This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Thursday 6 August 2026 10:30-11:30 AM CST Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.

 Learning Objectives:

• Build a business centered company structure
• Develop an agile sales team
• Establish a team in an international context

IAEE Webinars are FREE to members and available to non-members for $79.

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices. 

The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market. 

Learning Objectives: 

• Learn to the current investment patterns 
• Discover how to apply data to strategy 
• Optimize exhibit performance and ROI 

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.

Learning Objectives:  
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.

Learning Objectives:

• Identify and apply core negotiation principles relevant to exhibitions and events management.
• Develop effective preparation techniques to approach negotiations with confidence and clarity.
• Use communication strategies that foster collaboration and lead to mutually beneficial agreements.

This session is free for IAEE members and $79 for non-members

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

塑造团队的关键时刻往往不会出现在议程上。作为《从自我认知到团队韧性之旅》的后续课程，我们将重温神经科学的关键洞见，并探索日常领导互动中信任、心理安全和韧性是如何悄然建立的，尤其是在快节奏的会议和活动环境中。通过共同讨论和来自活动策划环境的真实案例，参与者将探索如何在刺激和反应之间稍作停顿，就能将被动反应转化为更具意识的领导力。

学习目标：

• 回顾研讨会中的关键神经科学见解，了解大脑反应如何影响领导行为和团队动态。
• 认识到领导者在日常工作中，如何通过反应、沟通和情绪调节来塑造心理安全感和信任感。
• 探讨切实可行的领导方法，帮助团队在压力、失误和快节奏的活动中，建立更强的信任和韧性。

本次网络研讨会面向IAEE分会会员和非会员免费开放。

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

完成课程后，学员可获得 1 个学时，可用于 CEM 再认证。

 Upon completion, participants earn 1 clock hours that are eligible towards their CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

Los momentos que moldean a un equipo rara vez aparecen en la agenda. En esta continuación de "El camino de la autoconciencia a la resiliencia del equipo", repasamos perspectivas clave de la neurociencia y exploramos las interacciones cotidianas de liderazgo donde la confianza, la seguridad psicológica y la resiliencia se construyen silenciosamente, especialmente en el acelerado mundo de las reuniones y los eventos. A través de debates compartidos y escenarios reales del entorno de la planificación de eventos, los participantes explorarán cómo una simple pausa entre el estímulo y la respuesta puede transformar la reacción en un liderazgo más intencional.

Objetivos de aprendizaje:

• Repasar los conocimientos clave de neurociencia del taller para comprender cómo las respuestas cerebrales influyen en el comportamiento de liderazgo y la dinámica de equipo.
• Reconocer los pequeños momentos de liderazgo donde las reacciones, la comunicación y la regulación emocional moldean la seguridad psicológica y la confianza.
• Analizar enfoques prácticos de liderazgo que ayudan a los equipos a afrontar la presión, los errores y los entornos de eventos dinámicos con mayor confianza y resiliencia.

Este seminario web es gratuito para miembros y no miembros del Capítulo de la IAEE.

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Learning Objectives  
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

This virtual session is available to IAEE Members for free and non-members $79. 

This session is eligible to earn 0.75 clock hours towards CEM recertification.

想让您的活动既精致、用心又令人难忘，同时又不超出预算吗？在这场充满活力的课程中，您将学习如何利用身边现有的资源，例如场地特色、目的地合作伙伴、当地创意人才以及巧妙的赞助活动，打造令人惊艳的“哇”时刻。通过真实案例和实用技巧，您将掌握全新的方法，即使预算有限，也能打造出高端且贴心的、极具影响力的体验。

学习目标

• 利用场地资源、当地合作伙伴和目的地资源，以最低的成本打造高影响力的参会者体验

• 寻找能够提升参会者体验、同时增加活动支持和知名度的创新赞助机会

• 借鉴真实案例研究中的成熟理念，设计精致、高效且实用的难忘会议时刻

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Learning Objectives  

• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 

• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 

• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

本次课程可获得 0.75 个学时，用于 CEM 再认证。

This session is eligible to earn 0.75 clock hours towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

¿Quieres que tu evento se vea impecable, con un propósito definido e inolvidable sin exceder tu presupuesto? En esta dinámica sesión, aprenderás a crear momentos impactantes aprovechando lo que ya tienes a tu alrededor: características del lugar, socios de destino, creativos locales y activaciones de patrocinio inteligentes. A través de casos prácticos e ideas prácticas, descubrirás nuevas maneras de ofrecer una experiencia impactante, premium y bien pensada, incluso con un presupuesto ajustado.

Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

Objetivos de aprendizaje

• Utilizar los recursos del recinto, los socios locales y los recursos del destino para crear experiencias impactantes para los asistentes con un gasto mínimo.

• Identificar oportunidades creativas de patrocinio que mejoren la experiencia del asistente, a la vez que aumentan el apoyo y la visibilidad del evento.

• Aplicar ideas probadas de casos prácticos reales para diseñar momentos de reunión memorables que se sientan refinados, con propósito y prácticos.

Learning Objectives  

• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 

• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 

• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

Esta sesión es elegible para obtener 0,75 horas de reloj para la recertificación de CEM.

This session is eligible to earn 0.75 clock hours towards CEM recertification.

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官——Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这样对展会现场的实际运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这场重要资讯更新！

学习目标：

• 了解最新的政治与政策动态将如何影响 IAEE 成员
• 预知2026年下半年华盛顿特区将有哪些值得关注的动向
• 学习如何代表 IAEE 以及整个展览与活动行业积极参与其中

本次活动对 IAEE 成员免费开放，非成员参会费用为79美元。

On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!

Learning objectives:

• Understand how the latest political and policy developments impact IAEE members
• Find out what to expect from Washington, D.C., during the second half of 2026
• Learn how you can get involved on behalf of IAEE and the exhibitions and events industry

This session is free for IAEE Members and is $79 for non-members.

本次课程可计入0.75个学时，用于CEM资格证书的重新认证。

This session is eligible for 0.75 clock hour towards CEM recertification. 

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

El 4 de julio habrá un gran despliegue de fuegos artificiales mientras los EE. UU. celebran su 250.º aniversario. Pero no se preocupe... aún quedará mucha pirotecnia política y legislativa, ya que Tommy Goodwin (FASAE, CAE, PMP, CMP), presidente y director ejecutivo de la Exhibitions & Conferences Alliance (ECA), se unirá a la IAEE para compartir las últimas noticias desde la Casa Blanca, el Capitolio y otros ámbitos. Lo que sucede en Washington, D. C., nunca ha tenido un mayor impacto en lo que ocurre en el recinto ferial; ¡así que no se pierda esta importante actualización de la ECA!

Objetivos de aprendizaje:

• Comprender cómo los últimos acontecimientos políticos y normativos impactan a los miembros de la IAEE.
• Descubrir qué esperar de Washington, D.C., durante el segundo semestre de 2026.
• Aprender cómo puede involucrarse en nombre de la IAEE y de la industria de exposiciones y eventos.

Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.

On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!

Learning objectives:

• Understand how the latest political and policy developments impact IAEE members
• Find out what to expect from Washington, D.C., during the second half of 2026
• Learn how you can get involved on behalf of IAEE and the exhibitions and events industry

This session is free for IAEE Members and is $79 for non-members.

Esta sesión es válida para obtener 0.75 hora de crédito para la recertificación CEM.

This session is eligible for 0.75 clock hour towards CEM recertification. 

Descargue los materiales de la presentación para seguirla durante la sesión.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!

Learning objectives:

• Understand how the latest political and policy developments impact IAEE members
• Find out what to expect from Washington, D.C., during the second half of 2026
• Learn how you can get involved on behalf of IAEE and the exhibitions and events industry

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.

After you have completed the on-demand virtual session: select the session evaluation survey.

诚邀您参加这场精彩纷呈的45分钟网络研讨会。我们将在此揭秘 Questex 旗下的 StreamTV Show 如何成功实现参会规模翻倍，一举吸引了超过100家参展商和3000名参会者。演讲嘉宾将深入剖析 Questex 为其旗舰活动提升受众参与度的成功之道。本案例研究将重点探讨那些促成参会率翻倍的创新策略、技术整合方案以及沟通战术。

学习目标：

• 分析 Questex 为实现 2025 年 StreamTV Show 参会规模翻倍所实施的具体策略。
• 本次网络研讨会将为您提供切实可行的洞察，助您有效提升现场参会者的参与度。
• 借鉴本案例研究中的最佳实践与工具，从而提升参展商在展会现场的参展成效。

本次会议对 IAEE 会员免费，非会员费用为 79 美元。

Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates. 

Learning Objectives:

• Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
• This webinar will equip you with actionable insights to boost attendee engagement on site.
• Apply best practices and tools from the case study to enhance exhibitor show floor benefits.

This session is free for IAEE members and $79 for non-members.

本次课程可计入0.75个学时，用于CEM资格证书的重新认证。

This session is eligible for 0.75 clock hour towards CEM recertification. 

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.