沟通策略在活动成功中的作用 (The Role Of Communication Strategy In Event Success)

Recorded On: 04/01/2026

沟通是活动成功的关键。本次由Swapcard和IAEE工作人员带来的45分钟线上研讨会，将探讨如何通过精心设计的沟通，将注册转化为有意义的参与、提升参展商价值，并最终实现活动的长期成功。我们将以IAEE的Expo! Expo! 2025为例，分析清晰的指导、会前沟通以及适时的引导如何影响参会者和参展商在活动前、活动中和活动后的行为。学习如何构建战略框架，从而在整个活动周期内提升参与度并取得更可衡量的成果。

学习目标：

了解精心设计的沟通如何通过IAEE的Expo! Expo! 2025案例，影响参会者和参展商在整个活动周期内的行为。
学习如何构建战略沟通框架，整合清晰的指导、会前信息和适时的引导，以提升参会者的参与度和参展商的价值。
了解如何评估沟通策略在推动有效参与和活动长期成功方面的可衡量成果。

IAEE 网络研讨会面向会员免费开放，非会员需支付 49 美元。参加研讨会可获得 0.75 个学时，用于 CEM 再认证。

Communications is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

Learning Objectives:

Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock Hour towards CEM recertification.

Nicole Bowman, MBA, CEM-AP

Vice President of Marketing and Communications

IAEE

Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

Beverly Elliot, CEM

Account Manager, Exhibitions and Sales

IAEE

Since 2005, Beverly Elliott, CEM, has been a cornerstone of the IAEE team. As Account Manager of Exhibitions and Sales, she specializes in fostering strong partner relationships and optimizing the exhibitor experience through her mastery of floor plan logistics and digital portals. Beverly’s unique background spanning membership, accounting, and sales allows her to navigate complex internal operations with ease. She is known for her meticulous attention to detail and her ability to align partner deliverables with organizational goals. Beverly has held the industry leading CEM designation since 2013.

Kendra Black

Website Product Manager

Swapcard

Kendra Black is a Website Product Manager at Swapcard, where she leads web strategy, information architecture, and design systems for the revenue-first event management platform. With over a decade of experience in web and communication design across B2B SaaS, agencies, and nonprofits, she brings a practical perspective on how design decisions shape audience engagement and event outcomes.

完成课程后，学员可获得 0.75 个学时，可用于 CEM 再认证。

Upon completion, participants earn 0.75 clock hours that are eligible towards their CEM recertification.