IAEE Event Tech Demo Day - Full Series: Data Power, Turning Insights into Action Across the Event Ecosystem
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- Non-member - $99
- Member - Free!
- Freeman Member - Free!
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 by selecting register on this specific session landing page. Or you can choose which of the individual sessions you would like to attend for $19.99 each individual session listed below:
Company Participation
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Bear Analytics
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab Inc
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Credit: Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording. Upon completion of all seven sessions 3.5 clock hours will be added to participant transcripts and will be eligible towards CEM Recertification.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Ben Dunlap
VP Sales
Map Your Show
Ben Dunlap, CEM, is the VP of Sales for Map Your Show.
$i++ ?>Justin Post
Vice President of Sales
Map Your Show
Justin Post is the VP of Sales helping event organizers, exhibitors, and attendees all save time, market content, and generate additional revenue! Ask me about our all-new AI-powered attendee planning experience.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Joy Wingert
Sales Engineer
Personify A2Z Events
Joy Wingert is the Sales Engineer at Personify A2Z Events.
$i++ ?>Roger Price
Chief Client Officer
Personify A2Z Events
Lead all sales, services, and support for the A2Z Events business within Personify.
$i++ ?>Kristie Chicki
Principal Project Manager
Personify A2Z Events
Kristie is a former show manager and current Principal Project Manager for Personify A2Z Events. She has been in the industry for 20 years and has led Business Process Analysis for a variety of clients and manages a diverse team of individuals.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Lee Goupil
Senior Account Executive
Eventsair
Lee Goupil is the Senior Account Executive at Eventsair.
$i++ ?>Sarah Spooner
Customer Success Team Lead - EMEA and US
EventsAir
Sarah Spooner is the Customer Success Team Lead - EMEA and US at EventsAir
$i++ ?>Ross Sawai
Head of Sales - US
EventsAir
Ross Sawai is the Head of Sales in the US for EventsAir.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. The session concludes with a real client example, showing how these data-led tactics were applied to grow event registration in 2025. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
$i++ ?>Amilie Parent
President
Showcare
Amile Parent, CPA is the President of Showcare.
$i++ ?>Emmy Côté
Growth Marketing Team Lead
Showcare
Emmy Côté is the Growth Marketing Team Lead at Showcare.
$i++ ?>Brudis Limar III
Chief Marketing Officer
Showcare
Brudis Limar III, MBA, is the Chief Marketing Officer at Showcare.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.
Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting — to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Eric Misic
VP of Business Development and Co-Founder
Bear Analytics
Eric Misic is the VP of Business Development and Co-Founder at Bear Analytics.
$i++ ?>Joe Colangelo
CEO & Co-Founder
Bear Analytics
Joe Colangelo is the CEO of Bear Analytics, a company developing a next-generation analytics platform (Bear IQ) focused on driving more meaningful outcomes for virtual, hybrid, and live events.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences. Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Maritz Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences
Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Aaron Dorsey
VP, Product Management, Info Security & Privacy
Maritz
Aaron Dorsey, PMP has been in the meetings and events industry since 2002. Beginning as an onsite specialist with Experient, Aaron moved into the Project Management department in 2007. In 2013, Aaron was promoted to Director, Project Management and then moved into a customer facing role in 2017, when promoted to Senior Director, Strategic Client Technology. Aaron has two main focuses in this role, serving as a sales engineer on new business opportunities, and working in product development, guiding a team of product managers to ensure Maritz Global Event’s technology remains best in class. He prides himself as a leader in innovation and process improvement, listening to customer, industry and market demands in order to drive new initiatives and technological advancements.
$i++ ?>Melissa Ruisz
Director, Growth Marketing
Martiz
Melissa Ruisz is the Director, Growth Marketing at Martiz.
$i++ ?>Jacob Hyatt
Sr. Director, Data Insights & Engineering
Maritz
Jacob Hyatt is the Sr. Director, Data Insights & Engineering at Maritz
$i++ ?>Steven Hanes
Sr. Data Architect
Matriz
Steven Hanes is the Sr. Data Architect at Maritz
$i++ ?>Devon Stiles
VP, Growth Marketing
Maritz
Devon Stiles is the VP, Growth Marketing at Maritz.
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
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Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Splab is built as a collection of small, use-case–driven apps designed to help event teams make clearer decisions with the data they already have. EventPath is one of those mini apps. It focuses on a fundamental question every organizer faces: how do people actually find and decide to attend an event? By mapping audience paths across newsletters, communities, CRM lists, and historical attendee data, EventPath reveals channel overlap, contribution, and momentum before purchase. AI quietly supports this by connecting fragmented signals and surfacing patterns at scale—but the objective is simple: turn everyday engagement data into actions teams can confidently take across the event ecosystem.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Chase Changhee Seon
Co-Founder
Splab Inc
Chase Changhee Seon is the Co-Founder at Splab Inc.
$i++ ?>Min Seon
Co-Founder, CEO, Event and Community Project Manager
TalkValue
Min Seon is the Co-Founder, CEO, Event and Community Project Manager at TalkValue
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Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

