New To The Industry

New To The Industry: These sessions are designed to get staff up to speed with the events industry. Topics include foundational sessions on Workforce Development, networking, and an introduction to the events industry best practices. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

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118 Results

  • Booth Like A Boss: Elevate Your Game, Engage Like A Pro, And Turn Traffic Into Sales
    Contains 2 Component(s) Includes a Live Web Event on 10/21/2025 at 10:30 AM (CDT)

    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.

    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.” 

    Learning Outcomes: 

    • Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script. 
    • Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count. 
    • Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Han Leenhouts

    Founder and Author

    Sales & Pepper

    Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.” 

     Upon completion, earn 1 Clock Hour towards CEM recertification.

  • Best of 2025

    Vibe Marketing: Spark Don't Sell
    Contains 2 Component(s) Recorded On: 08/27/2025

    Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.

    Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.  

    Learning Outcomes:

    • Design emotional arcs not campaigns
    • Craft messaging that triggers authentic reactions
    • Measure engagement through emotional response

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Dahlia El Gazzar, DES

    Tech Evangelist | Founder

    Dahlia+Agency

    Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.

    She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.

    Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.

    She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.

    This session is eligible to earn 1 clock hour towards CEM recertification.

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  • People: Difficult or Different?
    Contains 2 Component(s) Recorded On: 08/20/2025

    Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it might just be because their communication preferences and needs are different from yours. Individual, team and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it may be that their communication preferences and needs are different from yours. 

    Individual, team, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    Now is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively, ultimately fostering trusted and respectful relationships within your team and organization.

    After participating in this session, you will be able to:

    • Recognize and appreciate diversity in communication styles by identifying differences in decision-making, environmental preferences, social settings, and quality orientation.
    • Develop strategies to adapt and connect more effectively with individuals who have different communication preferences, facilitating stronger and more productive collaborations.
    • Discover the skills needed to leverage the strengths of diverse communication styles, enhancing overall teamwork and organizational success.

     IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Sharon Andrade

    Founder

    HLeadership

    Sharon Andrade is a seasoned leader and highly regarded team development facilitator with over 30 years of experience transforming teams and elevating performance. Her passion for leader and team development accelerated during her eight years with The Effectiveness Institute, where she partnered with organizations across industries to boost engagement and effectiveness. Sharon is a certified DiSC® facilitator and practitioner of The Five Behaviors of a Cohesive Team®, with deep expertise in programs such as People Skills, Managing for Performance, and Leveraging Team Dynamics.

    Before founding HLeadership, Sharon held senior executive roles including VP of Sales at the boutique brand, Staypineapple, SVP of Sales at Red Lion Hotels, Area Director at Hilton Worldwide, and Regional Sales Leader at American Express Corporate Services.

    This session is eligible to earn 1 clock hour towards CEM recertification.

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  • Chapter Webinar - A Blueprint to Leadership in this Next Era
    Contains 2 Component(s) Recorded On: 07/23/2025

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel.

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel. Our goal is to redefine leadership for the future, adopting a forward-thinking approach that empowers individuals to thrive in the face of change. By emphasizing adaptability, innovation, and authentic influence, participants will walk away with a solid understanding of how to navigate the complexities of modern leadership and further excel.

    • Gain insights into leveraging authenticity, adaptability, and presence to lead effectively in a rapidly changing environment.
    • Develop skills to cultivate authentic influence and build strong, lasting relationships with colleagues and stakeholders.
    • Acquire tools for embracing adaptability and resilience to overcome challenges and lead with agility.
    • Cultivate strategies for harnessing innovative thinking and driving meaningful change within your organization to drive success.

    By the end of this session, you’ll be equipped with a comprehensive 'blueprint' for leadership, enabling you to inspire and motivate others, drive innovation, and lead with authenticity and impact.

    This webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification.





     






    Sherron Washington, M.A.

    Founder and CEO

    The P3 Solution

    Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics. 

    As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.

    Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively. 


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  • IAEE & ECA Advocacy Update: The 4 “T's” of Washington, DC Impacting the Industry
    Contains 2 Component(s) Recorded On: 07/16/2025

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Tommy Goodwin

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

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  • Best of 2025

    AI-Powered Engagement: Elevating Communication with Attendees, Exhibitors, and Vendors
    Contains 2 Component(s) Recorded On: 06/18/2025

    Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications

    Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.

    • Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
    • Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
    • Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

    Content Provided by IAEE Consumer Events Council




     






    Kristin Martinez, CMP, CEM

    Vice President of Events.

