CEIR Virtual Session: Update On The Macroeconomy To Leverage Event Success In The New Normal

Recorded On: 11/19/2025

Since January 2025, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants, departments, jobs, and some industry sectors are feeling the impact more than others. On the upside, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate, influencing participation from both exhibitors and attendees. Join CEIR’s economist Adam Sacks and Nancy Drapeau, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update, followed by an engaging conversation with Nancy. This session is designed to be interactive, come ready to listen, ask questions, and share your own insights with fellow organizer executives.

Learning Objectives:

· Learn which opportunities and challenges are facing event organizers

· Discover which sectors are poised for growth—and which may face headwinds

· Dive into strategies to navigate and mitigate emerging risks

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to you by

Adam Sacks

President

Tourism Economics, an Oxford Economics Company

Adam Sacks is the President of Tourism Economics, an Oxford Economics company serving the global travel and tourism industry. With more than 25 years of experience, he specializes in policy analysis, market assessments, and economic impact, helping destinations, companies, and governments make informed investment and strategy decisions. A sought-after keynote speaker (and occasional guitarist), Adam frequently shares insights on the global travel economy.

Nancy Drapeau, IPC

Vice President of Research

Center for Exhibition Research

Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

Upon completion, earn 1 Clock Hour towards CEM recertification.