapter for EventWell, and Immediate Past President of PCMA’s Greater Midwest Chapter.  

     Located in Chicago, Riggs enjoys life with her husband, adult children and furry kids.   

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  • Digital Events Management - VIRTUAL CLASS - 11/18/21

    This class will be conducted VIRTUALLY through Zoom on Thursday, 18 November 2021 from 8:30am - 4:00pm Central Time. You must have a webcam to take this course. Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.

    This class will be conducted VIRTUALLY through Zoom on Thursday, 18 November 2021 from 8:30am - 4:00pm Central Time. This includes a 30-minute study period and an hour for the exam. Those that are recertifying or not taking the exam will end their day at 2:30pm CT. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.  

    After completing this course, the participant should be able to: 

    • Identify different types of Digital events
    • Learn the basics of building a basic Digital event strategy
    • Understand the three major components of a Digital Event and all they encompass