中文内容 (Content In Chinese)
41 Results
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Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和及时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内推动更高的参与度和更可衡量的成果。 沟通是活动成功的关键。本次由 Swapcard 和 IAEE 工作人员带来的 45 分钟线上研讨会，将探讨如何通过精心设计的沟通方式，将注册与有意义的参与、参展商价值以及活动的长期成功联系起来。我们将以 IAEE 的 Expo! Expo! 2025 为例，分析清晰的指导、会前沟通和适时的提醒如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何创建战略框架，从而在整个活动生命周期中释放更强的参与度和更可衡量的成果。
沟通是活动成功的关键。本次由Swapcard和IAEE工作人员带来的45分钟线上研讨会，将探讨如何通过精心设计的沟通，将注册转化为有意义的参与、提升参展商价值，并最终实现活动的长期成功。我们将以IAEE的Expo! Expo! 2025为例，分析清晰的指导、会前沟通以及适时的引导如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内提升参与度并取得更可衡量的成果。
学习目标：
- 了解精心设计的沟通如何通过IAEE的Expo! Expo! 2025案例，影响参会者和参展商在整个活动周期内的行为。
- 学习如何构建战略沟通框架，整合清晰的指导、会前信息和适时的引导，以提升参会者的参与度和参展商的价值。
- 了解如何评估沟通策略在推动有效参与和活动长期成功方面的可衡量成果。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。
Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.
Learning Objectives:
- Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
- Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
- Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Beverly Elliot, CEM
Account Manager, Exhibitions and Sales
IAEE
Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.
Kendra Black
Website Product Manager
Swapcard
Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.
完成课程后，学员可获得 0.75 个学时，可用于 CEM 再认证。
Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 04/01/2026
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。 Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
您是否正在寻找新颖且可扩展的电子邮件营销策略，以触达目标受众并提升展会和活动的参与度？欢迎参加由 Ricochet 首席顾问 Chris Gloede（CAE）和 IAEE 市场营销与传播副总裁 Nicole Bowman 带来的精彩 45 分钟网络研讨会。他们将分享专为活动行业协会和公司量身定制的实用且行之有效的电子邮件营销策略。与会者将收获可立即实施的实用方案，从而提升您的电子邮件营销活动效果，并助力活动取得成功。
学习目标：
掌握细分和精准定位电子邮件受众的关键策略，以提高展会和活动的参与度和出席率。
探索可扩展的电子邮件营销策略，这些策略可以灵活应用于不同的协会和公司活动场景。
制定切实可行的计划，实施创新的电子邮件营销技巧，为活动推广带来可衡量的成效。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.
Learning Objectives:
- Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events.
- Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts.
- Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion.
IAEE webinars are free to members and available to non-members for $49.
Chris Gloede, CAE
Chief Consultant
Ricochet
Chris Gloede is the Chief Consultant for Ricochet, helping associations leverage modern marketing technologies and strategies to build stronger connections with prospects, customers, and members. He also often teaches live classes to association executives at the Association Academy, sharing practical advice to improve membership and marketing efforts. Previously, Chris was the first Chief Marketing Officer of the American Bar Association where he created a culture of innovation, helped the organization recover from the recession, and reversed decades of membership decline. Chris also worked in the advertising industry for global agencies Leo Burnett and Ogilvy & Mather.
Nicole Bowman, MBA, CEM-AP
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/25/2026
与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。 Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
与行业资深人士 Jennifer D. Collins（CMP）和 Necoya L. Tyson（CEM-AP、CGMP、CCEP）一起探索充满活力的独立活动组织世界。本次研讨会将重点介绍独立组织者所面临的各种机遇，以及如何与协会和大型组织进行有效合作。您将获得宝贵的实践经验，了解行之有效的最佳实践，并学习避免关键错误的方法，从而帮助您在独立活动领域建立成功且可持续的职业生涯。
学习目标：
了解独立活动组织者可扮演的各种角色并把握各种机遇，包括如何有效地增强协会或大型组织内部的团队实力。
应用最佳实践管理独立活动项目，从初步规划到执行，确保无缝协作并取得成功。
认识到独立活动组织者面临的常见陷阱和挑战，并制定策略来避免或克服这些障碍。
IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。
Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
Learning Objectives:
- Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
- Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
- Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.
