Behind the Scenes: Behind the Scenes: SXSW and Overland Expo

Recorded On: 06/12/2024

Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows. This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we'll explore what makes these events successful and how you can apply these lessons to your own endeavors.

Moderated by Consumer Events Council Chairperson, Michelle Metter of Fast Forward Events, you will hear from Consumer Events organizers, Brittani Mathis, Director of Global Sales Operations for SXSW LLC and Lindsay Hubley, Senior Vice President, Consumer Events for Emerald X as they tackle what worked, lessons learned and more in this interview style format. Get ready to learn, discover, and uncover new avenues for growth in the world of consumer engagement

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Content Provided by IAEE Consumer Events Council


Lindsay Hubley

Senior Vice President, Consumer Events

Emerald X

Brittani Mathis

Director of Global Sales Operations


Michelle Metter


Fast Forward Event Productions

With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board  member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.



IAEE Webinar - 06.12.24
Recorded 06/12/2024  |  60 minutes
Recorded 06/12/2024  |  60 minutes