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  • Includes a Live In-Person Event on 12/12/2022 at 9:00 AM (EST)

    This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 12-13 December 2022 before Expo! Expo! in Louisville, KY.

    Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.  

    Students will be able to: 

    • Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
    • Generate greater insight into to how people’s mindset impacts their ability to lead;
    • Understand the need to go beyond one’s comfort zone to grow as a leader;
    • Explain how their inner narrative impacts their decision-making ability;
    • Claim more value when negotiating while preserving relationships; and
    • Analyze negotiation results to improve personal and organizational performance

    Dr. Sam Potolicchio

    President, Preparing Global Leaders Forum

    Dr. Sam Potolicchio was named one of “America’s Best Professors” by the Princeton Review, the Future Leader of American Higher Education by the Association of Colleges and Universities, and winner of the OZY Educator Award as one of the six outstanding American educators. He was also profiled in a cover story on his leadership curriculum by Newsweek Japan as the "Best Professor in America". Potolicchio is President of the Preparing Global Leaders Forum and Distinguished University Professor, Department Chairman and Vice-Dean of the Faculty of Political Science at the Russian Presidential Academy of National Economy and Public Administration. He teaches in the EMBA programs at the McDonough School of Business at Georgetown and at the Mannheim Business School (Germany). He is a visiting lecturer at University of Bologna (Italy). He is a columnist for Newsweek Japan, a Distinguished Global Scholar at the Canterbury School of Fort Myers, and the lecturer on Leadership at the Library of Congress for OWLC, an international leadership program of the United States Congress. Potolicchio is an adviser to prominent business, non-profit and government leaders. He created and designed the first undergraduate degree in Global Governance and Leadership in English in the Russian Federation where he serves as Academic Director.

    From 2015-2019 Potolicchio served as the Director of Global and Custom Education at the McCourt School of Public Policy at Georgetown University, has been a visiting professor at New York University, and joined Senator Richard Lugar as tag team senior lecturers at UIndy's Semester in Washington. Potolicchio has delivered lectures in over 85 countries, from Oxford, LSE, Cambridge and Yale to Iraq's Komar University and Donetsk State University. As a middle-school basketball coach he led his Little Hoyas to 6 league titles and previously served as a 5th grade Latin teacher, public high school teacher of Law and History and secondary school admissions officer.

  • This course is scheduled to take place on 6/11/23 from 8:30am – 3:00pm EST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

    This course is a co-location with Freeman and will be held from 8:30am - 3:00pm EST on Wednesday 21 June 2023. It will be held at 11 Canal Center Plaza, Suite 100, Alexandria, VA  22314. The instructor will be Josie Caldwell, CEM-AP.

    You must read the workbook ahead of class.

     COURSE DESCRIPTION AND LEARNING OBJECTIVES: 

    A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. 

    After completing this course, the participant should be able to: 

    • Define elements of a successful floor plan
    • Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
    • Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
    • Identify the most common booths/stands used in a typical floor plan
    • Gain an understanding of safety protocols and procedures as they relate to floor plan development
    • Create a floor plan that incorporates the unique features of a venue or facility
    • Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
    • Identify various space assignment systems and how they affect the design of a floor plan
    • Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
  • This course is scheduled to take place on 4/21/23 from 8:30am – 3:00pm EST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

    This course is a co-location with Freeman and will be held from 8:30am - 3:00pm EST on Friday 21 April 2023. It will be held at 11 Canal Center Plaza, Suite 100, Alexandria, VA  22314. The instructor will be Donna Jarvis-Miller, CMP, CEM.

    You must read the workbook ahead of class.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. 

    After completing this course, the participant should be able to: 

    PART ONE: DEFINE EXHIBITIONS

    • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
    • Understand the differences between business-to-business and business-to-consumer exhibitions
    • Explain the roles of the exhibition organizer, attendee and exhibitor
    • Identify the purposes for corporate private exhibitions and events and understand their target audiences
    • Discuss the principal ways that exhibitions can be grown 

    PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

    • Define strategic enterprise management (SEM)
    • Compare the various models of strategic planning
    • Identify and define the major components of a strategic plan
    • Understand experience design principles to optimize the overall experience of stakeholders and attendees
    • Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
    • Describe a basic strategic planning process
    • Differentiate between strategic enterprise management and the strategic planning process
    • Explain the benefits of strategic planning and management 

    PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

    • Identify the major elements in the project management process
    • Demonstrate the role of project management in developing goals and objectives
    • Identify the elements in a work breakdown structure
    • Identify the requirements necessary to effectively manage and motivate a project management team
  • Recorded On: 11/09/2022

    Join IAEE for an informative webinar on sustainability. Explore the key findings of the industry’s first extensive sustainability report on the B2B exhibitions industry in the U.S. and Canada, Finding the Future, Together.

    Join IAEE for an informative webinar on sustainability. Explore the key findings of the industry’s first extensive sustainability report on the B2B exhibitions industry in the U.S. and Canada, Finding the Future, Together. The report establishes common baseline data and knowledge on the industry’s current environmental impact; highlights progress made to reduce that impact; and provides insight and direction to support the industry’s future collaboration to build an even more sustainable industry.