IAEE webinars are free to members and available to non-members for $49.
Necoya L. Tyson, CEM-AP, CGMP, CCEP
Founder & Chief Executive Officer
Lightsey Event Solutions
Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike.
Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP).
Jennifer D. Collins, CMP, DES
President and CEO
JDC Events
Jennifer D. Collins, CMP, DES, has built a company that produces engagement-driven live, hybrid and virtual events for Fortune 100, leading associations and federal government clients. A 25-year veteran of designing events that spark change, Jennifer is the recipient of numerous awards and national recognition, including BizBash 500 List of Most Influential Event Professionals; Smart Women in Meetings Award; Women of Color Achievement Award and ranked by the Washington Business Journal as one of the top meeting and event planning companies since 2006. Jennifer is regularly featured in select media as an industry expert and is the internationally best-selling author of Events Spark Change: A Guide to Designing Powerful and Engaging Events, which offers sage advice on how to build impactful events. Jennifer graduated from The American University, School of Communication with a B.A. in Public Communication.
课程结束后，可获得 0.75 个继续教育学分，用于继续教育管理硕士 (CEM) 再认证。
Once session is completed, eligible to earn 0.75 CE credit towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Recorded On: 03/19/2026
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆的现场运营产生着巨大冲击。诚邀您加入本次活动，聆听 ECA 的 Tommy Goodwin 分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所带来的具体影响。 Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
政治与政策的变动正对商业及专业会展行业产生深远影响……而对此感受最为真切的，莫过于我们行业的各类供应商。从因关税上调导致的成本攀升，到在吸引及培训下一代从业人员方面面临的重重挑战，华盛顿特区的一举一动，正对全美各地展馆现场的运营产生着巨大冲击。诚邀您加入本场活动，聆听ECA（会展业理事会）的Tommy Goodwin为您分享来自华盛顿政坛内部的最新动态；他将带您深入新闻头条背后，剖析这些政策变动对全行业供应商所产生的具体影响。
学习目标：
- 了解对行业供应商产生影响的最新政策及政治动态。
- 探究IAEE（国际展览与活动协会）与ECA如何代表本行业及其供应商开展倡导工作。
- 了解像您这样的供应商如何能够代表IAEE及整个行业积极参与其中。
本次活动对IAEE会员免费开放，非会员参会费用为49美元。
Political and policy changes are significantly impacting the business and professional events industry… and nobody knows that more than our industry suppliers. From rising costs due to tariffs to challenges attracting and training our next generation workforce, what’s happening in Washington, D.C., is having a big impact on show floors from coast to coast. Please join ECA’s Tommy Goodwin as he shares the latest news from inside the Beltway and goes behind the headlines to talk about its impact on suppliers throughout the industry.
Learning Objectives:
- Learn about the latest policy and political developments impacting industry suppliers.
- Discover how IAEE and ECA are advocating on behalf of the industry and its suppliers.
- Find out how suppliers like you can get involved on behalf of IAEE and the industry.
This session is free for IAEE members and is $49 for non-members.
