Sales and Sponsorship

Sales and Sponsorship: These session topics include ways to promote brands, products, and services through direct interaction with customers. This approach is valuable for building relationships, generating leads, and increasing brand awareness. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

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56 Results

  • Best of 2025

    Vibe Marketing: Spark Don't Sell
    Contains 2 Component(s) Recorded On: 08/27/2025

    Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.

    Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.  

    Learning Outcomes:

    • Design emotional arcs not campaigns
    • Craft messaging that triggers authentic reactions
    • Measure engagement through emotional response

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Dahlia El Gazzar, DES

    Tech Evangelist | Founder

    Dahlia+Agency

    Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.

    She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.

    Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.

    She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.

    This session is eligible to earn 1 clock hour towards CEM recertification.

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  • IAEE Event Tech Demo Day - FULL SERIES: Innovative Revenue Streams Beyond The Booth
    Contains 3 Product(s)

    IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events. This Demo Day topic will highlight non-booth revenue opportunities in the Innovative Revenue Streams Beyond The Booth three-part series.

    IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events. This Demo Day topic will highlight non-booth revenue opportunities in the Innovative Revenue Streams Beyond The Booth three-part series.

    Company Participation

    • IAEE Event Tech Demo Day - Innovative Revenue Streams Beyond The Booth - Beyond Booth Consulting LLC
    • IAEE Event Tech Demo Day - Innovative Revenue Streams Beyond The Booth - Swapcard
    • IAEE Event Tech Demo Day - Innovative Revenue Streams Beyond The Booth - Map Your Show

    This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.

    Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.

    Brought to You by

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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation: Rozie Synopsis
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Rozie Synopsis showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Rozie Synopsis is a content intelligence company helping organizations unlock the full value of live conversations. Our AI-powered solutions capture, distill, and amplify insights in real-time, transforming fleeting moments into lasting content assets.

    Our flagship product, Rozie Synopsis for Events, enhances the onsite experience with live session summaries and recaps while giving organizers tailored content assets per session to extend the event’s life across months. With us, events don’t just inform, they create momentum. We help distill knowledge, amplify its reach, and transform events into vibrant, year-round communities that keep conversations and value going long after the closing keynote.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.



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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snöball
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Snöball showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Snöball uses peer-to-peer referrals to expand event reach and audience through personalized marketing campaigns. With a 32% conversion rate from social shares to registrations, it’s a cost-effective way to expand your reach.

    Snöball is a peer-to-peer marketing solution that transforms your attendees, speakers, sponsors, members, and exhibitors into powerful promoters. Through personalized landing pages, referral tracking, and automated sharing, Snöball drives measurable registrations and maximizes event reach. Event organizers use Snöball to increase conversions, reduce acquisition costs, and prove real ROI across their marketing campaigns. Whether virtual, in-person, or hybrid, Snöball helps your community grow your audience—authentically and at scale.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from TurnoutNow showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    TurnoutNow spent a decade turning event data into revenue. Event Copilot is an AI driven, voice enabled assistant that transforms live attendee questions into insights and sponsor dollars. It mines registration, content, and behavior data in real time, matching high intent attendees with exhibitors. The lightweight widget embeds in any site, app, or kiosk, integrating with all major event tech stacks in minutes. Proven in rollouts for trade shows/expos, conferences/conventions, internal corporate meetings, and virtual/hybrid events worldwide, delivering revenue impact. SOC 2 compliant, with ISO 42001/27001 certifications pending, it brings enterprise grade security to organizations from Fortune 500s to associations of all sizes. See it live at eventcopilot.ai.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Boost Express showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Boost.Express is a collaborative advertising platform for tradeshows and exhibitions, enabling sponsors and exhibitors to co-create targeted campaigns leveraging first-party event data and brand recognition. It automates campaign setup and management with AI-driven workflows, directing qualified traffic to native landing pages on event websites.

