These session topics include ways to promote brands, products, and services through direct interaction with customers. This approach is valuable for building relationships, generating leads, and increasing brand awareness. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
42 Results
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Contains 2 Component(s) Includes a Live Web Event on 03/19/2026 at 10:30 AM (CDT)
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Virtual Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual virtual session (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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Contains 2 Component(s) Includes a Live Web Event on 03/12/2026 at 10:30 AM (CDT)
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work (Part 2 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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Contains 3 Product(s)
This is a 3-part virtual series relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
This is a 3-part series of webinars relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).
Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69). To register for individual courses only, don't select the register button here, go to the specific webinar listing and title listed below:
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 1: Sales Strategy & Research
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 2: Sales Tactics That Work
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 3: Analytics and Review
Each webinar is eligible for 1 CE credit and the total 3 part series is eligible for 3 CE hours.
Can’t make the date? You can still register and get access to the recordings for as long as you want!
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Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
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Contains 2 Component(s) Includes a Live Web Event on 03/05/2026 at 10:30 AM (CST)
This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research, select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full virtual 3-part series at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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Contains 2 Component(s) Includes a Live Web Event on 11/12/2025 at 10:30 AM (CST)
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 2 Component(s) Recorded On: 10/21/2025
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 5 Component(s) Recorded On: 08/27/2025Best of 2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.
She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.
Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.
She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Rozie Synopsis showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Rozie Synopsis is a content intelligence company helping organizations unlock the full value of live conversations. Our AI-powered solutions capture, distill, and amplify insights in real-time, transforming fleeting moments into lasting content assets.
Our flagship product, Rozie Synopsis for Events, enhances the onsite experience with live session summaries and recaps while giving organizers tailored content assets per session to extend the event’s life across months. With us, events don’t just inform, they create momentum. We help distill knowledge, amplify its reach, and transform events into vibrant, year-round communities that keep conversations and value going long after the closing keynote.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Lochlainn Byrne, Chief Evangelist, lochlainn@rozie.ai
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Snöball showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Snöball uses peer-to-peer referrals to expand event reach and audience through personalized marketing campaigns. With a 32% conversion rate from social shares to registrations, it’s a cost-effective way to expand your reach.
Snöball is a peer-to-peer marketing solution that transforms your attendees, speakers, sponsors, members, and exhibitors into powerful promoters. Through personalized landing pages, referral tracking, and automated sharing, Snöball drives measurable registrations and maximizes event reach. Event organizers use Snöball to increase conversions, reduce acquisition costs, and prove real ROI across their marketing campaigns. Whether virtual, in-person, or hybrid, Snöball helps your community grow your audience—authentically and at scale.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Rachel Stephan, Snöballer-in-Chief, rachel@snoball.events
- Questions: Saad Tawfiq, Account Manager, saad@snoball.events
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
-
Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from TurnoutNow showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
TurnoutNow spent a decade turning event data into revenue. Event Copilot is an AI driven, voice enabled assistant that transforms live attendee questions into insights and sponsor dollars. It mines registration, content, and behavior data in real time, matching high intent attendees with exhibitors. The lightweight widget embeds in any site, app, or kiosk, integrating with all major event tech stacks in minutes. Proven in rollouts for trade shows/expos, conferences/conventions, internal corporate meetings, and virtual/hybrid events worldwide, delivering revenue impact. SOC 2 compliant, with ISO 42001/27001 certifications pending, it brings enterprise grade security to organizations from Fortune 500s to associations of all sizes. See it live at eventcopilot.ai.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Harpreet Chatha, Chief Executive Officer, harpreet.chatha@turnoutnow.com
- Questions: Liz Amicone, Enterprise Sales Account Executive, liz.amicone@turnoutnow.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
-
Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
