These sessions include valuable industry intelligence, data strategy, and provide insights to help members navigate market challenges and opportunities. These sessions will also include advocacy, strategic planning, business insurance, public policy topics which focuses on key areas like tax policies, international travel, decarbonization, and a competitive operating environment. CEIR research and webinars as well as updates from the Bureau of Educational and Cultural Affairs (ECA) will be included in this category. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
28 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/19/2026 at 10:30 AM (CDT)
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官 Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这般对展会现场的运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这一重要资讯更新！ On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官——Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这样对展会现场的实际运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这场重要资讯更新！
学习目标：
- 了解最新的政治与政策动态将如何影响 IAEE 成员
- 预知2026年下半年华盛顿特区将有哪些值得关注的动向
- 学习如何代表 IAEE 以及整个展览与活动行业积极参与其中
本次活动对 IAEE 成员免费开放，非成员参会费用为79美元。
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
El 4 de julio habrá un gran despliegue de fuegos artificiales mientras los EE. UU. celebran su 250.º aniversario. Pero no se preocupe... aún quedará mucha pirotecnia política y legislativa, ya que Tommy Goodwin (FASAE, CAE, PMP, CMP), presidente y director ejecutivo de la Exhibitions & Conferences Alliance (ECA), se unirá a la IAEE para compartir las últimas noticias desde la Casa Blanca, el Capitolio y otros ámbitos. Lo que sucede en Washington, D. C., nunca ha tenido un mayor impacto en lo que ocurre en el recinto ferial; ¡así que no se pierda esta importante actualización de la ECA! On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
El 4 de julio habrá un gran despliegue de fuegos artificiales mientras los EE. UU. celebran su 250.º aniversario. Pero no se preocupe... aún quedará mucha pirotecnia política y legislativa, ya que Tommy Goodwin (FASAE, CAE, PMP, CMP), presidente y director ejecutivo de la Exhibitions & Conferences Alliance (ECA), se unirá a la IAEE para compartir las últimas noticias desde la Casa Blanca, el Capitolio y otros ámbitos. Lo que sucede en Washington, D. C., nunca ha tenido un mayor impacto en lo que ocurre en el recinto ferial; ¡así que no se pierda esta importante actualización de la ECA!
Objetivos de aprendizaje:
- Comprender cómo los últimos acontecimientos políticos y normativos impactan a los miembros de la IAEE.
- Descubrir qué esperar de Washington, D.C., durante el segundo semestre de 2026.
- Aprender cómo puede involucrarse en nombre de la IAEE y de la industria de exposiciones y eventos.
Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
This session is eligible for 0.75 clock hours towards CEM Recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
Las condiciones comerciales siguen cambiando y los ejecutivos necesitan claridad para planificar con anticipación. Únase a CEIR para una sesión informativa actualizada sobre el estado de la industria de exposiciones B2B en EE. UU., con los datos más recientes del recién publicado Panel de Índices CEIR. Adam Sacks presentará los resultados de 2025, las previsiones actualizadas hasta 2028 y las fuerzas macroeconómicas y geopolíticas que influyen en el rendimiento de la industria. Nancy Drapeau compartirá puntos de referencia y perspectivas seleccionados del Estudio de Benchmarking para Organizadores y otras investigaciones recientes de CEIR, centrándose en las métricas en las que se basan los líderes para fundamentar la estrategia de eventos y las decisiones comerciales. Esta sesión está diseñada para altos ejecutivos que buscan una perspectiva concisa y fiable para respaldar la planificación en un entorno cambiante. Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Las condiciones comerciales siguen cambiando y los ejecutivos necesitan claridad para planificar con anticipación. Únase a CEIR para una sesión informativa actualizada sobre el estado de la industria ferial B2B de EE. UU., con los datos más recientes del recién publicado Panel de Índices CEIR. Adam Sacks presentará los resultados de 2025, las previsiones actualizadas hasta 2028 y las fuerzas macroeconómicas y geopolíticas que configuran el rendimiento de la industria. Nancy Drapeau compartirá puntos de referencia y perspectivas seleccionados del Estudio de Benchmarking de Organizadores y otras investigaciones recientes de CEIR, centrándose en las métricas en las que se basan los líderes para fundamentar la estrategia de eventos y las decisiones comerciales. Esta sesión está diseñada para altos ejecutivos que buscan una perspectiva concisa y fiable para respaldar la planificación en un entorno cambiante.
Presentado por: Adam Sacks, Presidente de Economía del Turismo, y Nancy Drapeau, IPC, Vicepresidenta de Investigación del Centro de Investigación de la Industria Ferial (CEIR).
Los seminarios web de IAEE y CEIR son gratuitos para miembros y están disponibles para quienes no son miembros por $79.
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Al finalizar esta sesión, tendrá derecho a 0,75 horas de reloj para la recertificación de CEM.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘中的最新数据。Adam Sacks 将着重介绍 2025 年的预测结果、更新至 2028 年的预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的行业展望以支持其在不断变化的环境中进行规划的高级管理人员提供指导。 Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘数据。Adam Sacks 将着重介绍 2025 年的预测结果、2028 年的最新预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的战略展望以支持在不断变化的环境中进行规划的高级管理人员提供指导。
主讲人：Adam Sacks，旅游经济公司总裁；Nancy Drapeau，IPC，展览行业研究中心 (CEIR) 研究副总裁。
由以下机构赞助：
图片
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 79 美元。
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，可获得 0.75 个学时，用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Contains 3 Component(s), Includes Credits Recorded On: 05/12/2026
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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- Non-member - $79
- Member - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆的现场运营产生着巨大冲击。诚邀您加入本次活动，聆听 ECA 的 Tommy Goodwin 分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所带来的具体影响。 Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆现场的运营产生着巨大冲击。诚邀您加入本场活动，聆听ECA（会展业理事会）的Tommy Goodwin为您分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所产生的具体影响。
学习目标：
- 了解对行业供应商产生影响的最新政策及政治动态。
- 探究IAEE（国际展览与活动协会）与ECA如何代表本行业及其供应商开展倡导工作。
- 了解像您这样的供应商如何能够代表IAEE及整个行业积极参与其中。
本次活动对IAEE会员免费开放，非会员参会费用为49美元。
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Learning Objectives:
- Learn about the latest policy and political developments impacting industry suppliers.
- Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
- Find out how suppliers like you can get involved on behalf of IAEE and the industry.
This session is free for IAEE members and is $49 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本场次可计入 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Learning Objectives:
- Learn about the latest policy and political developments impacting industry suppliers.
- Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
- Find out how suppliers like you can get involved on behalf of IAEE and the industry.
This session is free for IAEE members and is $49 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Esta sesión es elegible para obtener 0,75 horas lectivas para la recertificación CEM.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Learning Objectives:
- Learn about the latest policy and political developments impacting industry suppliers.
- Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
- Find out how suppliers like you can get involved on behalf of IAEE and the industry.
This session is free for IAEE members and is $49 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
