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Contains 1 Component(s) Recorded On: 05/01/2026
Este video de 10 minutos ofrecerá a los participantes un recorrido por el IAEE Knowledge Hub y sus vastos recursos. This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources.
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Contenido en español (Content In Spanish)
El IAEE Knowledge Hub es un punto de acceso único para que los miembros puedan acceder a certificaciones, sesiones de desarrollo profesional virtuales en directo y bajo demanda con expertos en la materia, y otros recursos. Cada sesión a la que asista le otorgará créditos que podrá aplicar a su recertificación si es CEM.
Para utilizar estos recursos, acceda al IAEE Knowledge Hub. El botón de inicio de sesión se encuentra en la esquina superior derecha. Seleccione «Iniciar sesión» y, a continuación, introduzca su nombre de usuario y su contraseña. En la barra de menú, verás la opción «Catalog», que muestra diferentes categorías de sesiones para acceder fácilmente. Una vez hayas iniciado sesión en el IAEE Knowledge Hub, podrás encontrar todos los cursos para los que te has registrado en el menú superior y seleccionar «My Learning».
Los no socios pueden registrarse para acceder al contenido educativo por una cuota que se indica en cada seminario web. Si no es miembro, primero debe crear una cuenta de IAEE. Haga clic aquí si no tiene una cuenta de IAEE. Una vez que tengas una, podrás registrarte para asistir a las sesiones del IAEE Knowledge Hub.
The IAEE Knowledge Hub provides one location for members to access certifications, live and on-demand virtual professional development sessions with subject matter experts, and additional resources. Each session attended will provide credits which can be applied toward your recertification if you are a CEM.
To utilize these vast resources: log into to the IAEE Knowledge Hub. The login button is located in the top right corner, select login then enter your username and password. In the menu bar you will see the Catalog option, which showcases different categories of sessions for easy access. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
Non-members: can register for educational content for a specific fee which is notated on each webinar listing. As a non-member, you must first have an IAEE account to be able to log in, click here if you don't have an IAEE account already. Once you've got an account you'll be able to register for the sessions in the IAEE Knowledge Hub.
78 Results
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Contains 3 Component(s), Includes Credits
En los inicios de tu carrera, construir una reputación sólida implica algo más que realizar un trabajo excelente; también se trata de asegurar que los demás comprendan el valor que aportas. *Own Your Value* es un seminario web interactivo diseñado para profesionales emergentes y para quienes se inician en el sector de las exposiciones y eventos, y que desean adoptar un enfoque más deliberado en cuanto a su posicionamiento profesional. Los participantes aprenderán a identificar y comunicar sus fortalezas, construir una marca personal auténtica, aumentar su visibilidad en el sector y establecer conexiones profesionales significativas. Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections.
En las primeras etapas de tu carrera, construir una reputación sólida implica mucho más que realizar un buen trabajo; también se trata de asegurar que los demás comprendan el valor que aportas. "Own Your Value" (Haz valer tu valor) es un seminario web interactivo diseñado para profesionales emergentes y aquellos que se inician en la industria de exposiciones y eventos, y que desean adoptar un enfoque más intencional en su posicionamiento profesional. Los participantes explorarán cómo identificar y comunicar sus fortalezas, construir una marca personal auténtica, aumentar su visibilidad en el sector y establecer conexiones profesionales significativas. La sesión también abordará un tema que puede resultar intimidante al comienzo de la carrera: la negociación. Desde hablar sobre salarios y ascensos hasta analizar ofertas de empleo y gestionar conversaciones básicas sobre contratos, los participantes aprenderán estrategias prácticas para defender sus intereses con confianza y profesionalismo. A través de ejemplos reales, ejercicios de reflexión y herramientas aplicables, los asistentes terminarán la sesión mejor preparados para reconocer su propio valor, comunicarlo con claridad y defender los siguientes pasos en su trayectoria profesional.
