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These sessions are designed to get staff up to speed with the events industry. Topics include foundational sessions on Workforce Development, networking, and an introduction to the events industry best practices. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning

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  • Contains 3 Product(s)

    This comprehensive group of sessions will enable you to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability.

    This group of sessions will enable you to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar. These sessions are free for IAEE Members. 

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification. 

  • Contains 3 Product(s)

    这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。 This comprehensive group of sessions will enable you to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability.

    这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。注册参加这组课程后,您可以在菜单栏的“我的学习”选项卡中找到它们。

    This comprehensive group of sessions is free for IAEE Members and will enable participants to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.

    每完成一次课程,学分将添加到您的成绩单中,并且 1 个课时将有资格获得 CEM 再认证。

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification. 

    观看会议:进入直播或点播虚拟会议后,选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后:选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Contains 3 Product(s)

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad.

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad. Después de registrarte para este grupo de sesiones, las encontrarás en la pestaña Mi Aprendizaje en la barra de menú.

    This comprehensive group of sessions are free for IAEE members and will enable you to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.

    Al finalizar cada sesión, se agregará crédito a su expediente académico y 1 hora de reloj será elegible para la recertificación de CEM.

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/28/2026

    En este seminario web, profundizaremos en los diversos recursos y beneficios que ofrece su membresía de IAEE, lo que le permitirá aprovechar al máximo su experiencia con la asociación. Ya sea que sea un nuevo miembro que comienza este camino o un miembro que regresa y desea mejorar su participación, este seminario web es un valioso punto de partida para el nuevo año. In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.

    En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año. Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.

    Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.

    Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.

    In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.

    Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.

    IAEE webinars are free to members and available to non-members for $49.  Upon completion, earn 1 Clock Hour towards your CEM recertification.

    Stacy Powers, CEM

    Vice President, Learning Experiences

    IAEE

    Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.

    Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.

    Lisa Buchanan, CEM

    Senior Vice President, Operations

    IAEE

    Lisa Buchanan, CEM, is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services. 

    Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.

    Jennifer Potter, CEM

    Senior CEM Certification Manager

    IAEE

    Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.

    Stacie Glenn, CEM

    Senior Manager of Member Experiences

    IAEE

    Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members. 

    Stephanie Phillips

    Director of Digital Engagement and Member Experience

    IAEE

    Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.

    With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.

    Jody M. Shaw, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 


    image

    Esta sesión es elegible para ganar 1 hora de reloj para la recertificación de CEM.

    This session is eligible to earn 1 clock hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/28/2026

    在本次网络研讨会中,我们将深入探讨IAEE会员资格所提供的各种资源和福利,帮助您最大限度地利用协会资源,提升会员体验。无论您是刚刚加入协会的新会员,还是希望进一步参与协会活动的资深会员,本次网络研讨会都将是您在新的一年里开启精彩旅程的宝贵起点。 In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.

    本次网络研讨会将深入探讨IAEE会员的各项资源和权益,助您充分利用协会资源,获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员,还是希望提升参与度的老会员,本次研讨会都将是您开启新一年的宝贵起点。与会者将深入了解丰富的线上线下教育机会,掌握享有盛誉的CEM认证信息,了解今年Expo! Expo!的精彩内容,聚焦分会和Insight Hours等交流活动,获取最新的赞助机会,深入了解我们充满活力的在线社区等等。

    欢迎加入我们由IAEE资深领导者组成的专家小组,聆听他们分享专业知识和亲身经历,指导您如何最大程度地发挥IAEE会员的价值,并充分利用协会提供的资源和机会。

    IAEE网络研讨会对会员免费,非会员需支付49美元。有资格获得 1 个学时,用于 CEM 再认证。

    In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.

    Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.

    IAEE webinars are free to members and available to non-members for $49.  Upon completion, earn 1 Clock Hour towards your CEM recertification.

    Lisa Buchanan, CEM

    Senior Vice President, Operations

    IAEE

    Lisa Buchanan, CEM, is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services. 

    Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.

