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Contains 1 Component(s) Recorded On: 05/01/2026
这段时长10分钟的视频将带领参与者浏览 IAEE 知识中心及其海量资源。 This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources.
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中文内容 (Content In Chinese)
IAEE Knowledge Hub 提供了一个统一平台，方便会员获取认证、与行业专家进行实时和按需虚拟专业发展培训，以及访问其他资源。每参加一次培训，您将获得相应的学分，这些学分可用于 CEM 认证的续期。
要利用这些丰富的资源，请登录IAEE知识中心。登录按钮位于右上角，单击“登录”，然后输入您的用户名和密码。在菜单栏中，您将看到“目录”选项，该选项展示了不同类别的会议，便于您快速访问。登录后，您可以在菜单栏中找到已注册的会议，并选择“我的学习”。
非会员可以按特定费用注册教育内容，具体费用请参见每个网络研讨会的列表。作为非会员，您必须先创建一个IAEE账户才能登录。如果您还没有IAEE账户，请点击此处。创建账户后，您将能够在IAEE知识中心注册研讨会。
The IAEE Knowledge Hub provides one location for members to access certifications, live and on-demand virtual professional development sessions with subject matter experts, and additional resources. Each session attended will provide credits which can be applied toward your recertification if you are a CEM.
To utilize these vast resources: log into to the IAEE Knowledge Hub. The login button is located in the top right corner, select login then enter your username and password. In the menu bar you will see the Catalog option, which showcases different categories of sessions for easy access. Once logged in to the IAEE Knowledge Hub, you'll be able to find all of the sessions you have registered for in the Menu Bar and select My Learning.
Non-members: can register for educational content for a specific fee which is notated on each webinar listing. As a non-member, you must first have an IAEE account to be able to log in, click here if you don't have an IAEE account already. Once you've got an account you'll be able to register for the sessions in the IAEE Knowledge Hub.
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Contains 3 Product(s)
IAEE大师系列证书：AI加速器是由注册行政工程师Chris Gloede主讲的实践型教育系列课程，旨在加速您在生成式AI内容创作方面的熟练度。学员将超越简单的命令，掌握提示工程的基础和高级技巧。培训内容涵盖使用基于角色和思维链等方法创建高质量结构化文本，并以生成品牌相关视觉内容的实践练习作为最终环节。 The IAEE Master Series Certificate: AI Accelerator is a hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
IAEE大师系列证书：AI加速器是由注册行政工程师Chris Gloede主讲的实践型教育系列课程，旨在加速您在生成式AI内容创作方面的熟练度。学员将超越简单的命令，掌握提示工程的基础和高级技巧。培训内容涵盖使用基于角色和思维链等方法创建高质量结构化文本，并以生成品牌相关视觉内容的实践练习作为最终环节。
第一节：提示基础知识
定义并应用有效AI提示的核心要素（角色、任务、格式和约束）。
运用基础提示最佳实践，生成高质量、结构化的文本内容。
利用基于角色的提示，实现更具针对性和相关性的内容输出。
第二节：高级提示技巧
实施迭代提示，通过一系列步骤不断完善和改进AI生成的内容。
运用“思维链”技巧，指导AI执行复杂的多步骤推理。
比较和对比不同的高级提示方法，以实现内容生成效率的最大化。
第三节：视觉人工智能及其应用
运用视觉提示公式，自信地生成高质量、符合品牌调性的视觉内容（图片和视频）。
探索并有效运用专业人工智能代理和工具，解决常见的关联问题。
阐述人工智能的伦理考量，并概述符合使命的人工智能使用政策的关键要素。
如需注册完整系列课程，请点击注册按钮。请注意，单节课程不可单独购买。完成全部三节课程后，学员将获得可下载的IAEE大师系列证书：人工智能加速器结业证书。IAEE大师系列证书价格为：IAEE会员119美元，非会员179美元。
This hands-on educational series with Chris Gloede, CAE is specifically designed to accelerate your proficiency in generative AI content creation. Attendees will move beyond simple commands to mastering the foundational and advanced techniques of prompt engineering. The training covers creating high-quality, structured text using methods like role-based and Chain-of-Thought prompting, and culminates with a practical lab on generating brand-aligned visual content.
