Upcoming Live Virtual Sessions
Upcoming Live Virtual Sessions: These sessions are led by subject matter experts and during the live sessions participants are able ask questions and share best practices via the live session chat. Once the live-webinar is completed it will be listed and available in the On-Demand webinar section below. Use the menu bar to select specific categories or you can use the search bar to filter through all products available. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
Non-members: can register for educational content for a specific fee which is notated on each webinar listing. As a non-member, you must first have an IAEE account to be able to log in, click here if you don't have an IAEE account already. Once you've got an account you'll be able to register for the sessions in the IAEE Knowledge Hub.
11 Results
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Includes a Live Web Event on 11/04/2026 at 10:30 AM (CST)
Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals
Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections.
Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.
Learning Objectives:
- Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
- Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
- Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.
$i++ ?>Necoya L. Tyson, CEM-AP, CGMP, CCEP
Senior Director of Conventions
National Safety Council
Necoya Tyson is an accomplished association executive and event industry leader with more than 20 years of experience developing and delivering conferences, exhibitions, sponsorship programs, and strategic initiatives for national and international organizations.
She currently serves as Senior Director of Conventions for the National Safety Council (NSC), where she leads the strategy, planning, and execution of the organization's premier meetings and events, including the renowned Safety Congress & Expo, one of the world's largest annual safety conferences and exhibitions. In this role, she oversees convention operations, exhibition management, sponsorship strategy, and cross-functional collaboration to deliver exceptional experiences that advance NSC's mission of saving lives and preventing injuries.
In addition to her role at NSC, Necoya is the Founder and Chief Executive Officer of Lightsey Event Solutions, an award-winning event management firm specializing in conference management, trade shows, exhibitions, sponsorship strategy, and event consulting for associations and nonprofit organizations. Since founding the company in 2019, she has led successful meetings and conventions across the United States while earning a reputation for operational excellence, innovation, and collaborative leadership.
A respected leader within the meetings and events profession, Necoya has served as an International Association of Exhibitions and Events (IAEE) Certified in Exhibition Management (CEM) faculty member since 2017, teaching exhibition and event management courses throughout the United States and internationally. She currently serves on the IAEE International Board of Directors, where she contributes to advancing the exhibitions and events industry through strategic leadership and governance.
Necoya holds the Certified in Exhibition Management – Advanced Professional (CEM-AP), Certified Government Meeting Professional (CGMP), and Certified Corporate Event Planner (CCEP) designations. She is widely recognized for her expertise in convention operations, exhibition management, sponsorship development, strategic planning, and volunteer leadership.
Passionate about creating meaningful experiences and developing future industry leaders, Necoya is known for fostering collaboration, driving innovation, and building partnerships that strengthen organizations and the communities they serve.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 12/02/2026 at 10:30 AM (CST)
What does Washington, D.C., have in store for the exhibitions and events industry in next year? From shifting political priorities and new government regulations to trade and international travel policies, decisions made by “inside the Beltway” will continue to impact the industry in 2027. Join Exhibitions & Conferences Alliance (ECA) President and CEO Tommy Goodwin for a look ahead at the political and policy developments that will impact exhibitions and events in 2027. Drawing on insights from Capitol Hill, the White House, and federal agencies, Tommy will go beyond the headlines to help you understand what's coming, what it could mean for your shows, and how industry leaders like you can prepare for the opportunities and challenges ahead.
What does Washington, D.C., have in store for the exhibitions and events industry in next year? From shifting political priorities and new government regulations to trade and international travel policies, decisions made by “inside the Beltway” will continue to impact the industry in 2027. Join Exhibitions & Conferences Alliance (ECA) President and CEO Tommy Goodwin for a look ahead at the political and policy developments that will impact exhibitions and events in 2027. Drawing on insights from Capitol Hill, the White House, and federal agencies, Tommy will go beyond the headlines to help you understand what's coming, what it could mean for your shows, and how industry leaders like you can prepare for the opportunities and challenges ahead.
Learning Objectives:
- Identify the key political and public policy developments likely to impact exhibitions and events in 2027.
- Assess how potential changes to government regulations, tariffs, international travel policies, and workforce development efforts could affect their organizations and events.
- Recognize opportunities to prepare for emerging policy challenges and engage in advocacy efforts that support the industry's long-term success.
$i++ ?>Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Tommy Goodwin is President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), the public policy association for the business and professional events industry. In this role, he leads ECA’s work on behalf of the event and meeting organizers, exhibitors, suppliers, venues, and destinations that comprise the global events industry landscape. Tommy currently serves as co-chair of the Community Impact Coalition and on the global advisory board of The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE’s Executive Management Professionals Advisory Council and Advocacy Council.
Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate. Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds several certifications, including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE).
Recognized by The Hill in its list of association Top Lobbyists every year since 2020, Tommy was also named a Leading Association Lobbyist by CEO Update/Association TRENDS. He has also been elected as a Fellow by ASAE, named an Association Innovation Leader by DCA Live, received the Industry Support Award from Trade Show News Network, and been recognized as an events industry Meetings Trendsetter by Meetings Today.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 01/20/2027 at 10:30 AM (CST)
Join us for a forward-looking 45-minute webinar where IAEE leadership will share their strategic vision for the new year and provide key updates impacting the exhibitions and events industry. Gain valuable insights into anticipated trends for 2027, including technological innovations, evolving attendee expectations, and market dynamics. Equip yourself with the knowledge to stay ahead of the curve and position your organization for success in the coming year.
Join us for a forward-looking 45-minute webinar where IAEE leadership will share their strategic vision for the new year and provide key updates impacting the exhibitions and events industry. Gain valuable insights into anticipated trends for 2027, including technological innovations, evolving attendee expectations, and market dynamics. Equip yourself with the knowledge to stay ahead of the curve and position your organization for success in the coming year.
Learning Objectives:
- Understand IAEE’s strategic priorities and initiatives shaping the exhibitions industry in 2027.
- Explore recent industry updates and their implications for event organizers and exhibitors.
- Identify emerging trends and technologies that will influence exhibitions and event engagement next year.
$i++ ?>Michelle Edmonson
Vice President of Exhibitions
Association For Manufacturing Technology
Michelle Edmonson, CEM, is the Vice President of Exhibitions for The Association For Manufacturing Technology (AMT) and leads the IMTS brand – which includes the Trade Show (International Manufacturing Technology Show) and its digital component (IMTS+). With over 30 years of experience in managing and overseeing large-scale events, Michelle has been instrumental in driving the success and growth of her organization. Her leadership and strategic vision have significantly enhanced AMT’s and IMTS’ reputation and expanded their reach in the industry. Michelle's ability to foster strong relationships and work effectively with diverse teams has been a key factor in her success. Michelle proudly serves on the Boards of Directors for IAEE (International Association of Expositions & Events), and she is an active member of the CABs for Choose Chicago, Metropolitan Pier and Exposition Authority, and Maritz. When not working, she enjoys reading, baking and spending time with her family and friends.
$i++ ?>Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 01/27/2027 at 10:30 AM (CST)
Discover how to fully leverage your IAEE membership in this 45-minute webinar designed to help you access the wealth of resources, networking opportunities, and professional development offered by IAEE. Whether you’re a new or longtime member, learn practical strategies to enhance your industry knowledge, build valuable connections, and accelerate your career growth by making the most of your membership benefits.
Discover how to fully leverage your IAEE membership in this 45-minute webinar designed to help you access the wealth of resources, networking opportunities, and professional development offered by IAEE. Whether you’re a new or longtime member, learn practical strategies to enhance your industry knowledge, build valuable connections, and accelerate your career growth by making the most of your membership benefits.
Learning Objectives:
- Identify key IAEE resources, tools, and programs available to support exhibitor and event professional success.
- Learn effective ways to engage with IAEE’s community through events, chapters, and networking opportunities.
- Explore strategies for leveraging IAEE’s education and certification programs to advance your professional development.
This session is eligible for 0.75 clock hours towards CEM Recertification.
$i++ ?>Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
$i++ ?>Jennifer Potter, CEM
Senior CEM Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
$i++ ?>Stacie Glenn, CEM
Senior Manager of Member Experiences
IAEE
Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
$i++ ?>Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 02/03/2027 at 10:30 AM (CST)
In today’s fast-evolving exhibitions and events industry, safeguarding your assets, both digital and physical is more critical than ever. Cyber threats and unforeseen event disruptions can lead to significant financial losses and reputational damage. Join us for an insightful session tailored for IAEE members and industry professionals, focusing on cyber asset protection and comprehensive event cancellation insurance. Learn from industry experts about minimizing risks, navigating insurance options, and leveraging IAEE’s Preferred Partners to secure cost-effective solutions. Equip yourself with the knowledge to protect your events, ensure continuity, and maintain stakeholder confidence.
In today’s fast-evolving exhibitions and events industry, safeguarding your assets, both digital and physical is more critical than ever. Cyber threats and unforeseen event disruptions can lead to significant financial losses and reputational damage. Join us for an insightful session tailored for IAEE members and industry professionals, focusing on cyber asset protection and comprehensive event cancellation insurance. Learn from industry experts about minimizing risks, navigating insurance options, and leveraging IAEE’s Preferred Partners to secure cost-effective solutions. Equip yourself with the knowledge to protect your events, ensure continuity, and maintain stakeholder confidence.
