Successful & Scalable Email Marketing Tactics

Includes a Live Web Event on 04/01/2026 at 10:30 AM (CDT)

Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

Learning Objectives:

Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

IAEE webinars are free to members and available to non-members for $49.

Chris Gloede, CAE

Chief Consultant

Ricochet

Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.

Nicole Bowman, MBA, CEM-AP

Vice President of Marketing and Communications

IAEE

Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.