Tommy Goodwin, FASAE, CAE, PMP, CMP
President and Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本场次可计入 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
-
Contains 3 Product(s)
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将指导学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。 The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
IAEE 活动销售与赞助大师系列证书课程专为希望提升展会和活动销售知识，从而取得更大成功的行业专业人士而设计。SB Expo & Events 的首席执行官 Jennifer Kerhin（MBA、CEM、CMP）将带领学员完成三节深入且互动性强的课程，课程内容均围绕活动行业的销售展开。成功完成课程后，学员将获得活动销售与赞助结业证书。
如需注册完整的线上系列课程，请点击注册按钮。IAEE 活动销售与赞助大师系列证书课程物超所值，课程内容涵盖您可以立即应用的实用策略，并颁发结业证书，彰显您在活动销售与赞助领域对活动行业的贡献。（会员价 99 美元 | 非会员价 149 美元）
IAEE大师系列证书：活动销售与赞助 第一部分：销售策略与调研
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第一部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展览和活动的销售额。在本课程中，学员将学习销售策略以及支撑这些策略的研究，从而在任何行业中取得行之有效的销售成功。
学习目标：
- 识别成功的展览和赞助销售策略的核心要素。
- 运用研究方法建立潜在客户名单，并使产品和服务与市场需求相匹配。
- 制定宣传册以支持组织的收入目标。
IAEE大师系列证书：活动销售与赞助 第二部分：行之有效的销售策略
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分线上系列课程的第二部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，以最大限度地提高展会和活动的销售额。在本课程中，学员将学习各种行之有效的销售技巧。
学习目标：
- 撰写有效的销售和电话脚本，并将其用于有效的客户拓展策略。
- 通过提出正确的问题，挖掘潜在参展商/赞助商的需求。
- 自信地处理异议和谈判，以达成合作承诺。
IAEE大师系列证书：活动销售与赞助 第三部分：分析与回顾
这是由SB Events首席执行官Jennifer Kerhin（MBA、CEM、CMP）主讲的精彩三部分虚拟系列课程的第三部分。她精心设计了这门课程，旨在提供全面的知识和切实可行的策略，帮助您最大限度地提高展会和活动的销售额。在本课程中，学员将学习如何、何时以及深入分析数据，以及如何重点关注哪些方面来评估活动的投资回报率。
学习目标：
使用CRM中的关键指标、仪表盘和销售渠道跟踪功能来评估销售业绩。
将销售分析转化为可执行的策略，以促进未来的收入增长。
进行结构化的展后回顾，找出成功之处和需要改进的地方。
成功完成所有课程内容后，IAEE大师系列证书：活动销售与赞助课程可获得3个学时，用于CEM再认证。
无法参加课程？您仍然可以注册并访问录像，随时点播观看，以适应您职业发展的最佳时间。
The IAEE Master Series Certificate on Event Sales and Sponsorship is designed for industry professionals who want to develop their expo and event sales knowledge for greater success. The CEO of SB Expo & Events Jennifer Kerhin, MBA, CEM, CMP will guide participants through 3 in-depth and interactive sessions specific to the events industry sales. Upon successful completion participants will receive a certificate of completion in event sales and sponsorship.
To register for the full virtual series, you're in the right place - select the register button. Get the best bang for your buck, this IAEE Master Series Certificate: Event Sales & Sponsorship includes tactics that you can implement right away and a certificate of completion to showcase your dedication to the events industry in the area of event sales and sponsorship. (Members $99 | Non-Members $149).
IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research
This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.
Learning Objectives:
- Identify the core elements of a successful exhibit and sponsorship sales strategy.
- Apply research methods to build prospect lists and align offerings with market needs.
- Develop the prospectus to support the organization's revenue goals.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work
This is the second session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review
This is the third session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
IAEE 大师系列证书：活动销售与赞助课程在成功完成所有课程内容后，可获得 3 个学时的 CEM 再认证学分，并获得结业证书。
IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
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Contains 3 Product(s)
这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。 This comprehensive group of sessions will enable you to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability.
这一系列内容丰富的课程将使您能够了解 IAEE 会员权益、展览和活动行业的现状以及可持续发展。注册参加这组课程后，您可以在菜单栏的“我的学习”选项卡中找到它们。
This comprehensive group of sessions is free for IAEE Members and will enable participants to learn about IAEE Member benefits, State of the Exhibitions and Events Industry, and Sustainability. After registering for this group of sessions, you'll find them in the My Learning tab in the menu bar.
