These sessions include valuable industry intelligence, data strategy, and provide insights to help members navigate market challenges and opportunities. These sessions will also include advocacy, strategic planning, business insurance, public policy topics which focuses on key areas like tax policies, international travel, decarbonization, and a competitive operating environment. CEIR research and webinars as well as updates from the Bureau of Educational and Cultural Affairs (ECA) will be included in this category. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
39 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/14/2027 at 10:30 AM (CDT)
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Learning Objectives:
1. Learn about the role IAEE and ESCA volunteers play in shaping international event standards.
2. Identify the key components of ISO 20121 and the most significant updates to the standard, including how it addresses environmental impact, waste management, and carbon tracking.
3. Apply ISO 20121 principles to their own exhibitions and events by finding at least one actionable step their organization can take, from setting baseline carbon metrics to engaging contractors and suppliers in sustainability goals.Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Julie Kagy, CEM
Executive Director
The Executive Director of the Exhibition Services & Contractors Association (ESCA)
After graduating from Purdue University Northwest, Julie began her career at the Ritz-Carlton Four Seasons Chicago, where she played a key role in earning the hotel four recognitions as a Top North American Hotel by Conde Nast Traveler. Transitioning to the trade show industry with GES, Julie spent 12 years developing her expertise in various roles, including Exhibitor Services Manager, Director of Account Management, and Vice President of National Account Management, where she led key initiatives that enhanced client satisfaction and operational efficiency.
In 2015, Julie joined the Exhibition Services and Contractors Association (ESCA), where she now serves as the Executive Director, a role she embraces with passion and dedication. Committed to shaping the future of the trade show industry, Julie collaborates with industry leaders to foster innovation and drive impactful initiatives that elevate the experience for all stakeholders. Outside of her professional endeavors, Julie enjoys cooking, gardening, and spending time with her family and pets. Just as she cultivates her garden, Julie nurtures growth and innovation within the industry, always with an eye toward excellence and the future.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 01/20/2027 at 10:30 AM (CST)
Join us for a forward-looking 45-minute webinar where IAEE leadership will share their strategic vision for the new year and provide key updates impacting the exhibitions and events industry. Gain valuable insights into anticipated trends for 2027, including technological innovations, evolving attendee expectations, and market dynamics. Equip yourself with the knowledge to stay ahead of the curve and position your organization for success in the coming year.
Join us for a forward-looking 45-minute webinar where IAEE leadership will share their strategic vision for the new year and provide key updates impacting the exhibitions and events industry. Gain valuable insights into anticipated trends for 2027, including technological innovations, evolving attendee expectations, and market dynamics. Equip yourself with the knowledge to stay ahead of the curve and position your organization for success in the coming year.
Learning Objectives:
- Understand IAEE’s strategic priorities and initiatives shaping the exhibitions industry in 2027.
- Explore recent industry updates and their implications for event organizers and exhibitors.
- Identify emerging trends and technologies that will influence exhibitions and event engagement next year.
Michelle Edmonson
Vice President of Exhibitions
Association For Manufacturing Technology
Michelle Edmonson, CEM, is the Vice President of Exhibitions for The Association For Manufacturing Technology (AMT) and leads the IMTS brand – which includes the Trade Show (International Manufacturing Technology Show) and its digital component (IMTS+). With over 30 years of experience in managing and overseeing large-scale events, Michelle has been instrumental in driving the success and growth of her organization. Her leadership and strategic vision have significantly enhanced AMT’s and IMTS’ reputation and expanded their reach in the industry. Michelle's ability to foster strong relationships and work effectively with diverse teams has been a key factor in her success. Michelle proudly serves on the Boards of Directors for IAEE (International Association of Expositions & Events), and she is an active member of the CABs for Choose Chicago, Metropolitan Pier and Exposition Authority, and Maritz. When not working, she enjoys reading, baking and spending time with her family and friends.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/02/2026 at 10:30 AM (CST)
What does Washington, D.C., have in store for the exhibitions and events industry in next year? From shifting political priorities and new government regulations to trade and international travel policies, decisions made by “inside the Beltway” will continue to impact the industry in 2027. Join Exhibitions & Conferences Alliance (ECA) President and CEO Tommy Goodwin for a look ahead at the political and policy developments that will impact exhibitions and events in 2027. Drawing on insights from Capitol Hill, the White House, and federal agencies, Tommy will go beyond the headlines to help you understand what's coming, what it could mean for your shows, and how industry leaders like you can prepare for the opportunities and challenges ahead.
