IAEE Event Tech Demo Day - Full Series: Data Power, Turning Insights into Action Across the Event Ecosystem
-
Register
- Non-member - $99
- Member - Free!
- Freeman Member - Free!
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
IAEE Demo Days bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 by selecting register on this specific session landing page. Or you can choose which of the individual sessions you would like to attend for $19.99 each individual session listed below:
Company Participation
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Map Your Show
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Personify A2Z Events
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: EventsAir
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Bear Analytics
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Maritz
- IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Splab Inc
Credit: Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording. Upon completion of all seven sessions 3.5 clock hours will be added to participant transcripts and will be eligible towards CEM Recertification.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
MYS Insights is Map Your Show’s AI-powered analytics solution that helps event organizers turn engagement and revenue data into action. In this demo, we’ll show how real-time insights, post-event reporting, and built-in benchmarking help identify at-risk exhibitors, measure performance against other events, and uncover new revenue opportunities. Learn how the right analytics tool drives stronger exhibitor ROI and more predictable financial results.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Ben Dunlap
VP Sales
Map Your Show
Ben Dunlap, CEM, is Vice President at Map Your Show, where he has spent more than 30 years helping trade show and event organizers leverage technology to drive better results. Based in Cincinnati, Ben holds a degree from Xavier University and brings deep expertise in exhibition management, sales strategy, and event technology to every client
$i++ ?>Justin Post
Vice President of Sales
Map Your Show
Justin Post is Vice President of Sales at Map Your Show, where he partners with event organizers worldwide to maximize their trade show technology and drive stronger results for exhibitors and attendees alike. Based in Cincinnati, Ohio, Justin is an active member of the exhibitions and events community and a familiar face at industry events including Expo! Expo!.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
A2Z Events brings the concept of Data Power: Turning Insights into Action Across the Event Ecosystem to life by capturing and connecting data across the entire event lifecycle, from registration and exhibitor sales to on-site engagement and revenue performance. By centralizing attendee, exhibitor, and operational data in one platform, A2Z enables organizers to move beyond reporting and use real-time and historical insights to optimize experiences, personalize engagement, improve sales strategies, and make smarter, more strategic decisions that drive measurable outcomes for events and their stakeholders.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Joy Wingert
Sales Engineer
Personify A2Z Events
Joy Wingert is a Sales Engineer with more than 20 years of experience in the events industry. With a strong background in education management and computer software, she brings expertise in project management, requirements analysis, and trade shows to help organizations deliver successful event experiences.
$i++ ?>Roger Price
Chief Client Officer
Personify A2Z Events
Roger Price is the General Manager, Events Business Unit, where he leads global Sales, Services, Support, and Client Success teams delivering technology and services for thousands of B2B events annually. A senior operations and strategy executive, Roger specializes in driving growth in the B2B software and tech-enabled services industry, with leadership experience spanning Sales, Customer Success, Product Management, Strategy, and Consulting across start-ups, middle-market firms, and publicly traded companies.
$i++ ?>Kristie Chicki
Principal Project Manager
Personify A2Z Events
Kristie Chicki is a trade show account manager and project specialist who excels at driving successful event operations and client relations. She has a proven track record of managing end-to-end exhibitor services, digital portals, and event logistics for major industry expositions. Combining strong organizational leadership with practical project management, Kristie ensures that complex event timelines are met and clients receive top-tier support.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
EventsAir is a unified event management platform designed to run the entire event ecosystem from start to finish — including event registration, websites, payments, communications, mobile apps, on-site delivery, lead capture, reporting and more. EventsAir is able to capture and leverage every attendee, exhibitor, and organizer touchpoint along the way — generating rich data and real-time insights that can be used to improve event outcomes. For this Demo Day, we’ll show how EventsAir turns connected event data into action through automation, segmentation, and integrations with key AMS and CRM platforms, helping teams personalize experiences, prove ROI, and make smarter decisions before, during, and after the event.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Lee Goupil
Senior Account Executive
Eventsair
Lee Goupil is an Account Executive at EventsAir, where he has spent the past two years helping associations, nonprofits, and event organizers streamline event management through technology. He works closely with organizations to evaluate their event technology needs and identify solutions that improve attendee engagement, registration management, communications, and overall event operations. With a consultative approach and a strong understanding of the industry, Lee partners with clients to help them deliver successful in-person, virtual, and hybrid events. He is passionate about helping event professionals leverage technology to create better experiences for both organizers and attendees.
$i++ ?>Sarah Spooner
Customer Success Team Lead - EMEA and US
EventsAir
With more than 20 years of experience in the events industry, Sarah joined EventsAir in 2020 and has led the North American Customer Success team since 2025. A former meeting planner, she successfully produced more than 100 events using EventsAir, giving her a unique perspective that bridges the needs of both clients and software providers. Her firsthand experience as an EventsAir user enables her to guide clients with practical insights and a deep understanding of the event management lifecycle. Sarah resides in Asheville, NC with her longtime partner and their myriad of pets.
$i++ ?>Ross Sawai
Head of US Sales
EventAir
Ross is the current Head of US Sales for EventAir, a comprehensive event management software and services company. With over 20+ years in the industry, he has a wealth of executive leadership experience focusing on sales, marketing, and operations, which brings positive and strategic thinking to every conversation he has. His diverse background includes globally recognized firms such as Momentive (formerly Community Brands), MCI, Searchwide, and GenieConnect by Lanyon (now Cvent). Originally from Hawaii, Ross resides in Texas where he leads the US presence and growth plans for the company.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. The session concludes with a real client example, showing how these data-led tactics were applied to grow event registration in 2025. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
$i++ ?>Amilie Parent
President
Showcare
Amilie Parent is the visionary leader and entrepreneur driving Showcare’s success with bold innovation and a commitment to redefining event engagement. With a strong foundation in finance as a CPA, Amilie brings strategic insight and operational excellence to help event leaders unlock growth through data-driven strategies. She is an active industry advocate through her board roles with PCMA and #MEET4IMPACT and has been recognized as an AWTC Champion award recipient.
$i++ ?>Emmy Côté
Growth Marketing Team Lead
Showcare
Emmy Côté is a marketing technology strategist who specializes in transforming data into meaningful action that supports growth. With extensive experience building registration funnels, interpreting behavior signals and orchestrating multi-channel campaigns, Emmy brings a modern, practical perspective to attendee engagement and digital marketing. She leads initiatives that bridge MarTech, member experience and registration strategy, implementing customer data platforms and lifecycle models that improve conversions and create more relevant outreach. Her work spans email, web, paid media and on-site digital pathways, all coordinated to guide prospects from interest to commitment.
$i++ ?>Brudis Limar III
Chief Marketing Officer
Showcare
Brudis Limar III, MBA, has spent more than 20 years across multiple dimensions of the event industry, from a decade managing large-scale conferences and exhibitions at Reed Exhibitions to the last 10 years shaping the future of event technology with leadership roles at Braindate, Snöball, and now Showcare. Brudis has spoken at international events and designed curated peer-to-peer exchanges for diverse audiences, sparking meaningful dialogue and helping event professionals surface challenges, translate strategies into action, and achieve measurable outcomes. With a background in physics and business management, he approaches events with the curiosity of a scientist and the pragmatism of a strategist.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.
Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting — to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Bear Analytics is the company behind Bear IQ, the Unified Event Intelligence platform for event organizers. Bear IQ brings together the core data from the systems that run your events: registration, marketing, exhibitor and sponsorship sales, onsite engagement, and more - into a single, consistent view. It standardizes metrics and reporting across teams so everyone is working from the same definitions and performance picture. Purpose-built for the events industry, Bear IQ works alongside your existing event and data technology to power the analytics layer your organization can rely on.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Eric Misic
VP of Business Development and Co-Founder
Bear Analytics
Eric Misic is Co-Founder and VP of Business Development at Bear Analytics, a B2B SaaS company serving trade associations and event organizers since 2013. Eric leads commercial strategy, partnerships, and new client engagement for the Bear IQ platform, working with clients across a wide range of industries including technology, construction, broadcast, automotive aftermarket, agriculture, and large-scale commercial exhibitions. He focuses on helping associations and event organizers translate registration, attendance, and engagement data into measurable business outcomes, and is a frequent voice in the trade show and association community on audience intelligence, attendee retention, and data-driven event growth.
$i++ ?>Joe Colangelo
CEO & Co-Founder
Bear Analytics
Joe Colangelo is CEO and Co-Founder of Bear Analytics, the company behind Bear IQ, the data intelligence platform built for trade associations and B2B event organizers. Since co-founding the company in 2013, Joe has led product vision and growth strategy at Bear Analytics, building a bootstrapped business that serves many of the most recognized brands in the events industry. He is a regular contributor to industry conversations on the role of data, AI, and audience intelligence in events, with commentary featured in TSNN, Trade Show Executive, Skift Meetings, and PCMA.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences. Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
Maritz Harness the Power of Universal ID: Transforming Event Data into Personalized Experiences
Discover how a universal ID can connect data from every attendee touchpoint — registration, lead retrieval, onsite engagement and beyond — into a single, actionable attendee profile. This session will explain the universal ID concept, illustrating how it enables personalized experiences, streamlines data management and empowers show organizers to make smarter, insight-driven decisions. Through real-world examples, you’ll learn how to overcome common data challenges and harness the full potential of your event data ecosystem.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Aaron Dorsey
VP, Product Management, Info Security & Privacy
Maritz
Aaron Dorsey, PMP has been in the meetings and events industry since 2002. Beginning as an onsite specialist with Experient, Aaron moved into the Project Management department in 2007. In 2013, Aaron was promoted to Director, Project Management and then moved into a customer facing role in 2017, when promoted to Senior Director, Strategic Client Technology. Aaron has two main focuses in this role, serving as a sales engineer on new business opportunities, and working in product development, guiding a team of product managers to ensure Maritz Global Event’s technology remains best in class. He prides himself as a leader in innovation and process improvement, listening to customer, industry and market demands in order to drive new initiatives and technological advancements.
$i++ ?>Steven Hanes
Sr. Data Architect
Matriz
With a strong foundation in data architecture and cloud platforms, Steven leads the design of scalable, insight-driven solutions that transform complex event data into actionable intelligence. Leveraging expertise in data engineering and applied AI, he builds resilient, future-ready systems that power advanced analytics and enable smarter business decisions.
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.
-
Includes Credits Recorded On: 02/24/2026
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. TryTalkValue is built as a collection of small, use-case–driven apps designed to help event teams make clearer decisions with the data they already have. EventPath is one of those mini apps. It focuses on a fundamental question every organizer faces: how do people actually find and decide to attend an event? By mapping audience paths across newsletters, communities, CRM lists, and historical attendee data, EventPath reveals channel overlap, contribution, and momentum before purchase. AI quietly supports this by connecting fragmented signals and surfacing patterns at scale—but the objective is simple: turn everyday engagement data into actions teams can confidently take across the event ecosystem.
Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.
TalkValue is not a traditional event tech company, and we’re not a typical agency either. We build and operate what we call an Event Marketing Control Center for conference and exhibition teams. Most organizers don’t suffer from a lack of tools — they suffer from a lack of visibility. Registration data lives in one platform, CRM data in another, community conversations somewhere else, and reporting ends up in scattered spreadsheets. Decisions are then made on gut feeling, not intelligence. We unify those fragmented data sources and turn them into actionable intelligence — clear signals about where revenue is coming from, which cohorts are worth prioritizing, and where execution is getting stuck. From that intelligence, we help teams streamline manual workflows, automate what slows them down, and build a sustainable revenue engine. In the past 2.5 years, our team has supported over 200 events across the U.S., Japan, Hong Kong, and Korea. Sometimes we install the system and empower teams to run it themselves. Other times, we step in alongside them to execute. Either way, our role is the same: to help event organizations get out of their own way and operate with clarity, speed, and confidence.
This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.
$i++ ?>Chase Changhee Seon
Co-Founder
Talk Value
Chase is co-founder of Talk Value, an AI-native events agency doing sales and marketing for B2B exhibitions and conferences. The team reads your data, builds automated inbound and outbound on top of it, and runs year-long engagement so the work doesn't stop when the show closes. Best-fit clients: event teams who are crazy with numbers.
$i++ ?>Min Seon
Co-Founder, CEO, Event and Community Project Manager
TalkValue
Min Seon is the Co-Founder, CEO, Event and Community Project Manager at TalkValue
Upon completion each session is eligible for 0.50 Clock hours towards CEM recertification for watching this recording.