Objetivos de aprendizaje:
- Identificar y articular su valor profesional definiendo las fortalezas, habilidades y experiencias que contribuyen a una marca personal auténtica y memorable.
- Aplicar estrategias prácticas para fortalecer su posicionamiento y visibilidad profesional, incluyendo la presencia en LinkedIn, el *networking*, la creación de relaciones y la comunicación eficaz de sus aportaciones.
- Prepararse para negociaciones salariales, de ofertas de empleo y de contratos básicos mediante la investigación de su valor, la identificación de prioridades, la formulación de preguntas fundamentadas y la comunicación de sus peticiones con confianza y profesionalismo.
Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.
Learning Objectives:
- Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
- Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
- Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.
Necoya L. Tyson, CEM-AP, CGMP, CCEP
Senior Director of Conventions
National Safety Council
Necoya Tyson is an accomplished association executive and event industry leader with more than 20 years of experience developing and delivering conferences, exhibitions, sponsorship programs, and strategic initiatives for national and international organizations.
She currently serves as Senior Director of Conventions for the National Safety Council (NSC), where she leads the strategy, planning, and execution of the organization's premier meetings and events, including the renowned Safety Congress & Expo, one of the world's largest annual safety conferences and exhibitions. In this role, she oversees convention operations, exhibition management, sponsorship strategy, and cross-functional collaboration to deliver exceptional experiences that advance NSC's mission of saving lives and preventing injuries.
In addition to her role at NSC, Necoya is the Founder and Chief Executive Officer of Lightsey Event Solutions, an award-winning event management firm specializing in conference management, trade shows, exhibitions, sponsorship strategy, and event consulting for associations and nonprofit organizations. Since founding the company in 2019, she has led successful meetings and conventions across the United States while earning a reputation for operational excellence, innovation, and collaborative leadership.
A respected leader within the meetings and events profession, Necoya has served as an International Association of Exhibitions and Events (IAEE) Certified in Exhibition Management (CEM) faculty member since 2017, teaching exhibition and event management courses throughout the United States and internationally. She currently serves on the IAEE International Board of Directors, where she contributes to advancing the exhibitions and events industry through strategic leadership and governance.
Necoya holds the Certified in Exhibition Management – Advanced Professional (CEM-AP), Certified Government Meeting Professional (CGMP), and Certified Corporate Event Planner (CCEP) designations. She is widely recognized for her expertise in convention operations, exhibition management, sponsorship development, strategic planning, and volunteer leadership.
Passionate about creating meaningful experiences and developing future industry leaders, Necoya is known for fostering collaboration, driving innovation, and building partnerships that strengthen organizations and the communities they serve.
Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.
This session is eligible for 1 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 39 Component(s), Includes Credits Recorded On: 10/16/2026
Prepárate para tu carrera profesional e impulsa tu empleabilidad. Este curso de preparación laboral para el sector de las exposiciones presentará los temas clave de la obra *The Art of Show*, así como los conceptos y la terminología fundamentales de la industria. El curso incluye una evaluación para medir las competencias laborales esenciales para incorporarse al sector de las exposiciones y eventos. Tanto si estás a punto de graduarte como si te interesa este ámbito, el curso está diseñado específicamente para personas con entre 0 y 2 años de experiencia en la industria de las exposiciones y eventos. Ensure that you are career ready and boost your employability. This Exhibitions Industry Workforce Ready Course will introduce each chapter for The Art of Show and exhibitions industry key terms and concepts. The course will include an assessment to measure the essential workplace skills necessary to enter the exhibitions and events industry. Whether you are a student graduating or are interested in the industry, this course is designed specifically for participants with 0-2 years of experience in the exhibitions and events industry.
Prepárate para tu carrera profesional e impulsa tu empleabilidad. Este curso de preparación laboral para la industria de exposiciones (*Exhibitions Industry Workforce Ready Course*) presenta los conceptos clave y la terminología del sector, así como los temas abordados en cada capítulo del libro *The Art of the Show*. El curso incluye una evaluación para medir las competencias laborales esenciales necesarias para incorporarse a la industria de exposiciones y eventos. Tanto si eres un estudiante próximo a graduarte como si simplemente te interesa el sector, este curso está diseñado específicamente para participantes con entre 0 y 2 años de experiencia en la industria de exposiciones y eventos.