    Hear examples of good sustainability practices from a few IAEE members including Ben Wielgus, Head of Sustainability for Informa, Sheila LeMaster, CMP, Vice President of Exhibitor Services for GES and Helen Sheppard, Global Director of Sustainability at RX.

    This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

    IAEE Webinars are FREE to members and available to non-members for $49.




    Nicole Bowman, MBA (Moderator)

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Sheila LeMaster, CMP

    Vice President of Exhibitor Services

    GES

    Sheila LeMaster, CMP is the Vice President of Exhibitor Services GES in Las Vegas, NV.  Sheila has over 30 years’ experience in the hotel hospitality and tradeshow convention industry.  She was previously the Director of Tradeshow Operations/Convention Services for the Mandalay Bay Resort and Casino and opened the property in 1999.  She has produced and supported shows both at GES as well as Mandalay Resort and Casino such as the McDonalds Peak Experience, Computer Associates Annual Convention, CES, MAGIC, CONEXPO, MINEXPO, ICSC, IMEX, IMTS, Natural Products, Western Veterinary Conference, the NBA All Star Game, and the 2016 Presidential Debate.  She has strong contacts in the hospitality industry and the community and holds a Bachelor of Science degree in hotel administration from the University of Nevada Las Vegas.  At GES she guides a team of professionals that maintain client and customer relationships while providing exception customer service with an outstanding product.  

    Helen Sheppard

    Global Director of Sustainability

    RX

    Helen joined RX in January 2022 to lead sustainability globally with a focus on implementing the Net Zero Carbon Events commitments.  She is an experienced sustainability leader, having worked at RELX for the ten years prior to joining RX.  During her time with the RELX corporate responsibility team, she was responsible for human rights, engagement on the UN Sustainable Development Goals, including the management of the RELX SDG Resource Centre, and advancing inclusion and diversity. She launched a flagship program for women in technology mentoring programme to improve diversity in the growing technology workforce. She led RELX’s modern slavery statement commitments including living wage assessments and conducted human rights due diligence for the business. She is experienced in ESG (Environmental, Social Governance) indices and benchmarks and has increased transparency in corporate reporting.  Helen is a fellow of the Institute of Corporate Responsibility and Sustainability and holds an MSC in Development Studies from Birkbeck, University of London. 

    Ben Wielgus

    Head of Sustainability

    Informa PLC

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  • This course is divided into four sections and facilitated through Elevate. All work must be completed by 28 March 2023. This course may be taken as a stand-alone course and not part of the CEM program. COURSE DESCRIPTION: A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.

  • This course is divided into four sections and facilitated through Elevate. All work must be completed by 4 October 2022. This course may be taken as a stand-alone course and not part of the CEM program. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

  • This course is divided into four sections and facilitated through Elevate. All work must be completed by 28 February 2023. This course may be taken as a stand-alone course and not part of the CEM program. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

  • This course is part of CEM Week and will take place on 8/25/23 from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those not taking the course as part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

    This course is part of CEM Week in Chicago, IL and will be held from 8:30am - 4:30pm.

    You must read the workbook ahead of class.

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. 

    After completing this course, the participant should be able to: 

    • Identify and describe the key steps in the sales cycle
    • Describe the exhibition sales process
    • Understand partnership and sponsorship sale process
    • Explain the importance of relationship selling in the sales process
    • Identify different pricing strategies
    • Develop an international sales strategy
    • Explain the importance of providing exhibitors, partners, and sponsors with measurable ROI
  • This course is part of CEM Week and will take place on 8/24/23 from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those not taking the course as part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

    This course is part of CEM Week in Chicago, IL and will be held from 8:30am - 4:30pm.

    You must read the workbook ahead of class.

    Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. 

    After completing this course, the participant should be able to: 

    PART ONE: Security

    • List security components of site selection
    • Identify the security needs of exhibitions and events
    • Identify essential elements of a request for proposal for a security vendor
    • Evaluate security requests for proposal responses to hire a competent security contractor 

    PART TWO: Risk Management

    • Explain the principles of risk management as related to insurance coverage
    • List types of events and exhibition insurance
    • Explain the concept of event cancellation insurance
    • Generalize the importance of requiring certificates of insurance from exhibitors
    • Explore the concept of protecting against losses 

    PART THREE: Crisis Management

    • Define a crisis and understand how to prepare for a variety of crises
    • Develop the basics of a crisis management plan
    • Identify various types of threats
    • Identify evaluation procedures for a crisis management plan
  • This course is part of CEM Week and will take place on 8/23/23 from 8:30am - 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those not taking the course as part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.

    This course is part of CEM Week in Chicago, IL and will be held from 8:30am - 4:30pm.

    You must read the workbook ahead of class.

    Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. 

    After completing this course, the participant should be able to: 

    • Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
    • Differentiate between the types of facilities that host exhibitions and/or events
    • Discuss the similarities and differences between U.S. and non-U.S. facilities
    • Articulate the value and economic impact of the exhibition on the host city
    • Identify potential revenue streams for facilities to aid in negotiations
    • Discuss and apply the key components of conducting a site visit
    • Gain an understanding of the essential elements required in a request for proposal (RFP)
    • Discuss the importance of both strategic and operational aspects of site selection
    • Identify members of the site-selection committee