This area focuses on the creative vision and aesthetic of an event, visual elements to create atmosphere and memorable moments. Content also includes sessions on best practices for managing logistics, vendors, and technical aspects to bring the designer's vision to reality. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
41 Results
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Contains 3 Product(s)
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.
9 April 2026 10:30-11:30 AM CST Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.
Learning Objectives
1. Explain how attention functions in live and virtual event settings
2. Identify common event design choices that reduce focus and engagement
3. Apply practical strategies to support sustained attention
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.
16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.
Learning Objectives
1. Distinguish between engagement and long-term memory
2. Identify design elements that support retention and recall
3. Apply techniques that strengthen memory without increasing content volume
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.
23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.
Learning Objectives
1. Understand how social environments influence engagement and trust
2. Identify barriers to interaction created by common event design choices
3. Design experiences that encourage meaningful connection
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion.
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Contains 2 Component(s) Includes a Live Web Event on 02/18/2026 at 10:30 AM (CST)
Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Learning Objectives:
- Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event.
- Evaluate the challenges and solutions in implementing large-scale sustainability efforts.
- Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively.
IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.
Hannah Deters, CMP, CEM
Director, Events and Sustainability
IAEE
Hannah Deters, CEM, CMP is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.
Sydney Rhea, CEM
Sustainability Project Delivery Manager
Informa Markets North America
Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa Markets North America, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer. Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.
Brandie K. Townsend
Sustainability Manager
Brumark
Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise.
With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.
A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.
Kelly Massey
Managing Partner & CEO
Grit Productions and Expositions
Kelly Massey is a Managing Partner and CEO at Grit Productions and Expositions. Kelly has been a leader in the meetings and events industry for over 25 years. He has helped hundreds of clients develop and execute innovative and memorable event strategies that maximize revenues, branding, and attendee experience on the show floor. Primarily functioning in the Executive Producer role, Kelly has managed diverse B2B and B2C programs such as Annual Meetings, User Group Conferences, Sales Kick Offs, and unique Brand Activation programs, respectively ranging from 200-5,000+ attendees. He lends his expertise in all aspects of Corporate Event Production and Operations with a focus on adding production value and collaboration between all internal and external team members.
Avery Evans
Account Manager
Grit Productions & Expositions
With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.
Julia Spangler, SEPC
Sustainability Manager
Honeycomb Strategies
With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions.
Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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Contains 2 Component(s) Recorded On: 09/24/2025
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations, Digestive Disease Week,
American Gastroenterological Association
Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 09/17/2025
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike. This co-presentation will showcase a case-study with TurnOutNow and APCO as they dive into the details from APCO 2025.
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike.
In this interactive session, you will:
- Identify the advanced AI capabilities and integration of multi-source data feeds that drive immediate, actionable insights for attendees, sponsors, and event operations.
- Develop a practical 90-day pilot plan, complete with KPIs, timelines, and resource mapping, to successfully implement voice-activated AI at your own events.
- Apply ethical frameworks encompassing privacy, consent, and accessibility to ensure your AI-driven solutions meet the highest standards and foster inclusive experiences.
After the session, participants will walkaway equipped with a KPI scorecard, roadmap, and ethics guardrails; empowering you to elevate your events and exhibitions through responsible and impactful AI integration.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Harpreet Chatha
Chief Executive Officer
TurnoutNow
Harpreet Chatha is Founder & CEO of TurnoutNow, delivering AI-powered real-time analytics and engagement for events worldwide. A tech entrepreneur for 20+ years, he steers product vision, growth, and client success while championing frictionless attendee experiences through data-driven insight. Before TurnoutNow, Harpreet founded TechTier Solutions, co-founded and served as CTO of Vcopious, and held engineering leadership roles at SAP, Ceridian, Aon, Kinder?Morgan, and Dynegy, building enterprise platforms that boosted efficiency and market readiness. He holds a B.S. in Computer Science with a Mathematics minor from the University of Houston.
