Business Intelligence
Business Intelligence: These sessions include valuable industry intelligence, data strategy, and provide insights to help members navigate market challenges and opportunities. CEIR research and webinars will be included in this category. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
13 Results
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Contains 2 Component(s) Includes a Live Web Event on 10/22/2025 at 10:30 AM (CDT)
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends.
Learning Outcomes: Learn CEIR’s August report on AI adoption trends.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Steven Carlisle
Digital & Marketing – North America
CloserStill Media
Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.
Rachel Grundner
Director of Sales
North American Trailer Dealers Association (NATDA)
Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.
Chris Pendley
Director of Data & Digital Services
Messe Frankfurt Inc.
Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 09/24/2025
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations, Digestive Disease Week,
American Gastroenterological Association
Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 05/14/2025
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period.
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period. Adam will focus discussion on the macro economy and risks that today are changing on a daily basis! Don’t miss what he has to say to keep yourself in the know to support effective business decision-making.
Nancy Drapeau will also share a sampling of key performance metrics from the Organizer Benchmarking Study. Metrics that complement Index results, providing insights by event size.
CEIR is delighted to share with webinar attendees the new roll out of the Index, that is now available in an interactive, dashboard format. If you like Tableau, you’ll love this new format. Elizabeth Shanaman will provide a brief demonstration of this dashboard, showcasing how users can dynamically evaluate event results and customize reporting content to their specific interests.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR). Also joined by Elizabeth Shanaman, Sr. Manager of Innovation & Customer Value, Symphony, Tourism Economics
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.
For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.
Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.
Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.
He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
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Contains 2 Component(s) Recorded On: 03/25/2025Best of 2025
Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry.
In an ever-changing business environment, understanding the latest trends and impacts is crucial. Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry. Discover key insights from Q4 2024, including economic factors that could shape the future, both positively and negatively. Learn about the latest best practices for attendee and exhibitor engagement on the show floor. Plus, get a sneak peek at some highlights from CEIR’s organizer benchmarking study. Don’t miss this opportunity to stay ahead in the dynamic world of B2B exhibitions.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.
For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.
Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.
Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.
He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
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Contains 2 Component(s) Recorded On: 02/19/2025Best of 2025
The technological revolution is underway, with Artificial Intelligence making significant strides globally. While A.I. integration is on the rise, the burning question remains - is it truly safe and reliable? Discover the key to harnessing A.I.'s capabilities to enhance your events and engage attendees while safeguarding your reputation and data integrity.
The technological revolution is underway, with Artificial Intelligence making significant strides globally. While A.I. integration is on the rise, the burning question remains - is it truly safe and reliable? Discover the key to harnessing A.I.'s capabilities to enhance your events and engage attendees while safeguarding your reputation and data integrity.
Join us alongside 42 chat and their esteemed client as we share their insightful journey through the peaks and valleys of A.I. hype. Unravel the distinctions between curated and generative A.I., explore practical use cases, and equip yourself with essential inquiries to vet A.I. providers effectively. Your reputation and data protection matter - let's navigate this A.I. landscape together!
After participating in this session, you will be able to:
- Understand different types of A.I.
- Receive list of questions to ask A.I. providers
- Review client case study and metrics from event
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Bob Caldwell
Founding Partner
42Chat
Bob's bio: Bob Caldwell is an Investor and Operating Partner at the leading company in A.I. chatbot technology, 42Chat. With a passion for fostering innovation and strategic collaboration, Bob focuses on leveraging the unique skill sets of all parties in each transaction to achieve collective success and sustainable growth.
Heidi Mitchell
Senior Trade Show Manager
National Safety Council
With over 20 years of experience in the trade show industry—18 of which have been with her current employer—Heidi has witnessed firsthand the evolving landscape of events. Known for her ability to cultivate meaningful relationships, she excels at enhancing both the exhibitor and attendee experience. As Sr. Trade Show Manager, she works closely with internal marketing and creative teams, overseeing websites and digital enhancements. Currently, she’s involved in her company’s event re-imagination projects.
Heidi recently earned her Neuroscience of Exhibitions & Events - IAEE certificate from Madison Area Technical College. She is also a graduate of the Krakoff Leadership Institute and serves on the a2z/Personify Advisory Board. Additionally, she’s a past member of the Maritz (formerly CDS) Advisory Board and the CEIR Research Committee.
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Contains 2 Component(s) Recorded On: 01/15/2025
Join us for an insightful deep dive into the world of event data in our upcoming session, "From Feelings to Facts: The Evolution of Event Data." This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.
Join us for an insightful deep dive into the world of event data in our upcoming session, "From Feelings to Facts: The Evolution of Event Data." This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.
After participating in this session, participants will be able to:
- Understand the importance of transitioning from subjective feelings to data-driven decision-making in the context of event planning.
- Learn how to demonstrate event ROI to support renewals and new sales to sponsors and exhibitors.
- Discover practical strategies for leveraging data to measure, analyze, and optimize event outcomes.
