These sessions include valuable industry intelligence, data strategy, and provide insights to help members navigate market challenges and opportunities. These sessions will also include advocacy, strategic planning, business insurance, public policy topics which focuses on key areas like tax policies, international travel, decarbonization, and a competitive operating environment. CEIR research and webinars as well as updates from the Bureau of Educational and Cultural Affairs (ECA) will be included in this category. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
6 Results
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Contains 2 Component(s) Includes a Live Web Event on 11/05/2025 at 10:30 AM (CST)
Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.
Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.
Learning Objectives:
- Learn the latest from Capitol Hill
- Discover key insights in what to expect for 2026 on taxes, tariffs, and travel.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Tommy Goodwin, FASAE, CAE, PMP, CMP
Vice President of Government Affairs
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 8 Component(s) Recorded On: 10/22/2025Best of 2025
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends.
Learning Outcomes: Learn CEIR’s August report on AI adoption trends.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Steven Carlisle
Digital & Marketing – North America
CloserStill Media
Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.
Rachel Grundner
Director of Sales
North American Trailer Dealers Association (NATDA)
Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.
Chris Pendley
Director of Data & Digital Services
Messe Frankfurt Inc.
Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 07/16/2025
Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.
Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Tommy Goodwin, FASAE, CAE, PMP, CMP
Vice President of Government Affairs
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 2 Component(s) Recorded On: 05/14/2025
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period.
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period. Adam will focus discussion on the macro economy and risks that today are changing on a daily basis! Don’t miss what he has to say to keep yourself in the know to support effective business decision-making.
Nancy Drapeau will also share a sampling of key performance metrics from the Organizer Benchmarking Study. Metrics that complement Index results, providing insights by event size.
CEIR is delighted to share with webinar attendees the new roll out of the Index, that is now available in an interactive, dashboard format. If you like Tableau, you’ll love this new format. Elizabeth Shanaman will provide a brief demonstration of this dashboard, showcasing how users can dynamically evaluate event results and customize reporting content to their specific interests.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR). Also joined by Elizabeth Shanaman, Sr. Manager of Innovation & Customer Value, Symphony, Tourism Economics
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
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Contains 2 Component(s) Recorded On: 09/25/2024
The latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
Exhibiting at trade shows is a strategic investment that goes beyond simply purchasing a booth and showing up. Achieving success requires meticulous planning, targeted promotions, the right booth staff, engaging content, and potentially other investments tailored to the specific goals of exhibiting. Experienced exhibitors often have an edge over newcomers, but even seasoned professionals need to stay updated on emerging trends to refine their strategies.
Key Questions:
- What are organizers doing to help exhibitors maximize their success?
- Is exhibitor training available, and if so, when?
- What topics are covered in these training programs?
Join our webinar to discover the latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
CEIR VP of Research Nancy Drapeau, IPC will share insights on organizer exhibitor training practices. She will be joined by Kevin Archibald, Associate Director at Informa Markets, for World of Concrete along with Kim Vinciguerra, Chief Experience Officer at International Carwash Association (ICA), and Ed Nicols, Director of ISSA.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by
Kevin Archibald
Associate Director, World of Concrete
Informa Markets Limited
Kevin Archibald is an Associate Director at Informa Markets, for World of Concrete, the premier trade shows for the concrete and masonry construction industry. With 15 years of experience in B2B trade shows, Kevin brings expertise in event management and business development, consistently driving success and innovation.
A graduate of the University of Oklahoma, Kevin combines his educational background with hands-on experience to deliver outstanding results in every project he undertakes. His deep understanding of the industry and commitment to excellence make him a key asset to his team and the broader trade show community.