Learning Objectives:
- Understand Cyber Asset Risks in Events: Identify key cyber threats facing the exhibitions and events sector and learn best practices for protecting sensitive data and digital assets.
- Explore Event Cancellation Insurance Options: Gain clarity on coverage types, policy benefits, and considerations specific to event cancellation and disruption risks.
- Leverage IAEE Preferred Partners for Protection: Discover how IAEE’s partnerships provide exclusive access to tailored insurance and cybersecurity solutions at reduced costs to help safeguard your events effectively.
$i++ ?>Allen Blount
National Cyber Product & Technology Leader, Cyber Risk Practice
Brown and Brown
Allen is currently the National Cyber Product & Technology Leader at Cyber Risk Practice, a national insurance brokerage. In his role, Allen has oversight over the Cyber and Tech E&O business, day to day operations, and he manages brokers across the country. Prior to Risk Strategies, Allen spent 12 years with Zurich North America. At Zurich, he gained extensive experience as a Cyber and Professional Liability Underwriting Manager and leader of the Transactional Liability underwriting team. Allen also held other underwriting positions in Financial Lines such as Public D&O and Private/Non-Profit. Prior to underwriting, Allen was Claims Counsel with Zurich’s Financial Lines claims team. Allen practiced law before his insurance career.
$i++ ?>Eddie Shaara
Vice President, Team Leader - Entertainment
Brown & Brown
Eddie Shaara is the Vice President, Team Leader - Entertainment at Brown & Brown.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 02/10/2027 at 10:30 AM (CST)
Sustainability efforts are only as good as the conversations happening behind the scenes. Reducing event emissions is a team sport, it requires alignment across every stakeholder in the event ecosystem. This session brings together the organizer and supplier to explore how collaboration across the full event lifecycle can drive meaningful, measurable change. This real-world case study discussion will unpack where often overlooked opportunities such as audio visual production lie, how to navigate cost and sustainability tradeoffs, and how event organizers can engage their supply chain holistically to reduce the carbon footprint of their events. Walk away with practical frameworks for engaging your supply chain and taking shared ownership of your event's environmental impact.
Sustainability efforts are only as good as the conversations happening behind the scenes. Reducing event emissions is a team sport, it requires alignment across every stakeholder in the event ecosystem. This session brings together the organizer and supplier to explore how collaboration across the full event lifecycle can drive meaningful, measurable change. This real-world case study discussion will unpack where often overlooked opportunities such as audio visual production lie, how to navigate cost and sustainability tradeoffs, and how event organizers can engage their supply chain holistically to reduce the carbon footprint of their events. Walk away with practical frameworks for engaging your supply chain and taking shared ownership of your event's environmental impact.
Learning Objectives:
- Identify at least three high-impact opportunities to reduce both direct and indirect emissions across the event lifecycle, including AV production and business travel.
- Evaluate the cost-versus-sustainability tradeoffs inherent in event planning decisions and apply a practical framework for navigating them in conversation with suppliers.
- Develop a set of targeted questions and engagement strategies to hold supply chain partners accountable and drive shared ownership of your event's environmental impact.
$i++ ?>Phil Alongi
President & CEO
Alongi Media
Phil Alongi is an Emmy® Award-winning media executive and co-founder of Alongi Media, one of the fastest-growing live event and broadcast production companies in the U.S. Since launching the company in 2020, he has helped lead its rapid growth, earning a spot on the Inc. 5000 list with more than 1,200% growth over three years. Alongi Media specializes in high-impact, sustainable live events and broadcasts, producing everything from corporate summits to U.S. presidential inaugurations. Before founding Alongi Media, Phil served as Showrunner and Executive Producer at Big Fish Entertainment and previously worked as Director of Program Development and Executive Producer at NJTV News. He began his career at NBC News, where he produced for Nightly News, Today, and numerous specials.
$i++ ?>Kelsey Frenkiel
Director, Sustainability Program
GBTA Foundation
Kelsey Frenkiel is a travel, sustainability, and conservation professional. She is the Director of the Sustainability Program at the GBTA Foundation, which aims to drive positive change through business travel for People & Planet. At the GBTA Foundation, Kelsey leads efforts to empower and incentivize organizations of all sizes and in all geographies to start, advance, and accelerate the integration of practices that reduce their business travel emissions, on a joint journey with the travel value chain, to reach Net Zero by 2050.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 03/10/2027 at 10:30 AM (CST)
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Learning Objectives:
1: Use a “sponsor experience canvas” to align audience segments, exhibitor/sponsor categories, and delivery formats (content, on-floor, and digital).
