These sessions are designed to get staff up to speed with the events industry. Topics include foundational sessions on Workforce Development, networking, and an introduction to the events industry best practices. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
30 Results
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Contains 2 Component(s) Includes a Live Web Event on 01/28/2026 at 10:30 AM (CST)
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.
Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año. Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.
Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.
Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.
本次网络研讨会将深入探讨IAEE会员的各项资源和权益，助您充分利用协会资源，获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员，还是希望提升参与度的老会员，本次研讨会都将是您开启新一年的宝贵起点。与会者将深入了解丰富的线上线下教育机会，掌握享有盛誉的CEM认证信息，了解今年Expo! Expo!的精彩内容，聚焦分会和Insight Hours等交流活动，获取最新的赞助机会，深入了解我们充满活力的在线社区等等。
欢迎加入我们由IAEE资深领导者组成的专家小组，聆听他们分享专业知识和亲身经历，指导您如何最大程度地发挥IAEE会员的价值，并充分利用协会提供的资源和机会。
IAEE网络研讨会对会员免费，非会员需支付49美元。有资格获得 1 个学时，用于 CEM 再认证。
Lisa Buchanan
Senior Vice President, Operations
IAEE
Lisa Buchanan is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
Stacie Glenn
Senior Manager, Member Experiences
IAEE
Stacie Glenn, CEM began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
Jennifer Potter, CEM
Senior Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
Jody Shaw
Director of Learning Experiences
IAEE
Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, IAEE's Independent Organizer Insights Hour, and IAEE's Emerging Leaders programming.
Throughout Jody's career education, events, innovation, and creating a positive impact have always been her focus. Jody's events experience has ranged from overseeing small to large in person and virtual education events with 60 to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale capital improvement projects.
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- Non-member - $49
- Member - Free!
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Contains 2 Component(s) Recorded On: 10/21/2025
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
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Contains 7 Component(s) Recorded On: 08/27/2025Best of 2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Simplified Chinese:
运用 Vibe Eventing 方法论，将您的营销从内容堆砌转变为能量传递。该方法论指导活动组织者追踪的是“火花”，而非“座位”，并有意识地创造多巴胺激增的体验。学习实用策略，例如精心策划“充满好奇心”的演讲嘉宾阵容、创建实时营销以收集与会者的反馈，以及通过“点亮双眼”时刻来衡量成功，从而建立持久的与会者忠诚度和真实的赞助商互动。
学习成果：
设计情感弧线，而非营销活动
打造能够引发真实情感反应的信息
通过情感反应衡量参与度
IAEE 网络研讨会会员免费，非会员需支付 49 美元。可获得 1 个学时，用于 CEM 再认证。
Spanish:
Transforma tu marketing, pasando de la mera difusión de contenido a la transmisión de energía, con la metodología Vibe Eventing. Esta metodología enseña a los organizadores de eventos a centrarse en la chispa, no en la asistencia, y a generar experiencias gratificantes de forma intencionada. Aprende estrategias prácticas como la selección de ponentes innovadores y originales, la creación de marketing en tiempo real que aproveche la opinión colectiva de los asistentes y la medición del éxito a través de momentos memorables que fomenten la fidelización de los asistentes y una auténtica conexión con los patrocinadores.
Resultados del aprendizaje:
Diseña experiencias emocionales, no campañas
Crea mensajes que provoquen reacciones auténticas
Mide la conexión a través de la respuesta emocional
Los webinars de IAEE son gratuitos para los miembros y tienen un precio de 49 $ para quienes no lo son. Otorga 1 hora de crédito para la recertificación CEM.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.
She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.
Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.
She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese, Spanish, or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en chino, español o inglés.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
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- Non-member - $49
- Member - Free!
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Contains 2 Component(s) Recorded On: 08/20/2025
Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it might just be because their communication preferences and needs are different from yours. Individual, team and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.
Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it may be that their communication preferences and needs are different from yours.
Individual, team, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.
Now is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively, ultimately fostering trusted and respectful relationships within your team and organization.
After participating in this session, you will be able to:
- Recognize and appreciate diversity in communication styles by identifying differences in decision-making, environmental preferences, social settings, and quality orientation.
- Develop strategies to adapt and connect more effectively with individuals who have different communication preferences, facilitating stronger and more productive collaborations.
