Sesión virtual de CEIR: Actualización sobre la macroeconomía para potenciar el éxito de los eventos en la nueva normalidad (CEIR Virtual Session: Update On The Macroeconomy To Leverage Event Success In The New Normal)
Recorded On: 11/19/2025
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- Non-member - $49
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- Freeman Member - Free!
Desde enero de 2025, la nueva administración estadounidense ha introducido cambios radicales en el panorama empresarial. Desde la escalada de aranceles comerciales hasta recortes del gasto federal que afectan a subvenciones, departamentos, empleos y algunos sectores industriales están sintiendo el impacto más que otros. Por otro lado, se espera que la prórroga de los recortes de impuestos de 2017 aumente los ingresos de los hogares y apoye el gasto del consumidor. Estos y otros cambios macroeconómicos están transformando el entorno en el que operan las ferias comerciales, influyendo en la participación tanto de expositores como de asistentes. Únase al economista de CEIR, Adam Sacks, y a Nancy Drapeau, IPC, en una sesión dinámica que explora las implicaciones de estos cambios para la industria de las ferias B2B. Adam ofrecerá una actualización macroeconómica oportuna, seguida de una interesante conversación con Nancy. Esta sesión está diseñada para ser interactiva; venga preparado para escuchar, hacer preguntas y compartir sus propias perspectivas con otros ejecutivos organizadores.
Objetivos de aprendizaje:
· Conozca las oportunidades y los desafíos que enfrentan los organizadores de eventos.
· Descubra qué sectores están preparados para el crecimiento y cuáles podrían enfrentar dificultades.
· Profundice en las estrategias para abordar y mitigar los riesgos emergentes.
Los seminarios web de IAEE y CEIR son gratuitos para los miembros y están disponibles para quienes no son miembros por $49. Pueden acumular 1 hora para la recertificación de CEM.
Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.
Learning Objectives:
· Learn which opportunities and challenges are facing event organizers
· Discover which sectors are poised for growth—and which may face headwinds
· Dive into strategies to navigate and mitigate emerging risks
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to you by
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact. Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Esta sesión es elegible para ganar 1 hora de reloj para la recertificación de CEM.
This session is eligible to earn 1 clock hour towards CEM recertification.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish or English.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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