行之有效的活动营销技巧！(Event Marketing Tips That Deliver!)

Recorded On: 10/29/2025

如果您想吸引更多人参与（或观看），仅仅设置一个“立即注册”按钮是远远不够的。本次研讨会将深入探讨行之有效、最新颖的策略，帮助您吸引更多人注册并实际参与。我们将分享近期营销活动中取得的真实成果，以及一些可以快速应用的小技巧和创意方法，助您提升用户获取效率。

学习目标：

了解如何轻松升级活动宣传，从而提高点击率、报名人数和参与度。
了解阻碍活动增长的最常见陷阱。
制定创意方案，营造热烈氛围，吸引更多人参与。
IAEE 网络研讨会面向会员免费开放，非会员费用为 49 美元。参加研讨会可获得 1 个学时，计入 CEM 再认证学分。

If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game.

Learning Objectives:

Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.

Learn the most common traps that stall event growth.

Create a plan for creative ways to build hype and excitement so people want to be there.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Jay Schwedelson

Founder and CEO

SubjectLine.com and Outcome Media

Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.

完成此课程后，可获得 1 个学时，用于 CEM 再认证。

Upon completion, earn 1 Clock Hour towards CEM recertification.