Session 1: The Basics of Prompting
- Define and apply the core components (Role, Task, Format, and Constraints) for effective AI prompts.
- Generate high-quality, structured text content using foundational prompting best practices.
- Utilize role-based prompting to achieve targeted and more relevant content outputs.
Session 2: Advanced Prompting Techniques
- Implement iterative prompting to refine and improve AI-generated content through successive steps.
- Execute the Chain-of-Thought technique to instruct the AI to perform complex, multi-step reasoning.
- Compare and contrast different advanced prompting methods for maximum efficiency in content generation.
Session 3: Visual AI and Practical Application
- Confidently generate high-quality, brand-aligned visual content (images and video) using a visual prompt formula.
- Explore and effectively apply specialty AI agents and tools to common association solutions.
- Explain the ethical considerations of AI and outline the key elements of a mission-aligned AI use policy.
To register for the full series, simply select the register button. Please note the individual sessions are not available for individual purchase. Upon completion of all three sessions participants will receive the downloadable IAEE Master Series Certificate: AI Accelerator certificate of completion. The IAEE Master Series Certificate is $119 for IAEE members and $179 for non-members.
每节课程可获得 1 个学时，用于 CEM 再认证。完成全部三节课程后，您的 IAEE 成绩单上将增加 3 个学时，这些学时可用于 CEM 再认证。
Each session is eligible for 1 clock hour towards CEM recertification. Upon completion of all three sessions, 3 clock hours will be added to your IAEE transcript and are eligible towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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- Freeman Member - $119
- Member - $119
- Non-member - $179
- IAEE Member Supplier - $119
- IAEE Member Organizer - $119
- Freeman Member Supplier - $119
- Non-member Supplier - $179
- Non-member Organizer - $179
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Contains 3 Component(s), Includes Credits Recorded On: 08/14/2026
如今，参展商如何分配营销预算？这些分配方式与疫情前的常规做法相比有何不同？资金主要投向何处？又采用哪些指标来评估成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨：Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深入解读与拓展分析。 How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
如今，参展商如何分配营销预算？这些分配方式与疫情前的常态相比有何变化？资金主要投向何处？又采用哪些指标来衡量成效？本次网络研讨会将展示 CEIR 关于营销渠道投入、参展目标、绩效指标及各项直接支出类别的最新研究成果，并深入探讨参展策略的演变趋势。在这场首次联合举办的网络研讨会上，来自 CEIR 的 Nancy Drapeau 与《EXHIBITOR》杂志的 Emily Olson 将结合数据分析与实际应用展开探讨。Nancy 将分享关于预算分配趋势、参展商关注重点及绩效基准的关键发现，而 Emily 则会结合实际案例与最佳实践，对这些数据进行深度解读与拓展分析。
讨论将重点关注参展商如何实现核心目标（包括潜在客户开发、品牌建设及面对面互动），以及整合营销（含数字渠道）如何支持整个展会生命周期内的互动交流。此外，会议还将探讨沟通策略如何调整，以便有效地触达并吸引不同世代的受众。展望未来，本次会议将审视参展商的规划，并就如何选择合适的展会、优化参展投入以及调整策略以实现投资回报率（ROI）最大化提供实用指导，助您在稳定却不断变化的市场中把握机遇。
学习目标：
- 了解当前的投资模式
- 掌握如何将数据应用于策略制定
- 优化参展成效与投资回报率（ROI）
IAEE 和 CEIR 的网络研讨会向会员免费开放，非会员需支付 79 美元。
How are exhibitors allocating marketing budgets today and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit strategies are evolving. In this first-ever joint webinar, CEIR’s Nancy Drapeau and EXHIBITOR Magazine’s Emily Olson combine data and application. Nancy shares key findings on budget allocation trends, exhibitor priorities, and performance benchmarks, while Emily challenges and expands on the data with real-world examples and best practices.
The discussion highlights how exhibitors are driving results across core objectives, lead generation, brand building, and face-to-face engagement, and how integrated marketing, including digital channels, supports engagement across the full event lifecycle. It also touches on how communication strategies are adapting to effectively reach and engage audiences across generations. Looking ahead, the session examines exhibitor plans and offers practical guidance on selecting the right events, optimizing exhibit investments, and adapting strategies to maximize ROI in a stable but evolving market.