2: Generate at least three new sponsor-supported experiences that integrate into the expo environment and can be sold in the next 12–18 months.
3: Build a prioritized sponsorship idea list tailored to their own event that can inform prospectus updates and sales conversations.$i++ ?>Sean Soth
CEO
Hi-Fidelity Group, Inc, and Founder of Professionals for Association Revenue (PAR)
Sean Soth is the Founder of Professionals for Association Revenue (PAR), a community of association leaders focused on advancing business development and non-dues revenue strategies. Through flagship initiatives such as the RevUP Summit, Association Business Week, and a growing library of member resources, PAR equips organizations with the tools and insights needed to innovate and sustain revenue growth across the industry. A frequent conference speaker, Sean shares practical perspectives on audience development, strategic partnerships, and modern sales leadership.
Sean also serves as CEO of Hi-Fidelity Group, Inc., a leading sales and marketing firm specializing in non-dues revenue generation for associations and organizations. Under his leadership, the firm delivers high-impact strategies that drive tens of millions of dollars in annual revenue, supporting clients that range from global brands to emerging start-ups. Based near Baltimore, Maryland, Sean enjoys life with his family, their Goldador, Ginny, and a good playlist to end the day.
$i++ ?>Dan Cole, CEM-Fellow
Senior Director, Partner Relations
eMerge Americas
Dan Cole serves as Senior Director, Partner Relations for eMerge America, headquartered in Coral Gables, Florida.
Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, and Head of Sales at AVIXA's InfoComm show, Dan' Cole's previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.
With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team succe Dan's career began in sales at Lanier Worldwide, leading to notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive, esteemed designation IAEE CEM Fellow, a PAR (Professionals for Association) G.O.A.T and the International Business Awards Most Outstanding Sales Executive. Dan's dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Non-member - $79
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- Non-member Supplier - $79
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Includes a Live Web Event on 04/14/2027 at 10:30 AM (CDT)
Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.
Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.
Learning Objectives:
- Identify the key components of a well-structured booth award program, including judging criteria, award categories, and evaluation timelines.
- Design fair and transparent judging processes that balance creativity, brand messaging, and attendee engagement.
- Develop a promotion and recognition strategy that maximizes exhibitor participation and post-event visibility for winners.
$i++ ?>Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
$i++ ?>Mark Anderson
Marketing Manager
EXHIBITOR Group
Mark Anderson has served in multiple marketing roles over the past 20 years for EXHIBITOR Magazine and the organization’s professional development events, including EXHIBITORLIVE, the conference for trade show and corporate event marketers. Mark primarily manages EXHIBITOR’s email marketing and PR programs, and he also serves as news editor for ExhibitorOnline.com and helps to manage three of EXHIBITOR’s awards programs.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes a Live Web Event on 04/28/2027 at 10:30 AM (CDT)
Every show season, thousands of custom-built stands are used for only a few days before being disposed as waste after a single use. This costs exhibitors money, creates challenges for organizers, and puts the industry’s sustainability promises at risk, as it results in tons of waste that could be prevented. Better Stands, winner of the 2026 UFI Sustainable Development Award, offers a practical solution.
Every show season, thousands of custom-built stands are used for only a few days before being disposed as waste after a single use. This costs exhibitors money, creates challenges for organizers, and puts the industry’s sustainability promises at risk, as it results in tons of waste that could be prevented. Better Stands, winner of the 2026 UFI Sustainable Development Award, offers a practical solution. With its 10-point framework it provides a clear, standardized route to work with reusable stands at events across the globe. More than 70 member organizations are already implementing it. This webinar will show exhibitors, service providers, venues and event organizers how the Better Stands framework works in practice. It covers its 10-point checklist and its Single Use, Bronze, Silver and Gold ratings. You’ll hear how organizers are using it to set measurable baselines and reduce waste, and how exhibitors and their service providers are designing stands that deliver value show after show. You’ll leave with a clear, credible path to more sustainable and cost-effective event participation.
Learning objectives:
By the end of this session, participants will be able to:- Explain the Better Stands framework. Describe how the 10-point checklist assesses stand reusability and what separates a Single Use stand from a Bronze, Silver or Gold rating.
- Assess and improve stand reusability. Evaluate a current or planned stand against the framework and identify practical design, material and build choices that move it up the rating scale.
