中文内容 (Content In Chinese)
13 Results
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Contains 3 Component(s), Includes Credits Recorded On: 02/18/2026
诚邀您参加本次富有启发性的网络研讨会，共同探讨 2025 年世博会的各项可持续发展举措。我们将从活动组织者、总承包商、参展商和演讲者的角度出发，通过深入的案例研究，向与会者展示 2025 年世博会如何成为可持续活动规划和执行的典范，并重点介绍可应用于未来活动的创新解决方案和经验教训。本次研讨会将深入探讨世博会期间为最大限度地减少环境影响、促进社会责任和增强经济韧性而实施的全面战略。 Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
诚邀您参加本次富有启发性的网络研讨会，共同探讨 2025 年世博会的各项可持续发展举措。我们将从活动组织者、总承包商、参展商和演讲者的角度，深入剖析案例研究，让与会者了解 2025 年世博会如何成为可持续活动规划和执行的典范，并重点介绍可应用于未来活动的创新解决方案和经验教训。本次研讨会将深入探讨世博会期间为最大限度地减少环境影响、促进社会责任和增强经济韧性而实施的全面战略。
学习目标：
分析 2025 年世博会采用的可持续发展战略。参与者将了解旨在确保活动可持续性的具体环境、社会和经济举措。
评估实施大规模可持续发展措施所面临的挑战和解决方案。
识别规划和执行阶段遇到的常见障碍，并探讨如何有效应对这些障碍。
IAEE 网络研讨会对会员免费，非会员需支付 49 美元。本次研讨会可计入 1 个学时，用于 CEM 认证续期。Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Learning Objectives:
- Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event.
- Evaluate the challenges and solutions in implementing large-scale sustainability efforts.
- Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively.
IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 1 clock hour towards CEM recertification.
Hannah Deters, CMP, CEM, SEPC
Director, Events and Sustainability
IAEE
Hannah Deters, CEM, CMP, SEPC, is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.
Brandie K. Townsend
Sustainability Manager
Brumark
Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise.
With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.
A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.
Avery Evans
Account Manager
Grit Productions & Expositions
With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.
Julia Spangler, SEPC
Sustainability Manager
Honeycomb Strategies
With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions.
Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens.
Kelly Massey
Managing Partner & CEO
Grit Productions and Expositions
Kelly Massey is a Managing Partner and CEO at Grit Productions and Expositions. Kelly has been a leader in the meetings and events industry for over 25 years. He has helped hundreds of clients develop and execute innovative and memorable event strategies that maximize revenues, branding, and attendee experience on the show floor. Primarily functioning in the Executive Producer role, Kelly has managed diverse B2B and B2C programs such as Annual Meetings, User Group Conferences, Sales Kick Offs, and unique Brand Activation programs, respectively ranging from 200-5,000+ attendees. He lends his expertise in all aspects of Corporate Event Production and Operations with a focus on adding production value and collaboration between all internal and external team members.
Sydney Rhea, CEM
Sustainability Project Delivery Manager
Informa
Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer. Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.
本次课程可计入1个学时，用于CEM资格证书的重新认证。
This session is eligible for 1 clock hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 02/04/2026
进入2026年，会展行业持续发展，并在充满活力且不断变化的格局中前行。为了不仅维持而且加速这一发展势头，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着要拥抱新兴趋势，发掘新的商业机会，并提供卓越的价值，从而带来更高的投资回报率、更深入的参与度和更广泛的受众覆盖。 As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
进入2026年，会展行业持续发展，并在充满活力且不断变化的格局中前行。为了不仅维持而且加速这一发展势头，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着要拥抱新兴趋势，发掘新的商业机会，并提供卓越的价值，从而带来更高的投资回报率、更深入的参与度和更广泛的受众覆盖。
展望2026年，我们必须探索未来的发展道路。我们必须克服哪些挑战？又该抓住哪些机遇，才能提升所有利益相关者的成功？欢迎加入我们的前瞻性研讨会，届时IAEE总裁兼首席执行官Marsha Flanagan（教育硕士，CEM）和IAEE主席兼Emerald X执行副总裁Brian Pagel将共同揭示IAEE未来一年的战略路线图。我们将深入探讨塑造会展行业的关键趋势，对当前市场动态进行全新分析，并探索旨在激发有意义的变革和持续增长的可行策略，以迎接新的一年。
学习目标：- 了解IAEE未来一年的发展路线图
- 探索2026年值得关注的关键趋势
- 掌握帮助您把握和应对新机遇的策略
IAEE网络研讨会面向会员免费开放，非会员需支付49美元。参加研讨会可获得1个CEM再认证学时。
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved? Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.