- Gain insights into how data can provide a clear picture of team performance and contribute to overarching organizational goals.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Panos Moutafis, Ph.D
CEO and Co-Founder
Zenus
Dr. Panos Moutafis has 12 years of experience in ethical artificial intelligence and is the CEO and Co-founder of Zenus.
He received his B.Sc. in Statistics from the Athens University of Economics & Business in Greece and his Ph.D. in Computer Science from the University of Houston. Panos has a dozen publications in leading journals and conferences and a book chapter in Face Recognition Across the Imaging Spectrum.
He has been internationally recognized as an expert in ethical facial analysis, with published articles in the Harvard Business Review and the Journal of Marketing Research. His distinctions include a TEDx Talk and the best paper award by the IEEE Homeland Security Conference Biometrics, Forensics, and Physical Security.
Annaji Sailer, CRFP, CEM
Senior Director of Exhibits & Strategic Partnerships
Restaurant Facility Management Association (RFMA)
Annaji Sailer started in the restaurant facilities industry 25+ years ago where she worked in business development, sales and marketing. Prior to joining the RFMA staff, Annaji managed restaurant national accounts for Cintas for 5 years. During that time, she did committee work for RFMA and sat on their board of directors.
She joined the staff at RFMA as Membership Development Manager in 2016. Annaji’s experience as a vendor member, exhibitor and sponsor of RFMA quickly led to her taking over exhibit and sponsorship sales. She has spent the last 4 years building a sales and sponsorship fulfillment team that she is very proud of. She was promoted to Senior Director of Exhibits & Strategic Partnerships in January 2022.
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Contains 2 Component(s) Recorded On: 09/25/2024
The latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
Exhibiting at trade shows is a strategic investment that goes beyond simply purchasing a booth and showing up. Achieving success requires meticulous planning, targeted promotions, the right booth staff, engaging content, and potentially other investments tailored to the specific goals of exhibiting. Experienced exhibitors often have an edge over newcomers, but even seasoned professionals need to stay updated on emerging trends to refine their strategies.
Key Questions:
- What are organizers doing to help exhibitors maximize their success?
- Is exhibitor training available, and if so, when?
- What topics are covered in these training programs?
Join our webinar to discover the latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
CEIR VP of Research Nancy Drapeau, IPC will share insights on organizer exhibitor training practices. She will be joined by Kevin Archibald, Associate Director at Informa Markets, for World of Concrete along with Kim Vinciguerra, Chief Experience Officer at International Carwash Association (ICA), and Ed Nicols, Director of ISSA.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by
Kevin Archibald
Associate Director, World of Concrete
Informa Markets Limited
Kevin Archibald is an Associate Director at Informa Markets, for World of Concrete, the premier trade shows for the concrete and masonry construction industry. With 15 years of experience in B2B trade shows, Kevin brings expertise in event management and business development, consistently driving success and innovation.
A graduate of the University of Oklahoma, Kevin combines his educational background with hands-on experience to deliver outstanding results in every project he undertakes. His deep understanding of the industry and commitment to excellence make him a key asset to his team and the broader trade show community.
Outside of his professional life, Kevin enjoys spending quality time with his wife and two children. He is an avid traveler, an enthusiastic baseball coach, and enjoys engaging in various outdoor activities.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Ed Nichols
Show Director, ISSA Show North America
Informa Markets
Ed joined Informa to lead the ISSA Show North America, the leading event in the commercial, industrial and residential cleaning markets in 2023. Working closely with association partner ISSA, the ISSA Show North America has annually been recognized on Tradeshow Executive’s Gold 100.
Prior to joining Informa, Ed was Managing Director of Hannover Fairs US and Canadian operations. Hannover Fairs was the US and Canadian brand for the North American subsidiaries of Deutsche Messe AG. Prior to Hannover Fairs, Ed served 8 years as Vice President of Events for the Public Safety Group for Cygnus Business Media, SouthComm and ultimately Endeavor Business Media. Ed began his career with Reed Exhibitions (now RX,) and led Reed’s Security portfolio and its industry leading ISC West brand.
Ed lives in Williams Bay, Wisconsin, with his wife Sara and two sons.
Kim Vinciguerra
Chief Experience Officer
International Carwash Association
With over 25 years of experience, Kim Vinciguerra is currently the Chief Experience Officer at International Carwash Association (ICA). Her passion for event planning comes from a total satisfaction in seeing people gather together for a common goal. In her role at ICA, Kim is all about the event experience both for exhibitors and attendees. Kim is a relationship seeker, problem solver and project manager who loves connecting with people, finding solutions and enabling smooth team dynamics. Kim is also the Chief Experience Officer for her family and, with a passion for travel, she regularly plans vacations and outings for her husband, two small kids and occasionally Elvis (the dog).
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Contains 2 Component(s) Recorded On: 04/24/2024
Join Adam Sacks, President of Tourism Economics, CEIR’s new consulting partner for exhibition industry performance-related research, for a deep dive on recent performance of US exhibitions and a look forward at the next three years.
