This area focuses on the creative vision and aesthetic of an event, visual elements to create atmosphere and memorable moments. Content also includes sessions on best practices for managing logistics, vendors, and technical aspects to bring the designer's vision to reality. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
46 Results
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/29/2026 at 10:30 AM (CDT)
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical
IAEE webinars are free to members and available to non-members for $49.
Ksenija Polla, CMP, CICE
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
This session is eligible to earn 0.75 clock hours towards CEM recertification.
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Contains 3 Product(s)
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.
9 April 2026 10:30-11:30 AM CST Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.
Learning Objectives
1. Explain how attention functions in live and virtual event settings
2. Identify common event design choices that reduce focus and engagement
3. Apply practical strategies to support sustained attention
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.
16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.
Learning Objectives
1. Distinguish between engagement and long-term memory
2. Identify design elements that support retention and recall
3. Apply techniques that strengthen memory without increasing content volume
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.
23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.
Learning Objectives
1. Understand how social environments influence engagement and trust
2. Identify barriers to interaction created by common event design choices
3. Design experiences that encourage meaningful connection
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion.
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- Non-member - $149
- Member - $99
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/25/2026 at 10:30 AM (CDT)
Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
Learning Objectives:
- Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
- Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
- Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.
IAEE webinars are free to members and available to non-members for $49.
Necoya L. Tyson, CEM-AP, CGMP, CCEP
Founder & Chief Executive Officer
Lightsey Event Solutions
Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike.
Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP).
Jennifer D. Collins, CMP, DES
President and CEO
JDC Events
Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication.
Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.
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- Non-member - $49
- Member - Free!
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/18/2026 at 10:30 AM (CDT)
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.
Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term valueIAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.
Brought to you by:
Jackie Gronske, CEM
Senior Manager, Exhibits & Sponsorships
The American Institute of Architects
Jackie Gronske is the Senior Manager of Exhibits and Sponsorship at the American Institute of Architects and has been in the events and exhibits industry for six years. She has served on the IAEE DC Chapter Board for over three years as the Director of Emerging Professionals, connecting and empowering the next generation of industry leaders. Jackie specializes in creating engaging event experiences, managing sponsorships, and driving initiatives that help professionals grow their networks and advance their careers.
Liam McNicholl
Exhibitor Experience Manager
Society of Interventional Radiology
Liam McNicholl, the Exhibitor Experience Manager at the Society of Interventional Radiology brings 2 and a half years of experience in exhibitions and corporate relations. Born in 1999, as an older member of Gen Z, Liam offers his knowledge and insights into emerging trends and opportunities for growth shaped by the new generation of exhibitions and events.
Natali Tsalikis
Junior Market Researcher
Center for Exhibition Industry Research, a division of IAEE
Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/11/2026 at 10:30 AM (CDT)
Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.
Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.
Learning Objectives:
- Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
- Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
- Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.
Kendra Black Del Cerro
Website Product Manager
Swapcard
Kendra is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Beverly Elliot, CEM
Account Manager, Exhibitions and Sales
IAEE
Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.
Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 02/18/2026 at 10:30 AM (CST)
Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Learning Objectives:
- Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event.
- Evaluate the challenges and solutions in implementing large-scale sustainability efforts.
- Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively.
IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 1 clock hour towards CEM recertification.
Hannah Deters, CMP, CEM, SEPC
Director, Events and Sustainability
IAEE
Hannah Deters, CEM, CMP, SEPC, is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.
Sydney Rhea, CEM
Sustainability Project Delivery Manager
Informa
Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer. Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.
Brandie K. Townsend
Sustainability Manager
Brumark
Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise.
With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.
A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.
Avery Evans
Account Manager
Grit Productions & Expositions
With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.
Charlotte Miles
VP, Productions
Grit Productions & Expositions
With over 25 years of experience producing corporate events and videos, Charlotte Miles brings a detail-oriented, service-minded approach to leading our event production and video production projects. She is willing to jump into any role necessary to deliver a remarkable event for the client. Plus, she loves to wear many hats!
Julia Spangler, SEPC
Sustainability Manager
Honeycomb Strategies
With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions.
Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens.
This session is eligible for 1 clock hour towards CEM recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025
您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。 Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。
学习目标：
- 优化运营：利用数据驱动的洞察力，消除猜测，最大限度地利用场地资源，改善参会者体验，打造更优质的活动。
- 提升教育内容：打造真正引人入胜的教育演示，通过更好地了解受众，确保每一场会议都取得圆满成功。
- 最大化赞助商和参展商的投资回报率：为您的合作伙伴提供并提升切实的价值，将赞助转化为无可辩驳的成功案例，并提供超越简单徽章扫描的可衡量成果。
IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加者可获得 1 个学时，用于 CEM 再认证。
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra A. Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations
Digestive Disease Week
Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®. The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event. DDW® is a unique event with four societies partnering to provide the educational content. DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees. In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.
Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.
完成此项课程后，您将获得1个学时，可用于CEM资格证书的续期。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Diedra A. Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations
Digestive Disease Week
Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®. The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event. DDW® is a unique event with four societies partnering to provide the educational content. DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees. In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.
Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Al finalizar, obtendrá 1 hora de formación válida para la recertificación CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations, Digestive Disease Week,
American Gastroenterological Association
Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 09/17/2025
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike. This co-presentation will showcase a case-study with TurnOutNow and APCO as they dive into the details from APCO 2025.
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike.
In this interactive session, you will:
- Identify the advanced AI capabilities and integration of multi-source data feeds that drive immediate, actionable insights for attendees, sponsors, and event operations.
- Develop a practical 90-day pilot plan, complete with KPIs, timelines, and resource mapping, to successfully implement voice-activated AI at your own events.
- Apply ethical frameworks encompassing privacy, consent, and accessibility to ensure your AI-driven solutions meet the highest standards and foster inclusive experiences.
After the session, participants will walkaway equipped with a KPI scorecard, roadmap, and ethics guardrails; empowering you to elevate your events and exhibitions through responsible and impactful AI integration.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Harpreet Chatha
Chief Executive Officer
TurnoutNow
Harpreet Chatha is Founder & CEO of TurnoutNow, delivering AI-powered real-time analytics and engagement for events worldwide. A tech entrepreneur for 20+ years, he steers product vision, growth, and client success while championing frictionless attendee experiences through data-driven insight. Before TurnoutNow, Harpreet founded TechTier Solutions, co-founded and served as CTO of Vcopious, and held engineering leadership roles at SAP, Ceridian, Aon, Kinder?Morgan, and Dynegy, building enterprise platforms that boosted efficiency and market readiness. He holds a B.S. in Computer Science with a Mathematics minor from the University of Houston.
Patricia Giannini Henry, CAE CMP CEM
Chief of Events & Corporate Partnerships
APCO International
Patricia Giannini Henry, CAE CMP CEM, is Chief of Events & Corporate Partnerships at APCO International, the 40,000-member voice of emergency communications. A certified association executive with 20+ years' experience, she drives event strategy, revenue growth, and partnership development across a $3.5M portfolio of conferences, meetings, and virtual programs. Patricia launched APCO’s first virtual event, doubled attendance, and added $30K net income, and her data-driven campaigns grew Instagram followers 500% and tripled LinkedIn. Patricia is a builder of high-performing teams, she champions innovation, DEI, and member value while mentoring the next generation of event pros.
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
