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Contains 1 Component(s) Recorded On: 05/01/2026
这段时长10分钟的视频将带领参与者浏览 IAEE 知识中心及其海量资源。 This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources.
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Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘中的最新数据。Adam Sacks 将着重介绍 2025 年的预测结果、更新至 2028 年的预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的行业展望以支持其在不断变化的环境中进行规划的高级管理人员提供指导。 Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘数据。Adam Sacks 将着重介绍 2025 年的预测结果、2028 年的最新预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的战略展望以支持在不断变化的环境中进行规划的高级管理人员提供指导。
主讲人：Adam Sacks，旅游经济公司总裁；Nancy Drapeau，IPC，展览行业研究中心 (CEIR) 研究副总裁。
由以下机构赞助：
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IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 79 美元。
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
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IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，可获得 0.75 个学时，用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Contains 1 Component(s) Recorded On: 05/01/2026
这段时长10分钟的视频将带领参与者浏览 IAEE 知识中心及其海量资源。 This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources.
这段时长10分钟的视频将带领参会者浏览 IAEE 知识中心及其丰富的资源。请注意，本次环节仅供信息参考，不计入 CEM 再认证所需的学时。
This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources. Please note this session is for information purposes only and does not provide clock hours towards CEM recertification.
Jody M. Shaw, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
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由 Lisa Schulteis 主讲的 IAEE 大师系列证书课程：《面向大脑的活动设计》旨在帮助活动和展览专业人士更好地了解人们如何体验活动，以及设计决策如何影响人们在现场和虚拟环境中的参与度、记忆力和联系。该系列课程专注于以体验为导向的实用设计策略，将注意力、记忆力和社交互动方面的研究成果转化为实际的活动应用。 每节课都以前一节课为基础，引导学员了解活动体验的三个核心要素：注意力、记忆力和联系。每节课都穿插了微型休息时间，以帮助学员集中注意力、示范有效的设计并实时提升学习效果。每节线上课程时长 60 分钟，包含互动环节、反思和问答。学员可下载配套练习册，以辅助所有三节课的实践学习。完成全部三节课后，学员将获得结业证书和 3 个学时，可用于 CEM 再认证。 IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification
由 Lisa Schulteis 主讲的 IAEE 大师系列证书课程：《面向大脑的活动设计》旨在帮助活动和展览专业人士更好地了解人们如何体验活动，以及设计决策如何影响人们在现场和虚拟环境中的参与度、记忆力和联系。该系列课程专注于以体验为导向的实用设计策略，将注意力、记忆力和社交互动方面的研究成果转化为实际的活动应用。每节课都以前一节课为基础，引导学员了解活动体验的三个核心要素：注意力、记忆力和联系。每节课都穿插了微型休息时间，以帮助学员集中注意力、示范有效的设计并实时提升学习效果。每节虚拟课程时长 60 分钟，包含互动环节、反思和问答。学员可下载配套练习册，以辅助所有三节课的实践学习。完成全部三节课后，学员将获得结业证书和 3 个学时，可用于 CEM 再认证。IAEE 大师系列证书课程：《面向大脑的活动设计》面向 IAEE 会员开放，价格为 99 美元；非会员价格为 149 美元。
第一节：注意力设计：如何在不增加信息负荷的情况下保持参与者的专注度
在现代活动环境中，人们的注意力有限且容易被分散。本节将探讨人们如何处理信息和分配注意力，以及活动设计决策如何直接影响整个体验过程中的参与度。参与者将学习如何减少认知负荷、优化流程，以及如何设计能够支持持续注意力的议程和环境，而无需增加内容或复杂性。
学习目标
1. 解释注意力在现场和虚拟活动中的运作方式
2. 识别降低专注度和参与度的常见活动设计选择
3. 应用实用策略来支持持续注意力
4. 设计能够平衡刺激和恢复的议程和环节 课程中将穿插微型休息时间，以实时模拟支持注意力的设计。
第二场：记忆设计：打造令人难忘的活动
虽然活动通常传递大量信息，但其中很多内容会在体验结束后不久被遗忘。这是系列讲座的第二场，重点探讨记忆的形成方式，以及活动设计如何帮助人们回忆关键信息、重要时刻和体验。
参与者将探索活动结构、故事讲述、重复和感官线索如何影响记忆，并学习如何设计能够帮助重要信息在活动结束后依然深入人心的体验。
学习目标
1. 区分参与度和长期记忆
2. 识别有助于记忆和回忆的设计元素
3. 应用在不增加内容量的情况下强化记忆的技巧
4. 在活动、展览和体验中构建记忆锚点 本次讲座将融入记忆锚点微休息环节，以演示记忆策略的实际应用。
第三场：设计连接：活动如何建立信任、归属感和有意义的互动
连接是成功活动的核心。本次研讨会将探讨人们如何体验社交环境，以及活动设计如何影响信任、舒适度和参与度。参与者将学习布局、引导、节奏和互动设计如何影响与会者的归属感、参与度和参与意愿，以及这些因素如何影响活动的整体效果。
学习目标
1. 理解社交环境如何影响参与度和信任
2. 识别常见活动设计选择造成的互动障碍
3. 设计鼓励有意义连接的体验
4. 应用包容性策略，支持不同的参与方式。研讨会将穿插以连接为中心的小憩环节，以模拟互动和反思。
IAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement, recall, and connection across live and virtual environments. The series focuses on practical, experience-driven design strategies that translate research on attention, memory, and social interaction into real-world event applications. Each session builds on the last, guiding participants through three core elements of event experience: attention, memory, and connection. Built-in micro breaks are integrated throughout each session to support focus, model effective design, and enhance learning in real time. Each virtual session is 60 minutes in length and includes interactive moments, reflection, and Q&A. A downloadable workbook supports applied learning across all three sessions. Upon completion of all three sessions participants will receive a certificate of completion and 3 Clock Hours toward CEM recertification. IAEE Master Series Certificate: Event Design For The Brain is available to IAEE Members $99 | Non-Members $149.
Session 1: Designing for Attention: How to Keep People Engaged Without Overloading Them
Attention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload, improve session flow, and design agendas and environments that support sustained attention without adding more content or complexity.
Learning Objectives
1. Explain how attention functions in live and virtual event settings
2. Identify common event design choices that reduce focus and engagement
3. Apply practical strategies to support sustained attention
4. Design agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.
Session 2: Designing for Memory: Creating Events People Actually Remember
While events often deliver large volumes of information, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages, moments, and experiences.
Participants will explore how session structure, storytelling, repetition, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself.
Learning Objectives
1. Distinguish between engagement and long-term memory
2. Identify design elements that support retention and recall
3. Apply techniques that strengthen memory without increasing content volume
4. Build memory anchors into sessions, exhibits, and experiences Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.
Session 3: Designing for Connection: How Events Build Trust, Belonging, and Meaningful Interaction
Connection is central to successful events. This session explores how people experience social environments and how event design influences trust, comfort, and participation. Participants will learn how layout, facilitation, pacing, and interaction design affect whether attendees feel included, engaged, and willing to participate, and how these factors shape overall event outcomes.
Learning Objectives
1. Understand how social environments influence engagement and trust
2. Identify barriers to interaction created by common event design choices
3. Design experiences that encourage meaningful connection
4. Apply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.IAEE大师系列证书：大脑事件设计课程，完成所有课程内容后，可获得3个学时，用于CEM再认证。此外，学员还将获得结业证书。
IAEE Master Series Certificate: Event Design For The Brain is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. In addition participants will receive a certificate of completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $149
- Member - $99
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Contains 3 Component(s), Includes Credits Recorded On: 04/08/2026
活动行业并不存在“人才短缺”的问题，而是缺乏相关性。年轻的专业人士并非因为缺乏兴趣而避开这个行业，而是因为我们未能清晰地阐明活动行业职业的价值，未能提供可靠的入门途径，也未能让他们看到足以支撑长期投入的早期成果。招聘会、实习机会和励志讲座并没有解决这个问题，在很多情况下，它们反而加剧了问题。本次会议将以安娜贝尔项目为例进行案例研究，该项目正是为了应对上述问题而设计的。 The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.
