This area focuses on the creative vision and aesthetic of an event, visual elements to create atmosphere and memorable moments. Content also includes sessions on best practices for managing logistics, vendors, and technical aspects to bring the designer's vision to reality. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
108 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 02/10/2027 at 10:30 AM (CST)
Sustainability efforts are only as good as the conversations happening behind the scenes. Reducing event emissions is a team sport, it requires alignment across every stakeholder in the event ecosystem. This session brings together the organizer and supplier to explore how collaboration across the full event lifecycle can drive meaningful, measurable change. This real-world case study discussion will unpack where often overlooked opportunities such as audio visual production lie, how to navigate cost and sustainability tradeoffs, and how event organizers can engage their supply chain holistically to reduce the carbon footprint of their events. Walk away with practical frameworks for engaging your supply chain and taking shared ownership of your event's environmental impact.
Sustainability efforts are only as good as the conversations happening behind the scenes. Reducing event emissions is a team sport, it requires alignment across every stakeholder in the event ecosystem. This session brings together the organizer and supplier to explore how collaboration across the full event lifecycle can drive meaningful, measurable change. This real-world case study discussion will unpack where often overlooked opportunities such as audio visual production lie, how to navigate cost and sustainability tradeoffs, and how event organizers can engage their supply chain holistically to reduce the carbon footprint of their events. Walk away with practical frameworks for engaging your supply chain and taking shared ownership of your event's environmental impact.
Learning Objectives:
- Identify at least three high-impact opportunities to reduce both direct and indirect emissions across the event lifecycle, including AV production and business travel.
- Evaluate the cost-versus-sustainability tradeoffs inherent in event planning decisions and apply a practical framework for navigating them in conversation with suppliers.
- Develop a set of targeted questions and engagement strategies to hold supply chain partners accountable and drive shared ownership of your event's environmental impact.
Phil Alongi
CEO & Founder
Alongi Media
Phil Alongi is an Emmy® Award-winning media executive and co-founder of Alongi Media, one of the fastest-growing live event and broadcast production companies in the U.S. Since launching the company in 2020, he has helped lead its rapid growth, earning a spot on the Inc. 5000 list with more than 1,200% growth over three years. Alongi Media specializes in high-impact, sustainable live events and broadcasts, producing everything from corporate summits to U.S. presidential inaugurations. Before founding Alongi Media, Phil served as Showrunner and Executive Producer at Big Fish Entertainment and previously worked as Director of Program Development and Executive Producer at NJTV News. He began his career at NBC News, where he produced for Nightly News, Today, and numerous specials.
Kelsey Frenkiel
Director of the Sustainability Program
GBTA Foundation
Kelsey Frenkiel is a travel, sustainability, and conservation professional. She is the Director of the Sustainability Program at the GBTA Foundation, which aims to drive positive change through business travel for People & Planet. At the GBTA Foundation, Kelsey leads efforts to empower and incentivize organizations of all sizes and in all geographies to start, advance, and accelerate the integration of practices that reduce their business travel emissions, on a joint journey with the travel value chain, to reach Net Zero by 2050.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/21/2026 at 2:00 PM (CDT)
For IAEE members that produce shows more than 200,000 SQ Ft.
For IAEE members that produce shows more than 200,000 SQ Ft.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
This session is eligible for 1 clock hours towards CEM Recertification.
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- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/16/2026 at 1:00 PM (CDT)
We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience. Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour serves as a unique forum for industry professionals to come together, exchange ideas, and empower one another. Through meaningful discussions and collaborative engagement, this initiative is designed to inspire innovation, refine organizational approaches, and drive the healthcare event industry forward. We’re confident that the continued success of the Healthcare Insights Hour will not only support your event planning efforts but will also play a pivotal role in advancing the entire industry toward new heights of achievement. Open to healthcare show organizers only.
We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience. Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour serves as a unique forum for industry professionals to come together, exchange ideas, and empower one another. Through meaningful discussions and collaborative engagement, this initiative is designed to inspire innovation, refine organizational approaches, and drive the healthcare event industry forward. We’re confident that the continued success of the Healthcare Insights Hour will not only support your event planning efforts but will also play a pivotal role in advancing the entire industry toward new heights of achievement.
Open to healthcare show organizers only.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
This session is eligible for 1 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- IAEE Member Organizer - Free!
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/13/2026 at 12:00 PM (CDT)
Come join us for our IAEE Women’s Insights Hour! These limited small group discussions are complimentary to IAEE members and are held via Zoom various times throughout the year (webcam and audio required to participate). It’s your time to build new connections, share experiences, knowledge, tips, resources and solutions in an informal, supportive and confidential setting. Come ready to participate, share tips and ask questions!
Come join us for our IAEE Women’s Insights Hour! These limited small group discussions are complimentary to IAEE members and are held via Zoom various times throughout the year (webcam and audio required to participate). It’s your time to build new connections, share experiences, knowledge, tips, resources and solutions in an informal, supportive and confidential setting. Come ready to participate, share tips and ask questions!
Brought to you by:
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
This session is eligible for 1 clock hours towards CEM Recertification.
