Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.

Learning Objectives:

• Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
• Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
• Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.

IAEE webinars are free to members and available to non-members for $49.

Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, MBA, CEM-AP, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.

Learning Objectives:

• Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
• Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
• Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.

IAEE webinars are free to members and available to non-members for $49.

The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure. 

In this 45-minute, no-theory, case-study-driven session, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent, particularly students from HBCUs and Hispanic-Serving Institutions, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical, repeatable system for attracting, qualifying, and retaining young professionals who actually stay. If your organization is serious about talent, not optics, this session will give you a different way to think, decide, and act.

Learning Objectives

• Diagnose why most young professional initiatives fail, and identify the hidden assumptions that sabotage recruitment and retention efforts.
• Deconstruct the Annabelle Project model to understand how mentorship, access, and accountability create real career momentum, not temporary enthusiasm.
• Implement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI.

IAEE webinars are free to members and available to non-members for $49.

This session is eligible to earn 0.75 clock hours towards CEM recertification. 

IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications.  Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions.  Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.    

9 April 2026 10:30-11:30 AM CST  Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.  
Learning Objectives
1. Explain how attention functions in live and virtual event settings  
2. Identify common event design choices that reduce focus and engagement  
3. Apply practical strategies to support sustained attention  
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time. 

16 April 2026 10:30-11:30 AM CST Session 2: Designing for Memory: Creating Events People Actually Remember  
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.  
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.  
Learning Objectives  
1. Distinguish between engagement and long-term memory  
2. Identify design elements that support retention and recall  
3. Apply techniques that strengthen memory without increasing content volume  
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice. 

23 April 2026 10:30-11:30 AM CST Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction 
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.  
Learning Objectives 
1. Understand how social environments influence engagement and trust  
2. Identify barriers to interaction created by common event design choices  
3. Design experiences that encourage meaningful connection  
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection. 

IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion. 

Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

Eligible to earn 1 Clock Hour towards CEM recertification.

In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Learning Objectives  
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

This virtual session is available to IAEE Members for free and non-members $79. 

This session is eligible to earn 0.75 clock hours towards CEM recertification.

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

沟通是活动成功的关键。本次由Swapcard和IAEE工作人员带来的45分钟线上研讨会，将探讨如何通过精心设计的沟通，将注册转化为有意义的参与、提升参展商价值，并最终实现活动的长期成功。我们将以IAEE的Expo! Expo! 2025为例，分析清晰的指导、会前沟通以及适时的引导如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内提升参与度并取得更可衡量的成果。

学习目标：

• 了解精心设计的沟通如何通过IAEE的Expo! Expo! 2025案例，影响参会者和参展商在整个活动周期内的行为。
• 学习如何构建战略沟通框架，整合清晰的指导、会前信息和适时的引导，以提升参会者的参与度和参展商的价值。
• 了解如何评估沟通策略在推动有效参与和活动长期成功方面的可衡量成果。

IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。

Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

Learning Objectives:

• Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
• Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
• Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

完成课程后，学员可获得 0.75 个学时，可用于 CEM 再认证。

 Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。

如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。（会员价 99 美元 | 非会员价 149 美元）

IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。

学习目标：

• 识别成功的展览和赞助销售策略的核心要素。
• 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
• 制定宣传册以支持组织的收入目标。

IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。

学习目标：

• 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
• 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
• 自信地处理异议和谈判，以达成合作承诺。

IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾

这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。

学习目标：

使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。

将销售分析转化为可执行的策略，以促进未来的收入增长。

进行结构化的展后回顾，找出成功之处和需要改进的地方。

成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。

无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

El Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos está diseñado para profesionales de la industria que desean desarrollar sus conocimientos en ventas de exposiciones y eventos para alcanzar un mayor éxito. La directora ejecutiva de SB Expo & Events, Jennifer Kerhin, MBA, CEM, CMP, guiará a los participantes a través de tres sesiones interactivas y detalladas específicas para la venta de eventos. Al completarlas, recibirán un certificado de finalización en ventas y patrocinio de eventos.

Para inscribirse en la serie virtual completa, está en el lugar correcto: seleccione el botón de registro. Obtenga el máximo provecho de su inversión: este Certificado de la Serie Maestra de la IAEE en Ventas y Patrocinio de Eventos incluye tácticas que puede implementar de inmediato y un certificado de finalización para demostrar su dedicación a la industria de eventos en el área de ventas y patrocinio. (Miembros: $99 | No miembros: $149).

Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 1: Estrategia de Ventas e Investigación

Esta es la primera sesión de una dinámica serie virtual de tres partes, impartida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán estrategias de ventas y la investigación que las respalda para lograr un éxito comprobado en cualquier sector.

Objetivos de aprendizaje:

Identificar los elementos clave de una estrategia exitosa de ventas para exhibiciones y patrocinios.
Aplicar métodos de investigación para crear listas de prospectos y alinear las ofertas con las necesidades del mercado.
Desarrollar el prospecto para respaldar los objetivos de ingresos de la organización.

Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 2: Tácticas de Ventas que Funcionan

Esta es la segunda sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en exhibiciones y eventos. En esta sesión, los participantes aprenderán diversas tácticas de venta probadas.

Objetivos de aprendizaje:

Escribir guiones de ventas y llamadas telefónicas efectivos y utilizarlos para estrategias de contacto efectivas.
Identificar las necesidades potenciales de expositores/patrocinadores formulando las preguntas correctas.
Gestionar con confianza las objeciones y las negociaciones para asegurar compromisos. Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos - Parte 3: Análisis y Revisión

Esta es la tercera sesión de una dinámica serie virtual de tres partes, dirigida por la prestigiosa directora ejecutiva de SB Events, Jennifer Kerhin, MBA, CEM, CMP. Kerhin ha diseñado este curso específico para brindar conocimientos integrales y estrategias prácticas para maximizar las ventas en ferias y eventos. En esta sesión, los participantes aprenderán qué, cómo y cuándo profundizar en el análisis, y en qué áreas enfocarse para revisar el ROI de eventos.

Objetivos de aprendizaje:

Evaluar el rendimiento de ventas utilizando métricas clave, paneles de control y seguimiento del flujo de trabajo en su CRM.
Convertir el análisis de ventas en estrategias prácticas para el crecimiento futuro de los ingresos.
Realizar una revisión estructurada posterior a la feria para identificar los éxitos y las áreas de mejora.
El Certificado de la Serie Maestra IAEE: Ventas y Patrocinio de Eventos otorga 3 horas de reloj para la recertificación CEM después de completar con éxito todos los componentes de la sesión.

¿No puede asistir? Aún puede registrarse y acceder a las grabaciones para verlas a la carta en el horario que mejor se adapte a su desarrollo profesional.

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

El Certificado de la Serie Maestra IAEE: Ventas y patrocinio de eventos es elegible para 3 horas de reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.

To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).  

5 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives:

1. Identify the core elements of a successful exhibit and sponsorship sales strategy.
2. Apply research methods to build prospect lists and align offerings with market needs.
3. Develop the prospectus to support the organization's revenue goals. 

12 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work

This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics. 

Learning Objectives:

1. Write effective sales and phone scripts and utilize them for effective outreach tactics
2. Uncover potential exhibitor/sponsor needs by asking the right questions.
3. Confidently handle objections and negotiations to secure commitments.

19 MARCH (10:30 am - 11:30 am CST) - IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review

This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion. 

As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.

In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.

Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value

IAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.

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Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

La comunicación es clave para el éxito de un evento. Esta sesión virtual de 45 minutos con Swapcard y el personal de IAEE explora cómo el diseño de comunicación intencional conecta el registro con una participación significativa, el valor para los expositores y el éxito a largo plazo del evento. Tomando como caso práctico la Expo! Expo! 2025 de IAEE, examinaremos cómo una guía clara, las comunicaciones previas al evento y los recordatorios oportunos influyen en el comportamiento de los asistentes y expositores antes, durante y después del evento. Aprenda a crear un marco estratégico que impulse una mayor participación y resultados más medibles a lo largo de todo el ciclo de vida del evento.

Objetivos de aprendizaje:

• Descubra cómo el diseño de comunicación intencional influye en el comportamiento de los asistentes y expositores a lo largo del ciclo de vida del evento, utilizando el caso práctico Expo! Expo! 2025 de la IAEE.
• Aprenda a desarrollar un marco de comunicación estratégica que integre una guía clara, mensajes previos al evento y recordatorios oportunos para mejorar la participación de los participantes y el valor para los expositores.
• Descubra cómo evaluar los resultados medibles de las estrategias de comunicación para impulsar una participación significativa y el éxito a largo plazo de los eventos.

Los seminarios web de la IAEE son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Puede obtener 0.75 horas de reloj para la recertificación CEM.

Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

Learning Objectives:

• Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
• Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
• Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

Al finalizar, los participantes obtienen 0,75 horas de reloj que son elegibles para su recertificación CEM. Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

Learning Objectives:

• Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
• Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
• Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

IAEE webinars are free to members and available to non-members for $49. 

 Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.

New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.

Learning objectives:

• Understand the 8 key politics and policy questions that will impact the industry this year
• Learn about IAEE and ECA’s top 2026 public policy priorities
• Find out how you can get involved on behalf of IAEE and the broader industry.

This session is eligible to earn 0.75 clock hours towards CEM recertification. 

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance. 

IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 by selecting register on this specific session landing page. Or you can choose which of the individual sessions you would like to attend for $19.99 each individual session listed below: 

Company Participation

• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Bear Analytics
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz
• IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab Inc

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Credit: Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording. Upon completion of all seven sessions 3.5 clock hours will be added to participant transcripts and will be eligible towards CEM Recertification.