¡Consejos de marketing para eventos que dan resultados! (Event Marketing Tips That Deliver!)

Recorded On: 10/29/2025

Si quieres llenar las salas (o captar la atención del público en línea), necesitas algo más que un simple botón de «Regístrate ahora». En esta sesión, analizaremos estrategias probadas y actualizadas que logran que la gente se registre y asista. Compartiremos resultados reales de campañas recientes, además de consejos prácticos y tácticas creativas que pueden transformar tu estrategia de captación de clientes.

Objetivos de aprendizaje:

Descubra mejoras sencillas para la promoción de sus eventos que aumentarán los clics, las inscripciones y la asistencia.
Aprenda a identificar los errores más comunes que frenan el crecimiento de los eventos.
Elabore un plan con estrategias creativas para generar expectación y entusiasmo y lograr que la gente quiera asistir.

Los seminarios web de IAEE son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permiten obtener 1 hora de crédito para la recertificación CEM.

If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual, hybrid, or live, you’ll walk away with actionable ideas you can put to work immediately.

Learning Objectives:

Discover easy upgrades to your event promos that boost clicks, sign-ups, and attendance.

Learn the most common traps that stall event growth.

Create a plan for creative ways to build hype and excitement so people want to be there.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Jay Schwedelson

Founder and CEO

SubjectLine.com and Outcome Media

Jay Schwedelson has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.

Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.

After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.

Permiten obtener 1 hora de crédito para la recertificación CEM.

Upon completion, earn 1 Clock Hour towards CEM recertification.