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  • El papel de la estrategia de comunicación en el éxito de los eventos (The Role Of Communication Strategy In Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 03/11/2026

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento. Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento.

    Objetivos de aprendizaje:

    • Descubra cómo el diseño de comunicación intencional influye en el comportamiento de los asistentes y expositores a lo largo del ciclo de vida del evento, utilizando el caso práctico Expo! Expo! 2025 de la IAEE.
    • Aprenda a desarrollar un marco de comunicación estratégica que integre una guía clara, mensajes previos al evento y recordatorios oportunos para mejorar la participación de los participantes y el valor para los expositores.
    • Descubra cómo evaluar los resultados medibles de las estrategias de comunicación para impulsar una participación significativa y el éxito a largo plazo de los eventos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Puede obtener 0.75 horas de reloj para la recertificación CEM.

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Learning Objectives:

    • Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
    • Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
    • Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

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    Kendra Black

    Website Product Manager

    Swapcard

    Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Beverly Elliot, CEM

    Account Manager, Exhibitions and Sales

    IAEE

    Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

    Al finalizar, los participantes obtienen 0,75 horas de reloj que son elegibles para su recertificación CEM. Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

  • Sesiones de inicio de la Asociación Internacional de Exposiciones y Eventos (IAEE) (International Association of Exhibitions & Events (IAEE) Starter Sessions)
    Contains 3 Product(s)

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad.

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad. Después de registrarte para este grupo de sesiones, las encontrarás en la pestaña Mi Aprendizaje en la barra de menú.

    This comprehensive group of sessions are free for IAEE members and will enable you to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.

    Al finalizar cada sesión, se agregará crédito a su expediente académico y 1 hora de reloj será elegible para la recertificación de CEM.

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Sostenibilidad en acción: un estudio de caso de Expo! Expo! 2025 (Sustainability In Action: A Case Study Of Expo! Expo! 2025)
    Contains 3 Component(s), Includes Credits Recorded On: 02/18/2026

    Únase a nosotros en este interesante seminario web que explorará las iniciativas de sostenibilidad de Expo! Expo! 2025. A través de un estudio de caso detallado presentado desde la perspectiva del organizador del evento, el contratista general, el expositor y el ponente, los asistentes aprenderán cómo Expo! Expo! 2025 sirve de modelo para la planificación y ejecución de eventos sostenibles, destacando soluciones innovadoras y lecciones aprendidas que pueden aplicarse a futuros eventos. Esta sesión profundizará en las estrategias integrales implementadas para minimizar el impacto ambiental, promover la responsabilidad social y fomentar la resiliencia económica durante el evento. Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.

    Únase a nosotros en este interesante seminario web que explorará las iniciativas de sostenibilidad de Expo! Expo! 2025. A través de un estudio de caso detallado presentado desde la perspectiva del organizador del evento, el contratista general, el expositor y el ponente, los asistentes aprenderán cómo Expo! Expo! 2025 sirve de modelo para la planificación y ejecución de eventos sostenibles, destacando soluciones innovadoras y lecciones aprendidas que pueden aplicarse a futuros eventos. Esta sesión profundizará en las estrategias integrales implementadas para minimizar el impacto ambiental, promover la responsabilidad social y fomentar la resiliencia económica durante el evento.

    Objetivos de aprendizaje:

    • Analizar las estrategias de sostenibilidad implementadas en Expo! Expo! 2025. Los participantes aprenderán sobre las iniciativas ambientales, sociales y económicas específicas diseñadas para garantizar un evento sostenible.
    • Evaluar los desafíos y las soluciones en la implementación de iniciativas de sostenibilidad a gran escala.
    • Identificar los obstáculos comunes que se presentan durante las fases de planificación y ejecución y explorar cómo se abordaron de manera efectiva.

    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.

    Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event. 

    Learning Objectives: 

    • Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event. 
    • Evaluate the challenges and solutions in implementing large-scale sustainability efforts. 
    • Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively. 

    IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 1 clock hour towards CEM recertification. 

    Kelly Massey

    Managing Partner & CEO

    Grit Productions and Expositions

    Kelly Massey is a Managing Partner and CEO at Grit Productions and Expositions. Kelly has been a leader in the meetings and events industry for over 25 years.  He has helped hundreds of clients develop and execute innovative and memorable event strategies that maximize revenues, branding, and attendee experience on the show floor. Primarily functioning in the Executive Producer role, Kelly has managed diverse B2B and B2C programs such as Annual Meetings, User Group Conferences, Sales Kick Offs, and unique Brand Activation programs, respectively ranging from 200-5,000+ attendees.  He lends his expertise in all aspects of Corporate Event Production and Operations with a focus on adding production value and collaboration between all internal and external team members. 