Learning Objectives:- Discover IAEE's roadmap for the upcoming year
- Explore key trends to anticipate in 2026
- Gain strategies to help you unlock and navigate new opportunities.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
符合条件者可获得 1 个学时，计入 CEM 再认证学时。
Eligible to earn 1 Clock Hour towards CEM recertification.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Brian Pagel
Executive Vice President
Emerald X
Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald X. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald.
Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017. In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE). He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 01/28/2026
在本次网络研讨会中，我们将深入探讨IAEE会员资格所提供的各种资源和福利，帮助您最大限度地利用协会资源，提升会员体验。无论您是刚刚加入协会的新会员，还是希望进一步参与协会活动的资深会员，本次网络研讨会都将是您在新的一年里开启精彩旅程的宝贵起点。 In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year.
本次网络研讨会将深入探讨IAEE会员的各项资源和权益，助您充分利用协会资源，获得最佳体验。无论您是刚刚踏上IAEE之旅的新会员，还是希望提升参与度的老会员，本次研讨会都将是您开启新一年的宝贵起点。与会者将深入了解丰富的线上线下教育机会，掌握享有盛誉的CEM认证信息，了解今年Expo! Expo!的精彩内容，聚焦分会和Insight Hours等交流活动，获取最新的赞助机会，深入了解我们充满活力的在线社区等等。
欢迎加入我们由IAEE资深领导者组成的专家小组，聆听他们分享专业知识和亲身经历，指导您如何最大程度地发挥IAEE会员的价值，并充分利用协会提供的资源和机会。
IAEE网络研讨会对会员免费，非会员需支付49美元。有资格获得 1 个学时，用于 CEM 再认证。
In this webinar, we will delve into the various resources and benefits that come with your IAEE membership, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities, both live and online, insights into the prestigious CEM certification, what to expect with this year’s Expo! Expo!, a spotlight on Chapters and networking events such as Insight Hours, an update on sponsorship opportunities, a closer look at our vibrant Online Community, and much more.
Join our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences, guiding you on how to extract the greatest value from your IAEE membership and make the most out of the resources and opportunities available to you.
IAEE webinars are free to members and available to non-members for $49. Upon completion, earn 1 Clock Hour towards your CEM recertification.
Lisa Buchanan, CEM
Senior Vice President, Operations
IAEE
Lisa Buchanan, CEM, is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts towards growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at the International Association for Exhibitions and Events (IAEE), where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Prior to joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing, and business development. Buchanan began her career with Meeting Professionals International (MPI) and spent 8 years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for over 50 chapters worldwide.
Stacy Powers, CEM
Vice President, Learning Experiences
IAEE
Stacy Powers, CEM, MS, is currently the Vice President of Learning Experiences at IAEE, where she is responsible for the development and planning of IAEE’s education programs which include Expo! Expo! education, the Women’s Leadership Forums, Leadership Institute, CEIR Predict, MATSO Community Meet Up Education, Consumer Events Education and IAEE webinar content. She previously held the position of Senior Education Manager.
Before joining IAEE, Stacy was Professional Development Manager at Promotional Products Association International (PPAI). Prior to that she spent 12 years as a Director of Human Resources and Compliance within the medical and dental industry. With an initial background in Psychology, she began her career as a counselor assisting at-risk youth, battered women and children. After completing her Master of Science Degree in Human Resources and Training, she worked for Meeting Professionals International (MPI) managing various educational programs and events.
Stacie Glenn, CEM
Senior Manager of Member Experiences
IAEE
Stacie Glenn, CEM, began her career in the exhibition and events industry with IAEE in August 2019. She currently serves as the Senior Manager of Member Experiences at IAEE, where she is dedicated to enhancing member value and supporting membership growth and retention. In her role, Stacie manages Memberlink – IAEE’s online forum and career center, while also working closely with various committees to identify member needs and develop relevant products and services. Additionally, she oversees the maintenance of the member database, ensuring a seamless and engaging experience for all members.