- Discover the skills needed to leverage the strengths of diverse communication styles, enhancing overall teamwork and organizational success.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Sharon Andrade
Founder
HLeadership
Sharon Andrade is a seasoned leader and highly regarded team development facilitator with over 30 years of experience transforming teams and elevating performance. Her passion for leader and team development accelerated during her eight years with The Effectiveness Institute, where she partnered with organizations across industries to boost engagement and effectiveness. Sharon is a certified DiSC® facilitator and practitioner of The Five Behaviors of a Cohesive Team®, with deep expertise in programs such as People Skills, Managing for Performance, and Leveraging Team Dynamics.
Before founding HLeadership, Sharon held senior executive roles including VP of Sales at the boutique brand, Staypineapple, SVP of Sales at Red Lion Hotels, Area Director at Hilton Worldwide, and Regional Sales Leader at American Express Corporate Services.
This session is eligible to earn 1 clock hour towards CEM recertification.
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- Non-member - $49
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Contains 2 Component(s) Recorded On: 06/18/2025Best of 2025
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.
- Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
- Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
- Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.
Content Provided by IAEE Consumer Events Council
Kristin Martinez, CMP, CEM
Vice President of Events.
Fast Forward Event Productions
Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM. As Vice President of Events, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector.
Michelle Metter
Partner
Fast Forward Event Productions
With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.
Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.
Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.
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Contains 2 Component(s) Recorded On: 04/02/2025Best of 2025
Join expert speaker and coach Rachel Boehm (NBC-HWC; PhD Candidate) for a practical and engaging session that goes beyond quick fixes. We'll explore actionable strategies to manage stress in the moment – those immediate techniques to regain control when things get intense.
In the fast-paced world of event planning and trade shows, constant deadlines, high expectations, and ever-shifting targets can take a toll. If you're feeling the pressure of acute and chronic stress, or even teetering on the edge of burnout, this session is designed for you.
Join expert speaker and coach Rachel Boehm (NBC-HWC; PhD Candidate) for a practical and engaging session that goes beyond quick fixes. We'll explore actionable strategies to manage stress in the moment – those immediate techniques to regain control when things get intense.
But more importantly, we'll delve into the power of sustainable, daily habits that build resilience, improve your overall well-being, and equip you to navigate the industry's inherent challenges with greater ease and focus.
This session provides a supportive space to:
- Understand the impact of stress and burnout in the event planning world.
- Learn practical tools to manage stress in the moment.
- Discover simple, yet effective, daily habits to reduce chronic stress and build resilience.
- Leave with a personalized plan to thrive, not just survive, in this demanding industry.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Rachel Boehm, PhD Candidate, NBC-HWC
Executive Performance Coach & Burnout Prevention Specialist
Rachel Boehm Coaching & Consulting LLC
I know what it’s like to have to rebuild your life & career after burnout. I know what it’s like for your job or business to edge out everything else sometimes by choice, sometimes by chance. I didn’t start a business to banish burnout because it’s trending. I started it because I know how hard it can be to live through & how it can spread throughout an organization like wildfire. Now armed with a PhD candidacy focused on business psychology & a national board certification in health+wellness coaching, my mission is to help high achievers banish burnout by creating conditions to thrive?.
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Contains 2 Component(s) Recorded On: 02/19/2025
The technological revolution is underway, with Artificial Intelligence making significant strides globally. While A.I. integration is on the rise, the burning question remains - is it truly safe and reliable? Discover the key to harnessing A.I.'s capabilities to enhance your events and engage attendees while safeguarding your reputation and data integrity.
The technological revolution is underway, with Artificial Intelligence making significant strides globally. While A.I. integration is on the rise, the burning question remains - is it truly safe and reliable? Discover the key to harnessing A.I.'s capabilities to enhance your events and engage attendees while safeguarding your reputation and data integrity.
Join us alongside 42 chat and their esteemed client as we share their insightful journey through the peaks and valleys of A.I. hype. Unravel the distinctions between curated and generative A.I., explore practical use cases, and equip yourself with essential inquiries to vet A.I. providers effectively. Your reputation and data protection matter - let's navigate this A.I. landscape together!
After participating in this session, you will be able to:
- Understand different types of A.I.
- Receive list of questions to ask A.I. providers
- Review client case study and metrics from event
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Bob Caldwell
Founding Partner
42Chat
Bob's bio: Bob Caldwell is an Investor and Operating Partner at the leading company in A.I. chatbot technology, 42Chat. With a passion for fostering innovation and strategic collaboration, Bob focuses on leveraging the unique skill sets of all parties in each transaction to achieve collective success and sustainable growth.
