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  • Includes a Live In-Person Event on 09/18/2024 at 9:00 AM (CDT)

    This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 18-19 September 2024 at the Fern office in Alexandria, VA.

    This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 18-19 September 2024 at the Fern office in Alexandria, VA.

    Mastering Mergers and Acquisitions: Business Development Strategies

    This specialized course on business development focuses exclusively on M&A strategies, providing participants with in-depth knowledge and practical skills required to navigate these intricate deals successfully.

  • Includes a Live Web Event on 05/15/2024 at 10:30 AM (CDT)

    Crafting compelling promotional content for events can be daunting, as it's more than just listing features like schedules or venues—it's about capturing the essence of expertise, networking, and meaningful conversations. Discover strategies to harness user-generated content from speakers, exhibitors, and attendees to showcase the authentic value of your event, boosting engagement, SEO, and expanding your network impactfully.

    Developing promotional content can be one of the more challenging aspects of event marketing. It’s straightforward to talk about the features: the statistics, the schedule, the learning formats, networking events, the space, the food, etc.—but this only covers the surface. The real value and substance of the conference comes from the expertise, the people and the conversations that will be there.

    But how do you convey that? It is unrealistic to have the bandwidth and expertise internally to generate the kind of detailed and informative content to encapsulate your event, especially at scale.

    Learn how to implement efficient systems that leverage speakers, exhibitors and sponsors, and even general attendees to create engaging user-generated content that illustrates the true value of your event for all attendee types. Leveraging user-generated content exponentially increases the amount of quality content about your event without overburdening staff and has multiplicative benefits including SEO, social sharing, tapping into new networks and creating more engagement and value for your exhibitors and speakers.

    After participating in this session, you will be able to:

    • Understand various user-generated content opportunities and how to adapt these strategies for your event.
    • Identify how to implement efficient user-generated content programs, including asking for, collecting and organizing content.
    • Formulate user-generated content publishing and distribution plans to maximize benefits

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Scott Kesselman

    Director of Marketing and Communications

    National Home Infusion Assocation

    Scott is currently serving as Director of Marketing and Communications with the National Home Infusion Association. With a strong technology background and experience leading marketing efforts, member communications, advocacy efforts and digital transformations at multiple membership associations, he is modernizing NHIA's digital systems and online presence to better meet member needs and increase the exposure and reach of the organization.

    In addition to marketing and communications, Scott has a background writing, directing and producing non-profit theatre work, including original video art and projection mappings, music composition and sound and lighting design. He's also contributed to artificial intelligence ethics work, serving on multiple committees supporting the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems.

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  • Includes a Live Web Event on 05/02/2024 at 10:30 AM (CDT)

    Part 3 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success. In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 –  Clarity Driven Communication

    In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication. Acquire a toolkit and resources designed to strategically elevate your communication skills, fostering confidence and the capacity to exert influence over others.

    After participating in this session, you will be able to:

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This course is offered as an individual webinar (Members $40| Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Debbie Peterson is a keynote speaker, consultant, and author. Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of her programming, participants consistently report increased focus, momentum, and motivation to translate their professional vision into action. She is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms as well as a professional member of the National Speakers Association. Personally, Debbie boycotts winter and chases sunshine from Pennsylvania to Florida each year with her husband, Tom

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  • Includes a Live Web Event on 05/01/2024 at 10:30 AM (CDT)

    Discover the APIC-UBC Carpenters Hospital Simulation through this informative case study presentation - an immersive journey through infection control and construction. Explore how a medical association joined with a leading sponsor to develop an unforgettable interactive experience for attendees.

    Join this dynamic session to explore the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B tradeshow sector. Discover how these insights can inspire you to integrate these strategies into your tradeshows and the unparalleled potential that you can harness to fuel exponential growth and expansion within your industry shows. Join us as we revolutionize the B2B event landscape and unlock new possibilities!

