Innovations in Influencer Marketing: Leveraging Influencers to Drive Attendee, Exhibitor & Sponsor Engagement

Includes a Live Web Event on 08/07/2024 at 10:30 AM (CDT)

In today's dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success.

Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience. Discover innovative strategies employed by leading B2C producers, and learn how influencers can elevate your event's impact, amplify brand visibility, and craft unforgettable experiences.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Content Provided by IAEE Consumer Events Council

Casey Clements, MS

Senior Marketing Director

Fast Forward Event Productions

Casey Clements, MS, is the Senior Marketing Director at Fast Forward Events where she oversees marketing for the organization’s Consumer and Lifestyle Division, including the San Diego Bay Wine & Food Festival, recently named number one wine festival in the United States by USA Today. With a strong passion for marketing and data driven solutions, Casey and her team continue to increase both attendance and exhibitor participation across the entire Fast Forward portfolio.

Jenn Ellek, PCM

Associate Vice President, Marketing

Fast Forward Event Productions

Jenn has been in large-scale business-to-business event planning and marketing for most of her career. In her most recent role at Fast Forward Events, she leads marketing efforts for various B2B niche events in the adult beverage sector, including SommCon™, Tasting & Tap Room Expo™ and Craft Beverage Expo™. Her specialties include developing results-driven attendee acquisition plans as well as using agile technologies and methods to create successful digital campaigns and promotions.

Prior to Fast Forward Events, she spent more than five years at Taffy Event Strategies leading many marketing, partnership, and programmatic initiatives for the Coverings show. Jenn also worked for the National Confectioners Association for more than 11 years as the marketing lead for the Sweets & Snacks Expo, where she managed both complex global campaigns as well as exclusive executive-focused forums. In addition, she managed the marketing efforts for PACK EXPO events and gained valuable experience across many diverse B2B industries while leading shows at VNU Communications (Nielsen).

Jenn is certified by the AMA as a Professional Certified Marketer in digital marketing. She was also selected and completed the Krakoff Leadership Institute program. She has also completed Ritz-Carlton’s symposium on inspiring a culture of service excellence.

Currently, she volunteers on the executive board for the D.C. Chapter Board of the International Association of Exhibitions and Events (IAEE) as well as serving as the cookie manager for her daughter’s Girl Scout troop in Arlington, Va.