每完成一次课程，学分将添加到您的成绩单中，并且 1 个课时将有资格获得 CEM 再认证。
Upon completion of each session, credit will be added to your transcript and 1 clock hour will be eligible for CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Member - Free!
- Freeman Member - Free!
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 02/18/2026
诚邀您参加本次富有启发性的网络研讨会，共同探讨 2025 年世博会的各项可持续发展举措。我们将从活动组织者、总承包商、参展商和演讲者的角度出发，通过深入的案例研究，向与会者展示 2025 年世博会如何成为可持续活动规划和执行的典范，并重点介绍可应用于未来活动的创新解决方案和经验教训。本次研讨会将深入探讨世博会期间为最大限度地减少环境影响、促进社会责任和增强经济韧性而实施的全面战略。 Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
诚邀您参加本次富有启发性的网络研讨会，共同探讨 2025 年世博会的各项可持续发展举措。我们将从活动组织者、总承包商、参展商和演讲者的角度，深入剖析案例研究，让与会者了解 2025 年世博会如何成为可持续活动规划和执行的典范，并重点介绍可应用于未来活动的创新解决方案和经验教训。本次研讨会将深入探讨世博会期间为最大限度地减少环境影响、促进社会责任和增强经济韧性而实施的全面战略。
学习目标：
分析 2025 年世博会采用的可持续发展战略。参与者将了解旨在确保活动可持续性的具体环境、社会和经济举措。
评估实施大规模可持续发展措施所面临的挑战和解决方案。
识别规划和执行阶段遇到的常见障碍，并探讨如何有效应对这些障碍。
IAEE 网络研讨会对会员免费，非会员需支付 49 美元。本次研讨会可计入 1 个学时，用于 CEM 认证续期。Join us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. Through an in-depth case study presented from the event organizer, general contractor, exhibitor, and presenter standpoint, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution, highlighting innovative solutions and lessons learned that can be applied to future events. This session will dive into the comprehensive strategies implemented to minimize environmental impact, promote social responsibility, and foster economic resilience during the event.
Learning Objectives:
- Analyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental, social, and economic initiatives designed to ensure a sustainable event.
- Evaluate the challenges and solutions in implementing large-scale sustainability efforts.
- Identify common obstacles faced during the planning and execution phases and explore how they were addressed effectively.
IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 1 clock hour towards CEM recertification.
Hannah Deters, CMP, CEM, SEPC
Director, Events and Sustainability
IAEE
Hannah Deters, CEM, CMP, SEPC, is the Director of Events and Sustainability at the International Association of Exhibitions and Events (IAEE). Hannah leads the sustainability initiatives at IAEE and is actively involved in the overall planning and execution of all IAEE and subsidiary-related events. Hannah received her BS in Recreation Management, Business Administration from Pittsburg State University. Prior to joining IAEE, Hannah was the Director of Operations for the Sunflower State Games where she coordinated Kansas’ only amateur Olympic Style sports festival.
Brandie K. Townsend
Sustainability Manager
Brumark
Brandie K. Townsend is a sustainability strategist specializing in waste diversion and materials management for the exhibitions and events industry. Raised on a dairy farm south of Buffalo, NY, in Chautauqua, she brings a grounded, no-nonsense work ethic to the fast-paced world of tradeshows — pairing rural resilience with deep technical expertise.
With a Master of Architecture from SCAD, Brandie has built a career at the intersection of design, operations, and sustainability. She leads large-scale diversion programs, develops circular-material strategies, and partners with venues, decorators, and exhibitors to keep show-floor materials out of landfills. Her work spans flooring recovery, C&D diversion, zero-waste planning, and sustainable product development, with hands-on experience at major national events.
A TRUE Advisor, LEED AP, and OSHA-certified professional, Brandie has been featured in Waste Today Magazine and has presented nationally on deconstruction, reuse, and circular manufacturing. She currently serves on the Rome, Georgia, Planning and Zoning Commission and previously served on the city’s Historic Preservation Commission. Brandie is known for building strong partnerships, simplifying complex waste streams, and creating practical, scalable solutions that help the events industry operate more sustainably, one show floor at a time.
