This course will take place at Freeman Alexandria, VA on 5/7/26 from 9:00am - 3:30pm EST. The day will end at 3:00pm for recertifying CEMs. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

This course is scheduled to take place at the Las Vegas Expo (LVE) office on 6/2/26 from 8:30am PT – 4:30pm PT. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

This course is scheduled to take place at the Las Vegas Expo (LVE) office on 6/3/26 from 8:30am PT – 4:30pm PT. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm. COURSE DESCRIPTION: Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.

This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 3:00pm PST. Because you are recertifying, the program will be finished at 3:00pm PST. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 3:30pm EST. Course instruction will end at 3:30pm for recertifying CEMs. Recertifying CEMs do not need to take the exam. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.