These sessions include multi-faceted approach encompassing attendee acquisition, engagement, and marketing before, during, and after the event. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
31 Results
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Contains 2 Component(s) Recorded On: 10/29/2025Best of 2025
If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.
Learning Objectives:
- Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.
- Learn the most common traps that stall event growth.
- Create a plan for creative ways to build hype and excitement so people want to be there.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Jay Schwedelson
Founder and CEO
SubjectLine.com and Outcome Media
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 09/24/2025
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations, Digestive Disease Week,
American Gastroenterological Association
Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 5 Component(s) Recorded On: 08/27/2025Best of 2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.
She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.
Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.
She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 06/18/2025Best of 2025
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.
- Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
- Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
- Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.
Content Provided by IAEE Consumer Events Council
Kristin Martinez, CMP, CEM
Vice President of Events.
Fast Forward Event Productions
Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM. As Vice President of Events, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector.
Michelle Metter
Partner
Fast Forward Event Productions
With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.
Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.
Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.
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- Non-member - $49
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Snöball showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Snöball uses peer-to-peer referrals to expand event reach and audience through personalized marketing campaigns. With a 32% conversion rate from social shares to registrations, it’s a cost-effective way to expand your reach.
Snöball is a peer-to-peer marketing solution that transforms your attendees, speakers, sponsors, members, and exhibitors into powerful promoters. Through personalized landing pages, referral tracking, and automated sharing, Snöball drives measurable registrations and maximizes event reach. Event organizers use Snöball to increase conversions, reduce acquisition costs, and prove real ROI across their marketing campaigns. Whether virtual, in-person, or hybrid, Snöball helps your community grow your audience—authentically and at scale.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Rachel Stephan, Snöballer-in-Chief, rachel@snoball.events
- Questions: Saad Tawfiq, Account Manager, saad@snoball.events
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from TurnoutNow showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
TurnoutNow spent a decade turning event data into revenue. Event Copilot is an AI driven, voice enabled assistant that transforms live attendee questions into insights and sponsor dollars. It mines registration, content, and behavior data in real time, matching high intent attendees with exhibitors. The lightweight widget embeds in any site, app, or kiosk, integrating with all major event tech stacks in minutes. Proven in rollouts for trade shows/expos, conferences/conventions, internal corporate meetings, and virtual/hybrid events worldwide, delivering revenue impact. SOC 2 compliant, with ISO 42001/27001 certifications pending, it brings enterprise grade security to organizations from Fortune 500s to associations of all sizes. See it live at eventcopilot.ai.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Harpreet Chatha, Chief Executive Officer, harpreet.chatha@turnoutnow.com
- Questions: Liz Amicone, Enterprise Sales Account Executive, liz.amicone@turnoutnow.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Boost Express showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Boost.Express is a collaborative advertising platform for tradeshows and exhibitions, enabling sponsors and exhibitors to co-create targeted campaigns leveraging first-party event data and brand recognition. It automates campaign setup and management with AI-driven workflows, directing qualified traffic to native landing pages on event websites.
For organizers, it introduces a year-round monetization channel, increasing registrations, attracting exhibitors, and reducing advertising budgets.
For sponsors and exhibitors, it drives leads, visibility, and engagement with target audiences year-round.
With no upfront licensing or annual cost, Boost.Express works on a clean revenue-share model with minimal budgets. Boost.express accelerates marketing efficiency, fostering partnerships and data-driven strategies.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Danis Nova, Co-founder / CEO, Danis@boost.express
- Questions: Beezar Sirini, Co-founder / CRO, Beezar@boost.express
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Bear Analytics showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Bear IQ is the leading analytics platform designed for event organizers, transforming first-party data into actionable insights to maximize return on investment (ROI) for audience, revenue, and event engagement goals.
Bear IQ places comprehensive event intelligence at your fingertips, facilitating immediate decisions to drive revenue across your event portfolio in real-time. Intuitive and user-friendly, Bear IQ seamlessly integrates with the event tech and martech systems you use daily - offering a user-friendly dashboard for tracking attendee behavior, marketing KPIs, and exhibitor and sponsor sales.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Joe Colangelo, CEO, joe@bearanalytics.com
- Questions: Eric Misic, VP of Business Development, eric@bearanalytics.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Contains 6 Product(s)
IAEE showcase of various technology platforms for the exhibitions industry showing innovations in event technology.
IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions.
AI is changing the game for trade show organizers—don’t get left behind. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Company Participation
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snoball
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation- Rozie Synopsis
This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.
Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.
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Contains 2 Component(s) Recorded On: 06/11/2025
Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities.
Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities. Hear how collaboration and synergy between these two essential functions can drive business success and enhance market impact. Discover the strategic approaches to foster alignment, optimize resources, and amplify your organization's bottom line.
Learner Objectives:
- Understand the significance of aligning sales and marketing goals for maximizing revenue and sponsorship opportunities by leveraging the collective strengths of both teams.
- Explore effective strategies to foster collaboration, communication, and integration between sales and marketing functions to create a unified approach towards achieving shared objectives.
- Learn how to optimize resources, streamline processes, and implement cohesive strategies that enhance customer engagement, drive conversions, and boost overall business performance.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Kierra Tobiere, MA
Senior Revenue & Content Marketing Manager
American Chemical Society
Raised in Misawa, Japan, Kierra Tobiere currently resides in Washington, D.C. where she works full-time in digital marketing and has over eight years of experience in the marketing, creative and blogging industries.
Kierra received her Bachelor’s degree in Journalism from Howard University; during that time, she gained experience in brand content management as a fashion blogger and content specialist for a New York-based lifestyle brand. Where she served as both the managing and fashion editor of their digital platform, overseeing over 20 employees and all their blog content.
After undergrad, Kierra worked for a small impact marketing consulting firm specializing in amplifying institutions and companies looking for brand and messaging restructuring.
Kierra currently works full-time for the American Chemical Society, managing digital and print revenue marketing for Chemical Engineering & News, ACS Sales & Marketing, and exhibit marketing for ACS Meetings & Exposition.
As a Senior Revenue & Content Marketing Manager, Kierra is often tasked with planning and executing marketing campaigns to drive revenue growth and lead generation for new and existing marketing and sales channels that accelerate pipeline generation. She also looks to drive marketing initiatives to scale inbound and outbound sales efforts.
Kierra closely partners with the sales, customer success and data teams on defining best-in-class strategies and programs to engage prospects and customers and to enable expansion across products and services. As she is a key contributor to rapidly growing reach, engagement, pipeline, revenue and retention-- with a primary goal of increasing revenue across her sales product portfolio.
Kierra also recently graduated Summa cum laude with her Masters of Art in Communications from the University of Florida.
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