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30 Results
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Contains 2 Component(s) Includes a Live Web Event on 03/19/2026 at 10:30 AM (CDT)
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Virtual Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual virtual session (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些领域来评估活动的投资回报率 (ROI)。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
学分：本次虚拟课程可获得1个学时，用于CEM再认证。
注册：如需单独注册此课程：IAEE专业虚拟系列课程——展会和活动销售精通之道 第三部分：分析与回顾（共3部分），请点击此网络研讨会列表的注册按钮。本课程以单次线上课程的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以选择购买包含三节线上课程的完整系列课程，享受优惠价格（会员价 99 美元 | 非会员价 149 美元）。
无法参加课程？您仍然可以注册并获得课程录像的点播观看权限，随时随地学习，以更好地规划您的职业发展。
Esta es la tercera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exposiciones y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo analizar los datos y en qué áreas centrarse para evaluar el retorno de la inversión (ROI) del evento.
Objetivos de aprendizaje:
Evaluar el rendimiento de las ventas utilizando métricas clave, paneles de control y seguimiento del pipeline en su CRM.
Traducir los análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior al evento para identificar éxitos y áreas de mejora.
Crédito: Esta sesión virtual otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso: Serie Virtual Especializada de IAEE – Dominando las Ventas en Exposiciones y Eventos, Parte 3: Análisis y Revisión (Parte 3 de una serie de 3), seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como sesión virtual individual (Miembros: $49 | No miembros: $69).
También puede adquirir la serie completa de tres sesiones virtuales con descuento (Miembros: $99 | No miembros: $149).
¿No puede asistir en la fecha prevista? Aun así, puede registrarse y acceder a las grabaciones para verlas cuando mejor se ajuste a su desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
Contains 2 Component(s) Includes a Live Web Event on 03/12/2026 at 10:30 AM (CDT)
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
Credit: This virtual session is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work (Part 2 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full series of three virtual sessions at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events的知名首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
自信地处理异议和谈判，以达成合作承诺。
学分：本次虚拟课程可计入CEM再认证的1个学时。
注册：如需单独注册此课程，请点击此网络研讨会列表的注册按钮：IAEE专业网络研讨会系列：掌握展会和活动销售技巧 第二部分：行之有效的销售策略（共三部分）。本课程以单次网络研讨会的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以以优惠价购买包含三节虚拟课程的完整系列（会员价 99 美元 | 非会员价 149 美元）。
无法参加研讨会？您仍然可以注册并获得录播视频的访问权限，以便在最适合您职业发展的时间观看。
Esta es la segunda sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exposiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta comprobadas.
Objetivos de aprendizaje:
Redactar guiones de venta y telefónicos eficaces y utilizarlos para tácticas de captación efectivas.
Identificar las necesidades potenciales de expositores y patrocinadores mediante las preguntas adecuadas.
Manejar con seguridad las objeciones y negociar para obtener compromisos.
Crédito: Esta sesión virtual otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso individual: Serie de seminarios web especializados de IAEE: Dominando las ventas en exposiciones y eventos, Parte 2: Tácticas de venta efectivas (Parte 2 de una serie de 3), seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como seminario web individual (Miembros: $49 | No miembros: $69).
También puedes adquirir la serie completa de tres sesiones virtuales con descuento (Miembros: $99 | No miembros: $149).
¿No puedes asistir en la fecha prevista? Aun así, puedes registrarte y acceder a las grabaciones para verlas cuando mejor se adapte a tu desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
Contains 3 Product(s)
This is a 3-part virtual series relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
This is a 3-part series of webinars relevant to industry professionals who want to develop their expo and event sales knowledge for greater success. In this series, the CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).
Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69). To register for individual courses only, don't select the register button here, go to the specific webinar listing and title listed below:
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 1: Sales Strategy & Research
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 2: Sales Tactics That Work
- IAEE Specialty Virtual Series: Mastering Expo & Event Sales – Part 3: Analytics and Review
Each webinar is eligible for 1 CE credit and the total 3 part series is eligible for 3 CE hours.
Can’t make the date? You can still register and get access to the recordings for as long as you want!
-
Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
-
Contains 2 Component(s) Includes a Live Web Event on 03/05/2026 at 10:30 AM (CST)
This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: To register for this individual courses only: IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research, select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69).
Or you can purchase the full virtual 3-part series at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成果。
学习目标：
识别成功的展览和赞助销售策略的核心要素。
运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
制定宣传册，以支持组织的收入目标。
学分：本次网络研讨会可获得1个学时，用于CEM再认证。
注册：如需单独注册此课程，请点击“IAEE专业网络研讨会系列：掌握展览和活动销售（第一部分）：销售策略与研究”的注册按钮。本课程以单次网络研讨会的形式提供（会员价 49 美元 | 非会员价 69 美元）。
您也可以以优惠价购买完整的三部分虚拟系列课程（会员价 99 美元 | 非会员价 149 美元）。
无法参加研讨会？您仍然可以注册并获得录像回放，随时观看，以更好地适应您的职业发展需求。
Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa CEO de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas de exposiciones y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.
Objetivos de aprendizaje:
Identificar los elementos clave de una estrategia exitosa de ventas de exposiciones y patrocinios.
Aplicar métodos de investigación para crear listas de clientes potenciales y alinear las ofertas con las necesidades del mercado.
Desarrollar el folleto informativo para respaldar los objetivos de ingresos de la organización.
Crédito: Este seminario web otorga 1 hora de crédito para la recertificación CEM.
Inscripción: Para inscribirse únicamente en este curso individual: Serie de seminarios web especializados de IAEE: Dominando las ventas de exposiciones y eventos, Parte 1: Estrategia e investigación de ventas, seleccione el botón de inscripción solo para este seminario web específico. Este curso se ofrece como seminario web individual (Miembros: $49 | No miembros: $69).
También puedes adquirir la serie virtual completa de 3 partes con descuento (Miembros: $99 | No miembros: $149).
¿No puedes asistir en la fecha prevista? Aun así, puedes registrarte y acceder a las grabaciones para verlas cuando mejor se adapte a tu desarrollo profesional.
Jennifer Kerhin, MBA, CEM CMP
Chief Executive Officer
SB Expos & Events
Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.
This session is eligible to earn 1 clock hour towards CEM recertification.
-
Register
- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
-
Contains 2 Component(s) Recorded On: 11/12/2025
El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.
El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.
Objetivos de aprendizaje:
Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.
Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.
Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 2 Component(s) Recorded On: 11/12/2025
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
学习目标：
认识到展位平面图作为创收工具的强大作用。
运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。
与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 11/12/2025
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.
Objetivos de aprendizaje:
Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.
Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.
Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
学习目标：
认识到展位平面图作为创收工具的强大作用。
运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。
与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 10/21/2025
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
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Contains 2 Component(s) Recorded On: 08/27/2025Best of 2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.
She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.
Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.
She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey in English.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Rozie Synopsis showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Rozie Synopsis is a content intelligence company helping organizations unlock the full value of live conversations. Our AI-powered solutions capture, distill, and amplify insights in real-time, transforming fleeting moments into lasting content assets.
Our flagship product, Rozie Synopsis for Events, enhances the onsite experience with live session summaries and recaps while giving organizers tailored content assets per session to extend the event’s life across months. With us, events don’t just inform, they create momentum. We help distill knowledge, amplify its reach, and transform events into vibrant, year-round communities that keep conversations and value going long after the closing keynote.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Lochlainn Byrne, Chief Evangelist, lochlainn@rozie.ai
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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- Non-member - $19.99
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