These sessions embrace innovation and showcase technology to drive progress in the industry, including personalized attendee experiences and leveraging digital technologies. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
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The IAEE Master Series Certificate: AI Accelerator is a hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting
- Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
- Generate high-quality, structured text content using foundational prompting best practices.
- Utilize role-based prompting to achieve targeted and more relevant content outputs.
Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques
- Implement iterative prompting to refine and improve AI-generated content through successive steps.
- Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
- Compare and contrast different advanced prompting methods for maximum efficiency in content generation.
Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application
- Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
- Explore and effectively apply specialty AI agents and tools to common association solutions.
- Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.
To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.
Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 06/10/2026
En la dinámica industria de eventos actual, el marketing centrado en el vídeo no es solo una tendencia, ni tiene por qué utilizarse únicamente con fines de marketing. Es una estrategia eficaz para captar la atención, conectar con el público e impulsar los ingresos por patrocinio a lo largo del ciclo de vida de tu evento. Acompáñanos a profundizar en cómo identificar y conseguir oportunidades de patrocinio lucrativas en eventos, además de consejos y trucos de expertos para mejorar la calidad de tu producción. Además, explora la psicología que explica por qué los enfoques centrados en el vídeo tienen tanta repercusión tanto entre el público como entre los patrocinadores. Tanto si eres profesional de eventos, marketero o creador de contenido, esta sesión te proporcionará los conocimientos y las herramientas para aprovechar el marketing centrado en el vídeo y lograr el máximo impacto. La sesión incluye 10 maneras de utilizar el vídeo para la interacción con los principales interesados y el marketing.
En la dinámica industria de eventos actual, el marketing centrado en el vídeo no es solo una tendencia, ni tiene por qué utilizarse únicamente con fines de marketing. Es una estrategia eficaz para captar la atención, conectar con el público e impulsar los ingresos por patrocinio a lo largo del ciclo de vida de tu evento. Acompáñanos a profundizar en cómo identificar y conseguir oportunidades de patrocinio lucrativas en eventos, además de consejos y trucos de expertos para mejorar la calidad de tu producción. Además, explora la psicología que explica por qué los enfoques centrados en el vídeo tienen tanta repercusión tanto entre el público como entre los patrocinadores. Tanto si eres profesional de eventos, marketero o creador de contenido, esta sesión te proporcionará los conocimientos y las herramientas para aprovechar el marketing centrado en el vídeo y lograr el máximo impacto. La sesión incluye 10 maneras de utilizar el vídeo para la interacción con los principales interesados y el marketing.
Objetivos de aprendizaje:
- Aprender tácticas para mantener la participación de las partes interesadas y optimizar la duración de su contenido de video.
- Comprender la tecnología esencial y las técnicas de producción sencillas necesarias para crear contenido de video marketing atractivo.
- Analizar las razones psicológicas por las que el marketing centrado en el video impulsa una mayor interacción y el éxito de los patrocinios.
Esta sesión es gratuita para los miembros de la IAEE y cuesta 79 $ para los no miembros.
In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This session is free for IAEE Members and $79 for non-members.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
Al finalizar esta sesión, los participantes recibirán 0,75 horas de reloj que son elegibles para la recertificación de CEM.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Contains 3 Component(s), Includes Credits Recorded On: 06/10/2026
在当今快节奏的活动行业，视频优先营销不再仅仅是一种潮流，也不仅仅局限于营销目的。它是一种强大的策略，能够吸引注意力、提升受众参与度，并在活动生命周期内持续推动赞助收入增长。加入我们，深入探讨如何在活动中识别并获取高价值的赞助机会，以及提升视频制作质量的实用技巧。此外，我们还将探索视频优先营销方式为何能如此有效地引起受众和赞助商的共鸣。无论您是活动策划人员、营销人员还是内容创作者，本次课程都将为您提供所需的知识和工具，助您最大限度地发挥视频优先营销的影响力。课程将介绍利用视频与关键利益相关者互动和进行营销的10种方法。
在当今快节奏的活动行业，视频优先营销不再仅仅是一种潮流，也不仅仅局限于营销目的。它是一种强大的策略，能够吸引注意力、提升受众参与度，并在活动生命周期内持续推动赞助收入增长。加入我们，深入探讨如何在活动中识别并获取高价值的赞助机会，以及提升视频制作质量的实用技巧。此外，我们还将探索视频优先营销方式为何能如此有效地引起受众和赞助商的共鸣。无论您是活动策划人员、营销人员还是内容创作者，本次课程都将为您提供所需的知识和工具，助您最大限度地发挥视频优先营销的影响力。课程将介绍利用视频与关键利益相关者互动和进行营销的10种方法。
学习目标：
- 学习如何保持利益相关者的参与度，并延长视频内容的生命周期。
- 了解创建引人入胜的视频营销内容所需的基本技术和简易制作技巧。
- 分析视频优先营销能够提升参与度和赞助成功率的心理原因。
In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Contains 3 Component(s), Includes Credits Recorded On: 06/10/2026
Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making.
Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making.
Learning Objectives:
- Apply AI insights to real strategic and commercial decisions
- Understand the challenges and opportunities of using AI tools and agents
- Use AI as a decision-support tool rather than a standalone solution
IAEE Webinars are FREE to members and available to non-members for $79.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
Every event app promises engagement. None deliver it - because asking attendees to download, learn, and use yet another app is where engagement goes to die. And even when it works, it gets uninstalled shortly after the show ends, taking every connection with it. ShowCycle is preparing to unveil a fundamentally different approach: one that puts show floor engagement inside the tools attendees and exhibitors already live in every day. No new app. No adoption problem. And unlike anything else on the market, relationships built on the show floor don't have to disappear when the badges come off. Join us at Demo Day for the live debut of a solution built on a simple premise: the best event app is the one people are already using.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
Every event app promises engagement. None deliver it, because asking attendees to download, learn, and use yet another app is where engagement goes to die. And even when it works, it gets uninstalled shortly after the show ends, taking every connection with it. ShowCycle is preparing to unveil a fundamentally different approach: one that puts show floor engagement inside the tools attendees and exhibitors already live in every day. No new app. No adoption problem. And unlike anything else on the market, relationships built on the show floor don't have to disappear when the badges come off. Join us at Demo Day for the live debut of a solution built on a simple premise: the best event app is the one people are already using.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Wayne Crawford
VP of Business Development
Show Cycle
Wayne Crawford, CEM serves as the VP of Business Development at ShowCycle. He is a 30+ year veteran of the events space and has held executive and sales leadership positions with numerous top 100 events, including the Consumer Electronics Shows, the National Association of Broadcasters Show and the JCK Jewelry Show. He has managed and launched successful events of all shapes and sizes in more than a dozen vertical markets. Wayne’s experience also includes extensive experience in the event technology space, where he currently heads sales and customer success with ShowCycle. He also led revenue and growth efforts at a2z, Inc., and Core-apps/Community Brands which eventually led to acquisition. Wayne also launched a successful consultancy, Wayne Manor Group LLC, which focused on sales and revenue optimization using Salesforce CRM and various event technology and AMS platforms.
Pat Pathade
President and Founder
Show Cycle
Pat Pathade is the President and Founder at Show Cycle.
