Laying The Foundation For Success: 5 Floor Plan Design Tips To Sell More Booths

Recorded On: 11/12/2025

Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and traffic. What does your floor plan say about your expo? Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the attention of prospective exhibitors.

Learning Objectives:

Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and drive traffic.
Share best practices with your sales team for promoting and maintaining the online floor plan to optimize sales.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Dan Corcoran

Chief Operating Officer

Corcoran

As Chief Operating Officer, Dan oversees the day-to-day operations at Corcoran, including exhibit management, sales, and operations. He is responsible for setting company goals, strategic planning, and operational performance. Dan joined Corcoran in 2009 and, prior to his current role, held positions in accounting, exhibit sales, exhibit management, and sales management. Dan started his career as a civil engineer designing road, sewer, and water systems in the Chicago area.

Kyle Corcoran

Exhibit Manager

Corcoran

Kyle Corcoran joined Corcoran in 2018, overseeing several special projects in the areas of sales, show operations, systems implementation, and finance. As Exhibit Manager, he works closely with association clients to create and execute the exhibit sales marketing plan and manages all exhibitor communication and customer service. Kyle is a CPA who initially grew his career as a Manager in the Audit practice at KPMG. Before joining Corcoran, he served as the Director of Accounting at Resolution Media.

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Upon completion, earn 1 Clock Hour towards CEM recertification.