AI-Powered Engagement: Elevating Communication with Attendees, Exhibitors, and Vendors

Includes a Live Web Event on 06/18/2025 at 10:30 AM (CDT)

Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.

Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Content Provided by IAEE Consumer Events Council

Kristin Martinez, CMP, CEM

Event Director

Fast Forward Event Productions

Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM. As an Event Director, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector.

Michelle Metter

Partner

Fast Forward Event Productions

With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.