These sessions include multi-faceted approach encompassing attendee acquisition, engagement, and marketing before, during, and after the event. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
62 Results
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. You will have 90 days from the date of the course to take your exam. No proctor is needed. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST.
You will have 90 days from the date of the course to take your exam. No proctor is needed. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
Sarah Griffin, CEM
Event Manager
Informa Markets Limited
Sarah Griffin, CEM has more than 17 years of experience in the trade show and event industry. Having worked as an exhibitor and special event coordinator during and after college, followed by seven years working for GES, she joined Informa Markets in 2014. Since then, Sarah has held a variety of roles from managing the client services team in Boulder to being instrumental in the implementation of the inhouse CEM program for the Learning and Performance Team. She’s currently the overall event manager for CPHI North America, the premier pharma supply chain trade show and conference in the US. Sarah is an experienced people manager with a strong operational background and a passion for supporting others within the events industry.
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Register
- Non-member - $490
- Member - $349
- Freeman Member - $279.20
- More Information
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/24/2026 at 10:30 AM (CDT)
Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.
Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.
Learning Objectives:
- Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
- Apply best practices and tools from the case study to enhance audience engagement in your own events.
- This webinar will equip you with actionable insights to boost registration rates.
This session is free for IAEE Members and is $79 for non-members.
Charlene Soucy
Head of Marketing, Experiential Technology Group
Questex
Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth.
Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.
Shelli Winter
VP Customer Experience
Questex
Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains or crafting pies.
Matt Rickman
Sr Creative Director, Multimedia
Questex
Matt Rickman is the Sr Creative Director, Multimedia at Questex.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 05/20/2026
在当今节奏飞快的活动行业中，“视频优先”的营销策略绝非仅仅是一种流行趋势，其用途也远不止局限于单纯的营销推广。这是一项强有力的策略，贯穿整个活动生命周期，能够有效吸引关注、提升受众参与度，并推动赞助收入的增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高回报的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现影响力最大化。本次研讨会内容涵盖利用视频与关键利益相关方进行互动及开展营销的十大实用方法。 In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
在当今快节奏的活动行业中，“视频优先”的营销策略不仅仅是一种流行趋势，其用途也绝非仅限于单纯的营销推广。这是一项强有力的策略，贯穿活动的整个生命周期，能够有效吸引注意力、提升受众参与度并推动赞助收入增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高价值的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现最大化的活动成效。本次研讨会将特别分享10种利用视频内容来提升关键利益相关方参与度及开展营销推广的实用方法。
学习目标：
- 掌握各类策略，以持续保持利益相关方的参与热情，并延长视频内容的生命周期与影响力。
- 了解制作极具吸引力的视频营销内容所必需的核心技术与简易制作技巧。
- 深入分析背后的心理学成因，理解为何“视频优先”的营销策略能够带来更高的受众参与度及更显著的赞助招募成效。
本次IAEE网络研讨会面向会员免费开放（支持实时观看及点播回放）；非会员参会费用为79美元。
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
符合资格，可获得 1 个学时，计入 CEM 再认证。
Eligible to earn 1 Clock Hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 05/20/2026
En la vertiginosa industria actual de los eventos, el marketing centrado en el video no es solo una tendencia, ni tampoco debe limitarse únicamente a fines promocionales. Se trata de una estrategia poderosa para captar la atención, involucrar a las audiencias y generar ingresos por patrocinios a lo largo de todo el ciclo de vida de su evento. Acompáñenos en un análisis exhaustivo sobre cómo identificar y asegurar lucrativas oportunidades de patrocinio en eventos, y descubra consejos y trucos exclusivos para elevar la calidad de su producción. Además, exploraremos la psicología que explica por qué los enfoques centrados en el video conectan tan fuertemente tanto con las audiencias como con los patrocinadores. Ya sea usted un profesional de eventos, un experto en marketing o un creador de contenidos, esta sesión le brindará los conocimientos y las herramientas necesarios para aprovechar el marketing basado en video y lograr el máximo impacto. La sesión incluye 10 formas de utilizar el video para fomentar la participación de las partes interesadas clave y potenciar sus estrategias de marketing. In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
En la vertiginosa industria actual de los eventos, el marketing centrado en el video no es solo una tendencia, ni tampoco debe limitarse únicamente a fines promocionales. Es una estrategia poderosa para captar la atención, involucrar a las audiencias y generar ingresos por patrocinios a lo largo de todo el ciclo de vida de su evento. Acompáñenos en un análisis exhaustivo sobre cómo identificar y asegurar oportunidades de patrocinio lucrativas dentro de los eventos, y descubra consejos y trucos de expertos para elevar la calidad de su producción. Además, exploraremos la psicología detrás de por qué los enfoques centrados en el video resuenan con tanta fuerza tanto entre las audiencias como entre los patrocinadores. Ya sea usted un profesional de eventos, un experto en marketing o un creador de contenido, esta sesión le brindará los conocimientos y las herramientas necesarios para aprovechar el marketing centrado en el video y lograr el máximo impacto. La sesión incluye 10 formas de utilizar los videos para fomentar la participación de las partes interesadas clave y para fines de marketing.