Patricia Giannini Henry, CAE CMP CEM
Chief of Events & Corporate Partnerships
APCO International
Patricia Giannini Henry, CAE CMP CEM, is Chief of Events & Corporate Partnerships at APCO International, the 40,000-member voice of emergency communications. A certified association executive with 20+ years' experience, she drives event strategy, revenue growth, and partnership development across a $3.5M portfolio of conferences, meetings, and virtual programs. Patricia launched APCO’s first virtual event, doubled attendance, and added $30K net income, and her data-driven campaigns grew Instagram followers 500% and tripled LinkedIn. Patricia is a builder of high-performing teams, she champions innovation, DEI, and member value while mentoring the next generation of event pros.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Contains 2 Component(s) Recorded On: 06/18/2025Best of 2025
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.
- Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
- Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
- Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.
Content Provided by IAEE Consumer Events Council
Kristin Martinez, CMP, CEM
Vice President of Events.
Fast Forward Event Productions
Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM. As Vice President of Events, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector.
Michelle Metter
Partner
Fast Forward Event Productions
With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.
Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.
Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Boost Express showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Boost.Express is a collaborative advertising platform for tradeshows and exhibitions, enabling sponsors and exhibitors to co-create targeted campaigns leveraging first-party event data and brand recognition. It automates campaign setup and management with AI-driven workflows, directing qualified traffic to native landing pages on event websites.
For organizers, it introduces a year-round monetization channel, increasing registrations, attracting exhibitors, and reducing advertising budgets.
For sponsors and exhibitors, it drives leads, visibility, and engagement with target audiences year-round.
With no upfront licensing or annual cost, Boost.Express works on a clean revenue-share model with minimal budgets. Boost.express accelerates marketing efficiency, fostering partnerships and data-driven strategies.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Danis Nova, Co-founder / CEO, Danis@boost.express
- Questions: Beezar Sirini, Co-founder / CRO, Beezar@boost.express
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn 0.50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Map Your Show showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising, and generating more revenue for your event. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event. Visit mapyourshow.com to learn more.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Justin Post, Vice President of Sales, jpost@mapyourshow.com;
- Presenter: Drew Martin, Database Administrator, dmartin@mapyourshow.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn 0.50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Contains 2 Component(s) Recorded On: 06/17/2025
Hear from Bear Analytics showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.
Bear IQ is the leading analytics platform designed for event organizers, transforming first-party data into actionable insights to maximize return on investment (ROI) for audience, revenue, and event engagement goals.
Bear IQ places comprehensive event intelligence at your fingertips, facilitating immediate decisions to drive revenue across your event portfolio in real-time. Intuitive and user-friendly, Bear IQ seamlessly integrates with the event tech and martech systems you use daily - offering a user-friendly dashboard for tracking attendee behavior, marketing KPIs, and exhibitor and sponsor sales.
AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Joe Colangelo, CEO, joe@bearanalytics.com
- Questions: Eric Misic, VP of Business Development, eric@bearanalytics.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn 0.50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Contains 6 Product(s)
IAEE showcase of various technology platforms for the exhibitions industry showing innovations in event technology.
IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. AI is changing the game for trade show organizers—don’t get left behind. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.
Company Participation
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Bear Analytics
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Map Your Show
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Boost Express
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - TurnoutNow
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation - Snoball
- IAEE Event Tech Demo Day - From Data to Decisions: AI-Powered Insights & Revenue Generation- Rozie Synopsis
This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.
Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.
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Contains 2 Component(s) Recorded On: 05/21/2025
In this session, experienced exhibition organizers share their go-to strategies for capturing attention pre-show, sparking meaningful engagement onsite, and sustaining relationships post-event.
Engagement doesn’t just happen - it’s built through strategic marketing, curated experiences, and clear value at every touchpoint. In this session, experienced exhibition organizers share their go-to strategies for capturing attention pre-show, sparking meaningful engagement onsite, and sustaining relationships post-event.
