Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making. 

Learning Objectives:

• Apply AI insights to real strategic and commercial decisions
• Understand the challenges and opportunities of using AI tools and agents
• Use AI as a decision-support tool rather than a standalone solution

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

How do you turn an industry event into a must-attend experience? Join Questex for a behind-the-scenes look at how StreamTV Show 2025 doubled participation year over year through audience-first marketing, experiential branding, creative storytelling, and operational agility. In this 45-minute webinar, the StreamTV team will share the strategies that helped transform the event beyond a traditional conference into a high-energy industry gathering fueled by networking, immersive experiences, social proof, and FOMO-driven engagement. Attendees will learn how multi-channel campaigns, onsite video content, personality-driven creative, and real-time social amplification helped drive momentum — along with lessons learned from managing larger crowds and navigating unexpected onsite challenges, including power loss and live-event disruption management.

Learning Objectives

• Explore the marketing and audience engagement strategies that helped StreamTV Show double participation year over year
• Learn how experiential branding, creative content, and onsite video amplified attendee engagement and social reach
• Gain practical insights into managing operational challenges and scaling live event experiences successfully
• Attendees will leave with actionable ideas and real-world strategies to grow and elevate their own events.

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!

Learning objectives:

• Understand how the latest political and policy developments impact IAEE members
• Find out what to expect from Washington, D.C., during the second half of 2026
• Learn how you can get involved on behalf of IAEE and the exhibitions and events industry

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.

After you have completed the on-demand virtual session: select the session evaluation survey.

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Learning Objectives  
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

This virtual session is available to IAEE Members for free and non-members $79. 

This session is eligible to earn 0.75 clock hours towards CEM recertification.

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.

 Learning Objectives:

• Build a business centered company structure
• Develop an agile sales team
• Establish a team in an international context

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.

Learning Objectives:

• Identify and apply core negotiation principles relevant to exhibitions and events management.
• Develop effective preparation techniques to approach negotiations with confidence and clarity.
• Use communication strategies that foster collaboration and lead to mutually beneficial agreements.

This session is free for IAEE members and $79 for non-members

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.

在当今快节奏的活动行业中，“视频优先”的营销策略不仅仅是一种流行趋势，其用途也绝非仅限于单纯的营销推广。这是一项强有力的策略，贯穿活动的整个生命周期，能够有效吸引注意力、提升受众参与度并推动赞助收入增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高价值的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现最大化的活动成效。本次研讨会将特别分享10种利用视频内容来提升关键利益相关方参与度及开展营销推广的实用方法。

学习目标：

• 掌握各类策略，以持续保持利益相关方的参与热情，并延长视频内容的生命周期与影响力。
• 了解制作极具吸引力的视频营销内容所必需的核心技术与简易制作技巧。
• 深入分析背后的心理学成因，理解为何“视频优先”的营销策略能够带来更高的受众参与度及更显著的赞助招募成效。

本次IAEE网络研讨会面向会员免费开放（支持实时观看及点播回放）；非会员参会费用为79美元。

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

符合资格，可获得 1 个学时，计入 CEM 再认证。

Eligible to earn 1 Clock Hour towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

En la vertiginosa industria actual de los eventos, el marketing centrado en el video no es solo una tendencia, ni tampoco debe limitarse únicamente a fines promocionales. Es una estrategia poderosa para captar la atención, involucrar a las audiencias y generar ingresos por patrocinios a lo largo de todo el ciclo de vida de su evento. Acompáñenos en un análisis exhaustivo sobre cómo identificar y asegurar oportunidades de patrocinio lucrativas dentro de los eventos, y descubra consejos y trucos de expertos para elevar la calidad de su producción. Además, exploraremos la psicología detrás de por qué los enfoques centrados en el video resuenan con tanta fuerza tanto entre las audiencias como entre los patrocinadores. Ya sea usted un profesional de eventos, un experto en marketing o un creador de contenido, esta sesión le brindará los conocimientos y las herramientas necesarios para aprovechar el marketing centrado en el video y lograr el máximo impacto. La sesión incluye 10 formas de utilizar los videos para fomentar la participación de las partes interesadas clave y para fines de marketing.

Objetivos de aprendizaje:

• Aprender tácticas para mantener el interés de las partes interesadas y prolongar la vida útil de su contenido de video.
• Comprender la tecnología esencial y las técnicas de producción sencillas necesarias para crear contenido de video marketing atractivo y convincente.
• Analizar las razones psicológicas por las que el marketing centrado en el video genera un mayor nivel de participación y un mayor éxito en la obtención de patrocinios.

Este seminario web de la IAEE es gratuito para los miembros que deseen asistir en directo o bajo demanda, y tiene un costo de $79 para los no miembros.