Learning Objectives:
- Learn to the current investment patterns
- Discover how to apply data to strategy
- Optimize exhibit performance and ROI
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IAEE and CEIR webinars are free to members and available to non-members for $79.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
完成本次课程后，您将获得 0.75 学时，可用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
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- Non-member Supplier - $79
- Non-member Organizer - $79
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Contains 3 Component(s), Includes Credits Recorded On: 08/12/2026
展览组织机构发展迅猛，组织结构如今已成为推动增长、盈利和效率的关键因素。对于寻求规模化发展和提升销售业绩的组织而言，传统的团队模式已不再适用。本次研讨会将探讨展览组织机构如何构建高效、高绩效的销售团队，以及如何优化业务结构，以加强销售、运营和市场营销之间的协同合作。Matthias 将通过实际案例，重点介绍当前销售团队设计和公司结构方面的最佳实践。与会者将深入了解当今高效的展览公司结构，以及这些结构如何支持可持续增长和盈利。 Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
展览组织机构发展迅猛，组织结构如今已成为推动增长、盈利和效率的关键因素。对于寻求规模化发展和提升销售业绩的组织而言，传统的团队模式已不再适用。本次研讨会将探讨展览组织机构如何构建高效、高绩效的销售团队，以及如何优化业务结构，以加强销售、运营和市场营销之间的协同合作。Matthias 将通过实际案例，重点介绍当前销售团队设计和公司结构方面的最佳实践。与会者将深入了解当今高效的展览公司结构，以及这些结构如何支持可持续增长和盈利。
学习目标：
- 构建以业务为中心的公司架构
- 打造敏捷的销售团队
- 在国际环境下组建团队
IAEE 网络研讨会会员免费，非会员需支付 79 美元。
Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.
Learning Objectives:
- Build a business centered company structure
- Develop an agile sales team
- Establish a team in an international context
IAEE Webinars are FREE to members and available to non-members for $79.
Matthias Tesi Baur
CEO
MBB-Consulting Group
Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - Free!
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- Non-member - $79
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Contains 3 Component(s), Includes Credits Recorded On: 07/30/2026
塑造团队的关键时刻往往不会出现在议程上。作为《从自我认知到团队韧性之旅》的后续课程，我们将重温神经科学的关键洞见，并探索日常领导互动中信任、心理安全和韧性是如何悄然建立的，尤其是在快节奏的会议和活动环境中。通过共同讨论和来自活动策划环境的真实案例，参与者将探索如何在刺激和反应之间稍作停顿，就能将被动反应转化为更具意识的领导力。 The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.
塑造团队的关键时刻往往不会出现在议程上。作为《从自我认知到团队韧性之旅》的后续课程，我们将重温神经科学的关键洞见，并探索日常领导互动中信任、心理安全和韧性是如何悄然建立的，尤其是在快节奏的会议和活动环境中。通过共同讨论和来自活动策划环境的真实案例，参与者将探索如何在刺激和反应之间稍作停顿，就能将被动反应转化为更具意识的领导力。
学习目标：
- 回顾研讨会中的关键神经科学见解，了解大脑反应如何影响领导行为和团队动态。
- 认识到领导者在日常工作中，如何通过反应、沟通和情绪调节来塑造心理安全感和信任感。
- 探讨切实可行的领导方法，帮助团队在压力、失误和快节奏的活动中，建立更强的信任和韧性。
本次网络研讨会面向IAEE分会会员和非会员免费开放。
The moments that shape a team rarely appear on an agenda. In this follow up to The Journey from Self-Awareness to Team Resilience, we revisit key neuroscience insights and explore the everyday leadership interactions where trust, psychological safety, and resilience are quietly built, especially in the fast paced world of meetings and events. Through shared discussion and real scenarios from the event planning environment, participants will explore how a simple pause between stimulus and response can transform reaction into more intentional leadership.
Learning Objectives:
- Revisit key neuroscience insights from the workshop to understand how brain based responses influence leadership behavior and team dynamics.
- Recognize the small leadership moments where reactions, communication, and emotional regulation shape psychological safety and trust.
- Discuss practical leadership approaches that help teams navigate pressure, mistakes, and fast paced event environments with greater trust and resilience.
This webinar is complimentary to IAEE Chapter Members and Non-Members.
