Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation can significantly impact your success. Join us to explore foundational negotiation tactics tailored for the fast-paced and dynamic exhibitions and events environment. Learn practical strategies to prepare, communicate, and close deals that benefit all parties while strengthening professional relationships.

Learning Objectives:

• Identify and apply core negotiation principles relevant to exhibitions and events management.
• Develop effective preparation techniques to approach negotiations with confidence and clarity.
• Use communication strategies that foster collaboration and lead to mutually beneficial agreements.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in English.
After you have completed the on-demand virtual session: select the session evaluation survey.

The macroeconomic environment continues to infuse substantial uncertainty in the business environment, with on again, off again trade tariffs, launch of the Iran War that persists and driving energy costs upwards. On the upside, corporate profits and investments are up, positive signs. These and other macroeconomic shifts are impacting the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Omneya Fahmy and Nancy Drapeau, IPC for a dynamic session that will provide a report on the state of the industry in the first half of 2026 and will explore macroeconomic factors to watch to influence the industry moving forward. 

Learning Objectives:

• Opportunities and challenges facing event organizers 

• Which sectors are poised for growth and which may face headwinds 

• Strategies to navigate and mitigate emerging risks 

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!

Learning Objectives:

• Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
• Leverage Technology and Engagement Tools: Understand how interactive tech such as gamification and social media integrations can enhance your booth experience.
• Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

Early in your career, building a strong reputation is about more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.

Learning Objectives:

• Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
• Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
• Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

Discover how to fully leverage your IAEE membership in this 45-minute webinar designed to help you access the wealth of resources, networking opportunities, and professional development offered by IAEE. Whether you’re a new or longtime member, learn practical strategies to enhance your industry knowledge, build valuable connections, and accelerate your career growth by making the most of your membership benefits. 

Learning Objectives:

• Identify key IAEE resources, tools, and programs available to support exhibitor and event professional success.
• Learn effective ways to engage with IAEE’s community through events, chapters, and networking opportunities.
• Explore strategies for leveraging IAEE’s education and certification programs to advance your professional development.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

Sustainability efforts are only as good as the conversations happening behind the scenes. Reducing event emissions is a team sport, it requires alignment across every stakeholder in the event ecosystem. This session brings together the organizer and supplier to explore how collaboration across the full event lifecycle can drive meaningful, measurable change. This real-world case study discussion will unpack where often overlooked opportunities such as audio visual production lie, how to navigate cost and sustainability tradeoffs, and how event organizers can engage their supply chain holistically to reduce the carbon footprint of their events. Walk away with practical frameworks for engaging your supply chain and taking shared ownership of your event's environmental impact.

Learning Objectives:

• Identify at least three high-impact opportunities to reduce both direct and indirect emissions across the event lifecycle, including AV production and business travel.
• Evaluate the cost-versus-sustainability tradeoffs inherent in event planning decisions and apply a practical framework for navigating them in conversation with suppliers.
• Develop a set of targeted questions and engagement strategies to hold supply chain partners accountable and drive shared ownership of your event's environmental impact.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.

Learning Objectives:
1: Use a “sponsor experience canvas” to align audience segments, exhibitor/sponsor categories, and delivery formats (content, on-floor, and digital).
2: Generate at least three new sponsor-supported experiences that integrate into the expo environment and can be sold in the next 12–18 months.
3: Build a prioritized sponsorship idea list tailored to their own event that can inform prospectus updates and sales conversations.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

在展会和现场活动期间，突发状况往往会迅速引发一系列难题，导致主办方、场馆方、供应商、参展商及领导团队之间出现沟通障碍、运营混乱和响应迟滞。在本次网络研讨会中，与会者将共同探讨活动团队在活动开始前加强应急准备的三种实用途径。本次会议将重点聚焦于完善沟通规划、明确决策职责以及加强各利益相关方之间的协同一致，旨在帮助各方在瞬息万变的紧急局势中减少混乱，提升响应成效。本研讨会专为展会与活动行业的专业人士量身打造，将提供切实可行的应急准备策略与见解，供与会者应用于未来举办的各类规模的活动之中。

学习目标：
1. 掌握在现场活动开始前完善沟通规划的实用方法。
2. 明确活动团队可采取的具体步骤，以便提前界定决策角色及应急上报职责。
3. 探索如何在突发状况发生前，加强活动各利益相关方之间的协调与协同。

本次会议对 IAEE 会员免费，非会员费用为 79 美元。

Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.