The latest CEIR Index readings confirm the resilience of exhibitions with the Index just 8.0% below pre-pandemic levels in the fourth quarter of 2023. The ongoing recovery confirms the enduring importance of exhibitions to company performance. Nevertheless, a slowing economy and faltering corporate profits raise questions about the sustainability of the recovery. Join Adam Sacks, President of Tourism Economics, CEIR’s new consulting partner for exhibition industry performance-related research, for a deep dive on recent performance of US exhibitions and a look forward at the next three years.
Presented by: Adam Sacks, President, Tourism Economics
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.
For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.
Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.
Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.
He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
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- Member - Free!
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Contains 2 Component(s) Recorded On: 01/16/2024
Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events. Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research - Exhibit and Sponsorship Sales Approaches Driving Revenue Growth.
This is your chance to participate in one of the sessions held at the sold out CEIR Special Session program held at ExpoExpo2023. Hear expert commentary and come prepared to ask your questions to contribute to the discussion on how to drive revenues today.
Maximizing exhibit and sponsorship sales outcomes post-pandemic requires a strategic approach that considers the changing landscape of exhibitions and events.
Join to hear a discussion on the approaches most apt to succeed in today’s business environment guided by data from CEIR’s most recent research - Exhibit and Sponsorship Sales Approaches Driving Revenue Growth. This research uncovers a connection between the perception of the health of industry sectors served and success in meeting or beating pre-pandemic revenue goals.
- What factors are contributing to positive revenue success?
- Is it due to healthy industry sector conditions or is leadership the differentiator?
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Diedra A. Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations
Digestive Disease Week
Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®. The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event. DDW® is a unique event with four societies partnering to provide the educational content. DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees. In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.
Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.
Jeff Davis
Group Vice President, Action Sports & Outdoor
Emerald X
Jeff Davis has worked in the events industry since 2011. He joined Emerald in January 2022 and serves as Group VP over the company’s Action Sports and Outdoor portfolio of 10 events. Prior to working in the events industry, Jeff spent 14 years on the emerging digital side of media businesses. Jeff is a graduate of Baylor University and lives in Dallas with his wife and 2 children.
Christine Klein, CMP
Senior Vice President, Meetings, Divisions and Partnerships
National Defense Industrial Association
Christine is an accomplished executive with more than 25+ years’ experience in meetings, conferences, conventions, events, expositions, marketing and sales. She has the proven ability to cultivate productive relationships with top decision makers and manage projects on a comprehensive basis to achieve company goals and maximize profit. Astute, results oriented, self-starter with a demonstrated ability to lead, manage and motivate team members, solve problems and deliver high-impact results.
Areas of expertise include association management, domestic and international event and meeting management, business and partnership development, strategic planning and staff mentoring and development. She brings extensive experience and knowledge of the event industry, with the planning of hundreds of annual conferences, high-profile events, and meetings. Additionally, she has a background in marketing, sales and advertising, exhibit space, and corporate sponsorships.
She has run her own event consulting business, served as the Executive Director of the Women’s Dermatologic Society and as Vice President of Meetings and Business Partnerships at the Institute of Food Technologists.
Christine is a current member of the CEIR Research Council, serves on the board of directors for the Girls on the Run Northern VA Chapter, is a past national board member of the Professional Convention Management Association.
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Contains 2 Component(s) Recorded On: 10/11/2023
Hear about cyber risk management and the type of asset protection you need with cyber insurance you can get through IAEE.
In today's digitally interconnected world, cyber threats are on the rise, posing significant risks to organizations of all sizes. To safeguard valuable assets and sensitive data, it has become imperative for businesses to adopt robust Cyber Risk Management strategies. Show Organizers, as well as suppliers, now more than ever need Cyber insurance to protect their assets.
As an IAEE member benefit, you have access to these protection products. Join Allen Blount, National Cyber Product & Technology Leader, Cyber Risk Practice as he shares information about the importance of having cyber insurance, exploring the landscape of cyber threats, ranging from hacking to ransomware to insider attacks and their potential impact on your business. This webinar is designed to equip attendees and organizations with the knowledge and tools necessary to proactively defend against cyber threats and effectively mitigate potential damages.
Key Takeaways:
- Explore the evolving landscape of cyber threats, ranging from hacking and ransomware to insider attacks, and their potential impact on your business.
- Gain insights into the importance of cyber insurance as an integral part of your risk management strategy.
- Understand the key components of a cyber insurance policy and how it can help mitigate financial losses.
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are free to members and available to non-members for $49.
Allen Blount
National Cyber Product & Technology Leader, Cyber Risk Practice
Risk Strategies
Allen is currently the National Cyber Product & Technology Leader at Cyber Risk Practice, a national insurance brokerage. In his role, Allen has oversight over the Cyber and Tech E&O business, day to day operations, and he manages brokers across the country. Prior to Risk Strategies, Allen spent 12 years with Zurich North America. At Zurich, he gained extensive experience as a Cyber and Professional Liability Underwriting Manager and leader of the Transactional Liability underwriting team. Allen also held other underwriting positions in Financial Lines such as Public D&O and Private/Non-Profit. Prior to underwriting, Allen was Claims Counsel with Zurich’s Financial Lines claims team. Allen practiced law before his insurance career.
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