- Apply the framework to drive measurable change. Use Better Stands ratings to establish a waste-reduction baseline, track progress across events, and engage stakeholders such as designers, contractors and exhibitors around a shared industry standard.
$i++ ?>Gregor Bischkopf
Executive Director
The International Federation of Exhibition & Event Services (IFES)
Gregor Bischkopf is Executive Director of the International Federation of Exhibition and Event Services (IFES), the global network of leading exhibition and event service providers. Before joining IFES, he spent around 25 years in senior roles with globally operating exhibition organizers, including RX (formerly Reed Exhibitions), where he was responsible for business development and strategic growth across international event portfolios. With deep industry experience and a strong global network, Gregor is passionate about fostering collaboration, driving innovation, and advancing sustainability across the global exhibition and events ecosystem.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Includes a Live Web Event on 05/05/2027 at 10:30 AM (CDT)
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Learning Objectives
By the end of this webinar, participants will be able to:1. Build and navigate a basic event budget and P&L
2. Distinguish fixed vs. variable venue and event expenses
3. Understand the unique cash flow pattern of events$i++ ?>Bob McLean, CPA, CAE, CEM
Consultant
Axiom Plus, LLC.
Robert (Bob) McLean has been a consultant with Axiom Plus, LLC since 2022 and was previously the Promotional Product Association International’s Executive Vice President. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and oversaw PPAI’s tradeshow and membership departments until 2022.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Register
On-Demand Virtual Sessions
On-Demand Virtual Sessions: These sessions are available 24 hours a day 7 days a week for your professional development journey. Use the menu bar to select specific categories or you can use the search bar to filter through all products available. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
275 Results
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Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
在当今竞争激烈的展会环境中,要在展厅内脱颖而出,对于建立有价值的业务联系及实现投资回报最大化至关重要。欢迎参加我们这场充满活力的45分钟网络研讨会,我们将分享一系列富有创意且切实可行的展位互动与活动策划方案,助您吸引参会者、激发交流并留下深刻印象。无论您是经验丰富的参展商、活动组织者,还是初涉展会界的新人,都能在此发掘行之有效的策略,为展位体验注入活力,利用技术手段打造难忘的互动,从而将访客转化为潜在客户与实际买家。提升您的参展形象,将展位互动体验提升至全新高度! In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
在当今竞争激烈的展会环境中,要在展厅内脱颖而出,对于建立有价值的联系及最大化投资回报至关重要。欢迎参加这场充满活力的45分钟网络研讨会,我们将分享一系列富有创意且切实可行的展位互动与活动策划方案,助您吸引参会者、引发交流并留下深刻印象。无论您是经验丰富的参展商、活动组织者,还是初涉展会界的新人,都能在此发掘行之有效的策略,为展位体验注入活力,利用科技手段,打造难忘的互动体验,从而将访客转化为潜在客户及实际客户。提升您的参展形象,将展位互动体验提升至新高度!
学习目标:
- 探索创意互动理念:学习各种能够吸引眼球并鼓励参会者积极参与的创新构思与主题。
- 利用科技与互动工具:了解增强现实(AR)、游戏化元素及社交媒体整合等互动技术如何提升展位体验。
- 优化展位布局与人员互动:掌握展位设计与团队互动技巧的最佳实践,促进有意义的交流并有效挖掘潜在客户。
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as AR, gamification, and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
$i++ ?>Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
$i++ ?>Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
$i++ ?>Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
$i++ ?>Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
$i++ ?>Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
本次课程可计入0.75个学时,用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
观看会议:进入直播或点播虚拟会议后,选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后:选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones significativas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias de activación diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una impresión duradera. In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression.
En el competitivo panorama actual de las ferias comerciales, destacar en el recinto ferial es fundamental para establecer conexiones valiosas y maximizar el retorno de la inversión. Acompáñenos en un seminario web dinámico de 45 minutos, repleto de ideas creativas y prácticas para activar su stand, así como experiencias diseñadas para atraer a los asistentes, fomentar conversaciones y dejar una huella duradera. Tanto si es un expositor experimentado u organizador de eventos como si se inicia en el mundo de las ferias, descubra estrategias probadas para dinamizar la experiencia en su stand, aprovechar la tecnología y crear interacciones memorables que conviertan a los visitantes en clientes potenciales y reales. ¡Potencie su presencia y lleve la activación de su stand al siguiente nivel!
Objetivos de aprendizaje:
- Explorar conceptos creativos de activación: Conocer diversas ideas y temáticas innovadoras que capten la atención y fomenten la participación de los asistentes.
- Aprovechar la tecnología y las herramientas de interacción: Comprender cómo las tecnologías interactivas —como la realidad aumentada (RA), la gamificación y la integración con redes sociales— pueden enriquecer la experiencia en el stand.