What does Washington, D.C., have in store for the exhibitions and events industry in next year? From shifting political priorities and new government regulations to trade and international travel policies, decisions made by “inside the Beltway” will continue to impact the industry in 2027. Join Exhibitions & Conferences Alliance (ECA) President and CEO Tommy Goodwin for a look ahead at the political and policy developments that will impact exhibitions and events in 2027. Drawing on insights from Capitol Hill, the White House, and federal agencies, Tommy will go beyond the headlines to help you understand what's coming, what it could mean for your shows, and how industry leaders like you can prepare for the opportunities and challenges ahead.
Learning Objectives:
- Identify the key political and public policy developments likely to impact exhibitions and events in 2027.
- Assess how potential changes to government regulations, tariffs, international travel policies, and workforce development efforts could affect their organizations and events.
- Recognize opportunities to prepare for emerging policy challenges and engage in advocacy efforts that support the industry's long-term success.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Tommy Goodwin is President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), the public policy association for the business and professional events industry. In this role, he leads ECA’s work on behalf of the event and meeting organizers, exhibitors, suppliers, venues, and destinations that comprise the global events industry landscape. Tommy currently serves as co-chair of the Community Impact Coalition and on the global advisory board of The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE’s Executive Management Professionals Advisory Council and Advocacy Council.
Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate. Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds several certifications, including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE).
Recognized by The Hill in its list of association Top Lobbyists every year since 2020, Tommy was also named a Leading Association Lobbyist by CEO Update/Association TRENDS. He has also been elected as a Fellow by ASAE, named an Association Innovation Leader by DCA Live, received the Industry Support Award from Trade Show News Network, and been recognized as an events industry Meetings Trendsetter by Meetings Today.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $79
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- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
宏观经济环境持续给商业领域带来显著的不确定性，其中包括时断时续的贸易关税问题，以及持续进行的伊朗冲突所引发的能源成本上涨。不过，企业利润和投资均呈上升态势，释放出积极信号。这些宏观经济层面的变化正在重塑会展业的运营环境，并影响着参展商与观众的参与意愿。 欢迎参加由 CEIR 经济学家 Omneya Fahmy 与 IPC 的 Nancy Drapeau 共同主持的精彩会议。本次会议将发布关于 2026 年上半年行业状况的报告，并深入探讨未来将影响行业发展的关键宏观经济因素。 The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
宏观经济环境持续给商业领域带来显著的不确定性，其中包括时断时续的贸易关税问题，以及持续进行的伊朗冲突所引发的能源成本上涨。不过，企业利润和投资均呈上升态势，释放出积极信号。这些宏观经济层面的变化正在重塑会展业的运营环境，并影响着参展商与观众的参与意愿。
欢迎参加由 CEIR 经济学家 Omneya Fahmy 与 IPC 的 Nancy Drapeau 共同主持的精彩会议。本次会议将发布关于 2026 年上半年行业状况的报告，并深入探讨未来将影响行业发展的关键宏观经济因素。Omneya 将首先介绍行业现状的最新动态，随后与 Nancy 展开深入对话，共同探讨：
- 活动主办方所面临的机遇与挑战
- 哪些行业有望实现增长，哪些行业可能面临逆风
- 应对与化解新兴风险的策略
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
Learning Objectives:
- Opportunities and challenges facing event organizers
- Which sectors are poised for growth and which may face headwinds
- Strategies to navigate and mitigate emerging risks
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
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- Member - Free!
- Non-member - $79
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- Freeman Member Supplier - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán, que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura. The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán —que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
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Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 $.
IAEE and CEIR webinars are free to members and available to non-members for $79.
Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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- Member - Free!
