Vibe Marketing: Spark Don't Sell

Includes a Live Web Event on 08/27/2025 at 10:30 AM (CDT)

Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.

Learning Outcomes:

Design emotional arcs not campaigns
Craft messaging that triggers authentic reactions
Measure engagement through emotional response

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Dahlia El Gazzar, DES

Tech Evangelist | Founder

Dahlia+Agency

Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.

She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.

Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.

She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.