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  • Tácticas de marketing por correo electrónico exitosas y escalables (Successful & Scalable Email Marketing Tactics)
    Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026

    ¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos. Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications​ at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    ¿Busca estrategias de email marketing innovadoras y escalables para llegar al público adecuado y aumentar la asistencia a sus exposiciones y eventos? Únase a Chris Gloede, CAE, Consultor Jefe de Ricochet, y Nicole Bowman, Vicepresidenta de Marketing y Comunicaciones de IAEE, en un interesante seminario web de 45 minutos. Compartirán tácticas prácticas y de eficacia comprobada de email marketing, diseñadas específicamente para asociaciones y empresas del sector de eventos. Los asistentes obtendrán ideas prácticas que podrá implementar de inmediato para optimizar sus campañas de email marketing e impulsar el éxito de sus eventos.

    Objetivos de aprendizaje:

    • Identificar estrategias clave para segmentar y dirigirse a las audiencias de correo electrónico con el fin de aumentar la participación y la asistencia a exposiciones y eventos.
    • Explorar tácticas escalables de email marketing que se puedan adaptar y aplicar en diferentes contextos de eventos de asociaciones y empresas.
    • Desarrollar un plan viable para implementar técnicas innovadoras de email marketing que generen resultados medibles para la promoción de eventos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.


    Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

    Learning Objectives:

    • Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
    • Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
    • Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

    IAEE webinars are free to members and available to non-members for $49.

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Chris Gloede, CAE

    Chief Consultant

    Ricochet

    Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather. 

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    Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.

    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Prosperando como organizadora de eventos independiente (Thriving As An Independent Event Organizer)
    Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026

    Explora el dinámico mundo de la organización independiente de eventos con las veteranas del sector Jennifer D. Collins, CMP, y Necoya L. Tyson, CEM-AP, CGMP, CCEP. Esta sesión destacará las diversas oportunidades disponibles para los organizadores independientes y cómo pueden colaborar eficazmente con asociaciones y organizaciones más grandes. Adquiere conocimientos valiosos sobre las mejores prácticas comprobadas y aprende los errores críticos que debes evitar, lo que te ayudará a construir una carrera exitosa y sostenible como profesional independiente de eventos. Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Explora el dinámico mundo de la organización independiente de eventos con las veteranas del sector Jennifer D. Collins, CMP, y Necoya L. Tyson, CEM-AP, CGMP, CCEP. Esta sesión destacará las diversas oportunidades disponibles para los organizadores independientes y cómo pueden colaborar eficazmente con asociaciones y organizaciones más grandes. Adquiere conocimientos valiosos sobre las mejores prácticas comprobadas y aprende los errores críticos que debes evitar, lo que te ayudará a construir una carrera exitosa y sostenible como profesional independiente de eventos.

    Objetivos de aprendizaje:

    • Identificar los diversos roles y oportunidades disponibles para los organizadores de eventos independientes, incluyendo cómo fortalecer eficazmente los equipos dentro de asociaciones u organizaciones más grandes.
    • Aplicar las mejores prácticas para la gestión de proyectos de eventos independientes, desde la planificación inicial hasta la ejecución, para garantizar una colaboración fluida y resultados exitosos.
    • Reconocer los obstáculos y desafíos comunes que enfrentan los organizadores de eventos independientes y desarrollar estrategias para evitarlos o superarlos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49.


    Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

    Learning Objectives:

    • Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
    • Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
    • Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.

    IAEE webinars are free to members and available to non-members for $49.

    Necoya L. Tyson, CEM-AP, CGMP, CCEP

    Founder & Chief Executive Officer

    Lightsey Event Solutions

    Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike. 

    Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP). 

    Jennifer D. Collins, CMP, DES

    President and CEO

    JDC Events

    Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication. 

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    Una vez completada la sesión, será elegible para obtener 0,75 créditos CE para la recertificación CEM.

    Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Impacto en el Capitolio: Cómo Washington, D.C., está afectando a los proveedores de la industria (Capitol Impact: How Washington, D.C., is impacting industry suppliers)
    Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026

    Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.

    Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.

    Learning Objectives:

    • Learn about the latest policy and political developments impacting industry suppliers.
    • Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
    • Find out how suppliers like you can get involved on behalf of IAEE and the industry. 

    This session is free for IAEE members and is $49 for non-members. 

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    Tommy Goodwin, FASAE, CAE, PMP, CMP

    President and Chief Executive Officer

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

    Esta sesión es elegible para obtener 0,75 horas lectivas para la recertificación CEM.

    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Certificado de la Serie Maestra de la IAEE: Ventas y patrocinio de eventos (IAEE Master Series Certificate: Event Sales & Sponsorship)
    Contains 3 Product(s)

    El Certificado de la Serie Maestra de IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales del sector que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM y CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas sobre ventas en el sector de eventos. Al completar el curso con éxito, los participantes recibirán un certificado de finalización en ventas y patrocinio de eventos. The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

    El Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales de la industria que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM, CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas específicas para la venta de eventos. Al completarlas, recibirán un certificado de finalización en ventas y patrocinio de eventos.

    Para inscribirse en la serie virtual completa, está en el lugar correcto: seleccione el botón de registro. Obtenga el máximo provecho de su inversión: este Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos incluye tácticas que puede implementar de inmediato y un certificado de finalización para demostrar su dedicación a la industria de eventos en el área de ventas y patrocinio. (Miembros: $99 | No miembros: $149).

    Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 1: Estrategia de Ventas e Investigación

    Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.

    Objetivos de aprendizaje:

    Identificar los elementos clave de una estrategia exitosa de ventas para exhibiciones y patrocinios.
    Aplicar métodos de investigación para crear listas de prospectos y alinear las ofertas con las necesidades del mercado.
    Desarrollar el prospecto para respaldar los objetivos de ingresos de la organización.

    Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 2: Tácticas de Ventas que Funcionan

    Esta es la segunda sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exhibiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta probadas.

    Objetivos de aprendizaje:

    Escribir guiones de ventas y llamadas telefónicas efectivos y utilizarlos para estrategias de contacto efectivas.
    Identificar las necesidades potenciales de expositores/patrocinadores formulando las preguntas correctas.
    Gestionar con confianza las objeciones y las negociaciones para asegurar compromisos. Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 3: Análisis y Revisión

    Esta es la tercera sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo profundizar en el análisis, y en qué áreas enfocarse para revisar el ROI de eventos.

    Objetivos de aprendizaje:

    Evaluar el rendimiento de ventas utilizando métricas clave, paneles de control y seguimiento del flujo de trabajo en su CRM.
    Convertir el análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
    Realizar una revisión estructurada posterior a la feria para identificar los éxitos y las áreas de mejora.
    El Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos otorga 3 horas de reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión.

    ¿No puede asistir? Aún puede registrarse y acceder a las grabaciones para verlas a la carta en el horario que mejor se adapte a su desarrollo profesional.


    The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

    To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

    IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

    This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

    Learning Objectives:

    1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
    2. Apply research methods to build prospect lists and align offerings with market needs.
    3. Develop the prospectus to support the organization's revenue goals. 

    IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

    This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

    Learning Objectives:

    1. Write effective sales and phone scripts and utilize them for effective outreach tactics
    2. Uncover potential exhibitor/sponsor needs by asking the right questions.
    3. Confidently handle objections and negotiations to secure commitments.

    IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

    This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

    Learning Objectives:

    1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
    2. Translate sales analytics into actionable strategies for future revenue growth.
    3. Conduct a structured post-show review to identify successes and areas for improvement

    IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

    Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

    El Certificado de la Serie Maestra IAEE: Ventas y patrocinio de eventos es elegible para 3 horas de reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.

    IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

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    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Personas: Difíciles o diferentes: Difficult or Different? (People: Difficult or Different?)
    Contains 3 Component(s), Includes Credits Recorded On: 03/16/2026

    ¿Alguna vez te has sentido frustrado con otras personas y tiendes a verlas como "difíciles" en lugar de "diferentes"? Si es así, puede deberse simplemente a que sus preferencias y necesidades de comunicación son distintas a las tuyas. El éxito individual, de equipo y organizacional depende de la capacidad de las personas para trabajar juntas en relaciones de confianza y respeto, independientemente de sus estilos de comportamiento y preferencias de comunicación. Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it might just be because their communication preferences and needs are different from yours. Individual, team and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    ¿Alguna vez te has sentido frustrado con otras personas y tiendes a verlas como "difíciles" en lugar de "diferentes"? Si es así, puede que sus preferencias y necesidades de comunicación sean distintas a las tuyas.

    El éxito individual, de equipo y organizacional depende de la capacidad de las personas para trabajar juntas en relaciones de confianza y respeto, independientemente de sus estilos de comportamiento y preferencias de comunicación.

    Ahora es el momento de descubrir tu "intención" frente a tu "impacto" con este programa que te ayudará a comprender los estilos de comportamiento. Explorarás la distinción crucial entre percibir a los demás como difíciles y reconocerlos simplemente como diferentes. Analizaremos cómo puedes manejar con gracia y eficacia para conectar y comunicarte mejor, fomentando así relaciones de confianza y respeto dentro de tu equipo y organización.

    Después de participar en esta sesión, podrás:

    Reconocer y valorar la diversidad en los estilos de comunicación, identificando las diferencias en la toma de decisiones, las preferencias ambientales, los contextos sociales y la orientación a la calidad.

    Desarrollar estrategias para adaptarte y conectar mejor con personas que tienen diferentes preferencias de comunicación, facilitando colaboraciones más sólidas y productivas.
    Descubra las habilidades necesarias para aprovechar las fortalezas de los diversos estilos de comunicación, mejorando así el trabajo en equipo y el éxito organizacional.

    Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para quienes no lo son por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.


    Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it may be that their communication preferences and needs are different from yours. 

    Individual, team, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.

    Now is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively, ultimately fostering trusted and respectful relationships within your team and organization.

    After participating in this session, you will be able to:

    • Recognize and appreciate diversity in communication styles by identifying differences in decision-making, environmental preferences, social settings, and quality orientation.
    • Develop strategies to adapt and connect more effectively with individuals who have different communication preferences, facilitating stronger and more productive collaborations.
    • Discover the skills needed to leverage the strengths of diverse communication styles, enhancing overall teamwork and organizational success.

     IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Sharon Andrade

    Founder

    HLeadership

    Sharon Andrade is a seasoned leader and highly regarded team development facilitator with over 30 years of experience transforming teams and elevating performance. Her passion for leader and team development accelerated during her eight years with The Effectiveness Institute, where she partnered with organizations across industries to boost engagement and effectiveness. Sharon is a certified DiSC® facilitator and practitioner of The Five Behaviors of a Cohesive Team®, with deep expertise in programs such as People Skills, Managing for Performance, and Leveraging Team Dynamics.

    Before founding HLeadership, Sharon held senior executive roles including VP of Sales at the boutique brand, Staypineapple, SVP of Sales at Red Lion Hotels, Area Director at Hilton Worldwide, and Regional Sales Leader at American Express Corporate Services.

    Esta sesión otorga 1 hora de crédito para la recertificación CEM.

    This session is eligible to earn 1 clock hour towards CEM recertification.

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  • El papel de la estrategia de comunicación en el éxito de los eventos (The Role Of Communication Strategy In Event Success)
    Contains 3 Component(s), Includes Credits Recorded On: 03/11/2026

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento. Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento.

    Objetivos de aprendizaje:

    • Descubra cómo el diseño de comunicación intencional influye en el comportamiento de los asistentes y expositores a lo largo del ciclo de vida del evento, utilizando el caso práctico Expo! Expo! 2025 de la IAEE.
    • Aprenda a desarrollar un marco de comunicación estratégica que integre una guía clara, mensajes previos al evento y recordatorios oportunos para mejorar la participación de los participantes y el valor para los expositores.
    • Descubra cómo evaluar los resultados medibles de las estrategias de comunicación para impulsar una participación significativa y el éxito a largo plazo de los eventos.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Puede obtener 0.75 horas de reloj para la recertificación CEM.

    Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

    Learning Objectives:

    • Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
    • Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
    • Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

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    Kendra Black

    Website Product Manager

    Swapcard

    Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Beverly Elliot, CEM

    Account Manager, Exhibitions and Sales

    IAEE

    Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

    Al finalizar, los participantes obtienen 0,75 horas de reloj que son elegibles para su recertificación CEM. Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Sesiones de inicio de la Asociación Internacional de Exposiciones y Eventos (IAEE) (International Association of Exhibitions & Events (IAEE) Starter Sessions)
    Contains 3 Product(s)

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad.

    Este completo grupo de sesiones le permitirá conocer los beneficios de ser miembro de la IAEE, el estado de la industria de exposiciones y eventos, y la sostenibilidad. Después de registrarte para este grupo de sesiones, las encontrarás en la pestaña Mi Aprendizaje en la barra de menú.

    This comprehensive group of sessions are free for IAEE members and will enable you to learn about IAEE Member benefits,  State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.

    Al finalizar cada sesión, se agregará crédito a su expediente académico y 1 hora de reloj será elegible para la recertificación de CEM.

    Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Sostenibilidad en acción: un estudio de caso de Expo! Expo! 2025 (Sustainability In Action: A Case Study Of Expo! Expo! 2025)
    Contains 3 Component(s), Includes Credits Recorded On: 02/18/2026

    Únase a nosotros en este interesante seminario web que explorará las iniciativas de sostenibilidad de Expo! Expo! 2025. A través de un estudio de caso detallado presentado desde la perspectiva del organizador del evento, el contratista general, el expositor y el ponente, los asistentes aprenderán cómo Expo! Expo! 2025 sirve de modelo para la planificación y ejecución de eventos sostenibles, destacando soluciones innovadoras y lecciones aprendidas que pueden aplicarse a futuros eventos. Esta sesión profundizará en las estrategias integrales implementadas para minimizar el impacto ambiental, promover la responsabilidad social y fomentar la resiliencia económica durante el evento. Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.

    Únase a nosotros en este interesante seminario web que explorará las iniciativas de sostenibilidad de Expo! Expo! 2025. A través de un estudio de caso detallado presentado desde la perspectiva del organizador del evento, el contratista general, el expositor y el ponente, los asistentes aprenderán cómo Expo! Expo! 2025 sirve de modelo para la planificación y ejecución de eventos sostenibles, destacando soluciones innovadoras y lecciones aprendidas que pueden aplicarse a futuros eventos. Esta sesión profundizará en las estrategias integrales implementadas para minimizar el impacto ambiental, promover la responsabilidad social y fomentar la resiliencia económica durante el evento.

    Objetivos de aprendizaje:

    • Analizar las estrategias de sostenibilidad implementadas en Expo! Expo! 2025. Los participantes aprenderán sobre las iniciativas ambientales, sociales y económicas específicas diseñadas para garantizar un evento sostenible.
    • Evaluar los desafíos y las soluciones en la implementación de iniciativas de sostenibilidad a gran escala.
    • Identificar los obstáculos comunes que se presentan durante las fases de planificación y ejecución y explorar cómo se abordaron de manera efectiva.

    Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.

    Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event. 

    Learning Objectives: 

    • Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event. 
    • Evaluate the challenges and solutions in implementing large-scale sustainability efforts. 
    • Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively. 

    IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 1 clock hour towards CEM recertification. 