    Stacy Powers, CEM

    Vice President, Learning Experiences

    IAEE

    Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.

    Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.

    Stacie Glenn, CEM

    Senior Manager of Member Experiences

    IAEE

    Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members. 

    Stephanie Phillips

    Director of Digital Engagement and Member Experience

    IAEE

    Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.

    With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.

    Jennifer Potter, CEM

    Senior CEM Certification Manager

    IAEE

    Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.

    Jody M. Shaw, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 


    image

    完成此课程后,可获得 1 个学时,用于 CEM 再认证。

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    观看会议:进入直播或点播虚拟会议后,选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后:选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/28/2026

    In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.

    In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.

    Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.

    IAEE webinars are free to members and available to non-members for $49.  Upon completion, earn 1 Clock Hour towards your CEM recertification.

    Lisa Buchanan, CEM

    Senior Vice President, Operations

    IAEE

    Lisa Buchanan, CEM, is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services. 

    Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.

    Stacy Powers, CEM

    Vice President, Learning Experiences

    IAEE

    Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.

    Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.

    Stephanie Phillips

    Director of Digital Engagement and Member Experience

    IAEE

    Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.

    With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.

    Stacie Glenn, CEM

    Senior Manager of Member Experiences

    IAEE

    Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members. 

    Jennifer Potter, CEM

    Senior CEM Certification Manager

    IAEE

    Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.

    Jody M. Shaw, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 


    image

    Upon completion, earn 1 Clock Hour towards your CEM recertification.

  • Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025

    说实话,你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中,我们将帮助你提升展位表现,从平庸走向卓越。这无关花哨的噱头或原地不动,而是关于如何破解客户心理,提高每条潜在客户的收益(EPL),并学会像在自己的主场一样掌控全场。 Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.

    说实话,你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中,我们将帮助你提升展位表现,从平庸走向卓越。这无关花哨的噱头或原地不动,而是关于如何破解客户心理,提高每条潜在客户的收益(EPL),并学会像在自己的主场一样掌控全场。

    凭借20多年丰富的展会实战经验,Han的培训方法务实、精辟,并以投资回报率为导向。无论您是展会新手,还是希望提升自身技能,您都将获得所需的工具、策略和思维模式,将参观者转化为价值,并将您的展位打造成销售平台。“胜利并非源于逃避。如果你懈怠,就会失败。在我们这个团队,我们绝不敷衍了事.

    学习成果:

    • 掌握吸引眼球的技巧,吸引参观者,展开有效的对话,并让他们意犹未尽——而不是像机器人一样机械地说话或照本宣科。
    • 学会识别目标客户,快速筛选,并引导他们从“只是看看”到“让我们聊聊”。了解买家旅程,让每一分钟都物有所值。
    • 运用经过实践检验的展位布局、信息传递和思维模式方面的技巧,提高每小时的销售额。告别无效时间,迎接真正有价值的成果。

    IAEE网络研讨会会员免费,非会员费用为49美元。参加者可获得1个学时,用于CEM再认证。

    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.” 

    Learning Outcomes: 

    • Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script. 
    • Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count. 
    • Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Han Leenhouts

    Founder and Author

    Sales & Pepper

    Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.” 

    完成此项课程后,您将获得1个学时,可用于CEM资格证书的续期。

     Upon completion, earn 1 Clock Hour towards CEM recertification.

    观看会议:进入直播或点播虚拟会议后,选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

    完成点播虚拟课程后:选择中文、西班牙文或英文的课程评估调查。

    After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

  • Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025

    Seamos sinceros, no inviertes en ferias comerciales para quedarte de brazos cruzados y sonreír. Estás ahí para ganar. En esta sesión dinámica y práctica con el reconocido formador internacional Han Leenhouts, llevaremos el rendimiento de tu stand de lo mediocre a lo inolvidable. No se trata de trucos ni de quedarse quieto, sino de descifrar las claves del cliente, aumentar tus ganancias por contacto (EPL) y aprender a dominar el espacio como si fuera tu propio escenario. Con más de 20 años de experiencia práctica en ferias comerciales, el enfoque de Han es práctico, eficaz y orientado al retorno de la inversión. Tanto si eres nuevo en el sector como si buscas perfeccionar tus habilidades, saldrás con las herramientas, las tácticas y la mentalidad necesarias para convertir a los visitantes en clientes valiosos y tu stand en una plataforma de ventas. “La victoria no se consigue evitando los desafíos. Si te duermes, pierdes. Y en este equipo, no hacemos las cosas a medias”.

