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These sessions include multi-faceted approach encompassing attendee acquisition, engagement, and marketing before, during, and after the event. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

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33 Results

  • Event Marketing - VIRTUAL CLASS - 7/9/26
    Contains 4 Component(s) Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

    Sarah Griffin, CEM

    Event Manager

    Informa Markets Limited

    Sarah Griffin, CEM has more than 17 years of experience in the trade show and event industry. Having worked as an exhibitor and special event coordinator during and after college, followed by seven years working for GES, she joined Informa Markets in 2014. Since then, Sarah has held a variety of roles from managing the client services team in Boulder to being instrumental in the implementation of the inhouse CEM program for the Learning and Performance Team. She’s currently the overall event manager for CPHI North America, the premier pharma supply chain trade show and conference in the US. Sarah is an experienced people manager with a strong operational background and a passion for supporting others within the events industry.

  • Event Marketing - VIRTUAL CLASS - 4/21/26
    Contains 4 Component(s) Includes a Live Web Event on 04/21/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This class will be conducted VIRTUALLY through Zoom on 4/21/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

    Projeni Pather, CEM-AP

    Managing Director

    Exposure Marketing

    Projeni Pather is the owner and Managing Director of Exposure Marketing, Immediate Past Chair and Spokesperson for AAXO, Association of African Exhibition Organizers, and Spokesperson for the SA Events Council. Her 20-year career in exhibitions and marketing, active leadership, and engaging personality have positioned Projeni as the voice of the exhibition and events industry on national media channels. She is a dynamic leader driven by a passion for collaboration, communication, and innovation.

  • Successful & Scalable Email Marketing Tactics
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/01/2026 at 10:30 AM (CDT)

    Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications​ at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    Learning Objectives:

    • Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
    • Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
    • Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

    IAEE webinars are free to members and available to non-members for $49.

    Chris Gloede, CAE

    Chief Consultant

    Ricochet

    Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather. 

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

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    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

  • Event Marketing On-Demand 2026
    Contains 3 Component(s)

    This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. Course Description: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

  • ¡Consejos de marketing para eventos que dan resultados! (Event Marketing Tips That Deliver!)
    Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025

    Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes. If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

    Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes.

    Objetivos de aprendizaje:

    Descubra mejoras sencillas para la promoción de sus eventos que aumentarán los clics, las inscripciones y la asistencia.
    Aprenda a identificar los errores más comunes que frenan el crecimiento de los eventos.
    Elabore un plan con estrategias creativas para generar expectación y entusiasmo y lograr que la gente quiera asistir.


    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.


    If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.

    Learning Objectives:

    • Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance. 
    • Learn the most common traps that stall event growth. 
    • Create a plan for creative ways to build hype and excitement so people want to be there. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Jay Schwedelson

    Founder and CEO

    SubjectLine.com and Outcome Media

    Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

    Permiten obtener 1 hora de crédito para la recertificación CEM.

    Upon completion, earn 1 Clock Hour towards CEM recertification.

  • 行之有效的活动营销技巧！(Event Marketing Tips That Deliver!)
    Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025

    如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。 If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

    如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。

    学习目标：

    了解如何轻松升级活动宣传，从而提高点击率、报名人数和参与度。
    了解阻碍活动增长的最常见陷阱。
    制定创意方案，营造热烈氛围，吸引更多人参与。
    IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加研讨会可获得 1 个学时，计入 CEM 再认证学分。

    If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

    Learning Objectives:

    • Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance. 
    • Learn the most common traps that stall event growth. 
    • Create a plan for creative ways to build hype and excitement so people want to be there. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Jay Schwedelson

    Founder and CEO

    SubjectLine.com and Outcome Media

    Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

    观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

    完成此课程后，可获得 1 个学时，用于 CEM 再认证。

    Upon completion, earn 1 Clock Hour towards CEM recertification.

  • Event Marketing Tips That Deliver!
    Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025

    If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

    If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.

    Learning Objectives:

    • Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance. 
    • Learn the most common traps that stall event growth. 
    • Create a plan for creative ways to build hype and excitement so people want to be there. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Jay Schwedelson

    Founder and CEO

    SubjectLine.com and Outcome Media

    Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

     Upon completion, earn 1 Clock Hour towards CEM recertification.

  • 超越流行语：助力活动成功的实际数据策略 (Beyond Buzzwords: Real-World Data Strategies For Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025

    您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。 Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.

    您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。

    学习目标：

    • 优化运营：利用数据驱动的洞察力，消除猜测，最大限度地利用场地资源，改善参会者体验，打造更优质的活动。
    • 提升教育内容：打造真正引人入胜的教育演示，通过更好地了解受众，确保每一场会议都取得圆满成功。
    • 最大化赞助商和参展商的投资回报率：为您的合作伙伴提供并提升切实的价值，将赞助转化为无可辩驳的成功案例，并提供超越简单徽章扫描的可衡量成果。

    IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加者可获得 1 个学时，用于 CEM 再认证。

    Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.  

    Learning Objectives:

    • Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.  
    • Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.  
    • Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Nick Borelli

    Director of Marketing

    Zenus

    Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.

    Karen Gonzales, CMP-Fellow, CEM

    Director, Global Business Development

    IAEE

    Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.

    Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.

    Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.

    Lauren San Martin

    Director of Membership and Marketing

    Veterinary Emergency and Critical Care Society

    Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.

    Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.

    Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!

    Diedra A. Crawford, CEM-AP, CMP, DES

    Senior Director, Industry Sales and Operations

    Digestive Disease Week

    Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®.  The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event.  DDW® is a unique event with four societies partnering to provide the educational content.  DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees.   In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.

    Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.

    完成此项课程后，您将获得1个学时，可用于CEM资格证书的续期。

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Más allá de las palabras de moda: estrategias de datos prácticas para el éxito de los eventos (Beyond Buzzwords: Real-World Data Strategies For Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025

    Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.

    Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.  

    Learning Objectives:

    • Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.  
    • Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.  
    • Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Nick Borelli

    Director of Marketing

    Zenus

    Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.

    Diedra A. Crawford, CEM-AP, CMP, DES

    Senior Director, Industry Sales and Operations

    Digestive Disease Week

    Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®.  The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event.  DDW® is a unique event with four societies partnering to provide the educational content.  DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees.   In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.

    Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.

    Karen Gonzales, CMP-Fellow, CEM

    Director, Global Business Development

    IAEE

    Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.

    Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.

    Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.

    Lauren San Martin

    Director of Membership and Marketing

    Veterinary Emergency and Critical Care Society

    Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.

    Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.

    Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!

    Al finalizar, obtendrá 1 hora de formación válida para la recertificación CEM. 

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Beyond Buzzwords: Real-World Data Strategies For Event Success
    Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025

    Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.

    Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.  

    Learning Objectives:

    • Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.  
    • Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.  
    • Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Nick Borelli

    Director of Marketing

    Zenus

    Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.

    Karen Gonzales, CMP-Fellow, CEM

    Director, Global Business Development

    IAEE

    Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.

    Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.

    Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.

    Lauren San Martin

    Director of Membership and Marketing

    Veterinary Emergency and Critical Care Society

    Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.

    Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.

    Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!

    Diedra Crawford, CEM-AP, CMP, DES

    Senior Director, Industry Sales and Operations, Digestive Disease Week,

    American Gastroenterological Association

     Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.

     Upon completion, earn 1 Clock Hour towards CEM recertification.