    Kelly Massey

    Managing Partner & CEO

    Grit Productions and Expositions

    Kelly Massey is a Managing Partner and CEO at Grit Productions and Expositions. Kelly has been a leader in the meetings and events industry for over 25 years.  He has helped hundreds of clients develop and execute innovative and memorable event strategies that maximize revenues, branding, and attendee experience on the show floor. Primarily functioning in the Executive Producer role, Kelly has managed diverse B2B and B2C programs such as Annual Meetings, User Group Conferences, Sales Kick Offs, and unique Brand Activation programs, respectively ranging from 200-5,000+ attendees.  He lends his expertise in all aspects of Corporate Event Production and Operations with a focus on adding production value and collaboration between all internal and external team members. 

    Hannah Deters, CMP, CEM, SEPC

    Director, Events and Sustainability

    IAEE

    Hannah Deters, CEM, CMP, SEPC, is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.

    Sydney Rhea, CEM

    Sustainability Project Delivery Manager

    Informa

    Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer.  Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.

    Avery Evans

    Account Manager

    Grit Productions & Expositions

    With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.

    Julia Spangler, SEPC

    Sustainability Manager

    Honeycomb Strategies

    With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions. 

    Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens. 

    Brandie K. Townsend

    Sustainability Manager

    Brumark

    Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise. 

    With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.

    A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.

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    Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.

    This session is eligible for 1 clock hour towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Informe del CEIR: La voz de los jóvenes profesionales: qué es lo que más valoran en el recinto ferial y cómo transmitirlo (CEIR Report: The Voice of Young Professionals: What They Value Most On The Show Floor & How to Deliver It)
    Contains 3 Component(s), Includes Credits Recorded On: 02/11/2026

    A medida que la Generación Z y los jóvenes Millennials se hacen cada vez más presentes en las ferias B2B, organizadores y expositores se enfrentan a una pregunta crucial: ¿Las experiencias actuales en las ferias realmente satisfacen sus necesidades y expectativas? Para averiguarlo, CEIR contactó directamente con jóvenes profesionales y realizó entrevistas exhaustivas con un grupo representativo de 80 miembros de la Generación Z y jóvenes Millennials en ferias comerciales celebradas en la costa este de Estados Unidos. El informe de investigación resultante ya está disponible y este seminario web da vida a sus hallazgos. As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

    A medida que la Generación Z y los jóvenes Millennials se hacen cada vez más presentes en las ferias B2B, organizadores y expositores se enfrentan a una pregunta crucial: ¿Las experiencias actuales en las ferias realmente satisfacen sus necesidades y expectativas? Para averiguarlo, CEIR contactó directamente con jóvenes profesionales y realizó entrevistas exhaustivas con un grupo representativo de 80 miembros de la Generación Z y jóvenes Millennials en ferias comerciales celebradas en la costa este de Estados Unidos. El informe de investigación resultante ya está disponible y este seminario web da vida a sus hallazgos.

    En esta sesión, el CEIR convoca a jóvenes profesionales para que reaccionen a los resultados de la investigación, compartan ejemplos reales de cuándo las ferias comerciales tienen éxito (y cuáles no) y ofrezcan ideas sinceras sobre cómo los organizadores y expositores pueden fortalecer la interacción en la feria.
    La vicepresidenta de Investigación del CEIR, Nancy Drapeau, IPC, y su colega de la Generación Z, Natali Tsalikis, se unirán a los jóvenes panelistas profesionales Jackie Gronske y Liam McNicholl para una conversación dinámica y moderada. Si busca conectar mejor con la próxima generación de asistentes y garantizar que su evento mantenga la relevancia y el impacto, esta es una sesión que no se querrá perder.

    Objetivos de aprendizaje:
    • Descubra cómo identificar los elementos clave de la interacción en la sala de exposiciones que más importan a la Generación Z y a los jóvenes Millennials.
    • Explore ejemplos reales de cómo organizadores y expositores cumplen con éxito estas expectativas.
    • Obtenga recomendaciones prácticas directamente de jóvenes profesionales sobre dónde centrarse para fortalecer la interacción y el valor a largo plazo.

    Los seminarios web de IAEE y CEIR son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Una vez completada, esta sesión le otorgará 0.75 horas de reloj para la recertificación CEM.

