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These sessions embrace innovation and showcase technology to drive progress in the industry, including personalized attendee experiences and leveraging digital technologies. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

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40 Results

  • How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors
    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/10/2026 at 10:30 AM (CDT)

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    Learning Objectives:

    • Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
    • Understand the essential technology and simple production techniques needed to create compelling video marketing content.
    • Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

    IAEE Webinars are FREE to members and available to non-members for $79.

    Matthias Tesi Baur

    CEO

    MBB-Consulting Group

    Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector. 

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    Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab.Inc
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Splab is built as a collection of small, use-case–driven apps designed to help event teams make clearer decisions with the data they already have. EventPath is one of those mini apps. It focuses on a fundamental question every organizer faces: how do people actually find and decide to attend an event? By mapping audience paths across newsletters, communities, CRM lists, and historical attendee data, EventPath reveals channel overlap, contribution, and momentum before purchase. AI quietly supports this by connecting fragmented signals and surfacing patterns at scale—but the objective is simple: turn everyday engagement data into actions teams can confidently take across the event ecosystem.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day - Full Series: Data Power, Turning Insights into Action Across the Event Ecosystem
    Contains 7 Product(s)

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints, registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance. 

    IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 by selecting register on this specific session landing page. Or you can choose which of the individual sessions you would like to attend for $19.99 each individual session listed below: 

    Company Participation


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    Credit: Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording. Upon completion of all seven sessions 3.5 clock hours will be added to participant transcripts and will be eligible towards CEM Recertification.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins.  We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle.  The session concludes with a real client example, showing how these data-led tactics were applied to grow event registration in 2025.  Attendees will leave with practical insights they can use to turn event data into measurable registration growth. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences. Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Maritz Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences 

    Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.

    Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Bear Analytics
    Contains 3 Component(s), Includes Credits Recorded On: 02/24/2026

    Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.

    Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting — to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

    Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on. 

    This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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    Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

  • Sesión virtual del CEIR: La IA no es el destino, es cómo tú y tus eventos siguen avanzando (CEIR Virtual Session: AI Isn’t The Destination, It’s How You And Your Events Keep Advancing)
    Contains 3 Component(s), Includes Credits Recorded On: 10/22/2025

    La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

    La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

    Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.

    Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.

    Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.


    AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

    While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

    Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Steven Carlisle

    Digital & Marketing – North America

    CloserStill Media

    Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.

    Chris Pendley

    Director of Data & Digital Services

    Messe Frankfurt Inc.

    Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.

    Rachel Grundner

    Director of Sales

    North American Trailer Dealers Association (NATDA)

    Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.

    Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.