Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making. 

Learning Objectives:

• Apply AI insights to real strategic and commercial decisions
• Understand the challenges and opportunities of using AI tools and agents
• Use AI as a decision-support tool rather than a standalone solution

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.

Learning Objectives:

• Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
• Apply best practices and tools from the case study to enhance audience engagement in your own events.
• This webinar will equip you with actionable insights to boost registration rates.

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!

Learning objectives:

• Understand how the latest political and policy developments impact IAEE members
• Find out what to expect from Washington, D.C., during the second half of 2026
• Learn how you can get involved on behalf of IAEE and the exhibitions and events industry

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.

After you have completed the on-demand virtual session: select the session evaluation survey.

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Learning Objectives  
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

This virtual session is available to IAEE Members for free and non-members $79. 

This session is eligible to earn 0.75 clock hours towards CEM recertification.

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.

 Learning Objectives:

• Build a business centered company structure
• Develop an agile sales team
• Establish a team in an international context

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.

Learning Objectives:

• Identify and apply core negotiation principles relevant to exhibitions and events management.
• Develop effective preparation techniques to approach negotiations with confidence and clarity.
• Use communication strategies that foster collaboration and lead to mutually beneficial agreements.

This session is free for IAEE members and $79 for non-members

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.

在当今快节奏的活动行业中，“视频优先”的营销策略不仅仅是一种流行趋势，其用途也绝非仅限于单纯的营销推广。这是一项强有力的策略，贯穿活动的整个生命周期，能够有效吸引注意力、提升受众参与度并推动赞助收入增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高价值的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现最大化的活动成效。本次研讨会将特别分享10种利用视频内容来提升关键利益相关方参与度及开展营销推广的实用方法。

学习目标：

• 掌握各类策略，以持续保持利益相关方的参与热情，并延长视频内容的生命周期与影响力。
• 了解制作极具吸引力的视频营销内容所必需的核心技术与简易制作技巧。
• 深入分析背后的心理学成因，理解为何“视频优先”的营销策略能够带来更高的受众参与度及更显著的赞助招募成效。

本次IAEE网络研讨会面向会员免费开放（支持实时观看及点播回放）；非会员参会费用为79美元。

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

符合资格，可获得 1 个学时，计入 CEM 再认证。

Eligible to earn 1 Clock Hour towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

En la vertiginosa industria actual de los eventos, el marketing centrado en el video no es solo una tendencia, ni tampoco debe limitarse únicamente a fines promocionales. Es una estrategia poderosa para captar la atención, involucrar a las audiencias y generar ingresos por patrocinios a lo largo de todo el ciclo de vida de su evento. Acompáñenos en un análisis exhaustivo sobre cómo identificar y asegurar oportunidades de patrocinio lucrativas dentro de los eventos, y descubra consejos y trucos de expertos para elevar la calidad de su producción. Además, exploraremos la psicología detrás de por qué los enfoques centrados en el video resuenan con tanta fuerza tanto entre las audiencias como entre los patrocinadores. Ya sea usted un profesional de eventos, un experto en marketing o un creador de contenido, esta sesión le brindará los conocimientos y las herramientas necesarios para aprovechar el marketing centrado en el video y lograr el máximo impacto. La sesión incluye 10 formas de utilizar los videos para fomentar la participación de las partes interesadas clave y para fines de marketing.

Objetivos de aprendizaje:

• Aprender tácticas para mantener el interés de las partes interesadas y prolongar la vida útil de su contenido de video.
• Comprender la tecnología esencial y las técnicas de producción sencillas necesarias para crear contenido de video marketing atractivo y convincente.
• Analizar las razones psicológicas por las que el marketing centrado en el video genera un mayor nivel de participación y un mayor éxito en la obtención de patrocinios.

Este seminario web de la IAEE es gratuito para los miembros que deseen asistir en directo o bajo demanda, y tiene un costo de $79 para los no miembros.

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

Válido para obtener 0.75 hora lectiva para la recertificación CEM.

Eligible to earn 0.75 Clock Hours towards CEM recertification.

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

Elegible para obtener 0,75 horas lectivas para la recertificación CEM.

Eligible to earn 0.75 Clock Hours towards CEM recertification.

Las condiciones comerciales siguen cambiando y los ejecutivos necesitan claridad para planificar con anticipación. Únase a CEIR para una sesión informativa actualizada sobre el estado de la industria ferial B2B de EE. UU., con los datos más recientes del recién publicado Panel de Índices CEIR. Adam Sacks presentará los resultados de 2025, las previsiones actualizadas hasta 2028 y las fuerzas macroeconómicas y geopolíticas que configuran el rendimiento de la industria. Nancy Drapeau compartirá puntos de referencia y perspectivas seleccionados del Estudio de Benchmarking de Organizadores y otras investigaciones recientes de CEIR, centrándose en las métricas en las que se basan los líderes para fundamentar la estrategia de eventos y las decisiones comerciales. Esta sesión está diseñada para altos ejecutivos que buscan una perspectiva concisa y fiable para respaldar la planificación en un entorno cambiante.

Presentado por: Adam Sacks, Presidente de Economía del Turismo, y Nancy Drapeau, IPC, Vicepresidenta de Investigación del Centro de Investigación de la Industria Ferial (CEIR).

Los seminarios web de IAEE y CEIR son gratuitos para miembros y están disponibles para quienes no son miembros por $79.

Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

Al finalizar esta sesión, tendrá derecho a 0,75 horas de reloj para la recertificación de CEM.

Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘数据。Adam Sacks 将着重介绍 2025 年的预测结果、2028 年的最新预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的战略展望以支持在不断变化的环境中进行规划的高级管理人员提供指导。

主讲人：Adam Sacks，旅游经济公司总裁；Nancy Drapeau，IPC，展览行业研究中心 (CEIR) 研究副总裁。

由以下机构赞助：

图片

IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 79 美元。

Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

完成本次课程后，可获得 0.75 个学时，用于 CEM 再认证。

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

Este video de 10 minutos ofrecerá a los participantes un recorrido por el IAEE Knowledge Hub y sus vastos recursos. Tenga en cuenta que esta sesión tiene fines meramente informativos y no otorga horas lectivas válidas para la recertificación CEM.

This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources. Please note this session is for information purposes only and does not provide clock hours towards CEM recertification. 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

这段时长10分钟的视频将带领参会者浏览 IAEE 知识中心及其丰富的资源。请注意，本次环节仅供信息参考，不计入 CEM 再认证所需的学时。

This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources. Please note this session is for information purposes only and does not provide clock hours towards CEM recertification. 

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources. Please note this session is for information purposes only and does not provide clock hours towards CEM recertification. 

由 Lisa Schulteis 主讲的 IAEE 大师系列证书课程：《面向大脑的活动设计》旨在帮助活动和展览专业人士更好地了解人们如何体验活动，以及设计决策如何影响人们在现场和虚拟环境中的参与度、记忆力和联系。该系列课程专注于以体验为导向的实用设计策略，将注意力、记忆力和社交互动方面的研究成果转化为实际的活动应用。每节课都以前一节课为基础，引导学员了解活动体验的三个核心要素：注意力、记忆力和联系。每节课都穿插了微型休息时间，以帮助学员集中注意力、示范有效的设计并实时提升学习效果。每节虚拟课程时长 60 分钟，包含互动环节、反思和问答。学员可下载配套练习册，以辅助所有三节课的实践学习。完成全部三节课后，学员将获得结业证书和 3 个学时，可用于 CEM 再认证。IAEE 大师系列证书课程：《面向大脑的活动设计》面向 IAEE 会员开放，价格为 99 美元；非会员价格为 149 美元。

 第一节：注意力设计：如何在不增加信息负荷的情况下保持参与者的专注度

在现代活动环境中，人们的注意力有限且容易被分散。本节将探讨人们如何处理信息和分配注意力，以及活动设计决策如何直接影响整个体验过程中的参与度。参与者将学习如何减少认知负荷、优化流程，以及如何设计能够支持持续注意力的议程和环境，而无需增加内容或复杂性。

学习目标

1. 解释注意力在现场和虚拟活动中的运作方式

2. 识别降低专注度和参与度的常见活动设计选择

3. 应用实用策略来支持持续注意力

4. 设计能够平衡刺激和恢复的议程和环节 课程中将穿插微型休息时间，以实时模拟支持注意力的设计。

 第二场：记忆设计：打造令人难忘的活动

虽然活动通常传递大量信息，但其中很多内容会在体验结束后不久被遗忘。这是系列讲座的第二场，重点探讨记忆的形成方式，以及活动设计如何帮助人们回忆关键信息、重要时刻和体验。

参与者将探索活动结构、故事讲述、重复和感官线索如何影响记忆，并学习如何设计能够帮助重要信息在活动结束后依然深入人心的体验。

学习目标

1. 区分参与度和长期记忆

2. 识别有助于记忆和回忆的设计元素

3. 应用在不增加内容量的情况下强化记忆的技巧

4. 在活动、展览和体验中构建记忆锚点 本次讲座将融入记忆锚点微休息环节，以演示记忆策略的实际应用。

第三场：设计连接：活动如何建立信任、归属感和有意义的互动

连接是成功活动的核心。本次研讨会将探讨人们如何体验社交环境，以及活动设计如何影响信任、舒适度和参与度。参与者将学习布局、引导、节奏和互动设计如何影响与会者的归属感、参与度和参与意愿，以及这些因素如何影响活动的整体效果。

学习目标

1. 理解社交环境如何影响参与度和信任

2. 识别常见活动设计选择造成的互动障碍

3. 设计鼓励有意义连接的体验

4. 应用包容性策略，支持不同的参与方式。研讨会将穿插以连接为中心的小憩环节，以模拟互动和反思。

IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications.  Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions.  Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.    

Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  
Learning Objectives
1. Explain how attention functions in live and virtual event settings  
2. Identify common event design choices that reduce focus and engagement  
3. Apply practical strategies to support sustained attention  
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 

Session 2: Designing for Memory: Creating Events People Actually Remember  
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.  
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  
Learning Objectives  
1. Distinguish between engagement and long-term memory  
2. Identify design elements that support retention and recall  
3. Apply techniques that strengthen memory without increasing content volume  
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 

Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction 
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  
Learning Objectives 
1. Understand how social environments influence engagement and trust  
2. Identify barriers to interaction created by common event design choices  
3. Design experiences that encourage meaningful connection  
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection. 

IAEE大师系列证书：大脑事件设计课程，完成所有课程内容后，可获得3个学时，用于CEM再认证。此外，学员还将获得结业证书。

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. 

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.