How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors

Includes a Live Web Event on 06/10/2026 at 10:30 AM (CDT)

Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making.

Learning Objectives:

Apply AI insights to real strategic and commercial decisions
Understand the challenges and opportunities of using AI tools and agents
Use AI as a decision-support tool rather than a standalone solution

IAEE Webinars are FREE to members and available to non-members for $79.

Matthias Tesi Baur

CEO

MBB-Consulting Group

Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector.