IAEE Event Tech Demo Day: Data Power, Turning Insights into Action Across the Event Ecosystem: Showcare

Recorded On: 02/24/2026

Data is at the core of every successful event strategy, powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting, to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.

Showcare’s session focuses on how event organizers can use data more intentionally to market their events and increase registration. You’ll learn how the 5E Event Framework shapes the attendee journey, with a deeper look at the stage where interest is created, and registration momentum begins. We will then explore how first-party data and full-funnel audience design help organizers activate insights across messaging, channel selection, and follow-up throughout the registration lifecycle. The session concludes with a real client example, showing how these data-led tactics were applied to grow event registration in 2025. Attendees will leave with practical insights they can use to turn event data into measurable registration growth.

This webinar is free to IAEE members. For Nonmembers: You may purchase this full series at a discounted rate of $99 or you can choose which of the individual sessions you would like to attend for $19.99 each individual session.

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Amilie Parent

President

Showcare

Amilie Parent is the visionary leader and entrepreneur driving Showcare’s success with bold innovation and a commitment to redefining event engagement. With a strong foundation in finance as a CPA, Amilie brings strategic insight and operational excellence to help event leaders unlock growth through data-driven strategies. She is an active industry advocate through her board roles with PCMA and #MEET4IMPACT and has been recognized as an AWTC Champion award recipient.

Emmy Côté

Growth Marketing Team Lead

Showcare

Emmy Côté is a marketing technology strategist who specializes in transforming data into meaningful action that supports growth. With extensive experience building registration funnels, interpreting behavior signals and orchestrating multi-channel campaigns, Emmy brings a modern, practical perspective to attendee engagement and digital marketing. She leads initiatives that bridge MarTech, member experience and registration strategy, implementing customer data platforms and lifecycle models that improve conversions and create more relevant outreach. Her work spans email, web, paid media and on-site digital pathways, all coordinated to guide prospects from interest to commitment.

Brudis Limar III

Chief Marketing Officer

Showcare

Brudis Limar III, MBA, has spent more than 20 years across multiple dimensions of the event industry, from a decade managing large-scale conferences and exhibitions at Reed Exhibitions to the last 10 years shaping the future of event technology with leadership roles at Braindate, Snöball, and now Showcare. Brudis has spoken at international events and designed curated peer-to-peer exchanges for diverse audiences, sparking meaningful dialogue and helping event professionals surface challenges, translate strategies into action, and achieve measurable outcomes. With a background in physics and business management, he approaches events with the curiosity of a scientist and the pragmatism of a strategist.