El curso incluye una copia digital del libro de texto *The Art of the Show: An Introduction to the Study of Exhibition Management* (6.ª edición). Esta obra, escrita por profesionales del sector para estudiantes y colegas de la industria, abarca temas como la planificación de exposiciones, el diseño de planos de planta, la seguridad, las consideraciones sobre la sede del evento, entre otros. La evaluación de preparación laboral (*Workforce Ready Assessment*) forma parte del curso y consta de 175 preguntas basadas en el contenido del libro *The Art of the Show* y en los conceptos clave repasados en los videos de cada capítulo. La evaluación fue diseñada por académicos del sector de exposiciones y eventos, basándose en las competencias establecidas en el Modelo de Competencias para Hostelería, Turismo y Eventos de la *Employment and Training Administration* (ETA) del Departamento de Trabajo de los EE. UU. Al aprobar dicha evaluación, recibirás un certificado y una insignia digital de *Workforce Ready*. Además, este curso con certificación otorga 3 horas lectivas válidas para la recertificación CEM.
El costo del curso es de 119 USD para miembros de la IAEE y de 179 USD para no miembros.
Ensure that you are career ready and boost your employability. This Exhibitions Industry Workforce Ready Course will introduce each chapter for The Art of Show and exhibitions industry key terms and concepts. The course will include an assessment to measure the essential workplace skills necessary to enter the exhibitions and events industry. Whether you are a student graduating or are interested in the industry, this course is designed specifically for participants with 0-2 years of experience in the exhibitions and events industry.
A digital copy of The Art of the Show: An Introduction to the Study of Exhibition Management 6th Edition textbook is included in this course. The Art of the Show is written by exhibition industry professionals for the industry and students including sections on exhibition planning, floor plan design, safety and security, venue considerations and more. The Workforce Ready Assessment is included and is comprised of 175 questions which are based on the content in The Art of the Show and key concepts are reviewed in the videos for each chapter. The assessment was designed by academia in the exhibitions and events industry and supported by competencies found in the Employment and Training Administration (ETA) Hospitality, Tourism, and Events Competency Model through the U.S. Department of Labor. Upon successful completion of the Workforce Ready Assessment, you will receive a Workforce Ready certificate and digital badge. In addition, this Certificate Course is eligible for 3 clock hours towards CEM recertification.
This course is $119 USD for IAEE members and $179 USD for non-members.
Puede acreditar 3 horas lectivas para la recertificación CEM.
Eligible to earn 3 clock hours towards CEM recertification.
Los participantes deben descargar el material "Art of the Show", leer cada capítulo y, a continuación, ver el video correspondiente a dicho capítulo. Cada capítulo incluirá una infografía opcional descargable para ayudar a reforzar los términos y conceptos clave. El cuestionario de evaluación "Workforce Ready" se realizará al finalizar el curso. Los participantes deben obtener una calificación mínima del 70 % para desbloquear el certificado de finalización "Workforce Ready" y la insignia digital descargable "Workforce Ready".
Participants must download the Art of the Show, read each chapter, and then watch each chapter's video. Each chapter will have an optional infographic to download to help reinforce the key terms and concepts. The Workforce Ready Assessment Quiz will be at the end of the course. Participants must pass by at least 70% in order to unlock the Workforce Ready Certificate of Completion and the downloadable Workforce Ready digital badge.
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- Freeman Member - $119
- Member - $119
- Non-member - $179
- IAEE Member Supplier - $119
- IAEE Member Organizer - $119
- Freeman Member Supplier - $119
- Non-member Supplier - $179
- Non-member Organizer - $179
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones significativas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias de activación diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una impresión duradera. In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression.