Learning Objectives:  
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.

This session is free for IAEE Members and $79 for non-members.

本次课程可计入0.75个学时，用于CEM资格证书的重新认证。

This session is eligible for 0.75 clock hour towards CEM recertification. 

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

Las interrupciones durante exposiciones y eventos en vivo pueden generar rápidamente desafíos de comunicación, confusión operativa y retrasos en la respuesta entre organizadores, recintos, proveedores, expositores y equipos directivos. En este seminario web, los asistentes explorarán tres formas prácticas en las que los equipos de eventos pueden reforzar su preparación para emergencias antes de que comience el evento. La sesión se centrará en mejorar la planificación de la comunicación, clarificar las responsabilidades en la toma de decisiones y fortalecer la alineación entre las partes interesadas, con el fin de ayudar a reducir la confusión y mejorar la eficacia de la respuesta durante situaciones de rápida evolución. Diseñado para profesionales del sector de exposiciones y eventos, este seminario web ofrece conocimientos prácticos sobre preparación que los asistentes podrán aplicar en futuros eventos de cualquier magnitud.

Objetivos de aprendizaje:
1. Reconocer formas prácticas de mejorar la planificación de la comunicación antes de un evento en vivo.
2. Identificar los pasos que los equipos de eventos pueden seguir para clarificar de antemano los roles de toma de decisiones y las responsabilidades de escalamiento.
3. Explorar formas de fortalecer la coordinación y la alineación entre las partes interesadas del evento antes de que se produzcan interrupciones.

Esta sesión es gratuita para los miembros de la IAEE y tiene un costo de $79 para los no miembros.

Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.

Learning Objectives:  
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.

This session is free for IAEE Members and $79 for non-members.

Esta sesión es válida para obtener 1 hora de crédito para la recertificación CEM.

This session is eligible for 1 clock hour towards CEM recertification. 

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Disruptions during exhibitions and live events can quickly create communication challenges, operational confusion, and response delays across organizers, venues, vendors, exhibitors, and leadership teams. In this webinar, attendees will explore three practical ways event teams can strengthen emergency preparedness before an event begins. The session will focus on improving communication planning, clarifying decision-making responsibilities, and strengthening stakeholder alignment to help reduce confusion and improve response effectiveness during fast-moving situations. Designed for exhibition and event professionals, this webinar provides practical preparedness insights that attendees can apply to future events of all sizes.

Learning Objectives:  
1. Recognize practical ways to improve communication planning before a live event.
2. Identify steps event teams can take to clarify decision-making roles and escalation responsibilities in advance.
3. Explore ways to strengthen coordination and alignment between event stakeholders before disruptions occur.

This session is free for IAEE Members and is $79 for non-members.

This session is eligible for 0.75 clock hours towards CEM Recertification. 

The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.

Learning Objectives:

• Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
• Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
• Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.

This webinar is complimentary to IAEE Chapter Members and Non-Members. 

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

Session 1: The Basics of Prompting - available on-demand

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

Thursday 13 August 2026 10:30-11:30 AM CST Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

Thursday 20 August 2026 10:30-11:30 AM CST Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

Esta serie educativa práctica con Chris Gloede, CAE, está diseñada específicamente para acelerar su competencia en la creación de contenido generativo de IA. Los asistentes irán más allá de los comandos simples para dominar las técnicas fundamentales y avanzadas de la ingeniería de indicaciones. La capacitación abarca la creación de texto estructurado de alta calidad mediante métodos como la incitación basada en roles y la cadena de pensamiento, y culmina con un laboratorio práctico sobre la generación de contenido visual alineado con la marca.