Heidi Mitchell
Senior Trade Show Manager
National Safety Council
With over 20 years of experience in the trade show industry—18 of which have been with her current employer—Heidi has witnessed firsthand the evolving landscape of events. Known for her ability to cultivate meaningful relationships, she excels at enhancing both the exhibitor and attendee experience. As Sr. Trade Show Manager, she works closely with internal marketing and creative teams, overseeing websites and digital enhancements. Currently, she’s involved in her company’s event re-imagination projects.
Heidi recently earned her Neuroscience of Exhibitions & Events - IAEE certificate from Madison Area Technical College. She is also a graduate of the Krakoff Leadership Institute and serves on the a2z/Personify Advisory Board. Additionally, she’s a past member of the Maritz (formerly CDS) Advisory Board and the CEIR Research Committee.
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Contains 2 Component(s)
Join us for an insightful session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Chuck Grouzard, IAEE Chairperson and Executive Vice President of Business Development, Creative and Design at GES. Together, they will delve into IAEE's roadmap for the upcoming year, share key trends to anticipate in 2025, analyze the current exhibitions landscape, and explore strategies for driving meaningful change and progress as we embark on this new chapter.
As we step into the new year of 2025, the exhibitions industry remains strong and vibrant. It is crucial not only to maintain this momentum but to propel it further by reimagining our strategies and approaches to serving our members. Staying relevant, embracing innovation, and exploring new avenues of business are essential to ensuring a positive return on investment, boosting engagement, and expanding the reach of our shows. What opportunities and challenges lie ahead in 2025 for the exhibitions industry, and how can we enhance value and achieve greater success for all stakeholders?
Join us for an insightful session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Chuck Grouzard, IAEE Chairperson and Executive Vice President of Business Development, Creative and Design at GES. Together, they will delve into IAEE's roadmap for the upcoming year, share key trends to anticipate in 2025, analyze the current exhibitions landscape, and explore strategies for driving meaningful change and progress as we embark on this new chapter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
迈入2025年，会展行业依然保持强劲活力。我们不仅要保持这一发展势头，更要通过重新构想服务会员的战略和方法，进一步推动其发展。保持与时俱进、拥抱创新、探索新的业务途径，对于确保投资回报、提升参与度以及扩大展会影响力至关重要。2025年，会展行业将面临哪些机遇和挑战？我们又该如何提升价值，为所有利益相关者带来更大的成功？
欢迎参加本次精彩研讨会，届时国际会展教育协会（IAEE）总裁兼首席执行官玛莎·弗拉纳根（Marsha Flanagan，教育硕士，注册展览经理）和IAEE主席兼GES创意与设计业务发展执行副总裁查克·格鲁扎德（Chuck Grouzard）将出席。他们将共同深入探讨IAEE未来一年的发展蓝图，分享2025年的关键趋势，分析当前的会展格局，并探讨在新篇章开启之际，如何推动意义深远的变革和进步。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Al comenzar el año 2025, la industria de las exposiciones se mantiene fuerte y dinámica. Es crucial no solo mantener este impulso, sino también potenciarlo aún más mediante la reinvención de nuestras estrategias y enfoques para servir a nuestros miembros. Mantenernos relevantes, adoptar la innovación y explorar nuevas vías de negocio son esenciales para garantizar un retorno de la inversión positivo, aumentar la participación y ampliar el alcance de nuestras ferias. ¿Qué oportunidades y desafíos se presentan en 2025 para la industria de las exposiciones? ¿Cómo podemos aumentar el valor y lograr un mayor éxito para todos los participantes?
Únase a nosotros en una sesión informativa con la presidenta y directora ejecutiva de la IAEE, Marsha Flanagan, M.Ed., CEM, y Chuck Grouzard, presidente de la IAEE y vicepresidente ejecutivo de Desarrollo de Negocios, Creatividad y Diseño de GES. Juntos, analizarán la hoja de ruta de la IAEE para el próximo año, compartirán las principales tendencias que se anticipan para 2025, analizarán el panorama actual de las exposiciones y explorarán estrategias para impulsar un cambio y un progreso significativos al embarcarnos en esta nueva etapa.
Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Chuck Grouzard
IAEE Chairperson, and Executive Vice President of Business Development, Creative and Design
GES
Chuck Grouzard is Executive Vice President of Business Development, Creative and Design at GES with over 36 years of industry experience and the 2025 Chairperson of the IAEE Board of Directors for 2025. His leadership in business development for North America has fueled company growth by creating new revenue opportunities, initializing cost savings, and driving innovation and thought leadership.