Stephanie Phillips
Director of Digital Engagement and Member Experience
IAEE
Stephanie Phillips serves as IAEE's Director of Digital Engagement and Member Experiences, overseeing the organization's digital and data technology infrastructure as well as member and customer engagement strategies. In her role, she leads initiatives to drive membership growth and retention, manages the membership team, and collaborates with various committees to enhance member value.
With over 14 years of experience in association management, Stephanie has a proven track record in membership development, marketing, volunteer coordination, event planning, and program management. She is deeply passionate about creating exceptional member experiences and leveraging digital platforms to optimize engagement.
Jennifer Potter, CEM
Senior CEM Certification Manager
IAEE
Jennifer Potter has over 15 years of experience in the industry. She began her career with a show organizer assisting in developing the conference programs for several of their largest trade shows. Jennifer started with IAEE in 2010 and manages the CEM Learning Program.
Jody M. Shaw, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Recorded On: 11/19/2025
自2025年1月以来，美国新政府对商业环境带来了全面变革。从不断升级的贸易关税到影响拨款的联邦支出削减，一些部门、行业和就业领域受到的影响尤为显著。积极的一面是，2017年减税政策的延长预计将提高家庭收入并刺激消费支出。这些以及其他宏观经济变化正在重塑贸易展览会的运营环境，并影响参展商和参观者的参与度。 欢迎参加由CEIR经济学家Adam Sacks和IPC的Nancy Drapeau共同主持的精彩研讨会，探讨这些变化对B2B展览行业意味着什么。Adam将提供最新的宏观经济分析，随后与Nancy进行深入的对话。本次研讨会旨在促进互动，欢迎大家积极参与，聆听、提问并与其他展会组织者高管分享您的见解。主讲人：Adam Sacks，旅游经济学公司总裁；Nancy Drapeau，IPC，展览行业研究中心（CEIR）研究副总裁。 Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.
自2025年1月以来，美国新政府对商业环境带来了全面变革。从不断升级的贸易关税到影响拨款的联邦支出削减，一些部门、行业和就业领域受到的影响尤为显著。积极的一面是，2017年减税政策的延长预计将提高家庭收入并刺激消费支出。这些以及其他宏观经济变化正在重塑贸易展览会的运营环境，并影响参展商和参观者的参与度。
欢迎参加由CEIR经济学家Adam Sacks和IPC的Nancy Drapeau共同主持的精彩研讨会，探讨这些变化对B2B展览行业意味着什么。Adam将提供最新的宏观经济分析，随后与Nancy进行深入的对话。本次研讨会旨在促进互动，欢迎大家积极参与，聆听、提问并与其他展会组织者高管分享您的见解。主讲人：Adam Sacks，旅游经济学公司总裁；Nancy Drapeau，IPC，展览行业研究中心（CEIR）研究副总裁。
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.
Learning Objectives:
· Learn which opportunities and challenges are facing event organizers
· Discover which sectors are poised for growth—and which may face headwinds
· Dive into strategies to navigate and mitigate emerging risks
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 11/12/2025
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
展位平面图设计是成功展会销售策略的关键组成部分，却常常被忽视。展位平面图不仅仅是一张地图，更是一个强大的创收工具，它能展现市场需求、增长情况和人流量。您的展位平面图能反映出展会的哪些信息？加入科克伦团队，探索如何通过巧妙的展位平面图设计优化销售，并为短期和长期增长奠定坚实的基础。我们将分享如何打造最大化收益的实用技巧，涵盖展位库存和位置、人流量来源等方方面面。此外，我们还将分享如何利用展位平面图设计促进续约销售，以及如何管理线上展位平面图以吸引潜在参展商的见解和最佳实践。
学习目标：
认识到展位平面图作为创收工具的强大作用。
运用五项巧妙的展位平面图设计技巧，提升展位销售额、提高参展商满意度并吸引人流。
与您的销售团队分享推广和维护线上展位平面图的最佳实践，以优化销售。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.