Avery Evans
Account Manager
Grit Productions & Expositions
With her background in corporate event planning, paired with her diligent attention to detail and creativity, Avery Evans has been a valued addition to the Grit Team. Avery leads with a customer-driven, problem-solving mindset, to ensure the events the team produces are executed flawlessly from planning to execution.
Julia Spangler, SEPC
Sustainability Manager
Honeycomb Strategies
With nearly a decade of experience in sustainable events, Julia Spangler, SEPC, brings keen insight and practical know-how to clients at any stage of their sustainability journey. As a sustainability manager for Events & Experiences at Honeycomb Strategies, Julia helps clients increase compost collection, expand donation programs, and measure progress toward sustainability goals. Through her guidance, clients have achieved EIC Platinum Certification, implemented comprehensive zero-waste strategies, and included social sustainability activations to benefit local communities and amplify audience participation in sustainability efforts. Julia is a skilled sustainability educator who has led courses with The Global Sustainable Tourism Council and featured as a guest speaker on many occasions.
Prior to joining Honeycomb Strategies, Julia owned independent sustainability consultancy Ecosystem Events. She has educated event professionals around the world about sustainability and led waste diversion programs at dozens of events, resulting in waste diversion rates as high as 93%. In her free time, you can find her playing guitar in her folk music band or cooking up fresh veggies from the hobby farm where she resides with her husband, cat, and chickens.
Kelly Massey
Managing Partner & CEO
Grit Productions and Expositions
Kelly Massey is a Managing Partner and CEO at Grit Productions and Expositions. Kelly has been a leader in the meetings and events industry for over 25 years. He has helped hundreds of clients develop and execute innovative and memorable event strategies that maximize revenues, branding, and attendee experience on the show floor. Primarily functioning in the Executive Producer role, Kelly has managed diverse B2B and B2C programs such as Annual Meetings, User Group Conferences, Sales Kick Offs, and unique Brand Activation programs, respectively ranging from 200-5,000+ attendees. He lends his expertise in all aspects of Corporate Event Production and Operations with a focus on adding production value and collaboration between all internal and external team members.
Sydney Rhea, CEM
Sustainability Project Delivery Manager
Informa
Sydney Rhea, CEM, serves as the Sustainability Project Delivery Manager for Informa, leading sustainability initiatives across the company’s Agriculture, Aviation, Engineering, Fashion, HIMSS, Licensing, Infrastructure & Construction, New Hope, and SupplySide event portfolios. With over a decade of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world’s largest trade show organizer. Sydney is also Chair of Meetings Industry Council of Colorado and was honored with TSE Magazines’ 2024 Women To Watch Award. When not working or advocating for sustainability within the events industry, Sydney enjoys spending time with her family at their mini homestead. She loves tending to her chickens, greenhouse, and the 75+ fruit trees and myriad of fruit bushes they grow to harvest fresh produce.
