In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.

Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

En este seminario web, exploraremos los diversos recursos y beneficios que conlleva ser miembro de la IAEE, capacitándote para aprovechar al máximo tu experiencia con la asociación. Tanto si eres un nuevo miembro que comienza esta aventura como si eres un miembro que regresa y busca fortalecer su participación, este seminario web es un valioso punto de partida para el nuevo año. Los participantes podrán disfrutar de una exploración exhaustiva de la amplia gama de oportunidades educativas, tanto presenciales como en línea; información sobre la prestigiosa certificación CEM; novedades sobre la Expo! Expo! de este año; una presentación de los capítulos y eventos de networking como las Insight Hours; información actualizada sobre oportunidades de patrocinio; un análisis detallado de nuestra dinámica comunidad en línea; y mucho más.

Únete a nuestro distinguido panel de líderes de la IAEE, quienes compartirán su experiencia y vivencias, guiándote sobre cómo obtener el máximo provecho de tu membresía y sacar el máximo partido a los recursos y oportunidades disponibles.

Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Se puede obtener 1 hora de crédito para la recertificación CEM.

本次网络研讨会将深入探讨IAEE会员的各项资源和权益，助您充分利用协会资源，获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员，还是希望提升参与度的老会员，本次研讨会都将是您开启新一年的宝贵起点。与会者将深入了解丰富的线上线下教育机会，掌握享有盛誉的CEM认证信息，了解今年Expo! Expo!的精彩内容，聚焦分会和Insight Hours等交流活动，获取最新的赞助机会，深入了解我们充满活力的在线社区等等。

欢迎加入我们由IAEE资深领导者组成的专家小组，聆听他们分享专业知识和亲身经历，指导您如何最大程度地发挥IAEE会员的价值，并充分利用协会提供的资源和机会。

IAEE网络研讨会对会员免费，非会员需支付49美元。有资格获得 1 个学时，用于 CEM 再认证。

Eligible to earn 1 CE credits towards your CEM recertification. 

As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach. 

As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved? 

Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year. 

Learning Objectives: 

• Discover IAEE's roadmap for the upcoming year 

• Explore key trends to anticipate in 2026 

• Gain strategies to help you unlock and navigate new opportunities. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

迈入2026年，会展行业在瞬息万变的环境中不断发展。为了不仅保持并加速这一发展，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着拥抱新兴趋势，挖掘新的商机，并提供卓越的价值，从而实现强劲的投资回报率、更深入的互动和更广泛的受众覆盖。 展望2026年，我们必须探索未来的道路。我们需要克服哪些挑战？又有哪些机遇可以把握，从而提升所有利益相关者的成功？ 欢迎参加我们的前瞻性研讨会，届时IAEE总裁兼首席执行官Marsha Flanagan（教育硕士、注册展览经理）和IAEE主席兼Emerald X执行副总裁Brian Pagel将共同揭晓IAEE未来一年的战略路线图。我们将深入剖析塑造会展行业的关键趋势，对当前市场动态进行全新分析，并探讨旨在激发意义深远的变革和持续增长的切实可行的战略，助力IAEE在新的一年中实现可持续发展。学习目标： 了解 IAEE 未来一年的发展路线图 探索 2026 年的关键发展趋势 掌握助您把握和驾驭新机遇的策略 IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 1 个学时，用于 CEM 再认证。

Al comenzar el 2026, la industria de las exposiciones continúa avanzando, adaptándose a un entorno dinámico y en constante evolución. Para no solo mantener, sino también acelerar este progreso, es fundamental replantearnos cómo interactuamos con nuestros miembros e innovar nuestros enfoques. Mantenernos a la vanguardia implica adoptar las tendencias emergentes, descubrir nuevas oportunidades de negocio y ofrecer un valor excepcional que genere un sólido retorno de la inversión, una mayor participación y un alcance de audiencia más amplio. De cara al 2026, debemos explorar el camino que tenemos por delante. ¿Qué desafíos debemos superar y qué oportunidades podemos aprovechar para impulsar el éxito de todos los participantes? Únase a nosotros en una sesión estratégica con la participación de Marsha Flanagan, M.Ed., CEM, presidenta y directora ejecutiva de la IAEE, y Brian Pagel, presidente de la IAEE y vicepresidente ejecutivo de Emerald X, quienes presentarán la hoja de ruta estratégica de la IAEE para el próximo año. Analizaremos las tendencias clave que dan forma al mundo de las exposiciones, realizaremos un análisis actualizado de la dinámica actual del mercado y exploraremos estrategias prácticas diseñadas para inspirar una transformación significativa y un crecimiento sostenido en este nuevo año. Objetivos de aprendizaje: Descubra la hoja de ruta de la IAEE para el próximo año. Explore las principales tendencias que se anticipan para 2026. Adquiera estrategias que le ayudarán a descubrir y aprovechar nuevas oportunidades. Los seminarios web de la IAEE son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Otorguen 1 hora de crédito para la recertificación CEM.

 Upon completion, earn 1 CE credit towards your CEM recertification.

Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.