Sesión 1: Fundamentos de la incitación

• Defina y aplique los componentes principales (rol, tarea, formato y restricciones) para indicaciones de IA eficaces.
• Genere contenido de texto estructurado de alta calidad utilizando las mejores prácticas de incitación fundamental.
• Utilice la incitación basada en roles para lograr resultados de contenido más específicos y relevantes. 

Sesión 2: Técnicas avanzadas de incitación

• Implemente incitación iterativa para refinar y mejorar el contenido generado por IA mediante pasos sucesivos.
• Ejecute la técnica de cadena de pensamiento para indicar a la IA que realice un razonamiento complejo de varios pasos.
• Compare y contraste diferentes métodos avanzados de incitación para maximizar la eficiencia en la generación de contenido.

Sesión 3: IA visual y aplicación práctica

• Genere con confianza contenido visual (imágenes y video) de alta calidad y alineado con la marca utilizando una fórmula de incitación visual.
• Explore y aplique eficazmente agentes y herramientas de IA especializadas a soluciones de asociación comunes.
• Explique las consideraciones éticas de la IA y describa los elementos clave de una política de uso de IA alineada con la misión.

Para registrarse en la serie completa, simplemente seleccione el botón de registro. Tenga en cuenta que las sesiones individuales no se pueden comprar individualmente. Al completar las tres sesiones, los participantes recibirán el Certificado descargable de la Serie Maestra de IAEE: Acelerador de IA. El Certificado de la Serie Maestra de IAEE tiene un costo de $119 para miembros de la IAEE y $179 para quienes no son miembros.

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

 Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

 Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

 Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

IAEE大师系列证书：AI加速器是由注册行政工程师Chris Gloede主讲的实践型教育系列课程，旨在加速您在生成式AI内容创作方面的熟练度。学员将超越简单的命令，掌握提示工程的基础和高级技巧。培训内容涵盖使用基于角色和思维链等方法创建高质量结构化文本，并以生成品牌相关视觉内容的实践练习作为最终环节。

第一节：提示基础知识

定义并应用有效AI提示的核心要素（角色、任务、格式和约束）。

运用基础提示最佳实践，生成高质量、结构化的文本内容。

利用基于角色的提示，实现更具针对性和相关性的内容输出。

 第二节：高级提示技巧

实施迭代提示，通过一系列步骤不断完善和改进AI生成的内容。

运用“思维链”技巧，指导AI执行复杂的多步骤推理。

比较和对比不同的高级提示方法，以实现内容生成效率的最大化。

第三节：视觉人工智能及其应用

运用视觉提示公式，自信地生成高质量、符合品牌调性的视觉内容（图片和视频）。

探索并有效运用专业人工智能代理和工具，解决常见的关联问题。

阐述人工智能的伦理考量，并概述符合使命的人工智能使用政策的关键要素。

如需注册完整系列课程，请点击注册按钮。请注意，单节课程不可单独购买。完成全部三节课程后，学员将获得可下载的IAEE大师系列证书：人工智能加速器结业证书。IAEE大师系列证书价格为：IAEE会员119美元，非会员179美元。

This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.

 Session 1: The Basics of Prompting

• Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
• Generate high-quality, structured text content using foundational prompting best practices.
• Utilize role-based prompting to achieve targeted and more relevant content outputs.

 Session 2: Advanced Prompting Techniques

• Implement iterative prompting to refine and improve AI-generated content through successive steps.
• Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
• Compare and contrast different advanced prompting methods for maximum efficiency in content generation.

 Session 3: Visual AI and Practical Application

• Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
• Explore and effectively apply specialty AI agents and tools to common association solutions.
• Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.

To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.