活动行业并不存在“人才短缺”的问题，而是缺乏相关性。年轻的专业人士并非因为缺乏兴趣而避开这个行业，而是因为我们未能清晰地阐明活动行业职业的价值，未能提供可靠的入门途径，也未能让他们看到足以支撑长期投入的早期成果。招聘会、实习机会和励志讲座并没有解决这个问题，在很多情况下，它们反而加剧了问题。本次会议将以安娜贝尔项目为例进行案例研究，该项目正是为了应对上述问题而设计的。
在这场时长 45 分钟、不涉及理论、以案例研究为主导的研讨会中，沃里克·戴维斯 (Warwick Davies) 将深入剖析一个以导师制和实践机会为核心的模式如何成功地将大学年龄段的人才，特别是来自传统黑人大学 (HBCU) 和西班牙裔服务机构 (HSI) 的学生，从对行业充满好奇转变为全身心投入。本次研讨会将挑战传统的“人才储备”思维，并以一套切实可行、可复制的系统取而代之，用于吸引、筛选和留住真正愿意长期留任的年轻专业人才。如果您的组织真正重视人才而非表面功夫，那么本次研讨会将为您带来全新的思考、决策和行动方式。
学习目标
分析大多数青年专业人才培养计划失败的原因，并找出阻碍招聘和留任工作的潜在假设。
深入剖析安娜贝尔项目 (Annabelle Project) 的模式，了解导师制、机会获取和责任制如何创造真正的职业发展动力，而非昙花一现的热情。
实施一项可立即付诸行动的变革，提升年轻专业人才对活动策划职业的认知价值，并增强长期人才投资回报率。
IAEE 网络研讨会对会员免费，非会员需支付 49 美元才能参加。
The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.
In this 45-minute, no-theory, case-study-driven session, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent, particularly students from HBCUs and Hispanic-Serving Institutions, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical, repeatable system for attracting, qualifying, and retaining young professionals who actually stay. If your organization is serious about talent, not optics, this session will give you a different way to think, decide, and act.
Learning Objectives
- Diagnose why most young professional initiatives fail, and identify the hidden assumptions that sabotage recruitment and retention efforts.
- Deconstruct the Annabelle Project model to understand how mentorship, access, and accountability create real career momentum, not temporary enthusiasm.
- Implement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI.
IAEE webinars are free to members and available to non-members for $49.
Warwick Davies
Founder
The Annabelle Project
Warwick Davies is the Founder of The Annabelle Project and Principal of The Event Mechanic!, where he helps event organizers and sponsors increase revenue, relevance, and long-term value by fixing what events actually do for buyers, exhibitors, and talent. With more than two decades in the global events and exhibitions industry—including senior leadership roles at IDG World Expo and 15 years as Sponsorship Director at DATAVERSITY—Warwick has built, scaled, and repaired event businesses across multiple sectors. He has generated hundreds of millions in event revenue, launched new products, and advised CEOs on how to turn events from cost centers into strategic assets.
