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These sessions embrace innovation and showcase technology to drive progress in the industry, including personalized attendee experiences and leveraging digital technologies. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

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45 Results

  • IAEE Master Series Certificate: AI Accelerator
    Contains 3 Product(s)

    The IAEE Master Series Certificate: AI Accelerator is a hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

    This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

    Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

    • Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
    • Generate high-quality, structured text content using foundational prompting best practices.
    • Utilize role-based prompting to achieve targeted and more relevant content outputs.

    Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

    • Implement iterative prompting to refine and improve AI-generated content through successive steps.
    • Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
    • Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

    Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

    • Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
    • Explore and effectively apply specialty AI agents and tools to common association solutions.
    • Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

    To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

    Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

  • How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/10/2026 at 10:30 AM (CDT)

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    Learning Objectives:

    • Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
    • Understand the essential technology and simple production techniques needed to create compelling video marketing content.
    • Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

    IAEE Webinars are FREE to members and available to non-members for $79.

    Matthias Tesi Baur

    CEO

    MBB-Consulting Group

    Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector. 

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    Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab.Inc
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Splab is built as a collection of small, use-case–driven apps designed to help event teams make clearer decisions with the data they already have. EventPath is one of those mini apps. It focuses on a fundamental question every organizer faces: how do people actually find and decide to attend an event? By mapping audience paths across newsletters, communities, CRM lists, and historical attendee data, EventPath reveals channel overlap, contribution, and momentum before purchase. AI quietly supports this by connecting fragmented signals and surfacing patterns at scale—but the objective is simple: turn everyday engagement data into actions teams can confidently take across the event ecosystem.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day - Full Series: Data Power, Turning Insights into Action Across the Event Ecosystem
    Contains 7 Product(s)

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints, registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance. 

    IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 by selecting register on this specific session landing page. Or you can choose which of the individual sessions you would like to attend for $19.99 each individual session listed below: 

    Company Participation


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    Credit: Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording. Upon completion of all seven sessions 3.5 clock hours will be added to participant transcripts and will be eligible towards CEM Recertification.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins.  We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle.  The session concludes with a real client example, showing how these data-led tactics were applied to grow event registration in 2025.  Attendees will leave with practical insights they can use to turn event data into measurable registration growth. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences. Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Maritz Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences 

    Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Bear Analytics
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.

    Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting — to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.