本次课程可计入1个学时，用于CEM资格证书的重新认证。
This session is eligible for 1 clock hour towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Contains 3 Component(s), Includes Credits Recorded On: 02/11/2026
随着Z世代和年轻的千禧一代在B2B展会上日益活跃，组织者和参展商面临着一个关键问题：如今的展会体验是否真正满足了他们的需求和期望？为了找到答案，CEIR直接采访了年轻的专业人士，对美国东海岸各地展会的80位Z世代和年轻的千禧一代进行了深入访谈。最终的研究报告现已发布，本次网络研讨会将生动地呈现这些发现。 As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
随着Z世代和年轻的千禧一代在B2B展会上日益活跃，组织者和参展商面临着一个关键问题：如今的展会体验是否真正满足了他们的需求和期望？为了找到答案，CEIR直接采访了年轻的专业人士，对美国东海岸各地展会的80位Z世代和年轻的千禧一代进行了深入访谈。最终的研究报告现已发布，本次网络研讨会将生动地呈现这些发现。
在本次会议中，CEIR 将召集年轻的专业人士，共同探讨研究成果，分享展会成功（以及失败）的真实案例，并就主办方和参展商如何加强展会现场互动提出坦诚的建议。
CEIR 研究副总裁 Nancy Drapeau（IPC）及其 Z 世代同事 Natali Tsalikis 将与年轻的专业人士嘉宾 Jackie Gronske 和 Liam McNicholl 一起，展开一场精彩纷呈、由主持人引导的对话。如果您希望更好地吸引新一代的参会者，并确保您的活动保持其相关性和影响力，那么这场会议您一定不容错过。
学习目标：
• 探索如何精准定位Z世代和年轻千禧一代观众最关注的展会互动核心要素
• 了解组织者和参展商如何成功满足这些期望的真实案例
• 直接从年轻专业人士那里获得实用建议，了解下一步应重点关注哪些方面以加强互动和提升长期价值
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 49 美元。完成本次研讨会后，可获得 0.75 个学时，用于 CEM 再认证。
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.
Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term valueIAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.
Brought to you by:
Jackie Gronske, CEM
Senior Manager, Exhibits & Sponsorships
The American Institute of Architects
Jackie Gronske is the Senior Manager of Exhibits and Sponsorship at the American Institute of Architects and has been in the events and exhibits industry for six years. She has served on the IAEE DC Chapter Board for over three years as the Director of Emerging Professionals, connecting and empowering the next generation of industry leaders. Jackie specializes in creating engaging event experiences, managing sponsorships, and driving initiatives that help professionals grow their networks and advance their careers.
Liam McNicholl
Exhibitor Experience Manager
Society of Interventional Radiology
Liam McNicholl, the Exhibitor Experience Manager at the Society of Interventional Radiology brings 2 and a half years of experience in exhibitions and corporate relations. Born in 1999, as an older member of Gen Z, Liam offers his knowledge and insights into emerging trends and opportunities for growth shaped by the new generation of exhibitions and events.
Natali Tsalikis
Junior Market Researcher
Center for Exhibition Industry Research, a division of IAEE
Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 02/10/2026
新年伊始，政治和政策的不确定性也随之而来。2026年白宫和国会山的动向将对整个商业和专业活动行业产生深远影响。今年华盛顿特区将有哪些动向？ECA和IAEE在2026年关注哪些政策议题？行业领袖和倡导者如何参与其中？为了解答这些问题以及更多疑问，请收听ECA执行副总裁Tommy Goodwin的分享，他将为您带来华盛顿特区的最新动态，并深入剖析新闻背后的故事，揭示华盛顿特区的局势将如何影响展会现场的运作。 New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved? For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.
新年伊始，政治和政策的不确定性也随之而来。2026年白宫和国会山的动向将对整个商业和专业活动行业产生深远影响。今年华盛顿特区将有哪些动向？ECA和IAEE在2026年关注哪些政策议题？行业领袖和倡导者如何参与其中？为了解答这些问题以及更多疑问，请收听ECA执行副总裁Tommy Goodwin的分享，他将为您带来华盛顿特区的最新动态，并深入剖析新闻背后的故事，揭示华盛顿特区的局势将如何影响展会现场的运作。
学习目标：
- 了解今年将影响行业的 8 个关键政治和政策问题
- 了解 IAEE 和 ECA 2026 年最重要的公共政策优先事项
- 了解如何代表 IAEE 和更广泛的行业参与其中
IAEE 网络研讨会对会员免费，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。
New year, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved? For answers to these questions and more, please join ECA’s Executive Vice President, Tommy Goodwin, as he shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington, D.C., will impact what happens on the show floor.
Learning objectives:
- Understand the 8 key politics and policy questions that will impact the industry this year
- Learn about IAEE and ECA’s top 2026 public policy priorities
- Find out how you can get involved on behalf of IAEE and the broader industry.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.
