These sessions include valuable industry intelligence, data strategy, and provide insights to help members navigate market challenges and opportunities. These sessions will also include advocacy, strategic planning, business insurance, public policy topics which focuses on key areas like tax policies, international travel, decarbonization, and a competitive operating environment. CEIR research and webinars as well as updates from the Bureau of Educational and Cultural Affairs (ECA) will be included in this category. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
34 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/21/2026 at 10:30 AM (CDT)
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
Learning Objectives:
- Opportunities and challenges facing event organizers
- Which sectors are poised for growth and which may face headwinds
- Strategies to navigate and mitigate emerging risks
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - $79
- Non-member Supplier - $79
- Non-member Organizer - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/19/2026
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
如今，参展商如何分配营销预算？这些分配方式与疫情前的常规做法相比有何不同？资金主要投向何处？又采用哪些指标来评估成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨：Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深入解读与拓展分析。 How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
如今，参展商如何分配营销预算？这些分配方式与疫情前的常态相比有何变化？资金主要投向何处？又采用哪些指标来衡量成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨。Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深度解读与拓展分析。
讨论将重点关注参展商如何实现核心目标（包括潜在客户开发、品牌建设及面对面互动），以及整合营销（含数字渠道）如何支持整个展会生命周期内的互动交流。此外，会议还将探讨沟通策略如何调整，以便有效地触达并吸引不同世代的受众。展望未来，本次会议将审视参展商的规划，并就如何选择合适的展会、优化参展投入以及调整策略以实现投资回报率（ROI）最大化提供实用指导，助您在稳定却不断变化的市场中把握机遇。
学习目标：
- 了解当前的投资模式
- 掌握如何将数据应用于策略制定
- 优化参展成效与投资回报率（ROI）
IAEE 和 CEIR 的网络研讨会向会员免费开放，非会员需支付 79 美元。
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
完成本次课程后，您将获得 0.75 学时，可用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles habituales previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta los estudios más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En esta colaboración inédita, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica: Nancy expone hallazgos clave sobre tendencias en la asignación presupuestaria, prioridades de los expositores y puntos de referencia de rendimiento, mientras que Emily complementa y profundiza en esta información mediante ejemplos del mundo real y mejores prácticas. How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta las investigaciones más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En este seminario web conjunto —una iniciativa inédita—, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica. Nancy comparte hallazgos clave sobre las tendencias en la asignación de presupuestos, las prioridades de los expositores y los indicadores de referencia de rendimiento, mientras que Emily analiza y amplía esta información con ejemplos del mundo real y mejores prácticas.
El debate destaca cómo los expositores están impulsando resultados en objetivos fundamentales —como la generación de clientes potenciales, el fortalecimiento de la marca y la interacción presencial— y cómo el marketing integrado (incluidos los canales digitales) favorece la interacción a lo largo de todo el ciclo de vida del evento. También se aborda cómo las estrategias de comunicación se están adaptando para llegar eficazmente a audiencias de distintas generaciones e interactuar con ellas. De cara al futuro, la sesión examina los planes de los expositores y ofrece orientación práctica sobre la selección de los eventos adecuados, la optimización de las inversiones en exhibición y la adaptación de estrategias para maximizar el retorno de la inversión (ROI) en un mercado estable pero en evolución.
Objetivos de aprendizaje:
- Conocer los patrones de inversión actuales.
- Descubrir cómo aplicar los datos a la estrategia.
- Optimizar el rendimiento de la exhibición y el ROI.
Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 dólares.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Al finalizar, esta sesión acredita 0,75 horas lectivas para la recertificación CEM.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官 Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这般对展会现场的运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这一重要资讯更新！ On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官——Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这样对展会现场的实际运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这场重要资讯更新！
学习目标：
- 了解最新的政治与政策动态将如何影响 IAEE 成员
- 预知2026年下半年华盛顿特区将有哪些值得关注的动向
- 学习如何代表 IAEE 以及整个展览与活动行业积极参与其中
本次活动对 IAEE 成员免费开放，非成员参会费用为79美元。
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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- Non-member - $79
- Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
El 4 de julio habrá un gran despliegue de fuegos artificiales mientras los EE. UU. celebran su 250.º aniversario. Pero no se preocupe... aún quedará mucha pirotecnia política y legislativa, ya que Tommy Goodwin (FASAE, CAE, PMP, CMP), presidente y director ejecutivo de la Exhibitions & Conferences Alliance (ECA), se unirá a la IAEE para compartir las últimas noticias desde la Casa Blanca, el Capitolio y otros ámbitos. Lo que sucede en Washington, D. C., nunca ha tenido un mayor impacto en lo que ocurre en el recinto ferial; ¡así que no se pierda esta importante actualización de la ECA! On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
El 4 de julio habrá un gran despliegue de fuegos artificiales mientras los EE. UU. celebran su 250.º aniversario. Pero no se preocupe... aún quedará mucha pirotecnia política y legislativa, ya que Tommy Goodwin (FASAE, CAE, PMP, CMP), presidente y director ejecutivo de la Exhibitions & Conferences Alliance (ECA), se unirá a la IAEE para compartir las últimas noticias desde la Casa Blanca, el Capitolio y otros ámbitos. Lo que sucede en Washington, D. C., nunca ha tenido un mayor impacto en lo que ocurre en el recinto ferial; ¡así que no se pierda esta importante actualización de la ECA!
Objetivos de aprendizaje:
- Comprender cómo los últimos acontecimientos políticos y normativos impactan a los miembros de la IAEE.
- Descubrir qué esperar de Washington, D.C., durante el segundo semestre de 2026.
- Aprender cómo puede involucrarse en nombre de la IAEE y de la industria de exposiciones y eventos.
Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
This session is eligible for 0.75 clock hours towards CEM Recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
Las condiciones comerciales siguen cambiando y los ejecutivos necesitan claridad para planificar con anticipación. Únase a CEIR para una sesión informativa actualizada sobre el estado de la industria de exposiciones B2B en EE. UU., con los datos más recientes del recién publicado Panel de Índices CEIR. Adam Sacks presentará los resultados de 2025, las previsiones actualizadas hasta 2028 y las fuerzas macroeconómicas y geopolíticas que influyen en el rendimiento de la industria. Nancy Drapeau compartirá puntos de referencia y perspectivas seleccionados del Estudio de Benchmarking para Organizadores y otras investigaciones recientes de CEIR, centrándose en las métricas en las que se basan los líderes para fundamentar la estrategia de eventos y las decisiones comerciales. Esta sesión está diseñada para altos ejecutivos que buscan una perspectiva concisa y fiable para respaldar la planificación en un entorno cambiante. Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Las condiciones comerciales siguen cambiando y los ejecutivos necesitan claridad para planificar con anticipación. Únase a CEIR para una sesión informativa actualizada sobre el estado de la industria ferial B2B de EE. UU., con los datos más recientes del recién publicado Panel de Índices CEIR. Adam Sacks presentará los resultados de 2025, las previsiones actualizadas hasta 2028 y las fuerzas macroeconómicas y geopolíticas que configuran el rendimiento de la industria. Nancy Drapeau compartirá puntos de referencia y perspectivas seleccionados del Estudio de Benchmarking de Organizadores y otras investigaciones recientes de CEIR, centrándose en las métricas en las que se basan los líderes para fundamentar la estrategia de eventos y las decisiones comerciales. Esta sesión está diseñada para altos ejecutivos que buscan una perspectiva concisa y fiable para respaldar la planificación en un entorno cambiante.
Presentado por: Adam Sacks, Presidente de Economía del Turismo, y Nancy Drapeau, IPC, Vicepresidenta de Investigación del Centro de Investigación de la Industria Ferial (CEIR).
Los seminarios web de IAEE y CEIR son gratuitos para miembros y están disponibles para quienes no son miembros por $79.
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Al finalizar esta sesión, tendrá derecho a 0,75 horas de reloj para la recertificación de CEM.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘中的最新数据。Adam Sacks 将着重介绍 2025 年的预测结果、更新至 2028 年的预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的行业展望以支持其在不断变化的环境中进行规划的高级管理人员提供指导。 Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘数据。Adam Sacks 将着重介绍 2025 年的预测结果、2028 年的最新预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的战略展望以支持在不断变化的环境中进行规划的高级管理人员提供指导。
主讲人：Adam Sacks，旅游经济公司总裁；Nancy Drapeau，IPC，展览行业研究中心 (CEIR) 研究副总裁。
由以下机构赞助：
图片
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 79 美元。
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，可获得 0.75 个学时，用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Recorded On: 05/12/2026
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