Chuck has collaborated with clients including SEMICON West, Material Handling Industry of America, and the National Safety Council. He is currently Chairperson Elect for International Association of Exhibitions and Events (IAEE) and Chair for the Center for Exhibition Industry Research (CEIR). Chuck is also past president of Exhibitions Services and Contractors Association, and the Midwest Chapter of IAEE. Chuck was recognized by Connect Corporate as one of 15 over 50 award winners for impacting and advancing the meetings and events industry.
Once you have entered the on-demand session, select the CC button for the closed captions in Spanish, Chinese, or English.
Una vez que haya ingresado a la sesión a pedido, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
进入点播会话后，选择 CC 按钮即可查看西班牙语、中文或英语的隐藏式字幕。
After you have completed the on-demand session select the session evaluation survey in Chinese, Spanish, or English.
Una vez que haya completado la sesión a demanda, seleccione la encuesta de evaluación de la sesión en chino, español o inglés.
完成点播课程后，您可以选择中文、西班牙文或英文进行课程评价调查。
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Contains 2 Component(s)
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.
Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año.
Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.
Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.
Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.
本次网络研讨会将深入探讨IAEE会员的各项资源和权益，助您充分利用协会资源，获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员，还是希望提升参与度的老会员，本次研讨会都将是您开启新一年的宝贵起点。
参与者将深入了解丰富的线上线下教育机会，掌握享有盛誉的CEM认证信息，了解今年Expo! Expo!展会的精彩内容，聚焦各分会及Insight Hours等交流活动，获取最新的赞助机会，深入了解我们充满活力的在线社区等等。
加入我们由IAEE资深领导者组成的专家小组，聆听他们分享专业知识和亲身经历，指导您如何最大程度地发挥IAEE会员的价值，并充分利用协会提供的资源和机会。
IAEE网络研讨会对会员免费，非会员需支付49美元。有资格获得 1 个学时，用于 CEM 再认证。
Lisa Buchanan
Senior Vice President, Operations
IAEE
Lisa Buchanan is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.
Stacie Glenn
Senior Manager, Member Experiences
IAEE
Stacie Glenn, CEM began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
Jennifer Potter, CEM
Senior Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
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Contains 2 Component(s) Recorded On: 01/15/2025Best of 2025
Join us for an insightful deep dive into the world of event data in our upcoming session, "From Feelings to Facts: The Evolution of Event Data." This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.
Join us for an insightful deep dive into the world of event data in our upcoming session, "From Feelings to Facts: The Evolution of Event Data." This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.
After participating in this session, participants will be able to:
- Understand the importance of transitioning from subjective feelings to data-driven decision-making in the context of event planning.
- Learn how to demonstrate event ROI to support renewals and new sales to sponsors and exhibitors.
- Discover practical strategies for leveraging data to measure, analyze, and optimize event outcomes.
- Gain insights into how data can provide a clear picture of team performance and contribute to overarching organizational goals.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Panos Moutafis, Ph.D
CEO and Co-Founder
Zenus
Dr. Panos Moutafis has 12 years of experience in ethical artificial intelligence and is the CEO and Co-founder of Zenus.
He received his B.Sc. in Statistics from the Athens University of Economics & Business in Greece and his Ph.D. in Computer Science from the University of Houston. Panos has a dozen publications in leading journals and conferences and a book chapter in Face Recognition Across the Imaging Spectrum.
He has been internationally recognized as an expert in ethical facial analysis, with published articles in the Harvard Business Review and the Journal of Marketing Research. His distinctions include a TEDx Talk and the best paper award by the IEEE Homeland Security Conference Biometrics, Forensics, and Physical Security.
Annaji Sailer, CRFP, CEM
Senior Director of Exhibits & Strategic Partnerships
Restaurant Facility Management Association (RFMA)
Annaji Sailer started in the restaurant facilities industry 25+ years ago where she worked in business development, sales and marketing. Prior to joining the RFMA staff, Annaji managed restaurant national accounts for Cintas for 5 years. During that time, she did committee work for RFMA and sat on their board of directors.
She joined the staff at RFMA as Membership Development Manager in 2016. Annaji’s experience as a vendor member, exhibitor and sponsor of RFMA quickly led to her taking over exhibit and sponsorship sales. She has spent the last 4 years building a sales and sponsorship fulfillment team that she is very proud of. She was promoted to Senior Director of Exhibits & Strategic Partnerships in January 2022.
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