Business Strategy

Business Strategy:  These sessions include advocacy, strategic planning, business insurance, public policy topics which focuses on key areas like tax policies, international travel, decarbonization, and a competitive operating environment. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning. 

Search by Category
Search by Format
Search by Type
Sort By
Search by Keyword

75 Results

  • ECA Advocacy Update: Exhibitions And Events In A Politics-First World
    Contains 2 Component(s) Includes a Live Web Event on 11/05/2025 at 10:30 AM (CST)

    Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.

    Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.

    Learning Objectives:

    • Learn the latest from Capitol Hill
    • Discover key insights in what to expect for 2026 on taxes, tariffs, and travel. 

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    image

    Tommy Goodwin

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

     Upon completion, earn 1 Clock Hour towards CEM recertification.

  • CEIR Webinar: AI Isn’t the Destination, It’s How You And Your Events Keep Advancing
    Contains 2 Component(s) Includes a Live Web Event on 10/22/2025 at 10:30 AM (CDT)

    AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.

    AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

    While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

    Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Brought to you by 

    image

    image

    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Steven Carlisle

    Digital & Marketing – North America

    CloserStill Media

    Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.

    Rachel Grundner

    Director of Sales

    North American Trailer Dealers Association (NATDA)

    Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.

     

    Chris Pendley

    Director of Data & Digital Services

    Messe Frankfurt Inc.

    Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.

     Upon completion, earn 1 Clock Hour towards CEM recertification.

  • Chapter Webinar - A Blueprint to Leadership in this Next Era
    Contains 2 Component(s) Recorded On: 07/23/2025

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel.

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel. Our goal is to redefine leadership for the future, adopting a forward-thinking approach that empowers individuals to thrive in the face of change. By emphasizing adaptability, innovation, and authentic influence, participants will walk away with a solid understanding of how to navigate the complexities of modern leadership and further excel.

    • Gain insights into leveraging authenticity, adaptability, and presence to lead effectively in a rapidly changing environment.
    • Develop skills to cultivate authentic influence and build strong, lasting relationships with colleagues and stakeholders.
    • Acquire tools for embracing adaptability and resilience to overcome challenges and lead with agility.
    • Cultivate strategies for harnessing innovative thinking and driving meaningful change within your organization to drive success.

    By the end of this session, you’ll be equipped with a comprehensive 'blueprint' for leadership, enabling you to inspire and motivate others, drive innovation, and lead with authenticity and impact.

    This webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification.





     






    Sherron Washington, M.A.

    Founder and CEO

    The P3 Solution

    Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics. 

    As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.

    Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively. 


    image

  • IAEE & ECA Advocacy Update: The 4 “T's” of Washington, DC Impacting the Industry
    Contains 2 Component(s) Recorded On: 07/16/2025

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Tommy Goodwin

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

    Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

    image

  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Map Your Show showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising, and generating more revenue for your event. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event. Visit mapyourshow.com to learn more.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.




     






    image

  • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    Contains 2 Component(s) Recorded On: 06/17/2025

    Hear from Bear Analytics showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Bear IQ is the leading analytics platform designed for event organizers, transforming first-party data into actionable insights to maximize return on investment (ROI) for audience, revenue, and event engagement goals.

    Bear IQ places comprehensive event intelligence at your fingertips, facilitating immediate decisions to drive revenue across your event portfolio in real-time. Intuitive and user-friendly, Bear IQ seamlessly integrates with the event tech and martech systems you use daily - offering a user-friendly dashboard for tracking attendee behavior, marketing KPIs, and exhibitor and sponsor sales.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






    image

  • IAEE Event Tech Demo Day - FULL SERIES: From Data to Decisions - AI-Powered Insights & Revenue Generation
    Contains 6 Product(s)

    IAEE showcase of various technology platforms for the exhibitions industry showing innovations in event technology.

    IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. 

    AI is changing the game for trade show organizers—don’t get left behind. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Company Participation

    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snoball
    • IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation- Rozie Synopsis

    This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.

    Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.

    Brought to You by

    image

  • CEIR Webinar: Where Is The B2B Exhibition Industry Now? What Is The Outlook? How To Plan When The Business Environment Keeps Changing!
    Contains 2 Component(s) Recorded On: 05/14/2025

    Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period.

    Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period. Adam will focus discussion on the macro economy and risks that today are changing on a daily basis! Don’t miss what he has to say to keep yourself in the know to support effective business decision-making.

    Nancy Drapeau will also share a sampling of key performance metrics from the Organizer Benchmarking Study. Metrics that complement Index results, providing insights by event size.

    CEIR is delighted to share with webinar attendees the new roll out of the Index, that is now available in an interactive, dashboard format. If you like Tableau, you’ll love this new format. Elizabeth Shanaman will provide a brief demonstration of this dashboard, showcasing how users can dynamically evaluate event results and customize reporting content to their specific interests.

    Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR). Also joined by Elizabeth Shanaman, Sr. Manager of Innovation & Customer Value, Symphony, Tourism Economics

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Brought to You by:

    image


    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Adam Sacks

    President

    Tourism Economics, an Oxford Economics Company

    Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

    For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.

    Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.

    Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.

     He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

    image
  • Best of 2025

    CEIR Webinar: B2B Exhibition Industry Update – Thriving Amidst Uncertainty
    Contains 2 Component(s) Recorded On: 03/25/2025

    Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry.

    In an ever-changing business environment, understanding the latest trends and impacts is crucial. Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry. Discover key insights from Q4 2024, including economic factors that could shape the future, both positively and negatively. Learn about the latest best practices for attendee and exhibitor engagement on the show floor. Plus, get a sneak peek at some highlights from CEIR’s organizer benchmarking study. Don’t miss this opportunity to stay ahead in the dynamic world of B2B exhibitions.

    Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)

    IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

    Brought to You by:


    image

    Nancy Drapeau, IPC

    Vice President of Research

    Center for Exhibition Research

    Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

    Adam Sacks

    President

    Tourism Economics, an Oxford Economics Company

    Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

    For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.

    Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.

    Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.

     He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

    image

  • A Sustainable Future: GreenTech Amsterdam's Journey Towards Environmental Responsibility
    Contains 2 Component(s) Recorded On: 03/12/2025

    Using GreenTech Amsterdam as a case study, this webinar will provide valuable insights into the revela-tion of their carbon footprint assessment and the efforts and steps taken to lower the footprint and en-sure that GreenTech events are as sustainable as possible.

    Join us for an insightful discussion on the best practices and strategies employed by GreenTech Amsterdam to achieve sustainability in the exhibition industry. Using GreenTech Amsterdam as a case study, this webinar will provide valuable insights into the revelation of their carbon footprint assessment and the efforts and steps taken to lower the footprint and ensure that GreenTech events are as sustainable as possible.

    After participating in this session, participants will be able to:

    • Gain a comprehensive understanding of the steps taken by GreenTech Amsterdam to minimize their carbon footprint, including insights from their 2023 carbon footprint assessment.
    • Discover innovative approaches and strategies for integrating sustainability into trade shows and exhibition events.
    • Learn how industry professionals can contribute to sustainable practices in their respective fields, based on the experiences of GreenTech Amsterdam.

    Don't miss this opportunity to explore the practical applications of sustainability in the exhibition industry and gain valuable insights from a leading example in the field.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.





     






    Hanna Rentmeester

    CSR Manager

    RAI Amsterdam Markets

    As one of the Corporate Social Responsibility (CSR) Managers at RAI Amsterdam Markets, Hanna works to integrate sustainability into every aspect of the organization. Her role focuses on driving initiatives that reduce the environmental footprint, enhance community wellbeing, and promote long-term growth. Her goal is to create meaningful value for stakeholders while ensuring RAI events are inclusive and sustainable.

    Hanna’s  motivation is connecting with people to find shared solutions. Whether it’s collaborating with colleagues, listening to community input, or sparking innovation with clients, she believes meaningful change starts with understanding different perspectives. Her approach is hands-on and relationship-driven, ensuring that sustainability is not just a policy but a shared mission we all take part in.

    Kim Schotborgh

    Senior Exhibition Manager

    GreenTech Global - RAI Amsterdam

    With over 15 years of experience in organizing high-level international B2B events at the internationally acclaimed venue, RAI Amsterdam, where she has honed her skills, guiding a great variety of projects in which sustainability is the main focus. As Senior Exhibition Manager of Horticulture, GreenTech Global at the RAI Amsterdam, she supports the global food and flower production industry by organizing trade fairs for those communities to connect, both face-2-face and digital.

    image