Whether you're looking to boost attendance, enhance sponsor visibility, or amplify brand reach, this panel will give you actionable tactics that align with today’s fast-paced event environment, including:
- Audience acquisition strategies that cut through the noise
- Creative ways to activate sponsors and drive booth traffic
- Tips for building momentum pre-event and maintaining engagement post-show
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Lauren Liles, CMP, DES
Senior Director, Event Operations and Experience
American Institute of Architects (AIA)
Lauren Liles, CMP is a distinguished leader in the event industry with two decades of experience crafting exceptional experiences for diverse audiences. As the Senior Director of Event Operations & Experience at the American Institute of Architects (AIA), Lauren brings a wealth of expertise in strategic event planning, operational excellence, and innovative program development.
Having spent the bulk of her career in the association space, Lauren has a passion for creating events that bring the organization’s mission to life and help drive member value. In previous positions at the Society for Human Resource Management (SHRM) and the American Society of Hematology (ASH), Lauren has demonstrated a remarkable ability to orchestrate large-scale conferences and specialized events, consistently delivering high-quality experiences that not only meet but exceed industry standards for engagement, innovation, and return on investment. Lauren is also experienced in corporate event planning and engagement initiatives. During her time with ed tech company, 2U, Lauren oversaw a global corporate events department and was instrumental in building a virtual employee engagement event strategy that was pivotal in fostering a strong, connected company culture amidst the evolving landscape of remote work.
Lauren holds a Certified Meeting Professional (CMP) designation from the Events Industry Council. Additionally, she is a member of several industry associations, including the Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE) and the International Association of Exhibitions and Events (IAEE). Lauren has served on the EIC Industry Insights Committee and on a local level, the PCMA Capital Chapter’s Emerging Leaders Committee.
Beyond her professional accomplishments, Lauren is dedicated to continuous learning and industry advancement. She actively engages with industry trends and innovations, ensuring that her approach remains cutting-edge and relevant.
Elaine Richardson, CMP
Vice President, Conference and Events
National Black MBA Association® (NBMBAA®)
Elaine serves as Vice President, Conference and Events for the National Black MBA Association® (NBMBAA®), where she leads event strategy, design, and execution for the organization’s live event portfolio, including its flagship Annual Conference and Exposition. She also oversees Career Expo exhibit sales, the NBMBAA® Job Board, and the membership department, driving growth and retention initiatives.
Elaine has partnered with NBMBAA® since 2007, initially building the media strategy and relaunching Black MBA Magazine. She joined the organization full-time in 2021 after leading the pandemic pivot to virtual and hybrid conferences. Over her career, Elaine has supported events and communications for major associations, including the National Urban League and Intermodal Association of North America.
An award-winning journalist and Certified Meeting Planner (CMP), Elaine earned a B.S. from the University of Illinois at Urbana-Champaign and an MBA from the Quantic School of Business and Technology. She is an active member of NCBMP, PCMA, and MPI.
Kathy Rasmussen, CMP
Vice President, Housing and Event Technology
ConferenceDirect
Kathy is the Vice President, Housing & Event Technology with ConferenceDirect. She has over 30 years of experience within the industry. She supported events across multiple markets with attendees that range from 1,000 to 100,000 attendees. She is responsible for providing consultation and strategic direction to clients/management/project teams for overall event performance.
She now leads of team of industry experts that have expertise of all aspects of housing and event technology for our customers.
Ross Sawai
Head of US Sales
EventsAir
Ross is the current Head of US Sales for EventAir, an all-in-one event management software and services company. With over 20+ years in the industry, he has a wealth of executive leadership experience focusing on sales, marketing, and operations, which brings positive and strategic thinking to every conversation he has.
His diverse background includes globally recognized firms such as Momentive (formerly Community Brands), MCI, Searchwide, and GenieConnect by Lanyon (now Cvent). Originally from Hawaii, Ross resides in Texas where he leads the US presence and growth plans for the company.
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