Sesión virtual del CEIR: La IA no es el destino, es cómo tú y tus eventos siguen avanzando (CEIR Virtual Session: AI Isn’t The Destination, It’s How You And Your Events Keep Advancing)
Recorded On: 10/22/2025
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
La IA ya no es un concepto futurista, es una herramienta práctica que está transformando la forma en que trabajan los profesionales de eventos y cómo estos generan valor. Pero el camino aún es largo. En esta sesión, descubra cómo los organizadores están utilizando la IA hoy en día para mejorar su propia productividad y optimizar los resultados de los eventos, desde el marketing y las ventas para los asistentes hasta las operaciones y mucho más. Escuchará historias reales de experimentación, éxito y lecciones aprendidas que le inspirarán a explorar nuevas herramientas y enfoques.
Si bien el ritmo del cambio no ha hecho más que acelerarse, esta sesión ofrece una perspectiva actualizada sobre cómo los profesionales están navegando por el panorama cambiante de la IA, qué funciona, qué no y qué nos depara el futuro. Esta sesión estará dirigida por tres organizadores de eventos que compartirán cómo utilizan la IA para alcanzar el éxito en su trabajo, tanto a nivel personal como para sus organizaciones y los eventos que gestionan. La sesión será moderada por Nancy Drapeau, IPC y vicepresidenta de investigación de CEIR. Ella compartirá información del informe de CEIR de agosto sobre las tendencias de adopción de la IA.
Objetivos de aprendizaje: Conocer el informe de CEIR de agosto sobre las tendencias de adopción de la IA.
Los seminarios web de IAEE y CEIR son gratuitos para los miembros y tienen un costo de $49 para los no miembros. Permite obtener 1 hora de crédito para la recertificación CEM.
AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. But the journey is far from over. In this session, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation, success, and lessons learned that will inspire you to explore new tools and approaches.
While the pace of change has only accelerated since then, this session offers a timely look at how professionals are navigating the evolving AI landscape, what’s working, what’s not, and what’s next. This session will be led by three event organizers who will share how they use AI to support their job success as well as for their organizations and the events they run. This session will be moderated by Nancy Drapeau, IPC and VP of Research at CEIR. She will share insights from CEIR’s August report on which captured AI adoption trends.
Learning Outcomes: Learn CEIR’s August report on AI adoption trends.
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Steven Carlisle
Digital & Marketing – North America
CloserStill Media
Steven Carlisle, VP Data, Digital & Marketing – North America, is a strategic B2B marketing leader with over 15 years of expertise in driving growth. He develops and executes data-driven, multi-channel campaigns designed to acquire and retain VIP audiences, consistently proving marketing's direct contribution to revenue goals. Steven is deeply committed to exploring and implementing artificial intelligence for next-level marketing performance.
Chris Pendley
Director of Data & Digital Services
Messe Frankfurt Inc.
Chris Pendley is entering his 15th year in the international trade show industry, currently overseeing all digital and data operations at Messe Frankfurt North America. He leads the company’s digital strategy and implementation for both domestic and international events, with a strong focus on leveraging AI technologies, data-driven insights, and new digital tools to enhance exhibitor and attendee experiences. In addition to his role at Messe Frankfurt, Chris serves on the IAEE Technologies Committee and on the Board of Directors for the Southeast Chapter, where he is Chairman of University Relations.
Rachel Grundner
Director of Sales
North American Trailer Dealers Association (NATDA)
Rachel Grunder is the Director of Sales at the National American Trailer Dealers Association (NATDA). Rachel is a dedicated sales leader with a fervent commitment to fostering meaningful connections within the business community. Her unwavering focus on supporting and amplifying the goals of others has defined her tenure in trade shows and media. Currently steering her expertise and passion towards NATDA, she strives to nurture and expand partnerships with our esteemed members, elevating their journey as exhibitors, vendors, and sponsors. Based in the picturesque Colorado Front Range, Rachel finds balance with her family, immersing herself in the boundless wonders of the great outdoors during her leisure time.
Al finalizar, obtendrá 1 hora de reloj para la recertificación de CEM.
Upon completion, earn 1 Clock Hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en español.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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