Learning Objectives:
- Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
- Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
- Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dan Corcoran
Chief Operating Officer
Corcoran
As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.
Kyle Corcoran
Exhibit Manager
Corcoran
Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/29/2025
如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。 If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。
学习目标：
了解如何轻松升级活动宣传，从而提高点击率、报名人数和参与度。
了解阻碍活动增长的最常见陷阱。
制定创意方案，营造热烈氛围，吸引更多人参与。
IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加研讨会可获得 1 个学时，计入 CEM 再认证学分。If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.
Learning Objectives:
- Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.
- Learn the most common traps that stall event growth.
- Create a plan for creative ways to build hype and excitement so people want to be there.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Jay Schwedelson
Founder and CEO
SubjectLine.com and Outcome Media
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 10/22/2025
人工智能不再是遥不可及的未来概念，而是一种切实可行的工具，它正在重塑活动策划人员的工作方式以及活动创造价值的方式。但人工智能的探索之旅远未结束。在本环节中，您将了解到活动组织者如何利用人工智能来提升自身效率，并改善活动成果，涵盖从参会者营销和销售到运营等各个方面。您将听到真实的实验案例、成功经验和心得体会，这些都将启发您探索新的工具和方法。
人工智能不再是遥不可及的未来概念，它已成为一种实用工具，正在重塑活动专业人士的工作方式以及活动创造价值的方式。但这段旅程远未结束。在本次研讨会中，您将了解活动组织者目前如何利用人工智能提升自身工作效率，并从参会者营销和销售到运营等各个方面提升活动成果。您将听到真实的案例分享，包括实践经验、成功案例和经验教训，这些都将激励您探索新的工具和方法。
尽管变革的速度此后不断加快，但本次研讨会将及时探讨专业人士如何应对不断发展的人工智能格局，哪些方法有效，哪些无效，以及未来的发展方向。本次研讨会将由三位活动组织者主讲，他们将分享如何利用人工智能来提升自身工作效率，并为他们的组织和所举办的活动带来成功。本次研讨会将由国际展览与活动协会 (IAEE) 和展览行业研究中心 (CEIR) 的研究副总裁 Nancy Drapeau 主持。她将分享 CEIR 八月份关于人工智能应用趋势的报告中的见解。
学习目标：了解 CEIR 八月份关于人工智能应用趋势的报告。
IAEE 和 CEIR 的网络研讨会面向会员免费开放，非会员需支付 49 美元。参加本次研讨会可获得 1 个 CEM 再认证学时。
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends.
Learning Outcomes: Learn CEIR’s August report on AI adoption trends.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Rachel Grundner
Director of Sales
North American Trailer Dealers Association (NATDA)
Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.
Steven Carlisle
Digital & Marketing – North America
CloserStill Media
Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.
Chris Pendley
Director of Data & Digital Services
Messe Frankfurt Inc.
Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
完成此课程后，可获得 1 个学时，用于 CEM 再认证。
Upon completion, earn 1 Clock Hour towards CEM recertification.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 10/21/2025
说实话，你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中，我们将帮助你提升展位表现，从平庸走向卓越。这无关花哨的噱头或原地不动，而是关于如何破解客户心理，提高每条潜在客户的收益（EPL），并学会像在自己的主场一样掌控全场。 Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage.
说实话，你参加展会可不是为了站在那里傻笑。你的目标是赢得胜利。在这场由国际知名培训师 Han Leenhouts 主讲的充满活力、注重实践的课程中，我们将帮助你提升展位表现，从平庸走向卓越。这无关花哨的噱头或原地不动，而是关于如何破解客户心理，提高每条潜在客户的收益（EPL），并学会像在自己的主场一样掌控全场。
凭借20多年丰富的展会实战经验，Han的培训方法务实、精辟，并以投资回报率为导向。无论您是展会新手，还是希望提升自身技能，您都将获得所需的工具、策略和思维模式，将参观者转化为价值，并将您的展位打造成销售平台。“胜利并非源于逃避。如果你懈怠，就会失败。在我们这个团队，我们绝不敷衍了事.