    After participating in this session, you will be able to

    • Uncover strategic insights into the innovative strategies employed by B2C events and how they can be adapted to elevate the impact and reach of B2B tradeshows.
    • Cultivate community engagement around your B2B events, fostering deeper connections and driving long-term success.
    • Explore new frontiers and exciting opportunities for expanding beyond traditional B2B strategies and into consumer platforms, unlocking new avenues for business development and market penetration.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Jennifer Kerhin, MBA, CEM CMP

    Chief Executive Officer

    SB Expos & Events

    Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.  

    Caroline Mah, MBA

    Vice President Business Development

    Association for Professionals in Infection Control (APIC)

    Caroline Mah is a relationship-driven leader with over 17 years of experience in corporate partnerships, program development, and nonprofit management. She leads the business development and grants team and serves as a member of the senior advisory team. 

    Stacy Yu

    Director of Corporate Partnerships

    Association for Professionals in Infection Control (APIC)

    Stacy Yu is an experienced brand marketing leader and strategist who has successfully helped B2B and B2C emerging companies and nonprofits enter their next phase of growth. Her experience at APIC leverages this corporate approach to brand and marketing strategy, disciplined cross-functional team and vendor management, comprehensive program development to strengthen strategic partnerships and bring opportunities and resources to their members. 

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  • Includes a Live Web Event on 04/18/2024 at 10:30 AM (CDT)

    Part 2 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 –  Clarity on Your Leadership Path: A Roadmap for Success

    In the second segment of this Masterclass, we delve into the pivotal role of a well-defined leadership development plan. Discover how such a plan empowers leaders like yourself to establish goals, pinpoint strengths and areas for enhancement, and systematically monitor progress. Uncover effective strategies and tools for crafting a comprehensive leadership roadmap, encompassing self-assessment, external feedback, and goal-setting frameworks. Gain insights into the symbiotic relationship between leadership development and Clarity, witnessing how leaders armed with a clear roadmap remain steadfast and motivated in their pursuit of reaching their utmost potential.

    After participating in this session, you will be able to:

    • Articulate what the next level is in your career and leadership.
    • Develop a roadmap that guides you with the next steps to take to get there!
    • Leverage the power of people to shortcut your progress and success.

    This course is offered as an individual webinar (Members $40 | Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Debbie Peterson is a keynote speaker, consultant, and author. Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of her programming, participants consistently report increased focus, momentum, and motivation to translate their professional vision into action. She is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms as well as a professional member of the National Speakers Association. Personally, Debbie boycotts winter and chases sunshine from Pennsylvania to Florida each year with her husband, Tom

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  • Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.

    This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: Clarity Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.

    Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.

    Course Offerings:

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 – Clarity from Within

    4 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
    • Play to your strengths as a more authentic leader in your industry.
    • Make better decisions about what is truly important to you so you can stop chasing everything!

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 – Clarity on Your Leadership Path: A Roadmap for Success

    18 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate what the next level is in your career and leadership.
    • Develop a roadmap that guides you with the next steps to take to get there!
    • Leverage the power of people to shortcut your progress and success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 - Clarity Driven Communication

    2 May (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.

    Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).  Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at regular price (Members $40| Non-Members $55).

    To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!

    Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.

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    Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.



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  • Includes a Live Web Event on 04/17/2024 at 10:30 AM (CDT)

    In today’s world, we hear daily about the implications of climate change, impacts on biodiversity, loss of the natural environment and social issues facing many. And through it all, we are told we must change events in order for our industry to thrive and survive. This session takes all that noise, breaks it down into digestible parts for immediate understanding and implementation. It will give you the tools you need to rethink your planning process and implement sustainability with ease. You will walk away with a new approach and new way to track your impact for measurable and reportable results.

    In today’s world, we hear daily about the implications of climate change, impacts on biodiversity, loss of the natural environment and social issues facing many. And through it all, we are told we must change events in order for our industry to thrive and survive. This session takes all that noise, breaks it down into digestible parts for immediate understanding and implementation. It will give you the tools you need to rethink your planning process and implement sustainability with ease. You will walk away with a new approach and new way to track your impact for measurable and reportable results.

    After participating in this session, you will be able to:

    • Define the specific areas of sustainability that pertain to exhibitions and events and how to apply solutions to your process.
    • Implement solutions that provide the most impact on measurable goals.
    • Activate a new planning approach that makes sustainability feel holistic instead of something separate on your to-do list.