Matthew Kalb, CEM-AP, CMP
Vice President, Customer Experience
T3Expo
With over 15 years in the events industry, Matt blends neuroscience, storytelling, and interactivity to help leaders grow through curiosity, reflection, and real-world insights. The 2025 recipient of the Bob Dallmeyer Educator of the Year Award, he serves as an international CEM Instructor and leadership facilitator who challenges teams to rethink failure, foster trust, and lead with intention. His sessions spark deeper thinking and practical takeaways. Outside of work, you’ll find him scuba diving, exploring new places, diving into nonfiction, or finding calm in the rhythm of cross-stitching.
完成课程后，学员可获得 1 个学时，可用于 CEM 再认证。
Upon completion, participants earn 1 clock hours that are eligible towards their CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 07/29/2026
想让您的活动既精致、用心又令人难忘，同时又不超出预算吗？在这场充满活力的课程中，您将学习如何利用身边现有的资源，例如场地特色、目的地合作伙伴、当地创意人才以及巧妙的赞助活动，打造令人惊艳的“哇”时刻。通过真实案例和实用技巧，您将掌握全新的方法，即使预算有限，也能打造出高端且贴心的、极具影响力的体验。 Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
想让您的活动既精致、用心又令人难忘，同时又不超出预算吗？在这场充满活力的课程中，您将学习如何利用身边现有的资源，例如场地特色、目的地合作伙伴、当地创意人才以及巧妙的赞助活动，打造令人惊艳的“哇”时刻。通过真实案例和实用技巧，您将掌握全新的方法，即使预算有限，也能打造出高端且贴心的、极具影响力的体验。
学习目标
• 利用场地资源、当地合作伙伴和目的地资源，以最低的成本打造高影响力的参会者体验
• 寻找能够提升参会者体验、同时增加活动支持和知名度的创新赞助机会
• 借鉴真实案例研究中的成熟理念，设计精致、高效且实用的难忘会议时刻
Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
Learning Objectives
• Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend
• Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility
• Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical
Ksenija Polla, CMP, CICE
Director of International Development
Talley Management Group
Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.
Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.
A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally.Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC
Vice President of Client & Conference Services
Raybourn Group International
Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Contains 3 Component(s), Includes Credits Recorded On: 07/08/2026
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官 Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这般对展会现场的运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这一重要资讯更新！ On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
7月4日，随着美国迎来建国250周年庆典，各地将绽放绚烂的烟花。不过请放心……精彩的“政治与政策烟花”依然余波未平。展览与会议联盟（ECA）总裁兼首席执行官——Tommy Goodwin（FASAE, CAE, PMP, CMP）将做客 IAEE，为您分享来自白宫、国会山及其他各界的最新动态。华盛顿特区的风云变幻，从未像如今这样对展会现场的实际运作产生如此深远的影响；因此，千万不要错过 ECA 为您带来的这场重要资讯更新！
学习目标：
- 了解最新的政治与政策动态将如何影响 IAEE 成员
- 预知2026年下半年华盛顿特区将有哪些值得关注的动向
- 学习如何代表 IAEE 以及整个展览与活动行业积极参与其中
本次活动对 IAEE 成员免费开放，非成员参会费用为79美元。
On July 4, there will be lots of fireworks as the U.S.A. celebrates its 250th anniversary. But don’t worry… there will still be plenty of political and policy fireworks left over as Tommy Goodwin, FASAE, CAE, PMP, CMP, President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA) joins IAEE to share the latest news from the White House, Capitol Hill, and beyond. What happens in Washington, DC, has never had a greater impact on what happens on the show floor, so don’t miss this important update from ECA!
Learning objectives:
- Understand how the latest political and policy developments impact IAEE members
- Find out what to expect from Washington, D.C., during the second half of 2026
- Learn how you can get involved on behalf of IAEE and the exhibitions and events industry
This session is free for IAEE Members and is $79 for non-members.
Tommy Goodwin
President & Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President & Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA). The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 06/24/2026
诚邀您参加这场精彩纷呈的45分钟网络研讨会。我们将在此揭秘 Questex 旗下的 StreamTV Show 如何成功实现参会规模翻倍，一举吸引了超过100家参展商和3000名参会者。演讲嘉宾将深入剖析 Questex 为其旗舰活动提升受众参与度的成功之道。本案例研究将重点探讨那些促成参会率翻倍的创新策略、技术整合方案以及沟通战术。 Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.
