These session topics include ways to promote brands, products, and services through direct interaction with customers. This approach is valuable for building relationships, generating leads, and increasing brand awareness. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
62 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/10/2027 at 10:30 AM (CST)
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Learning Objectives:
1: Use a “sponsor experience canvas” to align audience segments, exhibitor/sponsor categories, and delivery formats (content, on-floor, and digital).
2: Generate at least three new sponsor-supported experiences that integrate into the expo environment and can be sold in the next 12–18 months.
3: Build a prioritized sponsorship idea list tailored to their own event that can inform prospectus updates and sales conversations.Sean Soth
CEO
Hi-Fidelity Group, Inc, and Founder of Professionals for Association Revenue (PAR)
Sean Soth is the Founder of Professionals for Association Revenue (PAR), a community of association leaders focused on advancing business development and non-dues revenue strategies. Through flagship initiatives such as the RevUP Summit, Association Business Week, and a growing library of member resources, PAR equips organizations with the tools and insights needed to innovate and sustain revenue growth across the industry. A frequent conference speaker, Sean shares practical perspectives on audience development, strategic partnerships, and modern sales leadership.
Sean also serves as CEO of Hi-Fidelity Group, Inc., a leading sales and marketing firm specializing in non-dues revenue generation for associations and organizations. Under his leadership, the firm delivers high-impact strategies that drive tens of millions of dollars in annual revenue, supporting clients that range from global brands to emerging start-ups. Based near Baltimore, Maryland, Sean enjoys life with his family, their Goldador, Ginny, and a good playlist to end the day.
Dan Cole, CEM-Fellow
Senior Director, Partner Relations
eMerge Americas
Dan Cole serves as Senior Director, Partner Relations for eMerge America, headquartered in Coral Gables, Florida.
Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, and Head of Sales at AVIXA's InfoComm show, Dan' Cole's previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.
With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team succe Dan's career began in sales at Lanier Worldwide, leading to notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive, esteemed designation IAEE CEM Fellow, a PAR (Professionals for Association) G.O.A.T and the International Business Awards Most Outstanding Sales Executive. Dan's dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
在当今竞争激烈的展会环境中，要在展厅内脱颖而出，对于建立有价值的业务联系及实现投资回报最大化至关重要。欢迎参加我们这场充满活力的45分钟网络研讨会，我们将分享一系列富有创意且切实可行的展位互动与活动策划方案，助您吸引参会者、激发交流并留下深刻印象。无论您是经验丰富的参展商、活动组织者，还是初涉展会界的新人，都能在此发掘行之有效的策略，为展位体验注入活力，利用技术手段打造难忘的互动，从而将访客转化为潜在客户与实际买家。提升您的参展形象，将展位互动体验提升至全新高度！ In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
在当今竞争激烈的展会环境中，要在展厅内脱颖而出，对于建立有价值的联系及最大化投资回报至关重要。欢迎参加这场充满活力的45分钟网络研讨会，我们将分享一系列富有创意且切实可行的展位互动与活动策划方案，助您吸引参会者、引发交流并留下深刻印象。无论您是经验丰富的参展商、活动组织者，还是初涉展会界的新人，都能在此发掘行之有效的策略，为展位体验注入活力，利用科技手段，打造难忘的互动体验，从而将访客转化为潜在客户及实际客户。提升您的参展形象，将展位互动体验提升至新高度！
学习目标：
- 探索创意互动理念：学习各种能够吸引眼球并鼓励参会者积极参与的创新构思与主题。
- 利用科技与互动工具：了解增强现实（AR）、游戏化元素及社交媒体整合等互动技术如何提升展位体验。
- 优化展位布局与人员互动：掌握展位设计与团队互动技巧的最佳实践，促进有意义的交流并有效挖掘潜在客户。
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as AR, gamification, and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones significativas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias de activación diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una impresión duradera. In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression.
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones valiosas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una huella duradera. Tanto si es un expositor experimentado u organizador de eventos como si se inicia en el mundo de las ferias, descubra estrategias probadas para dinamizar la experiencia en su stand, aprovechar la tecnología y crear interacciones memorables que conviertan a los visitantes en clientes potenciales y reales. ¡Potencie su presencia y lleve la activación de su stand al siguiente nivel!
Objetivos de aprendizaje:
- Explorar conceptos creativos de activación: Conocer diversas ideas y temáticas innovadoras que capten la atención y fomenten la participación de los asistentes.
- Aprovechar la tecnología y las herramientas de interacción: Comprender cómo las tecnologías interactivas —como la realidad aumentada (RA), la gamificación y la integración con redes sociales— pueden enriquecer la experiencia en el stand.
- Optimizar la distribución del stand y la interacción del personal: Adquirir las mejores prácticas para el diseño del stand y técnicas de interacción del equipo que propicien conversaciones significativas y la generación de clientes potenciales.