- Optimizar la distribución del stand y la interacción del personal: Adquirir las mejores prácticas para el diseño del stand y técnicas de interacción del equipo que propicien conversaciones significativas y la generación de clientes potenciales.
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as AR, gamification, and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
$i++ ?>Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
$i++ ?>Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
$i++ ?>Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
$i++ ?>Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
$i++ ?>Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/28/2026
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!
Learning Objectives:
- Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
- Leverage Technology and Engagement Tools: Understand how interactive tech such as gamification and social media integrations can enhance your booth experience.
- Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.
$i++ ?>Elizaveta Golikova
Executive Consultant
ET Global
Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.
Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.
$i++ ?>Patrick Loftus
Strategy, Insights, & Research Director
Freeman
Patrick joined Freeman in May 2023 and serves as a Sr. Director of Strategy and Insights. His work focuses on thought leadership research deliverables based on event attendees, exhibitors, and event organizer feedback. He also leads client-specific growth strategy projects. As part of his responsibilities, he conducts addressable market, competitor event, and cohort-specific community needs evaluations to identify unmet attendee and exhibitor needs. Patrick is an experienced manager of survey research, research-based interviews, and data services with a history of working with executives and other functional leaders at Fortune 500 companies and leading trade associations.
$i++ ?>Matt Beck
Executive Vice President, Creative
Exhibitus Inc.
Matt Beck is an award-winning experiential creative leader with nearly 15 years shaping high-impact experiences for brands including Toshiba, Deloitte, and Snowflake. A former yacht designer, he leads creative teams to turn audience and brand insight into experiences that influence human behavior in meaningful, measurable ways. Outside the studio, Matt is a husband, father of three, basketball coach and mentor who can still dunk on a good day, serial DIYer, and enthusiastic cook—when his wife lets him.
$i++ ?>Josh Frisbie
VP of Creative
Hamilton
For over 20 years, Josh Frisbie has led Hamilton’s award-winning multi-disciplinary creative team, focusing on magnifying customer brands through unique immersive experiences. Frisbie oversees Hamilton's in-house creative experiential studio, StudioH. Under his leadership, StudioH develops campaigns and experiences designed to evoke emotional connectivity with audiences, driving exceptional outcomes. Frisbie maintains a deliberate emphasis on desired customer outcomes and understands how innovative design can support achieving those outcomes. He challenges his creative team and Hamilton’s customers to go the extra mile and stand out with innovative strategy and design, ensuring that Hamilton remains a leader in delivering memorable solutions. In recognition of his outstanding contributions, Josh received the 2024 EDPA Designer of the Year Award. He is also a frequent contributor to industry articles and a sought-after speaker at industry events.
$i++ ?>Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 0.75 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
宏观经济环境持续给商业领域带来显著的不确定性,其中包括时断时续的贸易关税问题,以及持续进行的伊朗冲突所引发的能源成本上涨。不过,企业利润和投资均呈上升态势,释放出积极信号。这些宏观经济层面的变化正在重塑会展业的运营环境,并影响着参展商与观众的参与意愿。 欢迎参加由 CEIR 经济学家 Omneya Fahmy 与 IPC 的 Nancy Drapeau 共同主持的精彩会议。本次会议将发布关于 2026 年上半年行业状况的报告,并深入探讨未来将影响行业发展的关键宏观经济因素。 The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
宏观经济环境持续给商业领域带来显著的不确定性,其中包括时断时续的贸易关税问题,以及持续进行的伊朗冲突所引发的能源成本上涨。不过,企业利润和投资均呈上升态势,释放出积极信号。这些宏观经济层面的变化正在重塑会展业的运营环境,并影响着参展商与观众的参与意愿。
欢迎参加由 CEIR 经济学家 Omneya Fahmy 与 IPC 的 Nancy Drapeau 共同主持的精彩会议。本次会议将发布关于 2026 年上半年行业状况的报告,并深入探讨未来将影响行业发展的关键宏观经济因素。Omneya 将首先介绍行业现状的最新动态,随后与 Nancy 展开深入对话,共同探讨:
- 活动主办方所面临的机遇与挑战
- 哪些行业有望实现增长,哪些行业可能面临逆风
- 应对与化解新兴风险的策略
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
Learning Objectives:
- Opportunities and challenges facing event organizers
- Which sectors are poised for growth and which may face headwinds
- Strategies to navigate and mitigate emerging risks
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
$i++ ?>Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
$i++ ?>Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
本次课程可计入0.75个学时,用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
观看会议:进入直播或点播虚拟会议后,选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后:选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán, que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura. The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
El entorno macroeconómico sigue generando una incertidumbre considerable en el ámbito empresarial, marcada por la intermitencia de los aranceles comerciales y el conflicto en Irán —que persiste y eleva los costos de la energía. Por otro lado, el aumento de los beneficios empresariales y de las inversiones constituye una señal positiva. Estos y otros cambios macroeconómicos están afectando al sector de las ferias comerciales e influyendo en la participación tanto de expositores como de asistentes. Acompañe a Omneya Fahmy, economista de CEIR, y a Nancy Drapeau, de IPC, en una sesión dinámica que ofrecerá un informe sobre la situación del sector en el primer semestre de 2026 y analizará los factores macroeconómicos clave que influirán en su evolución futura.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
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Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 $.