- Non-member - $79
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- Non-member Supplier - $79
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
Learning Objectives:
- Opportunities and challenges facing event organizers
- Which sectors are poised for growth and which may face headwinds
- Strategies to navigate and mitigate emerging risks
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/19/2026
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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- Non-member - $79
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
如今，参展商如何分配营销预算？这些分配方式与疫情前的常规做法相比有何不同？资金主要投向何处？又采用哪些指标来评估成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨：Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深入解读与拓展分析。 How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
如今，参展商如何分配营销预算？这些分配方式与疫情前的常态相比有何变化？资金主要投向何处？又采用哪些指标来衡量成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨。Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深度解读与拓展分析。
讨论将重点关注参展商如何实现核心目标（包括潜在客户开发、品牌建设及面对面互动），以及整合营销（含数字渠道）如何支持整个展会生命周期内的互动交流。此外，会议还将探讨沟通策略如何调整，以便有效地触达并吸引不同世代的受众。展望未来，本次会议将审视参展商的规划，并就如何选择合适的展会、优化参展投入以及调整策略以实现投资回报率（ROI）最大化提供实用指导，助您在稳定却不断变化的市场中把握机遇。
学习目标：
- 了解当前的投资模式
- 掌握如何将数据应用于策略制定
- 优化参展成效与投资回报率（ROI）
IAEE 和 CEIR 的网络研讨会向会员免费开放，非会员需支付 79 美元。
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
完成本次课程后，您将获得 0.75 学时，可用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles habituales previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta los estudios más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En esta colaboración inédita, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica: Nancy expone hallazgos clave sobre tendencias en la asignación presupuestaria, prioridades de los expositores y puntos de referencia de rendimiento, mientras que Emily complementa y profundiza en esta información mediante ejemplos del mundo real y mejores prácticas. How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta las investigaciones más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En este seminario web conjunto —una iniciativa inédita—, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica. Nancy comparte hallazgos clave sobre las tendencias en la asignación de presupuestos, las prioridades de los expositores y los indicadores de referencia de rendimiento, mientras que Emily analiza y amplía esta información con ejemplos del mundo real y mejores prácticas.
El debate destaca cómo los expositores están impulsando resultados en objetivos fundamentales —como la generación de clientes potenciales, el fortalecimiento de la marca y la interacción presencial— y cómo el marketing integrado (incluidos los canales digitales) favorece la interacción a lo largo de todo el ciclo de vida del evento. También se aborda cómo las estrategias de comunicación se están adaptando para llegar eficazmente a audiencias de distintas generaciones e interactuar con ellas. De cara al futuro, la sesión examina los planes de los expositores y ofrece orientación práctica sobre la selección de los eventos adecuados, la optimización de las inversiones en exhibición y la adaptación de estrategias para maximizar el retorno de la inversión (ROI) en un mercado estable pero en evolución.
Objetivos de aprendizaje:
- Conocer los patrones de inversión actuales.
- Descubrir cómo aplicar los datos a la estrategia.
- Optimizar el rendimiento de la exhibición y el ROI.
Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 dólares.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Al finalizar, esta sesión acredita 0,75 horas lectivas para la recertificación CEM.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
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Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官 Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这般对展会现场的运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这一重要资讯更新！ On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官——Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这样对展会现场的实际运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这场重要资讯更新！
学习目标：
- 了解最新的政治与政策动态将如何影响 IAEE 成员
- 预知2026年下半年华盛顿特区将有哪些值得关注的动向
- 学习如何代表 IAEE 以及整个展览与活动行业积极参与其中
本次活动对 IAEE 成员免费开放，非成员参会费用为79美元。
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Tommy Goodwin is President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), the public policy association for the business and professional events industry. In this role, he leads ECA’s work on behalf of the event and meeting organizers, exhibitors, suppliers, venues, and destinations that comprise the global events industry landscape. Tommy currently serves as co-chair of the Community Impact Coalition and on the global advisory board of The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE’s Executive Management Professionals Advisory Council and Advocacy Council.
Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate. Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds several certifications, including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE).
Recognized by The Hill in its list of association Top Lobbyists every year since 2020, Tommy was also named a Leading Association Lobbyist by CEO Update/Association TRENDS. He has also been elected as a Fellow by ASAE, named an Association Innovation Leader by DCA Live, received the Industry Support Award from Trade Show News Network, and been recognized as an events industry Meetings Trendsetter by Meetings Today.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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- Non-member - $79
- Member - Free!
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