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

Válido para obtener 0.75 hora lectiva para la recertificación CEM.

Eligible to earn 0.75 Clock Hours towards CEM recertification.

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. 

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend. 

Elegible para obtener 0,75 horas lectivas para la recertificación CEM.

Eligible to earn 0.75 Clock Hours towards CEM recertification.

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Every event app promises engagement. None deliver it, because asking attendees to download, learn, and use yet another app is where engagement goes to die. And even when it works, it gets uninstalled shortly after the show ends, taking every connection with it. ShowCycle is preparing to unveil a fundamentally different approach: one that puts show floor engagement inside the tools attendees and exhibitors already live in every day. No new app. No adoption problem. And unlike anything else on the market, relationships built on the show floor don't have to disappear when the badges come off. Join us at Demo Day for the live debut of a solution built on a simple premise: the best event app is the one people are already using. 

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Engagement in Action: Transforming Event Journeys with Innovative Tech 
Discover how event organizers are turning passive attendees into fully immersed, highly engaged participants. Through our Event Engagement Suite, we deliver a connected ecosystem of tools designed to elevate every key touchpoint. From audio-driven solutions that instantly connect to attendees’ mobile devices, delivering personalized content, sponsor messaging, and real-time guidance, to powerful session tracking tools that enable waitlist management, live updates, and seamless sign-ups, every interaction is optimized for engagement. Attendees can also capture exhibitors' content and contact information directly from their mobile devices with a simple scan, creating a more dynamic, data-rich event experience for both attendees and exhibitors. 

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

FastSensor helps event organizers and exhibitors move beyond assumptions to understand how attendees actually engage in physical spaces. Powered by unsupervised AI, our platform captures and analyzes real behavioral data - how people move, where they spend time and what drives meaningful engagement. For organizations and associations, this creates a new level of visibility into event performance, enabling smarter layout decisions, stronger exhibitor value and measurable ROI across the show floor. For exhibitors, it delivers clear, actionable insights to optimize booth strategy and maximize results. We’ll demonstrate how this approach transforms engagement from a black box to a measurable, continuously improving system, benefiting both organizers and exhibitors. 

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Swapcard is the revenue-first intelligent event management platform that uses AI, algorithms, and real-time engagement signals to personalize every touchpoint—recommending the right sessions and exhibitors, improving content discovery, and powering smarter matchmaking that turns interactions into higher-quality connections. For IAEE Demo Day: Driving Engagement Through Smart Technologies,  we’ll show how Swapcard unifies registration, event operations, and attendee behavior in one intelligent system, so organizers can drive measurable engagement at scale, prove exhibitor ROI, and unlock sustainable revenue growth. 

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Attendees expect more than access. They expect a personalized experience. Join us for a live demo of MYS Connected, Map Your Show's AI-powered attendee engagement technology that creates a personalized event experience for every attendee. See how MYS Connected guides attendees to the right sessions, exhibitors, and connections through intelligent recommendations, smart networking matchmaking, and "Ask Lina," an agentic AI assistant that learns and adapts throughout the show. You’ll learn how to deepen attendee engagement, create more valuable connections for exhibitors, and more ROI for your show. 

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

At EventsAir, we believe that meaningful engagement doesn’t happen by chance, it’s designed, guided, and measured. As attendee expectations continue to rise, organizers need smarter, more connected tools to deliver personalized experiences while proving real value to exhibitors. Our platform brings together mobile event apps, gamification, real-time data, and practical AI-powered features to help drive interaction, simplify navigation, and surface insights instantly. In this session, we’ll demonstrate how event teams can transform the show floor into a dynamic engagement environment, increasing dwell time, improving lead quality, and delivering measurable ROI for all stakeholders.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification. 

Engagement is the heartbeat of every successful show floor and today’s tools are redefining how organizers connect attendees and exhibitors. This Demo Day highlights the technologies and tactics that transform booths and floorplans into dynamic engagement hubs. Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights. Learn practical strategies for creating interactive experiences that enhance both attendee satisfaction and exhibitor ROI.

Beyond the Booth: How eShow Puts the Attendee Experience at the Center of Your Show What separates a good event from a great one? The attendee experience. In this session, we'll demonstrate how eShow's eDirectory, Exhibitor Events, and Curated Groups go beyond basic expo hall management to create a rich, guided online journey that connects attendees with the right exhibitors at the right time. As part of eShow's all-in-one platform, these features are fully integrated with Registration and Session & Speaker Management. So the attendee experience remains seamless and consistent at every stage of the event lifecycle. Come see what's possible when your technology is as connected as your event.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session. 

Brought to You by

This session is eligible for 0.5 clock hours towards CEM Recertification.