学习成果：
- 掌握吸引眼球的技巧，吸引参观者，展开有效的对话，并让他们意犹未尽——而不是像机器人一样机械地说话或照本宣科。
- 学会识别目标客户，快速筛选，并引导他们从“只是看看”到“让我们聊聊”。了解买家旅程，让每一分钟都物有所值。
- 运用经过实践检验的展位布局、信息传递和思维模式方面的技巧，提高每小时的销售额。告别无效时间，迎接真正有价值的成果。
IAEE网络研讨会会员免费，非会员费用为49美元。参加者可获得1个学时，用于CEM再认证。
Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”
Learning Outcomes:
- Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
- Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
- Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Han Leenhouts
Founder and Author
Sales & Pepper
Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”
完成此项课程后，您将获得1个学时，可用于CEM资格证书的续期。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 09/24/2025
您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。 Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
您准备好释放活动的最大潜力了吗？随着参会者和赞助商的期望越来越高，精明的活动组织者正在将数据视为他们的终极优势。这不仅仅是关于数据报告，而是要让每一个决策都发挥作用。加入我们精彩的专题讨论，领先的活动组织者将揭秘他们的成功经验，分享如何利用数据彻底改变活动策划和执行。我们的专家主持人，来自活动人工智能解决方案领域的知名企业 Zenus 的 Nick Borelli，将引导讨论，与会嘉宾将分享他们颠覆性的方法。
学习目标：
- 优化运营：利用数据驱动的洞察力，消除猜测，最大限度地利用场地资源，改善参会者体验，打造更优质的活动。
- 提升教育内容：打造真正引人入胜的教育演示，通过更好地了解受众，确保每一场会议都取得圆满成功。
- 最大化赞助商和参展商的投资回报率：为您的合作伙伴提供并提升切实的价值，将赞助转化为无可辩驳的成功案例，并提供超越简单徽章扫描的可衡量成果。
IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加者可获得 1 个学时，用于 CEM 再认证。
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count. Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution. Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
Learning Objectives:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra A. Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations
Digestive Disease Week
Diedra currently serves as Senior Director, Industry Sales and Operations for Digestive Disease Week®. The industry team is responsible for all exhibit and sponsorship sales, as well as all operational aspects of the event. DDW® is a unique event with four societies partnering to provide the educational content. DDW has around 300 exhibitors covering 105,000 net sq ft with over 13,000 professional attendees. In addition, the team is also responsible for exhibit and sponsorship sales and operations for a joint Congress between the American Gastroenterological Association and the Crohn's and Colitis Foundation focusing on IBD.
Diedra brings over 20 years of experience to DDW® specializing in trade show marketing strategy development and implementation to include exhibitor and attendee retention, sponsorship development and fulfillment, registration protocol, website development, vendor relationship management, project management, show theme design and production, show operations, education conference management and special events.
完成此项课程后，您将获得1个学时，可用于CEM资格证书的续期。
Upon completion, earn 1 Clock Hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 08/27/2025Best of 2025
运用 Vibe Eventing 方法论，将您的营销从内容堆砌转变为能量传递。该方法论指导活动组织者追踪的是“火花”，而非“座位”，并有意识地创造多巴胺激增的体验。学习实用策略，例如精心策划“充满好奇心”的演讲嘉宾阵容、创建实时营销以收集与会者的反馈，以及通过“点亮双眼”时刻来衡量成功，从而建立持久的与会者忠诚度和真实的赞助商互动。
运用 Vibe Eventing 方法论，将您的营销从内容堆砌转变为能量传递。该方法论指导活动组织者追踪的是“火花”，而非“座位”，并有意识地创造多巴胺激增的体验。学习实用策略，例如精心策划“充满好奇心”的演讲嘉宾阵容、创建实时营销以收集与会者的反馈，以及通过“点亮双眼”时刻来衡量成功，从而建立持久的与会者忠诚度和真实的赞助商互动。
学习成果：
设计情感弧线，而非营销活动
打造能够引发真实情感反应的信息
通过情感反应衡量参与度
IAEE 网络研讨会会员免费，非会员需支付 49 美元。可获得 1 个学时，用于 CEM 再认证。
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption. She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep. Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise. She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
本次课程可获得 1 个学时，用于 CEM 再认证。
This session is eligible to earn 1 clock hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
