Booth Like A Boss: Elevate Your Game, Engage Like A Pro, And Turn Traffic Into Sales

Includes a Live Web Event on 10/21/2025 at 10:30 AM (CDT)

Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per Lead (EPL), and learning to own the floor like it’s your main stage. Backed by 20+ years of real-world show-floor experience, Han’s approach is practical, sharp, and built for ROI. Whether you're new to the game or looking to sharpen your edge, you’ll leave with the tools, tactics, and mindset to turn visitors into value, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze, you lose. And on this team, we don't do half-jobs.”

Learning Outcomes:

Master attention-grabbing techniques to pull people in, create real conversations, and leave them wanting more — without sounding like a robot or reading a script.
Learn to spot the right visitors, qualify quickly, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.
Apply battle-tested tips on booth layout, messaging, and mindset to increase your Sales per Hour. Say goodbye to dead time and hello to results that matter.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Han Leenhouts

Founder and Author

Sales & Pepper

Han Leenhouts is the founder of Sales & Pepper, the global go-to training firm for trade show performance and sales impact. With over 20 years of experience and more than 1,000 companies trained across 37 countries, Han’s specialty is simple: turning exhibitors into performers. Formerly a stand builder himself, Han knows what works — and what doesn't — on the show floor. His unique approach blends behavioral psychology, bold storytelling, and a no-BS sales mindset to help teams move from just being there to dominating the room. Han is also the author of the bestsellers Peppertalk and Peppertalk 2.0 (over 24,000 copies sold combined), a sought-after speaker for global industry leaders like UFI, IFES, EDPA, AOE, and a virtual training expert since 2020. Authentic, high-energy, and deeply human, Han doesn’t just train, he activates! “You don’t have to be amazing to start. But you do have to start to become amazing.”