    Seamos sinceros, no inviertes en ferias comerciales para quedarte de brazos cruzados y sonreír. Estás ahí para ganar. En esta sesión dinámica y práctica con el reconocido formador internacional Han Leenhouts, llevaremos el rendimiento de tu stand de lo mediocre a lo inolvidable. No se trata de trucos ni de quedarse quieto, sino de descifrar las claves del cliente, aumentar tus ganancias por contacto (EPL) y aprender a dominar el espacio como si fuera tu propio escenario. Con más de 20 años de experiencia práctica en ferias comerciales, el enfoque de Han es práctico, eficaz y orientado al retorno de la inversión. Tanto si eres nuevo en el sector como si buscas perfeccionar tus habilidades, saldrás con las herramientas, las tácticas y la mentalidad necesarias para convertir a los visitantes en clientes valiosos y tu stand en una plataforma de ventas. “La victoria no se consigue evitando los desafíos. Si te duermes, pierdes. Y en este equipo, no hacemos las cosas a medias”.

    Resultados del aprendizaje:

    • Domine técnicas para captar la atención, generar conversaciones significativas y despertar el interés de los asistentes, sin sonar robótico ni leer un guion.
    • Aprenda a identificar a los visitantes adecuados, a calificarlos rápidamente y a guiarlos desde la simple curiosidad hasta una conversación productiva. Comprenda el proceso de compra y aproveche al máximo cada minuto.
    • Aplique consejos probados sobre el diseño del stand, la comunicación y la mentalidad adecuada para aumentar sus ventas por hora. Diga adiós al tiempo improductivo y obtenga resultados concretos.

    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.


    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.” 

    Learning Outcomes: 

    • Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script. 
    • Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count. 
    • Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Han Leenhouts

    Founder and Author

    Sales & Pepper

    Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.” 

    Al finalizar, obtendrá 1 hora de formación válida para la recertificación CEM. 

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025

    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.

    Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.” 

    Learning Outcomes: 

    • Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script. 
    • Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count. 
    • Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Han Leenhouts

    Founder and Author

    Sales & Pepper

    Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.” 

     Upon completion, earn 1 Clock Hour towards CEM recertification.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/20/2025

    Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it might just be because their communication preferences and needs are different from yours. Individual, team and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it may be that their communication preferences and needs are different from yours. 

    Individual, team, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    Now is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively, ultimately fostering trusted and respectful relationships within your team and organization.

    After participating in this session, you will be able to:

    • Recognize and appreciate diversity in communication styles by identifying differences in decision-making, environmental preferences, social settings, and quality orientation.
    • Develop strategies to adapt and connect more effectively with individuals who have different communication preferences, facilitating stronger and more productive collaborations.
    • Discover the skills needed to leverage the strengths of diverse communication styles, enhancing overall teamwork and organizational success.

     IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Sharon Andrade

    Founder

    HLeadership

    Sharon Andrade is a seasoned leader and highly regarded team development facilitator with over 30 years of experience transforming teams and elevating performance. Her passion for leader and team development accelerated during her eight years with The Effectiveness Institute, where she partnered with organizations across industries to boost engagement and effectiveness. Sharon is a certified DiSC® facilitator and practitioner of The Five Behaviors of a Cohesive Team®, with deep expertise in programs such as People Skills, Managing for Performance, and Leveraging Team Dynamics.

    Before founding HLeadership, Sharon held senior executive roles including VP of Sales at the boutique brand, Staypineapple, SVP of Sales at Red Lion Hotels, Area Director at Hilton Worldwide, and Regional Sales Leader at American Express Corporate Services.

    This session is eligible to earn 1 clock hour towards CEM recertification.

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