Tommy Goodwin, FASAE, CAE, PMP, CMP
President and Chief Executive Officer
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the President and Chief Executive Officer for the Exhibitions & Conferences Alliance (ECA), FASAE, CAE, PMP, CMP. The ECA is an association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates. In 2020, The Hill included him in its annual list of association “Top Lobbyists.” He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
本次课程可获得 0.75 个学时，用于 CEM 再认证。
This session is eligible to earn 0.75 clock hours towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 02/04/2026
进入2026年，会展行业持续发展，并在充满活力且不断变化的格局中前行。为了不仅维持而且加速这一发展势头，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着要拥抱新兴趋势，发掘新的商业机会，并提供卓越的价值，从而带来更高的投资回报率、更深入的参与度和更广泛的受众覆盖。 As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
进入2026年，会展行业持续发展，并在充满活力且不断变化的格局中前行。为了不仅维持而且加速这一发展势头，我们必须重新思考如何与会员互动，并创新我们的方法。保持领先地位意味着要拥抱新兴趋势，发掘新的商业机会，并提供卓越的价值，从而带来更高的投资回报率、更深入的参与度和更广泛的受众覆盖。
展望2026年，我们必须探索未来的发展道路。我们必须克服哪些挑战？又该抓住哪些机遇，才能提升所有利益相关者的成功？欢迎加入我们的前瞻性研讨会，届时IAEE总裁兼首席执行官Marsha Flanagan（教育硕士，CEM）和IAEE主席兼Emerald X执行副总裁Brian Pagel将共同揭示IAEE未来一年的战略路线图。我们将深入探讨塑造会展行业的关键趋势，对当前市场动态进行全新分析，并探索旨在激发有意义的变革和持续增长的可行策略，以迎接新的一年。
学习目标：- 了解IAEE未来一年的发展路线图
- 探索2026年值得关注的关键趋势
- 掌握帮助您把握和应对新机遇的策略
IAEE网络研讨会面向会员免费开放，非会员需支付49美元。参加研讨会可获得1个CEM再认证学时。
As we enter 2026, the exhibitions industry continues to advance, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends, unlocking new business opportunities, and delivering exceptional value that drives strong ROI, deeper engagement, and wider audience reach.
As we look into 2026, we must explore the path before us. What challenges must we overcome, and which opportunities can we seize to elevate success for every stakeholder involved? Join us for a forward-looking session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Brian Pagel, IAEE Chairperson and Executive Vice President at Emerald X as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions, conduct a fresh analysis of current market dynamics, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.
Learning Objectives:- Discover IAEE's roadmap for the upcoming year
- Explore key trends to anticipate in 2026
- Gain strategies to help you unlock and navigate new opportunities.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
符合条件者可获得 1 个学时，计入 CEM 再认证学时。
Eligible to earn 1 Clock Hour towards CEM recertification.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Brian Pagel
Executive Vice President
Emerald X
Brian Pagel is the Executive Vice President of Business Development and oversees the Residential and Commercial Connections portfolio at Emerald X. In 2026 Brian serves as the IAEE Board of Directors Chairperson. Brian began his career at Shore Varrone in 1998 and has worked in a variety of leadership positions with Bill Communications, VNU, Nielsen Expositions and Emerald.
Brian has produced nearly 100 events in his career, successfully repositioned several struggling properties and was a part of the deal team that acquired CEDIA Expo in 2017. In 2013 he helped to champion an effort to co-locate KBIS with the International Builders Show (IBS), creating Design and Construction Week. Brian holds a degree in Organizational Communications from the University of Kansas and is an active volunteer with both the National Kitchen and Bath Association (NKBA) and the International Association of Exhibitions and Events (IAEE). He is also a frequent industry speaker, blogger and guest columnist. Brian is originally from Littleton, Colorado, but currently lives and works in Alpharetta, Georgia.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