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
Engagement in Action: Transforming Event Journeys with Innovative Tech. Discover how event organizers are turning passive attendees into fully immersed, highly engaged participants. Through our Event Engagement Suite, we deliver a connected ecosystem of tools designed to elevate every key touchpoint. From audio-driven solutions that instantly connect to attendees’ mobile devices, delivering personalized content, sponsor messaging, and real-time guidance, to powerful session tracking tools that enable waitlist management, live updates, and seamless sign-ups, every interaction is optimized for engagement. Attendees can also capture exhibitors' content and contact information directly from their mobile devices with a simple scan, creating a more dynamic, data-rich event experience for both attendees and exhibitors.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
Engagement in Action: Transforming Event Journeys with Innovative Tech
Discover how event organizers are turning passive attendees into fully immersed, highly engaged participants. Through our Event Engagement Suite, we deliver a connected ecosystem of tools designed to elevate every key touchpoint. From audio-driven solutions that instantly connect to attendees’ mobile devices, delivering personalized content, sponsor messaging, and real-time guidance, to powerful session tracking tools that enable waitlist management, live updates, and seamless sign-ups, every interaction is optimized for engagement. Attendees can also capture exhibitors' content and contact information directly from their mobile devices with a simple scan, creating a more dynamic, data-rich event experience for both attendees and exhibitors.This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Alexandra Schneider
SVP, Customer Success
Event Citadel
Alexandra Schneider is the Senior Vice President of Client Success at Event Citadel and a seasoned event industry executive with more than two decades of experience helping organizers maximize event impact. Alex has worked with associations, trade show organizers, and third-party stakeholders to improve attendee engagement and streamline operations through event technology. She brings her expertise in registration and lead retrieval and is always ready to nerd-out over analytics and onsite event operations.
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
FastSensor helps event organizers and exhibitors move beyond assumptions to understand how attendees actually engage in physical spaces. Powered by unsupervised AI, our platform captures and analyzes real behavioral data - how people move, where they spend time and what drives meaningful engagement. For organizations and associations, this creates a new level of visibility into event performance, enabling smarter layout decisions, stronger exhibitor value and measurable ROI across the show floor. For exhibitors, it delivers clear, actionable insights to optimize booth strategy and maximize results. We’ll demonstrate how this approach transforms engagement from a black box to a measurable, continuously improving system, benefiting both organizers and exhibitors.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
FastSensor helps event organizers and exhibitors move beyond assumptions to understand how attendees actually engage in physical spaces. Powered by unsupervised AI, our platform captures and analyzes real behavioral data - how people move, where they spend time and what drives meaningful engagement. For organizations and associations, this creates a new level of visibility into event performance, enabling smarter layout decisions, stronger exhibitor value and measurable ROI across the show floor. For exhibitors, it delivers clear, actionable insights to optimize booth strategy and maximize results. We’ll demonstrate how this approach transforms engagement from a black box to a measurable, continuously improving system, benefiting both organizers and exhibitors.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Jef Latimer
National Sales Manager
FastSensor
Driven by a passion for helping organizations navigate shifting market trends, Jef Latimer serves as National Sales Manager at FastSensor. With a strong background in strategic growth and a focus on measurable outcomes, Jef helps businesses unlock the power of data. Jef continues to collaborate with industry professionals to provide the strategic tools needed to elevate event marketing and business intelligence.
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
Swapcard is the revenue-first intelligent event management platform that uses AI, algorithms, and real-time engagement signals to personalize every touchpoint—recommending the right sessions and exhibitors, improving content discovery, and powering smarter matchmaking that turns interactions into higher-quality connections. For IAEE Demo Day: Driving Engagement Through Smart Technologies, we’ll show how Swapcard unifies registration, event operations, and attendee behavior in one intelligent system, so organizers can drive measurable engagement at scale, prove exhibitor ROI, and unlock sustainable revenue growth.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
Swapcard is the revenue-first intelligent event management platform that uses AI, algorithms, and real-time engagement signals to personalize every touchpoint—recommending the right sessions and exhibitors, improving content discovery, and powering smarter matchmaking that turns interactions into higher-quality connections. For IAEE Demo Day: Driving Engagement Through Smart Technologies, we’ll show how Swapcard unifies registration, event operations, and attendee behavior in one intelligent system, so organizers can drive measurable engagement at scale, prove exhibitor ROI, and unlock sustainable revenue growth.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Paul De Barros
Enterprise Account Executive
Swapcard
Paul is a Strategic Account Manager at Swapcard, where he works with some of the top trade shows and associations running major events in Las Vegas and Orlando. He specializes in helping clients drive meaningful outcomes for exhibitors and unlock new revenue channels.
Andrea Di Benedetto
Strategic Account Manager
Swapcard
Andrea is a Strategic Account Manager at Swapcard with eight years of experience in customer success. Over the course of his career, he has developed a deep expertise in helping clients get the most out of the platform, building lasting partnerships along the way.