    Fast Forward Event Productions

    Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM.  As Vice President of Events, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector. 

    Michelle Metter

    Partner

    Fast Forward Event Productions

    With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

    Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board  member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

    Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.

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  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Bear Analytics showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Bear IQ is the leading analytics platform designed for event organizers, transforming first-party data into actionable insights to maximize return on investment (ROI) for audience, revenue, and event engagement goals.

    Bear IQ places comprehensive event intelligence at your fingertips, facilitating immediate decisions to drive revenue across your event portfolio in real-time. Intuitive and user-friendly, Bear IQ seamlessly integrates with the event tech and martech systems you use daily - offering a user-friendly dashboard for tracking attendee behavior, marketing KPIs, and exhibitor and sponsor sales.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • IAEE Event Tech Demo Day - FULL SERIES: From Data to Decisions - AI-Powered Insights & Revenue Generation
    Contains 6 Product(s)

    IAEE showcase of various technology platforms for the exhibitions industry showing innovations in event technology.

    IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. 

    AI is changing the game for trade show organizers—don’t get left behind. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Company Participation

    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snoball
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation- Rozie Synopsis

    This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.

    Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.

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  • Synergizing Sales and Marketing: Unleashing Revenue Growth Through Strategic Alignment
    Contains 2 Component(s) Recorded On: 06/11/2025

    Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities.

    Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities. Hear how collaboration and synergy between these two essential functions can drive business success and enhance market impact. Discover the strategic approaches to foster alignment, optimize resources, and amplify your organization's bottom line.

    Learner Objectives:

    • Understand the significance of aligning sales and marketing goals for maximizing revenue and sponsorship opportunities by leveraging the collective strengths of both teams.
    • Explore effective strategies to foster collaboration, communication, and integration between sales and marketing functions to create a unified approach towards achieving shared objectives.
    • Learn how to optimize resources, streamline processes, and implement cohesive strategies that enhance customer engagement, drive conversions, and boost overall business performance.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Kierra Tobiere, MA

    Senior Revenue & Content Marketing Manager

    American Chemical Society

    Raised in Misawa, Japan, Kierra Tobiere currently resides in Washington, D.C. where she works full-time in digital marketing and has over eight years of experience in the marketing, creative and blogging industries.

    Kierra received her Bachelor’s degree in Journalism from Howard University; during that time, she gained experience in brand content management as a fashion blogger and content specialist for a New York-based lifestyle brand. Where she served as both the managing and fashion editor of their digital platform, overseeing over 20 employees and all their blog content.

    After undergrad, Kierra worked for a small impact marketing consulting firm specializing in amplifying institutions and companies looking for brand and messaging restructuring.

    Kierra currently works full-time for the American Chemical Society, managing digital and print revenue marketing for Chemical Engineering & News, ACS Sales & Marketing, and exhibit marketing for ACS Meetings & Exposition.

    As a Senior Revenue & Content Marketing Manager, Kierra is often tasked with planning and executing marketing campaigns to drive revenue growth and lead generation for new and existing marketing and sales channels that accelerate pipeline generation. She also looks to drive marketing initiatives to scale inbound and outbound sales efforts.

    Kierra closely partners with the sales, customer success and data teams on defining best-in-class strategies and programs to engage prospects and customers and to enable expansion across products and services. As she is a key contributor to rapidly growing reach, engagement, pipeline, revenue and retention-- with a primary goal of increasing revenue across her sales product portfolio.

    Kierra also recently graduated Summa cum laude with her Masters of Art in Communications from the University of Florida.

     

     

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  • IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER (Part 3 in a Series of 3)
    Contains 2 Component(s) Recorded On: 05/22/2025

    This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.

    ALERT! - Before  you register for this individual webinar, be sure to check out the listing for the IAEE Specialty Webinar Series for this Sponsorship Marketing Masterclass - You have the option to register for the FULL 3-Part Series at a discounted rate at Register for Full Discounted Series Here for all 3 (Members $99 | Non-Members $149) or if you only have interest in attending Part 3 - you can register for it under this current listing (Members $49 | Non-Members $69) .

    This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.

    Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.

    After participating in this session, you will be able to:

    • Establish meaningful goals and create actionable implementation plans
    • Cultivate the mindset and daily habits that drive exceptional performance
    • Master proven strategies for building a successful, sustainable career in sponsorship

    This course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.




     






    Paula Beadle

    CEO & Founder

    Sponsorship Marketing Association

    Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

    As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.

    In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.

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    This session is eligible to earn 1 clock hour towards CEM recertification.