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as AR, gamification, and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026Best of 2026
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as gamification and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 0.75 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 08/12/2026
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $79.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
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Register
- Non-member - $79
- Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 08/12/2026
展览组织机构发展迅猛，组织结构如今已成为推动增长、盈利和效率的关键因素。对于寻求规模化发展和提升销售业绩的组织而言，传统的团队模式已不再适用。本次研讨会将探讨展览组织机构如何构建高效、高绩效的销售团队，以及如何优化业务结构，以加强销售、运营和市场营销之间的协同合作。Matthias 将通过实际案例，重点介绍当前销售团队设计和公司结构方面的最佳实践。与会者将深入了解当今高效的展览公司结构，以及这些结构如何支持可持续增长和盈利。 Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
展览组织机构发展迅猛，组织结构如今已成为推动增长、盈利和效率的关键因素。对于寻求规模化发展和提升销售业绩的组织而言，传统的团队模式已不再适用。本次研讨会将探讨展览组织机构如何构建高效、高绩效的销售团队，以及如何优化业务结构，以加强销售、运营和市场营销之间的协同合作。Matthias 将通过实际案例，重点介绍当前销售团队设计和公司结构方面的最佳实践。与会者将深入了解当今高效的展览公司结构，以及这些结构如何支持可持续增长和盈利。
学习目标：
- 构建以业务为中心的公司架构
- 打造敏捷的销售团队
- 在国际环境下组建团队
IAEE 网络研讨会会员免费，非会员需支付 79 美元。
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $79.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/12/2026
Las organizaciones feriales han evolucionado rápidamente, y la estructura organizativa es ahora un factor clave para el crecimiento, la rentabilidad y la eficiencia. Los modelos de equipo tradicionales ya no son suficientes para las organizaciones que buscan crecer y mejorar su rendimiento de ventas. Esta sesión explora cómo los organizadores de ferias están creando equipos de ventas eficientes y de alto rendimiento, y estructurando sus negocios para lograr una mayor coordinación entre ventas, operaciones y marketing. A través de ejemplos prácticos, Matthias destaca las mejores prácticas actuales en el diseño de equipos de ventas y la estructura empresarial. Los asistentes comprenderán claramente cómo son hoy en día las estructuras empresariales feriales eficaces y cómo contribuyen al crecimiento y la rentabilidad sostenibles. Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Las organizaciones feriales han evolucionado rápidamente, y la estructura organizativa es ahora un factor clave para el crecimiento, la rentabilidad y la eficiencia. Los modelos de equipo tradicionales ya no son suficientes para las organizaciones que buscan crecer y mejorar su rendimiento de ventas. Esta sesión explora cómo los organizadores de ferias están creando equipos de ventas eficientes y de alto rendimiento, y estructurando sus negocios para lograr una mayor coordinación entre ventas, operaciones y marketing. A través de ejemplos prácticos, Matthias destaca las mejores prácticas actuales en el diseño de equipos de ventas y la estructura empresarial. Los asistentes comprenderán claramente cómo son hoy en día las estructuras empresariales feriales eficaces y cómo contribuyen al crecimiento y la rentabilidad sostenibles.
Objetivos de aprendizaje:
- Construir una estructura empresarial centrada en el negocio
- Desarrollar un equipo de ventas ágil
- Establecer un equipo en un contexto internacional
Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $49.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
Al finalizar esta sesión, los participantes recibirán 0,75 horas de reloj que son elegibles para la recertificación de CEM.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- More Information
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Contains 3 Product(s)
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将指导学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。 The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。
如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。
IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。
学习目标：
- 识别成功的展览和赞助销售策略的核心要素。
- 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
- 制定宣传册以支持组织的收入目标。
IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
- 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
- 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
- 自信地处理异议和谈判，以达成合作承诺。
IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。
无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Freeman Member - $119
- Member - $119
- Non-member - $179
- More Information
-
Contains 3 Product(s)
El Certificado de la Serie Maestra de IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales del sector que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM y CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas sobre ventas en el sector de eventos. Al completar el curso con éxito, los participantes recibirán un certificado de finalización en ventas y patrocinio de eventos. The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
El Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales de la industria que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM, CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas específicas para la venta de eventos. Al completarlas, recibirán un certificado de finalización en ventas y patrocinio de eventos.
Para inscribirse en la serie virtual completa, está en el lugar correcto: seleccione el botón de registro. Obtenga el máximo provecho de su inversión: este Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos incluye tácticas que puede implementar de inmediato y un certificado de finalización para demostrar su dedicación a la industria de eventos en el área de ventas y patrocinio.
Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 1: Estrategia de Ventas e Investigación
Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.
Objetivos de aprendizaje:
Identificar los elementos clave de una estrategia exitosa de ventas para exhibiciones y patrocinios.
Aplicar métodos de investigación para crear listas de prospectos y alinear las ofertas con las necesidades del mercado.
Desarrollar el prospecto para respaldar los objetivos de ingresos de la organización.Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 2: Tácticas de Ventas que Funcionan
Esta es la segunda sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exhibiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta probadas.
Objetivos de aprendizaje:
Escribir guiones de ventas y llamadas telefónicas efectivos y utilizarlos para estrategias de contacto efectivas.
Identificar las necesidades potenciales de expositores/patrocinadores formulando las preguntas correctas.
Gestionar con confianza las objeciones y las negociaciones para asegurar compromisos. Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 3: Análisis y RevisiónEsta es la tercera sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo profundizar en el análisis, y en qué áreas enfocarse para revisar el ROI de eventos.
Objetivos de aprendizaje:
Evaluar el rendimiento de ventas utilizando métricas clave, paneles de control y seguimiento del flujo de trabajo en su CRM.
Convertir el análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior a la feria para identificar los éxitos y las áreas de mejora.
El Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos otorga 3 horas de reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión.¿No puede asistir? Aún puede registrarse y acceder a las grabaciones para verlas a la carta en el horario que mejor se adapte a su desarrollo profesional.
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
El Certificado de la Serie Maestra IAEE: Ventas y patrocinio de eventos es elegible para 3 horas de reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - $119
- Member - $119
- Non-member - $179
- More Information
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Contains 3 Product(s)
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
-
Register
- Freeman Member - $119
- Member - $119
- Non-member - $179
- More Information