Outside of his professional life, Kevin enjoys spending quality time with his wife and two children. He is an avid traveler, an enthusiastic baseball coach, and enjoys engaging in various outdoor activities.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Ed Nichols
Show Director, ISSA Show North America
Informa Markets
Ed joined Informa to lead the ISSA Show North America, the leading event in the commercial, industrial and residential cleaning markets in 2023. Working closely with association partner ISSA, the ISSA Show North America has annually been recognized on Tradeshow Executive’s Gold 100.
Prior to joining Informa, Ed was Managing Director of Hannover Fairs US and Canadian operations. Hannover Fairs was the US and Canadian brand for the North American subsidiaries of Deutsche Messe AG. Prior to Hannover Fairs, Ed served 8 years as Vice President of Events for the Public Safety Group for Cygnus Business Media, SouthComm and ultimately Endeavor Business Media. Ed began his career with Reed Exhibitions (now RX,) and led Reed’s Security portfolio and its industry leading ISC West brand.
Ed lives in Williams Bay, Wisconsin, with his wife Sara and two sons.
Kim Vinciguerra
Chief Experience Officer
International Carwash Association
With over 25 years of experience, Kim Vinciguerra is currently the Chief Experience Officer at International Carwash Association (ICA). Her passion for event planning comes from a total satisfaction in seeing people gather together for a common goal. In her role at ICA, Kim is all about the event experience both for exhibitors and attendees. Kim is a relationship seeker, problem solver and project manager who loves connecting with people, finding solutions and enabling smooth team dynamics. Kim is also the Chief Experience Officer for her family and, with a passion for travel, she regularly plans vacations and outings for her husband, two small kids and occasionally Elvis (the dog).
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Contains 2 Component(s) Recorded On: 01/16/2024
Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events. Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research - Exhibit and Sponsorship Sales Approaches Driving Revenue Growth.
This is your chance to participate in one of the sessions held at the sold out CEIR Special Session program held at ExpoExpo2023. Hear expert commentary and come prepared to ask your questions to contribute to the discussion on how to drive revenues today.
Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events.
Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research - Exhibit and Sponsorship Sales Approaches Driving Revenue Growth. This research uncovers a connection between the perception of the health of industry sectors served and success in meeting or beating pre-pandemic revenue goals.
- What factors are contributing to positive revenue success?
- Is it due to healthy industry sector conditions or is leadership the differentiator?
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Diedra A. Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations
Digestive Disease Week
Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®. The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event. DDW® is a unique event with four societies partnering to provide the educational content. DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees. In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.
Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.
Jeff Davis
Group Vice President, Action Sports & Outdoor
Emerald X
Jeff Davis has worked in the events industry since 2011. He joined Emerald in January 2022 and serves as Group VP over the company’s Action Sports and Outdoor portfolio of 10 events. Prior to working in the events industry, Jeff spent 14 years on the emerging digital side of media businesses. Jeff is a graduate of Baylor University and lives in Dallas with his wife and 2 children.
Christine Klein, CMP
Senior Vice President, Meetings, Divisions and Partnerships
National Defense Industrial Association
Christine is an accomplished executive with more than 25+ years’ experience in meetings, conferences, conventions, events, expositions, marketing and sales. She has the proven ability to cultivate productive relationships with top decision makers and manage projects on a comprehensive basis to achieve company goals and maximize profit. Astute, results oriented, self-starter with a demonstrated ability to lead, manage and motivate team members, solve problems and deliver high-impact results.
Areas of expertise include association management, domestic and international event and meeting management, business and partnership development, strategic planning and staff mentoring and development. She brings extensive experience and knowledge of the event industry, with the planning of hundreds of annual conferences, high-profile events, and meetings. Additionally, she has a background in marketing, sales and advertising, exhibit space, and corporate sponsorships.
She has run her own event consulting business, served as the Executive Director of the Women’s Dermatologic Society and as Vice President of Meetings and Business Partnerships at the Institute of Food Technologists.
Christine is a current member of the CEIR Research Council, serves on the board of directors for the Girls on the Run Northern VA Chapter, is a past national board member of the Professional Convention Management Association.
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