Objetivos de aprendizaje:
- Aprender tácticas para mantener el interés de las partes interesadas y prolongar la vida útil de su contenido de video.
- Comprender la tecnología esencial y las técnicas de producción sencillas necesarias para crear contenido de video marketing atractivo y convincente.
- Analizar las razones psicológicas por las que el marketing centrado en el video genera un mayor nivel de participación y un mayor éxito en la obtención de patrocinios.
Este seminario web de la IAEE es gratuito para los miembros que deseen asistir en directo o bajo demanda, y tiene un costo de $79 para los no miembros.
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
Válido para obtener 0.75 hora lectiva para la recertificación CEM.
Eligible to earn 0.75 Clock Hours towards CEM recertification.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 05/20/2026
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
Elegible para obtener 0,75 horas lectivas para la recertificación CEM.
Eligible to earn 0.75 Clock Hours towards CEM recertification.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。 Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。
学习目标：
掌握细分和精准定位电子邮件受众的关键策略，以提高展会和活动的参与度和出席率。
探索可扩展的电子邮件营销策略，这些策略可以灵活应用于不同的协会和公司活动场景。
制定切实可行的计划，实施创新的电子邮件营销技巧，为活动推广带来可衡量的成效。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos. Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos.
Objetivos de aprendizaje:
- Identificar estrategias clave para segmentar y dirigirse a las audiencias de correo electrónico con el fin de aumentar la participación y la asistencia a exposiciones y eventos.
- Explorar tácticas escalables de email marketing que se puedan adaptar y aplicar en diferentes contextos de eventos de asociaciones y empresas.
- Desarrollar un plan viable para implementar técnicas innovadoras de email marketing que generen resultados medibles para la promoción de eventos.
Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 4 Component(s), Includes Credits
This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. Course Description: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
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Register
- Non-member - $635
- Member - $380
- Freeman Member - $304
- More Information
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Contains 5 Product(s)
Discover key strategies and insights at Expo! Expo! 2025 with these top five sessions covering essential topics for event professionals. Learn how to build competitive strength in a saturated market, navigate exhibitor and sponsor challenges, align leadership and sales for increased event revenue, explore innovative event design ideas, and tackle food waste prevention to promote sustainability. Equip yourself with the knowledge to elevate your event success and drive meaningful impact.
Discover key strategies and insights at Expo! Expo! 2025 with these top five sessions covering essential topics for event professionals. Learn how to build competitive strength in a saturated market, navigate exhibitor and sponsor challenges, align leadership and sales for increased event revenue, explore innovative event design ideas, and tackle food waste prevention to promote sustainability. Equip yourself with the knowledge to elevate your event success and drive meaningful impact. These top five sessions include content on marketing, sales, sponsorship, sustainability, and event design:
- Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
- Presenter: Sherron Washington, MA
- Expo! Expo! 2025 Navigating Exhibitor & Sponsor Challenges: Rules, Relationships & Results
- Presenters: Barbara Dunn, Angie Silberhorn, and Dan Corcoran
- Expo! Expo! 2025 Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
- Presenters: Brittany Shoul, Dan Cole, CEM, Jay Blakenship, Sean Soth
- Expo! Expo! 2025 Freshly Baked
- Presenters: Sara Taylor and Angela Strahan
- Expo! Expo! 2025 What A Waste: Food Waste Prevention For #Eventprofs
- Presenter: Jessie States, CMP, CMM
Expo! Expo! 2025 Navigating Exhibitor & Sponsor Challenges: Rules, Relationships & Results
Presenters:
- Barbara Dunn, Attorney & Owner, Barbara Dunn Law PLLC
- Angie Silberhorn, Event Director, Water Quality Association
- Dan Corcoran, Chief Operating Officer, Corcoran
Expo! Expo! 2025 Aligning Leadership & Sales: A C-Suite Strategy For Event Revenue
Presenters:- Brittany Shoul, SVP of Revenue Strategy & Operations, MCI USA,
- Dan Cole, CEM, Senior Director, Exposition Sales, AVIXA,
- Sean Soth, Leadership Advisory Board Chair, Professionals for Association Revenue
- Jay Blakenship, Senior Vice President, Revenue Strategy, MCI
Expo! Expo! 2025 Freshly Baked
Presenters:
- Sara Taylor, Senior Director of Conference Operations, Viticus Group
- Angela Strahan, Vice President of Creative Services & Strategy, Fern, an Nth Degree company
Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
Presenter:- Sherron Washington, MA, Founder and CEO, The P3 Solution
Expo! Expo! 2025 What A Waste: Food Waste Prevention For #Eventprofs
Presenter:
- Jessie States, CMP, CMM, Vice President, MPI Consulting
Upon completion of all five sessions, 8.25 clock hours will be eligible for CEM recertification.
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Register
- Member - $179
- Freeman Member - $179
- More Information
- Expo! Expo! 2025 Strategic Targeting: How To Build Competitive Strength In An Over Saturated Market
