These session topics include ways to promote brands, products, and services through direct interaction with customers. This approach is valuable for building relationships, generating leads, and increasing brand awareness. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
33 Results
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Contains 3 Product(s)
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).
5 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
12 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
19 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
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Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 11/12/2025
El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.
El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.
Objetivos de aprendizaje:
Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.
Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.
Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 11/12/2025
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
学习目标：
认识到展位平面图作为创收工具的强大作用。
运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。
与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 11/12/2025
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth.
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025
说实话，你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中，我们将帮助你提升展位表现，从平庸走向卓越。这无关花哨的噱头或原地不动，而是关于如何破解客户心理，提高每条潜在客户的收益（EPL），并学会像在自己的主场一样掌控全场。 Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
说实话，你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中，我们将帮助你提升展位表现，从平庸走向卓越。这无关花哨的噱头或原地不动，而是关于如何破解客户心理，提高每条潜在客户的收益（EPL），并学会像在自己的主场一样掌控全场。
凭借20多年丰富的展会实战经验，Han的培训方法务实、精辟，并以投资回报率为导向。无论您是展会新手，还是希望提升自身技能，您都将获得所需的工具、策略和思维模式，将参观者转化为价值，并将您的展位打造成销售平台。“胜利并非源于逃避。如果你懈怠，就会失败。在我们这个团队，我们绝不敷衍了事.
学习成果：
- 掌握吸引眼球的技巧，吸引参观者，展开有效的对话，并让他们意犹未尽——而不是像机器人一样机械地说话或照本宣科。
- 学会识别目标客户，快速筛选，并引导他们从“只是看看”到“让我们聊聊”。了解买家旅程，让每一分钟都物有所值。
- 运用经过实践检验的展位布局、信息传递和思维模式方面的技巧，提高每小时的销售额。告别无效时间，迎接真正有价值的成果。
IAEE网络研讨会会员免费，非会员费用为49美元。参加者可获得1个学时，用于CEM再认证。
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
完成此项课程后，您将获得1个学时，可用于CEM资格证书的续期。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025
Seamos sinceros, no inviertes en ferias comerciales para quedarte de brazos cruzados y sonreír. Estás ahí para ganar. En esta sesión dinámica y práctica con el reconocido formador internacional Han Leenhouts, llevaremos el rendimiento de tu stand de lo mediocre a lo inolvidable. No se trata de trucos ni de quedarse quieto, sino de descifrar las claves del cliente, aumentar tus ganancias por contacto (EPL) y aprender a dominar el espacio como si fuera tu propio escenario. Con más de 20 años de experiencia práctica en ferias comerciales, el enfoque de Han es práctico, eficaz y orientado al retorno de la inversión. Tanto si eres nuevo en el sector como si buscas perfeccionar tus habilidades, saldrás con las herramientas, las tácticas y la mentalidad necesarias para convertir a los visitantes en clientes valiosos y tu stand en una plataforma de ventas. “La victoria no se consigue evitando los desafíos. Si te duermes, pierdes. Y en este equipo, no hacemos las cosas a medias”.
Seamos sinceros, no inviertes en ferias comerciales para quedarte de brazos cruzados y sonreír. Estás ahí para ganar. En esta sesión dinámica y práctica con el reconocido formador internacional Han Leenhouts, llevaremos el rendimiento de tu stand de lo mediocre a lo inolvidable. No se trata de trucos ni de quedarse quieto, sino de descifrar las claves del cliente, aumentar tus ganancias por contacto (EPL) y aprender a dominar el espacio como si fuera tu propio escenario. Con más de 20 años de experiencia práctica en ferias comerciales, el enfoque de Han es práctico, eficaz y orientado al retorno de la inversión. Tanto si eres nuevo en el sector como si buscas perfeccionar tus habilidades, saldrás con las herramientas, las tácticas y la mentalidad necesarias para convertir a los visitantes en clientes valiosos y tu stand en una plataforma de ventas. “La victoria no se consigue evitando los desafíos. Si te duermes, pierdes. Y en este equipo, no hacemos las cosas a medias”.
Resultados del aprendizaje:
- Domine técnicas para captar la atención, generar conversaciones significativas y despertar el interés de los asistentes, sin sonar robótico ni leer un guion.
- Aprenda a identificar a los visitantes adecuados, a calificarlos rápidamente y a guiarlos desde la simple curiosidad hasta una conversación productiva. Comprenda el proceso de compra y aproveche al máximo cada minuto.
- Aplique consejos probados sobre el diseño del stand, la comunicación y la mentalidad adecuada para aumentar sus ventas por hora. Diga adiós al tiempo improductivo y obtenga resultados concretos.
Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
Al finalizar, obtendrá 1 hora de formación válida para la recertificación CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 08/27/2025Best of 2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption. She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep. Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise. She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey in English.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 06/17/2025
Hear from Rozie Synopsis showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Rozie Synopsis is a content intelligence company helping organizations unlock the full value of live conversations. Our AI-powered solutions capture, distill, and amplify insights in real-time, transforming fleeting moments into lasting content assets.
Our flagship product, Rozie Synopsis for Events, enhances the onsite experience with live session summaries and recaps while giving organizers tailored content assets per session to extend the event’s life across months. With us, events don’t just inform, they create momentum. We help distill knowledge, amplify its reach, and transform events into vibrant, year-round communities that keep conversations and value going long after the closing keynote.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Lochlainn Byrne, Chief Evangelist, lochlainn@rozie.ai
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn 0.50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
Participants can earn 0.50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
-
Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 06/17/2025
Hear from Snöball showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Snöball uses peer-to-peer referrals to expand event reach and audience through personalized marketing campaigns. With a 32% conversion rate from social shares to registrations, it’s a cost-effective way to expand your reach.
Snöball is a peer-to-peer marketing solution that transforms your attendees, speakers, sponsors, members, and exhibitors into powerful promoters. Through personalized landing pages, referral tracking, and automated sharing, Snöball drives measurable registrations and maximizes event reach. Event organizers use Snöball to increase conversions, reduce acquisition costs, and prove real ROI across their marketing campaigns. Whether virtual, in-person, or hybrid, Snöball helps your community grow your audience—authentically and at scale.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Rachel Stephan, Snöballer-in-Chief, rachel@snoball.events
- Questions: Saad Tawfiq, Account Manager, saad@snoball.events
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
-
Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
