像老板一样布置展位：提升你的展位形象，像专业人士一样与客户互动，并将人流量转化为销售额。 (Booth Like A Boss: Elevate Your Game, Engage Like A Pro, And Turn Traffic Into Sales)

Recorded On: 10/21/2025

说实话，你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中，我们将帮助你提升展位表现，从平庸走向卓越。这无关花哨的噱头或原地不动，而是关于如何破解客户心理，提高每条潜在客户的收益（EPL），并学会像在自己的主场一样掌控全场。

凭借20多年丰富的展会实战经验，Han的培训方法务实、精辟，并以投资回报率为导向。无论您是展会新手，还是希望提升自身技能，您都将获得所需的工具、策略和思维模式，将参观者转化为价值，并将您的展位打造成销售平台。“胜利并非源于逃避。如果你懈怠，就会失败。在我们这个团队，我们绝不敷衍了事.

学习成果：

掌握吸引眼球的技巧，吸引参观者，展开有效的对话，并让他们意犹未尽——而不是像机器人一样机械地说话或照本宣科。
学会识别目标客户，快速筛选，并引导他们从“只是看看”到“让我们聊聊”。了解买家旅程，让每一分钟都物有所值。
运用经过实践检验的展位布局、信息传递和思维模式方面的技巧，提高每小时的销售额。告别无效时间，迎接真正有价值的成果。

IAEE网络研讨会会员免费，非会员费用为49美元。参加者可获得1个学时，用于CEM再认证。

Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”

Learning Outcomes:

Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Han Leenhouts

Founder and Author

Sales & Pepper

Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”