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- Member - Free!
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/02/2026 at 1:00 PM (CDT)
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand . All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers. This session is eligible for 1 clock hour towards their CEM recertification.
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand . All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers!
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers. This session is eligible for 1 clock hour towards their CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 1 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $49
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Organizer - $49
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 09/18/2026 at 1:00 PM (CDT)
Join others like yourself for an informal, open conversation for organizer members brought to you by Shepard. This session is free, so come share your experiences and knowledge and pick up tips or innovative solutions during the discussion. Open to IAEE show organizer members only. Once registered you will receive a confirmation email and a meeting invite from Stacie Glenn with the Zoom link for this session.
Join others like yourself for an informal, open conversation for organizer members brought to you by Shepard. This session is free, so come share your experiences and knowledge and pick up tips or innovative solutions during the discussion.
Open to IAEE show organizer members only. Once registered you will receive a confirmation email and a meeting invite from Stacie Glenn with the Zoom link for this session.
Brought to you by:
Stacie Glenn, CEM
Senior Manager of Member Experiences
IAEE
Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
This session is eligible for 1 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/16/2026 at 10:30 AM (CDT)
Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.
Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.
Learning Objectives:
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.This session is free for IAEE Members and is $79 for non-members.
Bob Mellinger
President and Founder
Attainium Corporation
Bob Mellinger is the Founder and CEO of Attainium Corp, where he helps organizations improve preparedness by understanding how they coordinate, communicate, and make decisions during disruption. For more than 30 years, he has worked with associations, event organizations, credit unions, corporations, and other organizations to strengthen readiness through business continuity planning, facilitated exercises, workshops, and preparedness initiatives. Bob is a frequent speaker on preparedness, continuity, crisis response, and organizational coordination under pressure. He has delivered sessions for organizations including ASAE, IAEE, MPI, PCMA, credit union organizations, and numerous professional and trade associations, and has served as a guest lecturer at several universities. His work focuses on helping organizations surface operational realities before an incident exposes them, enabling leaders and teams to respond with greater clarity, confidence, and coordination.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Contains 3 Component(s), Includes Credits Recorded On: 07/29/2026
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practicalThis virtual session is available to IAEE Members for free and non-members $79.
Ksenija Polla, CMP, CICE
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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- Non-member - $79
- Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 07/29/2026
想让您的活动既精致、用心又令人难忘，同时又不超出预算吗？在这场充满活力的课程中，您将学习如何利用身边现有的资源，例如场地特色、目的地合作伙伴、当地创意人才以及巧妙的赞助活动，打造令人惊艳的“哇”时刻。通过真实案例和实用技巧，您将掌握全新的方法，即使预算有限，也能打造出高端且贴心的、极具影响力的体验。 Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
想让您的活动既精致、用心又令人难忘，同时又不超出预算吗？在这场充满活力的课程中，您将学习如何利用身边现有的资源，例如场地特色、目的地合作伙伴、当地创意人才以及巧妙的赞助活动，打造令人惊艳的“哇”时刻。通过真实案例和实用技巧，您将掌握全新的方法，即使预算有限，也能打造出高端且贴心的、极具影响力的体验。
学习目标
• 利用场地资源、当地合作伙伴和目的地资源，以最低的成本打造高影响力的参会者体验
• 寻找能够提升参会者体验、同时增加活动支持和知名度的创新赞助机会
• 借鉴真实案例研究中的成熟理念，设计精致、高效且实用的难忘会议时刻
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical
Ksenija Polla, CMP, CICE
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 07/29/2026
¿Quieres que tu evento se vea impecable, con un propósito definido e inolvidable sin exceder tu presupuesto? En esta dinámica sesión, aprenderás a crear momentos impactantes aprovechando lo que ya tienes a tu alrededor: características del lugar, socios de destino, creativos locales y activaciones de patrocinio inteligentes. A través de casos prácticos e ideas prácticas, descubrirás nuevas maneras de ofrecer una experiencia impactante, premium y bien pensada, incluso con un presupuesto ajustado. Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
¿Quieres que tu evento se vea impecable, con un propósito definido e inolvidable sin exceder tu presupuesto? En esta dinámica sesión, aprenderás a crear momentos impactantes aprovechando lo que ya tienes a tu alrededor: características del lugar, socios de destino, creativos locales y activaciones de patrocinio inteligentes. A través de casos prácticos e ideas prácticas, descubrirás nuevas maneras de ofrecer una experiencia impactante, premium y bien pensada, incluso con un presupuesto ajustado.
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Objetivos de aprendizaje
• Utilizar los recursos del recinto, los socios locales y los recursos del destino para crear experiencias impactantes para los asistentes con un gasto mínimo.
• Identificar oportunidades creativas de patrocinio que mejoren la experiencia del asistente, a la vez que aumentan el apoyo y la visibilidad del evento.
• Aplicar ideas probadas de casos prácticos reales para diseñar momentos de reunión memorables que se sientan refinados, con propósito y prácticos.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical
Ksenija Polla, CMP, CICE
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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