    Hannah Deters, CMP, CEM, SEPC

    Director, Events and Sustainability

    IAEE

    Hannah Deters, CEM, CMP, SEPC, is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.

    Sydney Rhea, CEM

    Sustainability Project Delivery Manager

    Informa

    Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer.  Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.

    Avery Evans

    Account Manager

    Grit Productions & Expositions

    With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.

    Julia Spangler, SEPC

    Sustainability Manager

    Honeycomb Strategies

    With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions. 

    Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens. 

    Brandie K. Townsend

    Sustainability Manager

    Brumark

    Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise. 

    With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.

    A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.

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    Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.

    This session is eligible for 1 clock hour towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Exposiciones y eventos en medio de la incertidumbre: ocho preguntas para 2026 en Washington, D.C. (Exhibitions & Events Amidst Uncertainty: 8 Questions For 2026 In Washington, D.C.)
    Contains 3 Component(s), Includes Credits Recorded On: 02/10/2026

    ¿Año nuevo, nueva incertidumbre política y normativa? Lo que suceda en la Casa Blanca y el Capitolio en 2026 tendrá un impacto trascendental en toda la industria de eventos empresariales y profesionales. ¿Qué se puede esperar de Washington, D.C. este año? ¿En qué temas de política se centran ECA e IAEE en 2026? ¿Cómo pueden participar los líderes y defensores de la industria? Para obtener respuestas a estas preguntas y más, únase al vicepresidente ejecutivo de ECA, Tommy Goodwin, quien comparte las últimas noticias desde Washington D.C. y analiza la situación tras los titulares para mostrarle cómo lo que sucede en Washington, D.C. impactará lo que sucede en el recinto ferial. New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved? For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

    ¿Año nuevo, nueva incertidumbre política y normativa? Lo que suceda en la Casa Blanca y el Capitolio en 2026 tendrá un impacto trascendental en toda la industria de eventos empresariales y profesionales. ¿Qué se puede esperar de Washington, D.C. este año? ¿En qué temas de política se centran ECA e IAEE en 2026? ¿Cómo pueden participar los líderes y defensores de la industria? Para obtener respuestas a estas preguntas y más, únase al vicepresidente ejecutivo de ECA, Tommy Goodwin, quien comparte las últimas noticias desde Washington D.C. y analiza la situación tras los titulares para mostrarle cómo lo que sucede en Washington, D.C. impactará lo que sucede en el recinto ferial.

    Objetivos de aprendizaje:

    • Comprender las 8 cuestiones políticas clave que impactarán a la industria este año.
    • Conocer las principales prioridades de política pública de la IAEE y la ECA para 2026.
    • Descubrir cómo participar en nombre de la IAEE y de la industria en general.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Se pueden obtener 0.75 horas de reloj para la recertificación de CEM.

    New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

    Learning objectives:

    • Understand the 8 key politics and policy questions that will impact the industry this year
    • Learn about IAEE and ECA’s top 2026 public policy priorities
    • Find out how you can get involved on behalf of IAEE and the broader industry.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

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    Tommy Goodwin, FASAE, CAE, PMP, CMP

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

    Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.

    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • IAEE Perspectivas para 2026: Analizando tendencias, descubriendo oportunidades (IAEE Insights For 2026: Navigating Trends, Unlocking Opportunities)
    Contains 3 Component(s), Includes Credits Recorded On: 02/04/2026

    Al comenzar 2026, el sector de las exposiciones continúa avanzando, adaptándose a un panorama dinámico y en constante evolución. Para no solo mantener, sino también acelerar este progreso, es fundamental replantearnos cómo interactuamos con nuestros miembros e innovar en nuestros enfoques. Mantenernos a la vanguardia significa adoptar las tendencias emergentes, aprovechar nuevas oportunidades de negocio y ofrecer un valor excepcional que genere un sólido retorno de la inversión, una mayor participación y un alcance de audiencia más amplio. As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.

    Al comenzar 2026, el sector de las exposiciones continúa avanzando, adaptándose a un panorama dinámico y en constante evolución. Para no solo mantener, sino también acelerar este progreso, es fundamental replantearnos cómo interactuamos con nuestros miembros e innovar en nuestros enfoques. Mantenernos a la vanguardia significa adoptar las tendencias emergentes, aprovechar nuevas oportunidades de negocio y ofrecer un valor excepcional que genere un sólido retorno de la inversión, una mayor participación y un alcance de audiencia más amplio.

    De cara a 2026, debemos analizar el camino que tenemos por delante. ¿Qué desafíos debemos superar y qué oportunidades podemos aprovechar para impulsar el éxito de todas las partes interesadas? Acompáñenos en una sesión con visión de futuro, con la participación de Marsha Flanagan, M.Ed., CEM, Presidenta y Directora Ejecutiva de IAEE, y Brian Pagel, Presidente de IAEE y Vicepresidente Ejecutivo de Emerald X, quienes presentarán la hoja de ruta estratégica de IAEE para el próximo año. Analizaremos las tendencias clave que están transformando el mundo de las exposiciones, realizaremos un análisis actualizado de la dinámica actual del mercado y exploraremos estrategias prácticas diseñadas para inspirar una transformación significativa y un crecimiento sostenido en este nuevo año.
    Objetivos de aprendizaje:

    • Descubra la hoja de ruta de IAEE para el próximo año.
    • Explore las tendencias clave que se prevén para 2026.
    • Obtenga estrategias para aprovechar y gestionar nuevas oportunidades.

    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.

    As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach. 

    As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved? Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year. 
    Learning Objectives:  

    • Discover IAEE's roadmap for the upcoming year 
    • Explore key trends to anticipate in 2026 
    • Gain strategies to help you unlock and navigate new opportunities. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Permiten obtener 1 hora de crédito para la recertificación CEM.

    Eligible to earn 1 Clock Hour towards CEM recertification.

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    Marsha Flanagan, M.Ed., CEM

    President & CEO

    IAEE

    Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.

    Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development. 

    Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.

    Brian Pagel

    Executive Vice President

    Emerald X

    Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald X. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald. 

    Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017.  In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE).  He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia.  


    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Maximice su membresía de IAEE: Una guía completa para aprovechar al máximo sus beneficios como miembro en 2026 (Maximize Your IAEE Membership: A Comprehensive Guide To Leveraging Your Member Benefits In 2026)
    Contains 3 Component(s), Includes Credits Recorded On: 01/28/2026

    En este seminario web, profundizaremos en los diversos recursos y beneficios que ofrece su membresía de IAEE, lo que le permitirá aprovechar al máximo su experiencia con la asociación. Ya sea que sea un nuevo miembro que comienza este camino o un miembro que regresa y desea mejorar su participación, este seminario web es un valioso punto de partida para el nuevo año. In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.

    En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año. Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.

    Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.

    Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.

    In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.

    Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.

    IAEE webinars are free to members and available to non-members for $49.  Upon completion, earn 1 Clock Hour towards your CEM recertification.

    Stacy Powers, CEM

    Vice President, Learning Experiences

    IAEE

    Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.

    Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.

    Lisa Buchanan, CEM

    Senior Vice President, Operations

    IAEE

    Lisa Buchanan, CEM, is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services. 

    Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.

    Jennifer Potter, CEM

    Senior CEM Certification Manager

    IAEE

    Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.

    Stacie Glenn, CEM

    Senior Manager of Member Experiences

    IAEE

    Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members. 

    Stephanie Phillips

    Director of Digital Engagement and Member Experience

    IAEE

    Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.

    With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.

    Jody M. Shaw, CEM, PMP, MS, Prosci

    Director of Learning Experiences

    IAEE

    Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects. 


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    Esta sesión es elegible para ganar 1 hora de reloj para la recertificación de CEM.

    This session is eligible to earn 1 clock hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Sesión virtual de CEIR: Actualización sobre la macroeconomía para potenciar el éxito de los eventos en la nueva normalidad (CEIR Virtual Session: Update On The Macroeconomy To Leverage Event Success In The New Normal)
    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2025

    Desde enero de 2025, la nueva administración estadounidense ha introducido cambios radicales en el panorama empresarial. Desde la escalada de aranceles comerciales hasta recortes del gasto federal que afectan a subvenciones, departamentos y empleos, algunos sectores industriales están sintiendo el impacto más que otros. Por otro lado, se espera que la prórroga de los recortes de impuestos de 2017 aumente los ingresos de los hogares y apoye el gasto del consumidor. Estos y otros cambios macroeconómicos están transformando el entorno en el que operan las ferias comerciales, influyendo en la participación tanto de expositores como de asistentes. Únase al economista de CEIR, Adam Sacks, y a Nancy Drapeau, IPC, en una sesión dinámica que explora las implicaciones de estos cambios para la industria de las ferias B2B. Adam ofrecerá una actualización macroeconómica oportuna, seguida de una interesante conversación con Nancy. Esta sesión está diseñada para ser interactiva; venga preparado para escuchar, hacer preguntas y compartir sus propias perspectivas con otros ejecutivos organizadores. Presentado por: Adam Sacks, presidente de Tourism Economics y Nancy Drapeau, IPC, vicepresidenta de investigación del Centro de Investigación de la Industria de Exposiciones (CEIR) Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives. Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)