    For organizers, it introduces a year-round monetization channel, increasing registrations, attracting exhibitors, and reducing advertising budgets.

    For sponsors and exhibitors, it drives leads, visibility, and engagement with target audiences year-round.

    With no upfront licensing or annual cost, Boost.Express works on a clean revenue-share model with minimal budgets. Boost.express accelerates marketing efficiency, fostering partnerships and data-driven strategies. 

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.

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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Map Your Show showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising, and generating more revenue for your event. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event. Visit mapyourshow.com to learn more.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.




     






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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Bear Analytics showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Bear IQ is the leading analytics platform designed for event organizers, transforming first-party data into actionable insights to maximize return on investment (ROI) for audience, revenue, and event engagement goals.

    Bear IQ places comprehensive event intelligence at your fingertips, facilitating immediate decisions to drive revenue across your event portfolio in real-time. Intuitive and user-friendly, Bear IQ seamlessly integrates with the event tech and martech systems you use daily - offering a user-friendly dashboard for tracking attendee behavior, marketing KPIs, and exhibitor and sponsor sales.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • IAEE Event Tech Demo Day - FULL SERIES: From Data to Decisions - AI-Powered Insights & Revenue Generation
    Contains 6 Product(s)

    IAEE showcase of various technology platforms for the exhibitions industry showing innovations in event technology.

    IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. 

    AI is changing the game for trade show organizers—don’t get left behind. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Company Participation

    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snoball
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation- Rozie Synopsis

    This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.

    Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.

    Brought to You by

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  • Synergizing Sales and Marketing: Unleashing Revenue Growth Through Strategic Alignment
    Contains 2 Component(s) Recorded On: 06/11/2025

    Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities.

    Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities. Hear how collaboration and synergy between these two essential functions can drive business success and enhance market impact. Discover the strategic approaches to foster alignment, optimize resources, and amplify your organization's bottom line.

    Learner Objectives:

    • Understand the significance of aligning sales and marketing goals for maximizing revenue and sponsorship opportunities by leveraging the collective strengths of both teams.
    • Explore effective strategies to foster collaboration, communication, and integration between sales and marketing functions to create a unified approach towards achieving shared objectives.
    • Learn how to optimize resources, streamline processes, and implement cohesive strategies that enhance customer engagement, drive conversions, and boost overall business performance.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Kierra Tobiere, MA

    Senior Revenue & Content Marketing Manager

    American Chemical Society

    Raised in Misawa, Japan, Kierra Tobiere currently resides in Washington, D.C. where she works full-time in digital marketing and has over eight years of experience in the marketing, creative and blogging industries.

    Kierra received her Bachelor’s degree in Journalism from Howard University; during that time, she gained experience in brand content management as a fashion blogger and content specialist for a New York-based lifestyle brand. Where she served as both the managing and fashion editor of their digital platform, overseeing over 20 employees and all their blog content.

    After undergrad, Kierra worked for a small impact marketing consulting firm specializing in amplifying institutions and companies looking for brand and messaging restructuring.

    Kierra currently works full-time for the American Chemical Society, managing digital and print revenue marketing for Chemical Engineering & News, ACS Sales & Marketing, and exhibit marketing for ACS Meetings & Exposition.

    As a Senior Revenue & Content Marketing Manager, Kierra is often tasked with planning and executing marketing campaigns to drive revenue growth and lead generation for new and existing marketing and sales channels that accelerate pipeline generation. She also looks to drive marketing initiatives to scale inbound and outbound sales efforts.

    Kierra closely partners with the sales, customer success and data teams on defining best-in-class strategies and programs to engage prospects and customers and to enable expansion across products and services. As she is a key contributor to rapidly growing reach, engagement, pipeline, revenue and retention-- with a primary goal of increasing revenue across her sales product portfolio.

    Kierra also recently graduated Summa cum laude with her Masters of Art in Communications from the University of Florida.

     

     

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