IAEE and CEIR webinars are free to members and available to non-members for $79.
$i++ ?>Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
$i++ ?>Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.
This session is eligible for 0.75 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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- Member - Free!
- Non-member - $79
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- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2026
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward.
Learning Objectives:
- Opportunities and challenges facing event organizers
- Which sectors are poised for growth and which may face headwinds
- Strategies to navigate and mitigate emerging risks
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
$i++ ?>Omneya Fahmy
Senior Economist
Tourism Economics, an Oxford Economics Company
Omneya Fahmy is a Senior Economist at Tourism Economics, where she manages the CEIR Index. Since joining the firm in 2023, she has directed research programs for major industry associations, providing the analysis behind their strategic and policy decisions. Her work spans economic impact modeling, industry benchmarking, and scenario forecasting, with a particular focus on how visitor and event activity drives economic growth and community development. Omneya previously served as Research Director at Resonance Consultancy and as a Statistical Assistant at the UNESCO Institute for Statistics. She holds a Master's in Economics from Concordia University and a Bachelor's from the American University in Cairo.
$i++ ?>Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
This session is eligible for 0.75 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 2 Component(s)
Are you a corporate event marketer looking to connect with others in the industry, expand your resources, and get more from your professional community? Join us for a free, informal information session to learn more about IAEE and what we have in store for corporate event marketers this year. IAEE will share the opportunities, resources, events, and connections available through IAEE and, most importantly, answer your questions. Whether you’re considering joining IAEE or simply want to learn more about what we offer, this session is a chance to see how IAEE can support you and your work.
Are you a corporate event marketer looking to connect with others in the industry, expand your resources, and get more from your professional community? Join us for a free, informal information session to learn more about IAEE and what we have in store for corporate event marketers this year. IAEE will share the opportunities, resources, events, and connections available through IAEE and, most importantly, answer your questions. Whether you’re considering joining IAEE or simply want to learn more about what we offer, this session is a chance to see how IAEE can support you and your work.
$i++ ?>Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
$i++ ?>Stacie Glenn, CEM
Senior Manager of Member Experiences
IAEE
Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
$i++ ?>Stephanie Gibbs, CTSM
General Manager
EXHIBITOR Group
Stephanie Gibbs, General Manager of EXHIBITOR Group, leads the strategy, operations, and growth of a portfolio dedicated to advancing the trade show and live events industry. Her role sits at the intersection of vision and execution, guiding teams, evolving products, and delivering experiences that educate, connect, and elevate professionals across the industry. Stephanie also holds the CTSM (Certified Trade Show Marketer) certification and serves as the Treasurer for the Upper Midwest chapter of EDPA.
This session is not eligible for clock hours towards CEM Recertification.
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Contains 3 Component(s), Includes Credits Recorded On: 09/30/2026
步入会展与活动行业的管理岗位,意味着将面临一系列令人振奋的挑战,其中首要的一项便是掌握谈判的艺术。本次线上研讨会专为新任管理者量身打造,旨在帮助您在谈判方面建立自信并提升技能。无论您是需要与供应商敲定合同细节、为客户争取更优越的合作条款,还是要在团队内部协调达成共识,高效的谈判能力都将对您的职业成就产生至关重要的影响。诚邀您加入我们,共同探索专为会展与活动行业这一快节奏、充满活力的环境所量身定制的基础谈判策略。您将学习到一系列实用的策略,涵盖谈判前的准备、沟通技巧,以及如何促成既能实现各方共赢又能巩固职业人脉的合作协议。 Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.