    Desde enero de 2025, la nueva administración estadounidense ha introducido cambios radicales en el panorama empresarial. Desde la escalada de aranceles comerciales hasta recortes del gasto federal que afectan a subvenciones, departamentos, empleos y algunos sectores industriales están sintiendo el impacto más que otros. Por otro lado, se espera que la prórroga de los recortes de impuestos de 2017 aumente los ingresos de los hogares y apoye el gasto del consumidor. Estos y otros cambios macroeconómicos están transformando el entorno en el que operan las ferias comerciales, influyendo en la participación tanto de expositores como de asistentes. Únase al economista de CEIR, Adam Sacks, y a Nancy Drapeau, IPC, en una sesión dinámica que explora las implicaciones de estos cambios para la industria de las ferias B2B. Adam ofrecerá una actualización macroeconómica oportuna, seguida de una interesante conversación con Nancy. Esta sesión está diseñada para ser interactiva; venga preparado para escuchar, hacer preguntas y compartir sus propias perspectivas con otros ejecutivos organizadores. 

    Objetivos de aprendizaje:

    · Conozca las oportunidades y los desafíos que enfrentan los organizadores de eventos.

    · Descubra qué sectores están preparados para el crecimiento y cuáles podrían enfrentar dificultades.

    · Profundice en las estrategias para abordar y mitigar los riesgos emergentes.

    Los seminarios web de IAEE y CEIR son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Pueden acumular 1 hora para la recertificación de CEM.

    Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives. 

    Learning Objectives:

    · Learn which opportunities and challenges are facing event organizers

    · Discover which sectors are poised for growth—and which may face headwinds

    · Dive into strategies to navigate and mitigate emerging risks

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Brought to you by 

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    Adam Sacks

    President

    Tourism Economics, an Oxford Economics Company

    Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy. 

    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Esta sesión es elegible para ganar 1 hora de reloj para la recertificación de CEM.

    This session is eligible to earn 1 clock hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Sentando las bases del éxito: 5 consejos de diseño de planos de planta para vender más stands (Laying The Foundation For Success: 5 Floor Plan Design Tips To Sell More Booths)
    Contains 3 Component(s), Includes Credits Recorded On: 11/12/2025

    El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.

    El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.

    Objetivos de aprendizaje:

    Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.

    Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.

    Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.

    Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.

    Learning Objectives:

    • Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
    • Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
    • Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Dan Corcoran

    Chief Operating Officer

    Corcoran

    As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.

    Kyle Corcoran

    Exhibit Manager

    Corcoran

    Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

    Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.

    Upon completion, earn 1 Clock Hour towards CEM recertification.

  • ¡Consejos de marketing para eventos que dan resultados! (Event Marketing Tips That Deliver!)
    Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025

    Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes. If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

    Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes.

    Objetivos de aprendizaje:

    Descubra mejoras sencillas para la promoción de sus eventos que aumentarán los clics, las inscripciones y la asistencia.
    Aprenda a identificar los errores más comunes que frenan el crecimiento de los eventos.
    Elabore un plan con estrategias creativas para generar expectación y entusiasmo y lograr que la gente quiera asistir.


    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.


    If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.

    Learning Objectives:

    • Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance. 
    • Learn the most common traps that stall event growth. 
    • Create a plan for creative ways to build hype and excitement so people want to be there. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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    Jay Schwedelson

    Founder and CEO

    SubjectLine.com and Outcome Media

    Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

    Permiten obtener 1 hora de crédito para la recertificación CEM.

    Upon completion, earn 1 Clock Hour towards CEM recertification.

  • Sesión virtual del CEIR: La IA no es el destino, es cómo tú y tus eventos siguen avanzando (CEIR Virtual Session: AI Isn’t The Destination, It’s How You And Your Events Keep Advancing)
    Contains 3 Component(s), Includes Credits Recorded On: 10/22/2025

    La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

    La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

    Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.

    Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.

    Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.


    AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

    While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

    Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Brought to you by 

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    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Steven Carlisle

    Digital & Marketing – North America

    CloserStill Media

    Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.

    Chris Pendley

    Director of Data & Digital Services

    Messe Frankfurt Inc.

    Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.

    Rachel Grundner

    Director of Sales

    North American Trailer Dealers Association (NATDA)

    Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.

    Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.

    Upon completion, earn 1 Clock Hour towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.