Learning Objectives:

• Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event. 

• Evaluate the challenges and solutions in implementing large-scale sustainability efforts. 

• Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively. 

IAEE webinars are free to members and available to non-members for $49.

Once session is completed, eligible to earn 1 CE credit towards CEM recertification.

New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as she shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

Learning objectives:

• Understand the 8 key politics and policy questions that will impact the industry this year
• Learn about IAEE and ECA’s top 2026 public policy priorities
• Find out how you can get involved on behalf of IAEE and the broader industry.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

 Upon completion, participants earn 0.75 CE credit is eligible towards their CEM recertification.

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

5 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

12 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

19 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

Learning Objectives:

• Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
• Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
• Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

IAEE webinars are free to members and available to non-members for $49.

Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure. 

In this 45-minute, no-theory, case-study-driven session, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent, particularly students from HBCUs and Hispanic-Serving Institutions, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical, repeatable system for attracting, qualifying, and retaining young professionals who actually stay. If your organization is serious about talent, not optics, this session will give you a different way to think, decide, and act.

Learning Objectives

• Diagnose why most young professional initiatives fail, and identify the hidden assumptions that sabotage recruitment and retention efforts.
• Deconstruct the Annabelle Project model to understand how mentorship, access, and accountability create real career momentum, not temporary enthusiasm.
• Implement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI.

IAEE webinars are free to members and available to non-members for $49.

Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.

Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives. 

Learning Objectives:

· Learn which opportunities and challenges are facing event organizers

· Discover which sectors are poised for growth—and which may face headwinds

· Dive into strategies to navigate and mitigate emerging risks

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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Desde enero de 2025, la nueva administración estadounidense ha introducido cambios radicales en el panorama empresarial. Desde el aumento de los aranceles comerciales hasta los recortes del gasto federal que afectan a las subvenciones, los departamentos, el empleo y algunos sectores industriales están sintiendo el impacto más que otros. Como aspecto positivo, se espera que la prórroga de las reducciones fiscales de 2017 impulse los ingresos familiares y fomente el gasto de los consumidores. Estos y otros cambios macroeconómicos están transformando el entorno en el que operan las ferias comerciales, influyendo en la participación tanto de expositores como de asistentes. Únase al economista de CEIR, Adam Sacks, y a Nancy Drapeau, de IPC, en una sesión dinámica que explora las implicaciones de estos cambios para el sector de las exposiciones B2B. Adam ofrecerá una actualización macroeconómica oportuna, seguida de una interesante conversación con Nancy. Esta sesión está diseñada para ser interactiva; venga preparado para escuchar, hacer preguntas y compartir sus propias ideas con otros ejecutivos organizadores.

Objetivos de aprendizaje:

· Conocer las oportunidades y los retos que enfrentan los organizadores de eventos.

· Descubrir qué sectores están preparados para el crecimiento y cuáles podrían enfrentar dificultades.

· Analizar estrategias para gestionar y mitigar los riesgos emergentes.

Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para quienes no lo son. Otorgan 1 hora de crédito para la recertificación CEM.

自2025年1月以来，美国新政府对商业环境进行了全面改革。从不断升级的贸易关税到影响拨款、部门、就业和部分行业领域的联邦支出削减，这些变化的影响尤为显著。另一方面，2017年减税政策的延期预计将提高家庭收入并提振消费支出。这些以及其他宏观经济变化正在重塑贸易展览的运营环境，影响着参展商和观众的参与度。CEIR的经济学家Adam Sacks和IPC的Nancy Drapeau将共同主持一场精彩的研讨会，探讨这些变化对B2B展览行业的影响。Adam将带来最新的宏观经济形势分析，随后他将与Nancy展开深入的对话。本次研讨会旨在促进互动，请做好聆听、提问以及与同行展会组织者分享见解的准备。

学习目标：

· 了解活动组织者面临的机遇和挑战

· 探索哪些行业蓄势待发，哪些行业可能面临挑战

· 深入研究应对和降低新兴风险的策略

IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 49 美元。参加研讨会可获得 1 个学时，用于 CEM 再认证。

 Upon completion, earn 1 Clock Hour towards CEM recertification.

El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.

Objetivos de aprendizaje:

Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.

Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.

Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.

Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.

Learning Objectives:

• Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
• Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
• Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.

Upon completion, earn 1 Clock Hour towards CEM recertification.

展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。

学习目标：

认识到展位平面图作为创收工具的强大作用。

运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。

与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。

IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。

Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.

Learning Objectives:

• Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
• Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
• Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

完成此课程后，可获得 1 个学时，用于 CEM 再认证。

Upon completion, earn 1 Clock Hour towards CEM recertification.

Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.