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones valiosas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una huella duradera. Tanto si es un expositor experimentado u organizador de eventos como si se inicia en el mundo de las ferias, descubra estrategias probadas para dinamizar la experiencia en su stand, aprovechar la tecnología y crear interacciones memorables que conviertan a los visitantes en clientes potenciales y reales. ¡Potencie su presencia y lleve la activación de su stand al siguiente nivel!
Objetivos de aprendizaje:
- Explorar conceptos creativos de activación: Conocer diversas ideas y temáticas innovadoras que capten la atención y fomenten la participación de los asistentes.
- Aprovechar la tecnología y las herramientas de interacción: Comprender cómo las tecnologías interactivas —como la realidad aumentada (RA), la gamificación y la integración con redes sociales— pueden enriquecer la experiencia en el stand.
- Optimizar la distribución del stand y la interacción del personal: Adquirir las mejores prácticas para el diseño del stand y técnicas de interacción del equipo que propicien conversaciones significativas y la generación de clientes potenciales.
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as AR, gamification, and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán, que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura. The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán —que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
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Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 $.
IAEE and CEIR webinars are free to members and available to non-members for $79.
Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 09/16/2026
Las interrupciones durante exposiciones y eventos en vivo pueden generar rápidamente desafíos de comunicación, confusión operativa y retrasos en la respuesta entre organizadores, recintos, proveedores, expositores y equipos directivos. En este seminario web, los asistentes explorarán tres formas prácticas en las que los equipos de eventos pueden reforzar su preparación ante emergencias antes de que el evento dé comienzo. La sesión se centrará en mejorar la planificación de la comunicación, clarificar las responsabilidades en la toma de decisiones y fortalecer la alineación entre las partes interesadas, con el fin de ayudar a reducir la confusión y mejorar la eficacia de la respuesta durante situaciones de rápida evolución. Diseñado para profesionales del sector de exposiciones y eventos, este seminario web ofrece conocimientos prácticos sobre preparación que los asistentes podrán aplicar en futuros eventos de cualquier magnitud. Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.
Las interrupciones durante exposiciones y eventos en vivo pueden generar rápidamente desafíos de comunicación, confusión operativa y retrasos en la respuesta entre organizadores, recintos, proveedores, expositores y equipos directivos. En este seminario web, los asistentes explorarán tres formas prácticas en las que los equipos de eventos pueden reforzar su preparación para emergencias antes de que comience el evento. La sesión se centrará en mejorar la planificación de la comunicación, clarificar las responsabilidades en la toma de decisiones y fortalecer la alineación entre las partes interesadas, con el fin de ayudar a reducir la confusión y mejorar la eficacia de la respuesta durante situaciones de rápida evolución. Diseñado para profesionales del sector de exposiciones y eventos, este seminario web ofrece conocimientos prácticos sobre preparación que los asistentes podrán aplicar en futuros eventos de cualquier magnitud.
Objetivos de aprendizaje:
1. Reconocer formas prácticas de mejorar la planificación de la comunicación antes de un evento en vivo.
2. Identificar los pasos que los equipos de eventos pueden seguir para clarificar de antemano los roles de toma de decisiones y las responsabilidades de escalamiento.
3. Explorar formas de fortalecer la coordinación y la alineación entre las partes interesadas del evento antes de que se produzcan interrupciones.Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.
Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.
Learning Objectives:
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.This session is free for IAEE Members and $79 for non-members.
Bob Mellinger
President and Founder
Attainium Corporation
Bob Mellinger is the Founder and CEO of Attainium Corp, where he helps organizations improve preparedness by understanding how they coordinate, communicate, and make decisions during disruption. For more than 30 years, he has worked with associations, event organizations, credit unions, corporations, and other organizations to strengthen readiness through business continuity planning, facilitated exercises, workshops, and preparedness initiatives. Bob is a frequent speaker on preparedness, continuity, crisis response, and organizational coordination under pressure. He has delivered sessions for organizations including ASAE, IAEE, MPI, PCMA, credit union organizations, and numerous professional and trade associations, and has served as a guest lecturer at several universities. His work focuses on helping organizations surface operational realities before an incident exposes them, enabling leaders and teams to respond with greater clarity, confidence, and coordination.
Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.
This session is eligible for 1 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Contains 3 Product(s)Best of 2026
El Certificado de la Serie Maestra IAEE: Acelerador de IA es una serie educativa práctica con Chris Gloede, CAE, diseñada específicamente para acelerar su competencia en la creación de contenido generativo de IA. Los asistentes irán más allá de los comandos simples para dominar las técnicas fundamentales y avanzadas de ingeniería de indicaciones. La capacitación abarca la creación de texto estructurado de alta calidad mediante métodos como la incitación basada en roles y la incitación en cadena de pensamiento, y culmina con un laboratorio práctico sobre la generación de contenido visual alineado con la marca. The IAEE Master Series Certificate: AI Accelerator is a hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
Esta serie educativa práctica con Chris Gloede, CAE, está diseñada específicamente para acelerar su competencia en la creación de contenido generativo de IA. Los asistentes irán más allá de los comandos simples para dominar las técnicas fundamentales y avanzadas de la ingeniería de indicaciones. La capacitación abarca la creación de texto estructurado de alta calidad mediante métodos como la incitación basada en roles y la cadena de pensamiento, y culmina con un laboratorio práctico sobre la generación de contenido visual alineado con la marca.
Sesión 1: Fundamentos de la incitación
- Defina y aplique los componentes principales (rol, tarea, formato y restricciones) para indicaciones de IA eficaces.
- Genere contenido de texto estructurado de alta calidad utilizando las mejores prácticas de incitación fundamental.
- Utilice la incitación basada en roles para lograr resultados de contenido más específicos y relevantes.
Sesión 2: Técnicas avanzadas de incitación
- Implemente incitación iterativa para refinar y mejorar el contenido generado por IA mediante pasos sucesivos.
- Ejecute la técnica de cadena de pensamiento para indicar a la IA que realice un razonamiento complejo de varios pasos.
- Compare y contraste diferentes métodos avanzados de incitación para maximizar la eficiencia en la generación de contenido.
Sesión 3: IA visual y aplicación práctica
- Genere con confianza contenido visual (imágenes y video) de alta calidad y alineado con la marca utilizando una fórmula de incitación visual.
- Explore y aplique eficazmente agentes y herramientas de IA especializadas a soluciones de asociación comunes.
- Explique las consideraciones éticas de la IA y describa los elementos clave de una política de uso de IA alineada con la misión.
Para registrarse en la serie completa, simplemente seleccione el botón de registro. Tenga en cuenta que las sesiones individuales no se pueden comprar individualmente. Al completar las tres sesiones, los participantes recibirán el Certificado descargable de la Serie Maestra de IAEE: Acelerador de IA. El Certificado de la Serie Maestra de IAEE tiene un costo de $119 para miembros de la IAEE y $179 para quienes no son miembros.
This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
Session 1: The Basics of Prompting
- Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
- Generate high-quality, structured text content using foundational prompting best practices.
- Utilize role-based prompting to achieve targeted and more relevant content outputs.
Session 2: Advanced Prompting Techniques
- Implement iterative prompting to refine and improve AI-generated content through successive steps.
- Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
- Compare and contrast different advanced prompting methods for maximum efficiency in content generation.
Session 3: Visual AI and Practical Application
- Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
- Explore and effectively apply specialty AI agents and tools to common association solutions.
- Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.
To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.
Cada sesión otorga una hora para la recertificación CEM. Al completar las tres sesiones, se añadirán tres horas a su expediente académico del IAEE y serán válidas para la recertificación CEM.
Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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- Freeman Member - $119
- Member - $119
- Non-member - $179
- IAEE Member Supplier - $119
- IAEE Member Organizer - $119
- Freeman Member Supplier - $119
- Non-member Supplier - $179
- Non-member Organizer - $179
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles habituales previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta los estudios más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En esta colaboración inédita, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica: Nancy expone hallazgos clave sobre tendencias en la asignación presupuestaria, prioridades de los expositores y puntos de referencia de rendimiento, mientras que Emily complementa y profundiza en esta información mediante ejemplos del mundo real y mejores prácticas. How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta las investigaciones más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En este seminario web conjunto —una iniciativa inédita—, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica. Nancy comparte hallazgos clave sobre las tendencias en la asignación de presupuestos, las prioridades de los expositores y los indicadores de referencia de rendimiento, mientras que Emily analiza y amplía esta información con ejemplos del mundo real y mejores prácticas.
El debate destaca cómo los expositores están impulsando resultados en objetivos fundamentales —como la generación de clientes potenciales, el fortalecimiento de la marca y la interacción presencial— y cómo el marketing integrado (incluidos los canales digitales) favorece la interacción a lo largo de todo el ciclo de vida del evento. También se aborda cómo las estrategias de comunicación se están adaptando para llegar eficazmente a audiencias de distintas generaciones e interactuar con ellas. De cara al futuro, la sesión examina los planes de los expositores y ofrece orientación práctica sobre la selección de los eventos adecuados, la optimización de las inversiones en exhibición y la adaptación de estrategias para maximizar el retorno de la inversión (ROI) en un mercado estable pero en evolución.
Objetivos de aprendizaje:
- Conocer los patrones de inversión actuales.
- Descubrir cómo aplicar los datos a la estrategia.
- Optimizar el rendimiento de la exhibición y el ROI.
Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 dólares.
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Al finalizar, esta sesión acredita 0,75 horas lectivas para la recertificación CEM.
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 08/12/2026
Las organizaciones feriales han evolucionado rápidamente, y la estructura organizativa es ahora un factor clave para el crecimiento, la rentabilidad y la eficiencia. Los modelos de equipo tradicionales ya no son suficientes para las organizaciones que buscan crecer y mejorar su rendimiento de ventas. Esta sesión explora cómo los organizadores de ferias están creando equipos de ventas eficientes y de alto rendimiento, y estructurando sus negocios para lograr una mayor coordinación entre ventas, operaciones y marketing. A través de ejemplos prácticos, Matthias destaca las mejores prácticas actuales en el diseño de equipos de ventas y la estructura empresarial. Los asistentes comprenderán claramente cómo son hoy en día las estructuras empresariales feriales eficaces y cómo contribuyen al crecimiento y la rentabilidad sostenibles. Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Las organizaciones feriales han evolucionado rápidamente, y la estructura organizativa es ahora un factor clave para el crecimiento, la rentabilidad y la eficiencia. Los modelos de equipo tradicionales ya no son suficientes para las organizaciones que buscan crecer y mejorar su rendimiento de ventas. Esta sesión explora cómo los organizadores de ferias están creando equipos de ventas eficientes y de alto rendimiento, y estructurando sus negocios para lograr una mayor coordinación entre ventas, operaciones y marketing. A través de ejemplos prácticos, Matthias destaca las mejores prácticas actuales en el diseño de equipos de ventas y la estructura empresarial. Los asistentes comprenderán claramente cómo son hoy en día las estructuras empresariales feriales eficaces y cómo contribuyen al crecimiento y la rentabilidad sostenibles.
Objetivos de aprendizaje:
- Construir una estructura empresarial centrada en el negocio
- Desarrollar un equipo de ventas ágil
- Establecer un equipo en un contexto internacional
Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $49.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
Al finalizar esta sesión, los participantes recibirán 0,75 horas de reloj que son elegibles para la recertificación de CEM.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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- Member - Free!