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
Attendees expect more than access. They expect a personalized experience. Join us for a live demo of MYS Connected, Map Your Show's AI-powered attendee engagement technology that creates a personalized event experience for every attendee. See how MYS Connected guides attendees to the right sessions, exhibitors, and connections through intelligent recommendations, smart networking matchmaking, and "Ask Lina," an agentic AI assistant that learns and adapts throughout the show. You’ll learn how to deepen attendee engagement, create more valuable connections for exhibitors, and more ROI for your show.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
Attendees expect more than access. They expect a personalized experience. Join us for a live demo of MYS Connected, Map Your Show's AI-powered attendee engagement technology that creates a personalized event experience for every attendee. See how MYS Connected guides attendees to the right sessions, exhibitors, and connections through intelligent recommendations, smart networking matchmaking, and "Ask Lina," an agentic AI assistant that learns and adapts throughout the show. You’ll learn how to deepen attendee engagement, create more valuable connections for exhibitors, and more ROI for your show.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Justin Post
Vice President of Sales
Map Your Show
Justin Post is Vice President of Sales at Map Your Show, where he partners with event organizers worldwide to maximize their trade show technology and drive stronger results for exhibitors and attendees alike. Based in Cincinnati, Ohio, Justin is an active member of the exhibitions and events community and a familiar face at industry events including Expo! Expo!.
Rich Kensett
Vice President of Sales, EMEA
Map Your Show
Rich Kensett is the Regional Vice President of EMEA at Map Your Show. He brings a wealth of experience in the events industry to Map Your Show serving previously as the Commercial Director at Explori, where he led sales in the global exhibition and conference sectors for the event-insight and experience benchmarking company. With 13 years of experience in the industry, including 6 years as an organizer and 7 years at Explori, Rich has a deep understanding of the sector and strong relationships across the market.
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Contains 3 Component(s), Includes Credits Recorded On: 05/19/2026
At EventsAir, we believe that meaningful engagement doesn’t happen by chance, it’s designed, guided, and measured. As attendee expectations continue to rise, organizers need smarter, more connected tools to deliver personalized experiences while proving real value to exhibitors. Our platform brings together mobile event apps, gamification, real-time data, and practical AI-powered features to help drive interaction, simplify navigation, and surface insights instantly. In this session, we’ll demonstrate how event teams can transform the show floor into a dynamic engagement environment, increasing dwell time, improving lead quality, and delivering measurable ROI for all stakeholders.
Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.
At EventsAir, we believe that meaningful engagement doesn’t happen by chance, it’s designed, guided, and measured. As attendee expectations continue to rise, organizers need smarter, more connected tools to deliver personalized experiences while proving real value to exhibitors. Our platform brings together mobile event apps, gamification, real-time data, and practical AI-powered features to help drive interaction, simplify navigation, and surface insights instantly. In this session, we’ll demonstrate how event teams can transform the show floor into a dynamic engagement environment, increasing dwell time, improving lead quality, and delivering measurable ROI for all stakeholders.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Ross Sawai
Head of US Sales
EventAir
Ross is the current Head of US Sales for EventAir, a comprehensive event management software and services company. With over 20+ years in the industry, he has a wealth of executive leadership experience focusing on sales, marketing, and operations, which brings positive and strategic thinking to every conversation he has. His diverse background includes globally recognized firms such as Momentive (formerly Community Brands), MCI, Searchwide, and GenieConnect by Lanyon (now Cvent). Originally from Hawaii, Ross resides in Texas where he leads the US presence and growth plans for the company.
Sarah Spooner
Customer Success Team Lead - EMEA and US
EventsAir
With more than 20 years of experience in the events industry, Sarah joined EventsAir in 2020 and has led the North American Customer Success team since 2025. A former meeting planner, she successfully produced more than 100 events using EventsAir, giving her a unique perspective that bridges the needs of both clients and software providers. Her firsthand experience as an EventsAir user enables her to guide clients with practical insights and a deep understanding of the event management lifecycle. Sarah resides in Asheville, NC with her longtime partner and their myriad of pets.
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