    This session/course/webinar is eligible for 1 clock hour.

    IAEE webinars are free to members and available to non-members for $49.


     






    Courtney Lohmann, CMP, CSEP

    Founder

    Courtney Lohmann Consulting

    Courtney is an award-winning leader, CSR and sustainability expert and sought after speaker. With 23+ years in the events, hospitality and tourism industry, she took her adventurous spirit and poured it into becoming a sustainability and social responsibility expert.  She is a Certified Sustainable Events Professional and served on the Events Industry Council’s Center for Sustainability and Social Impact Committee for six years, two years of which she was the committee chair (2015-2021). In 2023, she launched her own consulting agency to help business owners reach their sustainability and social impact goals.

    As the Founder of Courtney Lohmann Consulting, she has developed a new approach to understanding and implementing sustainability and has led clients through the process to help them see how they can best align their business goals with sustainability and social impact goals. By blending them together, a seamless approach to change and impact can be achieved. Courtney’s developed a unique approach by using the design thinking process in a way that helps business leaders see how holistic and simple changes to their business operation can be. 

    Courtney is an industry thought leader and sought out speaker. In the past she has spoken at IMEX America, IMEX Frankfurt, MPI WEC, IBTM Americas, PCMA’s Convening Leaders, SITE Global and CMP Conclave. She has also co-hosted several webinars and spoken on numerous panels (both live and virtual). Courtney has been recognized as a trailblazer for her work being named to: Smart Woman in Meetings (Industry Leadership) 2023, BizBash’s Top 1000 People in Events in 2019, Meetings Today 2019 Trend Setters list, BizBash’s Top 500 People in Events in 2018 and was a MeetingsNet 2018 ChangeMaker.


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  • Recorded On: 04/04/2024

    Part 1 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 –  Clarity from Within

    This in-person kickoff marks the initiation of the Clarity-Driven Leadership process, providing a unique opportunity to elevate your leadership capabilities and shape your future career trajectory. Immerse yourself in the journey of self-discovery as you craft your Clarity Compass and formulate a vision-to-action plan. Explore the fundamentals of authentic self-leadership, cultivating clarity regarding your values, strengths, and purpose. Acquire the skills to lead with intentionality, incorporating best practices to seamlessly integrate leadership into your personal life. Align your personal vision with your professional endeavors, fostering a harmonious connection between your aspirations and your work.

    After participating in this session, you will be able to:

    • Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
    • Play to your strengths as a more authentic leader in your industry.
    • Make better decisions about what is truly important to you so you can stop chasing everything!

    This course is offered as an individual webinar (Members $40 | Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Debbie Peterson is a keynote speaker, consultant, and author. Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of her programming, participants consistently report increased focus, momentum, and motivation to translate their professional vision into action. She is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms as well as a professional member of the National Speakers Association. Personally, Debbie boycotts winter and chases sunshine from Pennsylvania to Florida each year with her husband, Tom

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  • Recorded On: 04/03/2024

    Join this dynamic session to explore the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B tradeshow sector.

    Join this dynamic session to explore the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B tradeshow sector. Discover how these insights can inspire you to integrate these strategies into your tradeshows and the unparalleled potential that you can harness to fuel exponential growth and expansion within your industry shows. Join us as we revolutionize the B2B event landscape and unlock new possibilities!

    After participating in this session, you will be able to

    • Uncover strategic insights into the innovative strategies employed by B2C events and how they can be adapted to elevate the impact and reach of B2B tradeshows.
    • Cultivate community engagement around your B2B events, fostering deeper connections and driving long-term success.
    • Explore new frontiers and exciting opportunities for expanding beyond traditional B2B strategies and into consumer platforms, unlocking new avenues for business development and market penetration.

    Content Provided by IAEE Consumer Events Council

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Courtney Harold

    Head of Business Development

    Informa

    Courtney Harold is a pioneering force in business development, known for her remarkable ability to create new revenue streams and expand brand assets into novel products and markets. With an uncanny talent for brand transformation, Courtney has consistently fostered organic growth, evolution, and success across both B2B and B2C sectors.