- Non-member - $79
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Contains 3 Component(s), Includes Credits Recorded On: 07/30/2026
Los momentos que moldean a un equipo rara vez aparecen en la agenda. En esta continuación de "El camino de la autoconciencia a la resiliencia del equipo", repasamos perspectivas clave de la neurociencia y exploramos las interacciones cotidianas de liderazgo donde la confianza, la seguridad psicológica y la resiliencia se construyen silenciosamente, especialmente en el acelerado mundo de las reuniones y los eventos. A través de debates compartidos y escenarios reales del entorno de la planificación de eventos, los participantes explorarán cómo una simple pausa entre el estímulo y la respuesta puede transformar la reacción en un liderazgo más intencional. The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.
Los momentos que moldean a un equipo rara vez aparecen en la agenda. En esta continuación de "El camino de la autoconciencia a la resiliencia del equipo", repasamos perspectivas clave de la neurociencia y exploramos las interacciones cotidianas de liderazgo donde la confianza, la seguridad psicológica y la resiliencia se construyen silenciosamente, especialmente en el acelerado mundo de las reuniones y los eventos. A través de debates compartidos y escenarios reales del entorno de la planificación de eventos, los participantes explorarán cómo una simple pausa entre el estímulo y la respuesta puede transformar la reacción en un liderazgo más intencional.
Objetivos de aprendizaje:
- Repasar los conocimientos clave de neurociencia del taller para comprender cómo las respuestas cerebrales influyen en el comportamiento de liderazgo y la dinámica de equipo.
- Reconocer los pequeños momentos de liderazgo donde las reacciones, la comunicación y la regulación emocional moldean la seguridad psicológica y la confianza.
- Analizar enfoques prácticos de liderazgo que ayudan a los equipos a afrontar la presión, los errores y los entornos de eventos dinámicos con mayor confianza y resiliencia.
Este seminario web es gratuito para miembros y no miembros del Capítulo de la IAEE.
The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.
Learning Objectives:
- Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
- Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
- Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.
This webinar is complimentary to IAEE Chapter Members and Non-Members.
Matthew Kalb, CEM-AP, CMP
Vice President, Customer Experience
T3Expo
With over 15 years in the events industry, Matt blends neuroscience, storytelling, and interactivity to help leaders grow through curiosity, reflection, and real-world insights. The 2025 recipient of the Bob Dallmeyer Educator of the Year Award, he serves as an international CEM Instructor and leadership facilitator who challenges teams to rethink failure, foster trust, and lead with intention. His sessions spark deeper thinking and practical takeaways. Outside of work, you’ll find him scuba diving, exploring new places, diving into nonfiction, or finding calm in the rhythm of cross-stitching.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 07/29/2026
¿Quieres que tu evento se vea impecable, con un propósito definido e inolvidable sin exceder tu presupuesto? En esta dinámica sesión, aprenderás a crear momentos impactantes aprovechando lo que ya tienes a tu alrededor: características del lugar, socios de destino, creativos locales y activaciones de patrocinio inteligentes. A través de casos prácticos e ideas prácticas, descubrirás nuevas maneras de ofrecer una experiencia impactante, premium y bien pensada, incluso con un presupuesto ajustado. Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
¿Quieres que tu evento se vea impecable, con un propósito definido e inolvidable sin exceder tu presupuesto? En esta dinámica sesión, aprenderás a crear momentos impactantes aprovechando lo que ya tienes a tu alrededor: características del lugar, socios de destino, creativos locales y activaciones de patrocinio inteligentes. A través de casos prácticos e ideas prácticas, descubrirás nuevas maneras de ofrecer una experiencia impactante, premium y bien pensada, incluso con un presupuesto ajustado.
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Objetivos de aprendizaje
• Utilizar los recursos del recinto, los socios locales y los recursos del destino para crear experiencias impactantes para los asistentes con un gasto mínimo.
• Identificar oportunidades creativas de patrocinio que mejoren la experiencia del asistente, a la vez que aumentan el apoyo y la visibilidad del evento.
• Aplicar ideas probadas de casos prácticos reales para diseñar momentos de reunión memorables que se sientan refinados, con propósito y prácticos.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical
Ksenija Polla, CMP, CICE, CEF-IF
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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