诚邀您参加这场精彩纷呈的45分钟网络研讨会。我们将在此揭秘 Questex 旗下的 StreamTV Show 如何成功实现参会规模翻倍，一举吸引了超过100家参展商和3000名参会者。演讲嘉宾将深入剖析 Questex 为其旗舰活动提升受众参与度的成功之道。本案例研究将重点探讨那些促成参会率翻倍的创新策略、技术整合方案以及沟通战术。
学习目标：
- 分析 Questex 为实现 2025 年 StreamTV Show 参会规模翻倍所实施的具体策略。
- 本次网络研讨会将为您提供切实可行的洞察，助您有效提升现场参会者的参与度。
- 借鉴本案例研究中的最佳实践与工具，从而提升参展商在展会现场的参展成效。
本次会议对 IAEE 会员免费，非会员费用为 79 美元。
Join us for an engaging 45-minute webinar where we uncover how Questex's StreamTV Show successfully doubled its participation from the previous year, attracting over 100 exhibitors and 3,000 attendees. Presenters will delve into how Questex successfully increased audience engagement for their flagship event. This case study explores innovative strategies, technology integrations, and communication tactics that doubled participation rates.
Learning Objectives:
- Analyze the specific strategies Questex implemented to double participation in the StreamTV Show 2025.
- This webinar will equip you with actionable insights to boost attendee engagement on site.
- Apply best practices and tools from the case study to enhance exhibitor show floor benefits.
This session is free for IAEE members and $79 for non-members.
Shelli Winter
VP Customer Experience
Questex
Shelli Winter is a branding and experienced strategist who thrives at the intersection of creativity and audience engagement. Recognized as a Top Women in Media Change Maker during her time at Informa, Shelli now focuses on creating experiences that both delight audiences and drive business growth. Outside of work, Shelli loves the outdoors and baking, cross-country skiing, backpacking in the mountains, or crafting pies.
Charlene Soucy
Head of Marketing, Experiential Technology Group
Questex
Charlene Soucy is a senior marketing leader at Questex, where she oversees marketing strategy for a dynamic portfolio of B2B media brands and live events within the Experiential Technology Group. With a focus on driving audience growth, revenue, and brand impact, Charlene leads integrated campaigns across digital media, content, and large-scale industry events spanning streaming, broadband, sensors, and live design. Known for her data-driven and highly creative approach, Charlene has built and scaled marketing programs that connect global industry communities—launching new event brands, revitalizing legacy properties, and pioneering innovative formats like on-site video studios and persona-based marketing strategies. Her work consistently centers on delivering measurable results while creating meaningful, in-person experiences that fuel business growth.
Charlene is passionate about blending storytelling, technology, and audience insights to elevate how industries engage, learn, and connect. She is especially focused on leveraging AI, personalization, and integrated media to modernize event marketing and drive deeper customer engagement. She lives just outside of Boston with her family and their dog, where she balances a fast-paced career with life at home.
本次课程可计入0.75个学时，用于CEM资格证书的重新认证。
This session is eligible for 0.75 clock hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 05/20/2026
在当今节奏飞快的活动行业中，“视频优先”的营销策略绝非仅仅是一种流行趋势，其用途也远不止局限于单纯的营销推广。这是一项强有力的策略，贯穿整个活动生命周期，能够有效吸引关注、提升受众参与度，并推动赞助收入的增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高回报的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现影响力最大化。本次研讨会内容涵盖利用视频与关键利益相关方进行互动及开展营销的十大实用方法。 In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
在当今快节奏的活动行业中，“视频优先”的营销策略不仅仅是一种流行趋势，其用途也绝非仅限于单纯的营销推广。这是一项强有力的策略，贯穿活动的整个生命周期，能够有效吸引注意力、提升受众参与度并推动赞助收入增长。诚邀您加入我们，深入探讨如何在活动中识别并锁定高价值的赞助机会，同时获取提升制作质量的业内独家秘诀与技巧。此外，我们还将剖析背后的心理学原理，揭示为何“视频优先”的策略能如此强烈地打动受众与赞助商。无论您是活动策划专家、营销人员还是内容创作者，本次研讨会都将为您提供所需的知识与工具，助您充分利用“视频优先”营销策略，实现最大化的活动成效。本次研讨会将特别分享10种利用视频内容来提升关键利益相关方参与度及开展营销推广的实用方法。
学习目标：
- 掌握各类策略，以持续保持利益相关方的参与热情，并延长视频内容的生命周期与影响力。
- 了解制作极具吸引力的视频营销内容所必需的核心技术与简易制作技巧。
- 深入分析背后的心理学成因，理解为何“视频优先”的营销策略能够带来更高的受众参与度及更显著的赞助招募成效。
本次IAEE网络研讨会面向会员免费开放（支持实时观看及点播回放）；非会员参会费用为79美元。
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
This IAEE webinar is free for members to attend live or on-demand and $79 for non-members to attend.