The Annabelle Project reflects his belief that talent pipelines should be designed with the same rigor as revenue models. Through mentorship, exposure, and accountability, the program creates measurable career outcomes for college-age students—particularly from HBCUs and Hispanic-Serving Institutions—while delivering tangible ROI to participating organizations. Warwick is known for his direct, no-theory approach and his willingness to challenge industry assumptions that no longer serve business or talent.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
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-
Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和及时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内推动更高的参与度和更可衡量的成果。 沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和适时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何创建战略框架，从而在整个活动生命周期中释放更强的参与度和更可衡量的成果。
沟通是活动成功的关键。本次由Swapcard和IAEE工作人员带来的45分钟线上研讨会，将探讨如何通过精心设计的沟通，将注册转化为有意义的参与、提升参展商价值，并最终实现活动的长期成功。我们将以IAEE的Expo! Expo! 2025为例，分析清晰的指导、会前沟通以及适时的引导如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内提升参与度并取得更可衡量的成果。
学习目标：
- 了解精心设计的沟通如何通过IAEE的Expo! Expo! 2025案例，影响参会者和参展商在整个活动周期内的行为。
- 学习如何构建战略沟通框架，整合清晰的指导、会前信息和适时的引导，以提升参会者的参与度和参展商的价值。
- 了解如何评估沟通策略在推动有效参与和活动长期成功方面的可衡量成果。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。
Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.
Learning Objectives:
- Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
- Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
- Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Beverly Elliot, CEM
Account Manager, Exhibitions and Sales
IAEE
Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.
Kendra Black
Website Product Manager
Swapcard
Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.
完成课程后，学员可获得 0.75 个学时，可用于 CEM 再认证。
Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。 Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。
学习目标：
掌握细分和精准定位电子邮件受众的关键策略，以提高展会和活动的参与度和出席率。
探索可扩展的电子邮件营销策略，这些策略可以灵活应用于不同的协会和公司活动场景。
制定切实可行的计划，实施创新的电子邮件营销技巧，为活动推广带来可衡量的成效。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026
与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。 Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。
学习目标：
了解独立活动组织者可扮演的各种角色并把握各种机遇，包括如何有效地增强协会或大型组织内部的团队实力。
应用最佳实践管理独立活动项目，从初步规划到执行，确保无缝协作并取得成功。
认识到独立活动组织者面临的常见陷阱和挑战，并制定策略来避免或克服这些障碍。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
Learning Objectives:
- Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
- Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
- Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.
IAEE webinars are free to members and available to non-members for $49.
Necoya L. Tyson, CEM-AP, CGMP, CCEP
Founder & Chief Executive Officer
Lightsey Event Solutions
Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike.
Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP).
Jennifer D. Collins, CMP, DES
President and CEO
JDC Events
Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication.
课程结束后，可获得 0.75 个继续教育学分，用于继续教育管理硕士 (CEM) 再认证。
Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆的现场运营产生着巨大冲击。诚邀您加入本次活动，聆听 ECA 的 Tommy Goodwin 分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所带来的具体影响。 Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆现场的运营产生着巨大冲击。诚邀您加入本场活动，聆听ECA（会展业理事会）的Tommy Goodwin为您分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所产生的具体影响。
学习目标：
- 了解对行业供应商产生影响的最新政策及政治动态。
- 探究IAEE（国际展览与活动协会）与ECA如何代表本行业及其供应商开展倡导工作。
- 了解像您这样的供应商如何能够代表IAEE及整个行业积极参与其中。
本次活动对IAEE会员免费开放，非会员参会费用为49美元。
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Learning Objectives:
- Learn about the latest policy and political developments impacting industry suppliers.
- Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
- Find out how suppliers like you can get involved on behalf of IAEE and the industry.
This session is free for IAEE members and is $49 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本场次可计入 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Product(s)
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将指导学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。 The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。
如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。（会员价 99 美元 | 非会员价 149 美元）
IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。
学习目标：
- 识别成功的展览和赞助销售策略的核心要素。
- 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
- 制定宣传册以支持组织的收入目标。
IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
- 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
- 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
- 自信地处理异议和谈判，以达成合作承诺。
IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。
无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
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Contains 3 Product(s)
这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。 This comprehensive group of sessions will enable you to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability.
这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。注册参加这组课程后，您可以在菜单栏的“我的学习”选项卡中找到它们。
This comprehensive group of sessions is free for IAEE Members and will enable participants to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.
每完成一次课程，学分将添加到您的成绩单中，并且 1 个课时将有资格获得 CEM 再认证。
Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
