IAEE Perspectivas para 2026: Analizando tendencias, descubriendo oportunidades (IAEE Insights For 2026: Navigating Trends, Unlocking Opportunities)

Recorded On: 02/04/2026

Al comenzar 2026, el sector de las exposiciones continúa avanzando, adaptándose a un panorama dinámico y en constante evolución. Para no solo mantener, sino también acelerar este progreso, es fundamental replantearnos cómo interactuamos con nuestros miembros e innovar en nuestros enfoques. Mantenernos a la vanguardia significa adoptar las tendencias emergentes, aprovechar nuevas oportunidades de negocio y ofrecer un valor excepcional que genere un sólido retorno de la inversión, una mayor participación y un alcance de audiencia más amplio.

De cara a 2026, debemos analizar el camino que tenemos por delante. ¿Qué desafíos debemos superar y qué oportunidades podemos aprovechar para impulsar el éxito de todas las partes interesadas? Acompáñenos en una sesión con visión de futuro, con la participación de Marsha Flanagan, M.Ed., CEM, Presidenta y Directora Ejecutiva de IAEE, y Brian Pagel, Presidente de IAEE y Vicepresidente Ejecutivo de Emerald X, quienes presentarán la hoja de ruta estratégica de IAEE para el próximo año. Analizaremos las tendencias clave que están transformando el mundo de las exposiciones, realizaremos un análisis actualizado de la dinámica actual del mercado y exploraremos estrategias prácticas diseñadas para inspirar una transformación significativa y un crecimiento sostenido en este nuevo año.
Objetivos de aprendizaje:

Descubra la hoja de ruta de IAEE para el próximo año.
Explore las tendencias clave que se prevén para 2026.
Obtenga estrategias para aprovechar y gestionar nuevas oportunidades.

Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.

As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.

As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved? Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.
Learning Objectives:

Discover IAEE's roadmap for the upcoming year
Explore key trends to anticipate in 2026
Gain strategies to help you unlock and navigate new opportunities.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Permiten obtener 1 hora de crédito para la recertificación CEM.

Eligible to earn 1 Clock Hour towards CEM recertification.

Marsha Flanagan, M.Ed., CEM

President & CEO

IAEE

Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.

Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.

Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.

Brian Pagel

Executive Vice President

Emerald X

Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald X. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald.

Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017.  In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE).  He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia. 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.