每节课程可获得 1 个学时，用于 CEM 再认证。完成全部三节课程后，您的 IAEE 成绩单上将增加 3 个学时，这些学时可用于 CEM 再认证。

Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices. 

The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market. 

Learning Objectives: 

• Learn to the current investment patterns 
• Discover how to apply data to strategy 
• Optimize exhibit performance and ROI 

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

如今，参展商如何分配营销预算？这些分配方式与疫情前的常态相比有何变化？资金主要投向何处？又采用哪些指标来衡量成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨。Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深度解读与拓展分析。

讨论将重点关注参展商如何实现核心目标（包括潜在客户开发、品牌建设及面对面互动），以及整合营销（含数字渠道）如何支持整个展会生命周期内的互动交流。此外，会议还将探讨沟通策略如何调整，以便有效地触达并吸引不同世代的受众。展望未来，本次会议将审视参展商的规划，并就如何选择合适的展会、优化参展投入以及调整策略以实现投资回报率（ROI）最大化提供实用指导，助您在稳定却不断变化的市场中把握机遇。

学习目标：

• 了解当前的投资模式
• 掌握如何将数据应用于策略制定
• 优化参展成效与投资回报率（ROI）

IAEE 和 CEIR 的网络研讨会向会员免费开放，非会员需支付 79 美元。

How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices. 

The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market. 

Learning Objectives: 

• Learn to the current investment patterns 
• Discover how to apply data to strategy 
• Optimize exhibit performance and ROI 

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

完成本次课程后，您将获得 0.75 学时，可用于 CEM 再认证。

 Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.

¿Cómo asignan hoy en día sus presupuestos de marketing los expositores y cómo se comparan dichas asignaciones con los niveles previos a la pandemia? ¿Dónde se concentra el gasto y qué métricas se utilizan para evaluar el éxito? Este seminario web presenta las investigaciones más recientes de CEIR sobre la inversión en canales de marketing, los objetivos de participación en ferias, las métricas de rendimiento y el gasto directo por categoría, además de ofrecer perspectivas sobre la evolución de las estrategias de exhibición. En este seminario web conjunto —una iniciativa inédita—, Nancy Drapeau (de CEIR) y Emily Olson (de la revista EXHIBITOR) combinan datos y aplicación práctica. Nancy comparte hallazgos clave sobre las tendencias en la asignación de presupuestos, las prioridades de los expositores y los indicadores de referencia de rendimiento, mientras que Emily analiza y amplía esta información con ejemplos del mundo real y mejores prácticas.

El debate destaca cómo los expositores están impulsando resultados en objetivos fundamentales —como la generación de clientes potenciales, el fortalecimiento de la marca y la interacción presencial— y cómo el marketing integrado (incluidos los canales digitales) favorece la interacción a lo largo de todo el ciclo de vida del evento. También se aborda cómo las estrategias de comunicación se están adaptando para llegar eficazmente a audiencias de distintas generaciones e interactuar con ellas. De cara al futuro, la sesión examina los planes de los expositores y ofrece orientación práctica sobre la selección de los eventos adecuados, la optimización de las inversiones en exhibición y la adaptación de estrategias para maximizar el retorno de la inversión (ROI) en un mercado estable pero en evolución.

Objetivos de aprendizaje:

• Conocer los patrones de inversión actuales.
• Descubrir cómo aplicar los datos a la estrategia.
• Optimizar el rendimiento de la exhibición y el ROI.

Los seminarios web de la IAEE y el CEIR son gratuitos para los miembros y están disponibles para los no miembros por 79 dólares.

How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices. 

The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market. 

Learning Objectives: 

• Learn to the current investment patterns 
• Discover how to apply data to strategy 
• Optimize exhibit performance and ROI 

Brought to you by 

IAEE and CEIR webinars are free to members and available to non-members for $79.

Al finalizar, esta sesión acredita 0,75 horas lectivas para la recertificación CEM.

Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.