在会展与活动行业步入管理岗位,意味着将面临一系列令人振奋的挑战,其中首要的一项便是掌握谈判技巧。本次线上研讨会专为新任管理者量身打造,旨在帮助大家在谈判方面建立自信并提升技能。无论您是与供应商敲定合同细节、为客户争取更优越的合作条款,还是协调团队内部的各项协议,高效的谈判能力都将对您的职业成功产生至关重要的影响。诚邀您加入我们,共同探索专为会展与活动这一快节奏、充满活力的行业环境所设计的谈判基础策略。您将学习到一系列实用的策略,涵盖谈判前的准备、沟通交流,直至最终达成既能实现各方共赢又能巩固职业人脉的协议。
学习目标:
- 识别并运用与会展及活动管理工作紧密相关的核心谈判原则。
- 掌握行之有效的谈判准备技巧,从而以自信、清晰的姿态投入到谈判之中。
- 运用能够促进协作并最终达成互惠互利协议的沟通策略。
本次研讨会对 IAEE 会员免费开放,非会员参会费用为 79 美元。
Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.
Learning Objectives:
- Identify and apply core negotiation principles relevant to exhibitions and events management.
- Develop effective preparation techniques to approach negotiations with confidence and clarity.
- Use communication strategies that foster collaboration and lead to mutually beneficial agreements.
This session is free for IAEE members and $79 for non-members
$i++ ?>Andrea Christopherson
Global Head of Experiential, Tradeshows, Events & Venues
SearchWide Global
Andrea specializes in executive search for C-Level and Director Level professionals as well as business development in the experiential event marketing segment along with the tradeshow and convention industries. Her previous experience at a SaaS company focused on leadership development, her experience in hospitality, and her skills in business strategy, organizational effectiveness, change management, and talent acquisition bring a unique perspective to Executive Search and Organizational Strategy
本次会议可计入 0.75 个学时,用于 CEM 再认证。
This session is eligible for 0.75 clock hours towards CEM Recertification.
观看会话:进入直播或点播虚拟会话后,请选择“CC”按钮以开启中文字幕。
完成点播虚拟会话后:请填写会话评估问卷。To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey.-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 09/30/2026
Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.
Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.
Learning Objectives:
- Identify and apply core negotiation principles relevant to exhibitions and events management.
- Develop effective preparation techniques to approach negotiations with confidence and clarity.
- Use communication strategies that foster collaboration and lead to mutually beneficial agreements.
$i++ ?>Andrea Christopherson
Global Head of Experiential, Tradeshows, Events & Venues
SearchWide Global
Andrea specializes in executive search for C-Level and Director Level professionals as well as business development in the experiential event marketing segment along with the tradeshow and convention industries. Her previous experience at a SaaS company focused on leadership development, her experience in hospitality, and her skills in business strategy, organizational effectiveness, change management, and talent acquisition bring a unique perspective to Executive Search and Organizational Strategy
This session is eligible for 0.75 clock hours towards CEM Recertification.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 09/29/2026
A2Z Events is the only all-in-one event and registration management platform built for trade shows, exhibitions, and conferences. A2Z Events helps organizers simplify event planning, sell booth space and sponsorships, manage exhibitors, streamline registration and check-in, engage attendees, and maximize event revenue. With tools including interactive floor plans, exhibitor and sponsor management, event registration, lead capture, mobile apps, badging, and reporting, A2Z Events gives event teams one connected platform to manage the entire event lifecycle and deliver better experiences for exhibitors, sponsors, and attendees.
A2Z Events is the only all-in-one event and registration management platform built for trade shows, exhibitions, and conferences. A2Z Events helps organizers simplify event planning, sell booth space and sponsorships, manage exhibitors, streamline registration and check-in, engage attendees, and maximize event revenue. With tools including interactive floor plans, exhibitor and sponsor management, event registration, lead capture, mobile apps, badging, and reporting, A2Z Events gives event teams one connected platform to manage the entire event lifecycle and deliver better experiences for exhibitors, sponsors, and attendees.
Momentive Software is a leading provider of AI-powered software and technology solutions for nonprofits and associations. Trusted by more than 37,000 organizations across 30+ countries, Momentive helps mission-driven organizations connect with their communities, streamline operations, and grow revenue. Its comprehensive ecosystem spans association management, event management, fundraising, learning, career services, certification, accounting, and volunteer management. With more than 40 years of experience, Momentive combines purpose-built technology, industry expertise, and AI-powered innovation to help organizations simplify complexity, strengthen engagement, and create greater impact.
$i++ ?>Joy Wingert
Sales Engineer
A2Z Events Powered By Momentive
Joy Wingert is a Sales Engineer with more than 20 years of experience in the events industry. With a strong background in education management and computer software, she brings expertise in project management, requirements analysis, and trade shows to help organizations deliver successful event experiences.
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This session is eligible for 0.5 clock hours towards CEM Recertification.
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