    As the Head of Business Development for Informa's Fashion: OFFPRICE sector, a distinguished brand renowned for its trade shows in Las Vegas and Orlando, Courtney has established herself as a visionary leader over her illustrious 20-year career. Her accomplishments include launching recurring, scalable, and profitable new products, sponsorships, partnerships, trade shows, events, conferences, and consulting solutions across various industries.

    Courtney's unwavering commitment to growth and innovation is underscored by her frequent reference to Complex Con as an inspiration for both B2B and B2C events. She emphasizes the potential for product launches and collaborations in the current business landscape.

    Beyond her professional journey, Courtney, during the challenges posed by the COVID pandemic, rekindled her glory days by returning to rowing after a hiatus since college at the University of Massachusetts, Amherst. This endeavor culminated in her rowing in an alumni boat at the prestigious Head of the Charles regatta. To further her commitment to personal and professional development, Courtney earned her master’s in executive leadership in 2022.

    Currently, she divides her time between Santa Monica and San Diego, all while maintaining a close connection with her three nephews. 

    Michelle Metter

    Partner

    Fast Forward Event Productions

    With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

    Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board  member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

    Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.

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  • Recorded On: 03/27/2024

    It’s time to come out of the shadows, into the spotlight and create a bigger impact in your career, and we’re going to use the use the world’s most powerful B2B platform, LinkedIn, to get you there!

    They say people buy from people first, and products second, and there’s an opportunity for anyone to be the “face” of their organization through their personal brand.  Not only does it boost the leads and opportunities for your company, but also for you as an individual. 

    It’s time to come out of the shadows, into the spotlight and create a bigger impact in your career, and we’re going to use the use the world’s most powerful B2B platform, LinkedIn, to get you there!

     After participating in this webinar, you will be able to:

    • Understand the importance of why we should build our own personal brands, separate from our organization's branding and how you can integrate your Company’s brand and values into your own personal branding messaging.
    • Discover 5 Ways you can grow your brand, without social media.
    • Dive into the 3 activities on LinkedIn that when used together will help you amplify your brand and increase your leads and opportunities.
    • Understand 3 LinkedIn Profile accelerators that will help set you apart from the competition.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Leanne Calderwood, CMP

    Personal Branding and LinkedIn Trainer

    My career began as a corporate and association meeting planner, but when I took on a new role in site selection, I needed to learn how to sell. I cried during the sales training and role plays. As an extreme introvert, it was awkward and uncomfortable for me! I knew there had to be a better way to connect with my clients and prospects!

     I leaned on my love of social media and created a blog to build a “know, like and trust” factor with my ideal clients. I quickly realized that cold calling wasn’t the only way to grow a business, I could do so using my personal brand! I built a robust 6-figure site selection business and created a name for myself in the meetings and events industry using my brand and LinkedIn presence!

    I believe owning and amplifying one’s personal brand is the key to setting yourself apart in any industry.

    I teach and empower other professionals to use their voice and amplify their own brands and thought leadership to help them attract more leads and opportunities, through my LinkedIn and Personal Branding training.

    Step out of the shadows and into the spotlight; I’m here to help!

    More Info:

    Leanne Calderwood, CMP is one of the hospitality industry’s most preeminent LinkedIn experts, and one of Canada’s top voices in the meetings and events industry. She is a 20-plus year industry veteran, national speaker and figurehead. As an award-winning site selection professional, Leanne has a unique perspective into both sides of a sales transaction. She shines a light on these best practices and helps meeting partners break through the clutter and stand out from their competition through her blog posts, YouTube channel and LinkedIn content. Leanne is a regular columnist for the Canadian Meetings + Events Expo, and has been featured in numerous publications and podcasts including Meetings Today, Corporate Meetings Network, EventMB, The Business of Meetings, Pheedloop, The Illuminate Project Podcast, #EventIcons and others. When she’s not talking shop, you can find Leanne drinking tea, making jam and gardening at her home in Kelowna, BC with her husband, two teenage sons and her dog, Farls Barkley.

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