    As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

    In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
    CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.

    Learning Objectives:
    • Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
    • Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
    • Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value

    IAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.

    Brought to you by:

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    Jackie Gronske, CEM

    Senior Manager, Exhibits & Sponsorships

    The American Institute of Architects

    Jackie Gronske is the Senior Manager of Exhibits and Sponsorship at the American Institute of Architects and has been in the events and exhibits industry for six years. She has served on the IAEE DC Chapter Board for over three years as the Director of Emerging Professionals, connecting and empowering the next generation of industry leaders. Jackie specializes in creating engaging event experiences, managing sponsorships, and driving initiatives that help professionals grow their networks and advance their careers.

    Liam McNicholl

    Exhibitor Experience Manager

    Society of Interventional Radiology

    Liam McNicholl, the Exhibitor Experience Manager at the Society of Interventional Radiology brings 2 and a half years of experience in exhibitions and corporate relations. Born in 1999, as an older member of Gen Z, Liam offers his knowledge and insights into emerging trends and opportunities for growth shaped by the new generation of exhibitions and events. 

    Natali Tsalikis

    Junior Market Researcher

    Center for Exhibition Industry Research, a division of IAEE

    Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.

    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

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    Al finalizar esta sesión, los participantes recibirán 0,75 horas de reloj que son elegibles para la recertificación de CEM.

    Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

  • Exposiciones y eventos en medio de la incertidumbre: ocho preguntas para 2026 en Washington, D.C. (Exhibitions & Events Amidst Uncertainty: 8 Questions For 2026 In Washington, D.C.)
    Contains 3 Component(s), Includes Credits Recorded On: 02/10/2026

    ¿Año nuevo, nueva incertidumbre política y normativa? Lo que suceda en la Casa Blanca y el Capitolio en 2026 tendrá un impacto trascendental en toda la industria de eventos empresariales y profesionales. ¿Qué se puede esperar de Washington, D.C. este año? ¿En qué temas de política se centran ECA e IAEE en 2026? ¿Cómo pueden participar los líderes y defensores de la industria? Para obtener respuestas a estas preguntas y más, únase al vicepresidente ejecutivo de ECA, Tommy Goodwin, quien comparte las últimas noticias desde Washington D.C. y analiza la situación tras los titulares para mostrarle cómo lo que sucede en Washington, D.C. impactará lo que sucede en el recinto ferial. New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved? For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

    ¿Año nuevo, nueva incertidumbre política y normativa? Lo que suceda en la Casa Blanca y el Capitolio en 2026 tendrá un impacto trascendental en toda la industria de eventos empresariales y profesionales. ¿Qué se puede esperar de Washington, D.C. este año? ¿En qué temas de política se centran ECA e IAEE en 2026? ¿Cómo pueden participar los líderes y defensores de la industria? Para obtener respuestas a estas preguntas y más, únase al vicepresidente ejecutivo de ECA, Tommy Goodwin, quien comparte las últimas noticias desde Washington D.C. y analiza la situación tras los titulares para mostrarle cómo lo que sucede en Washington, D.C. impactará lo que sucede en el recinto ferial.

    Objetivos de aprendizaje:

    • Comprender las 8 cuestiones políticas clave que impactarán a la industria este año.
    • Conocer las principales prioridades de política pública de la IAEE y la ECA para 2026.
    • Descubrir cómo participar en nombre de la IAEE y de la industria en general.

    Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Se pueden obtener 0.75 horas de reloj para la recertificación de CEM.

    New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

    Learning objectives:

    • Understand the 8 key politics and policy questions that will impact the industry this year
    • Learn about IAEE and ECA’s top 2026 public policy priorities
    • Find out how you can get involved on behalf of IAEE and the broader industry.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

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    Tommy Goodwin, FASAE, CAE, PMP, CMP

    President and Chief Executive Officer

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

    Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.

    This session is eligible to earn 0.75 clock hours towards CEM recertification. 

    Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

    To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

    Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

    After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.