John Wilson
Vice President, Business Development, Northeast Region
CNTV
John Wilson is Vice President of Business Development at CNTV, where he collaborates with associations and trade show organizations to advance their goals, missions, and ideas through strategic video content. He brings more than 30 years of experience in broadcast journalism, most recently serving as Vice President of News in Philadelphia, overseeing a major broadcast and digital news operation. John’s first contract project with CNTV in 2023 was, in his words, “love at first sight.” That experience led to the creation of a business development role that allowed him to carry his background in storytelling, strategy, and audience engagement into the events industry. Today he helps organizations capture the energy of their events and turn it into content that connects with audiences year-round. What he enjoys most is joining the mission of the organizations he works with, building strong relationships, and helping them tell stories that matter to their members and communities. John lives in Cherry Hill, New Jersey with his wife. They have two adult children. His home office is shared with Mojo, a border collie.
Kristin Torres
Executive Director, Meetings & Events
National Cattlemen’s Beef Association
Kristin Torres is an event planning professional with over 20 years of experience in planning association meetings, trade shows and special events both in person and more recently virtual. Kristin is currently the Executive Director, Meetings & Events for the National Cattlemen’s Beef Association. Kristin has worked with NCBA for over 15 years and works closely with her team to produce the largest event for the beef cattle industry as well as over 30 smaller events annually. When she’s not busy planning events Kristin is busy managing her two teenage daughters and planning the next family vacation.
符合资格，可获得 1 个学时，计入 CEM 再认证。
Eligible to earn 1 Clock Hour towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $79
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 05/14/2026
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘中的最新数据。Adam Sacks 将着重介绍 2025 年的预测结果、更新至 2028 年的预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的行业展望以支持其在不断变化的环境中进行规划的高级管理人员提供指导。 Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
商业环境持续变化，高管们需要清晰的战略信息才能制定未来规划。CEIR 将举办一场关于美国 B2B 展览行业现状的最新简报会，重点介绍最新发布的 CEIR 指数仪表盘数据。Adam Sacks 将着重介绍 2025 年的预测结果、2028 年的最新预测，以及影响行业表现的宏观经济和地缘政治因素。Nancy Drapeau 将分享来自“组织者基准研究”和其他 CEIR 近期研究的精选基准和见解，重点关注领导者赖以制定活动战略和业务决策的关键指标。本次会议旨在为寻求简洁权威的战略展望以支持在不断变化的环境中进行规划的高级管理人员提供指导。
主讲人：Adam Sacks，旅游经济公司总裁；Nancy Drapeau，IPC，展览行业研究中心 (CEIR) 研究副总裁。
由以下机构赞助：
图片
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 79 美元。
Business conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results, updated forecasts through 2028, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise, authoritative outlook to support planning in a changing environment.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR).
Brought to you by
IAEE and CEIR webinars are free to members and available to non-members for $79.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，可获得 0.75 个学时，用于 CEM 再认证。
Upon completion, this session is eligible for 0.75 clock hours towards CEM recertification.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Contains 1 Component(s) Recorded On: 05/01/2026
这段时长10分钟的视频将带领参与者浏览 IAEE 知识中心及其海量资源。 This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources.
这段时长10分钟的视频将带领参会者浏览 IAEE 知识中心及其丰富的资源。请注意，本次环节仅供信息参考，不计入 CEM 再认证所需的学时。
This 10 min video will provide participants with a tour of the IAEE Knowledge Hub and its vast resources. Please note this session is for information purposes only and does not provide clock hours towards CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - Free!
- More Information
-
Register