Learning Objectives:

• Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
• Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
• Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

El diseño del plano de planta es un componente clave para una estrategia de ventas exitosa en una feria, un aspecto que a menudo se pasa por alto. Más que un simple mapa, su plano de planta es una poderosa herramienta para generar ingresos que refleja la demanda, el crecimiento y el flujo de visitantes. ¿Qué dice su plano de planta sobre su feria? Únase al equipo de Corcoran para descubrir cómo un diseño inteligente del plano de planta puede optimizar sus ventas y establecer una base sólida para el crecimiento a corto y largo plazo. Aprenda consejos prácticos para crear un plano de planta que maximice los ingresos, desde el inventario y la ubicación de los stands hasta los factores que atraen visitantes y mucho más. Además, compartiremos ideas y mejores prácticas para aprovechar el diseño del plano de planta para la renovación de contratos y para gestionar el plano de planta en línea y captar la atención de los posibles expositores.

Objetivos de aprendizaje:

Reconocer el poder de utilizar su plano de planta como herramienta para generar ingresos.

Implementar cinco consejos inteligentes de diseño de planos de planta para aumentar las ventas de stands, mejorar la satisfacción de los expositores e impulsar el flujo de visitantes.

Compartir las mejores prácticas con su equipo de ventas para promocionar y mantener el plano de planta en línea y optimizar las ventas. Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.

展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。

学习目标：

认识到展位平面图作为创收工具的强大作用。

运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。

与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。

IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

 Upon completion, earn 1 Clock Hour towards CEM recertification.

Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA), which advocates on behalf of IAEE members in Washington, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more, please join IAEE and ECA’s Executive Vice President, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes, talent, tariffs, travel and what to expect in 2026.

Learning Objectives:

• Learn the latest from Capitol Hill
• Discover key insights in what to expect for 2026 on taxes, tariffs, and travel. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

 Upon completion, earn 1 Clock Hour towards CEM recertification.

If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.

Learning Objectives:

• Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance. 

• Learn the most common traps that stall event growth. 

• Create a plan for creative ways to build hype and excitement so people want to be there. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

 Upon completion, earn 1 Clock Hour towards CEM recertification.

La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.

Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.

Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.

AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to you by 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.

Upon completion, earn 1 Clock Hour towards CEM recertification.

人工智能不再是遥不可及的未来概念，它已成为一种实用工具，正在重塑活动专业人士的工作方式以及活动创造价值的方式。但这段旅程远未结束。在本次研讨会中，您将了解活动组织者目前如何利用人工智能提升自身工作效率，并从参会者营销和销售到运营等各个方面提升活动成果。您将听到真实的案例分享，包括实践经验、成功案例和经验教训，这些都将激励您探索新的工具和方法。

尽管变革的速度此后不断加快，但本次研讨会将及时探讨专业人士如何应对不断发展的人工智能格局，哪些方法有效，哪些无效，以及未来的发展方向。本次研讨会将由三位活动组织者主讲，他们将分享如何利用人工智能来提升自身工作效率，并为他们的组织和所举办的活动带来成功。本次研讨会将由国际展览与活动协会 (IAEE) 和展览行业研究中心 (CEIR) 的研究副总裁 Nancy Drapeau 主持。她将分享 CEIR 八月份关于人工智能应用趋势的报告中的见解。

学习目标：了解 CEIR 八月份关于人工智能应用趋势的报告。

IAEE 和 CEIR 的网络研讨会面向会员免费开放，非会员需支付 49 美元。参加本次研讨会可获得 1 个 CEM 再认证学时。

AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to you by 

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

完成此课程后，可获得 1 个学时，用于 CEM 再认证。

 Upon completion, earn 1 Clock Hour towards CEM recertification.

AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches. 

While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends. 

Learning Outcomes: Learn CEIR’s August report on AI adoption trends.

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to you by 

人工智能不再是遥不可及的未来概念，它已成为一种实用工具，正在重塑活动专业人士的工作方式以及活动创造价值的方式。但这段旅程远未结束。在本次研讨会中，您将了解活动组织者目前如何利用人工智能提升自身工作效率，并从参会者营销和销售到运营等各个方面提升活动成果。您将听到真实的案例分享，包括实践经验、成功案例和经验教训，这些都将激励您探索新的工具和方法。

尽管变革的速度此后不断加快，但本次研讨会将及时探讨专业人士如何应对不断发展的人工智能格局，哪些方法有效，哪些无效，以及未来的发展方向。本次研讨会将由三位活动组织者主讲，他们将分享如何利用人工智能来提升自身工作效率，并为他们的组织和所举办的活动带来成功。本次研讨会将由国际展览与活动协会 (IAEE) 和展览行业研究中心 (CEIR) 的研究副总裁 Nancy Drapeau 主持。她将分享 CEIR 八月份关于人工智能应用趋势的报告中的见解。

学习目标：了解 CEIR 八月份关于人工智能应用趋势的报告。

IAEE 和 CEIR 的网络研讨会面向会员免费开放，非会员需支付 49 美元。参加本次研讨会可获得 1 个 CEM 再认证学时。

La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.

Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.

Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.

Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish, Chinese, or English.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español, chino o inglés.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese, Spanish, or English.

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en chino, español o inglés.

 Upon completion, earn 1 Clock Hour towards CEM recertification.

Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.” 

Learning Outcomes: 

• Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script. 
• Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count. 
• Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter. 

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

 Upon completion, earn 1 Clock Hour towards CEM recertification.