The technological revolution is underway, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session, “Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.” Discover innovative ideas to enhance sponsorship revenue, practical methods to cut costs without sacrificing quality, and gain access to a powerful cheat sheet packed with actionable tips you can implement immediately and over the long term. Elevate your event’s profitability and efficiency—don’t miss this opportunity to take your EXPO and sponsorship program to new heights and increase financial performance!

 After participating in this session, you will be able to:

• Identify key strategies to enhance sponsorship revenue and boost the overall financial performance of an EXPO.
• Implement effective cost-reduction techniques that maintain or improve the quality of the show experience.
• Gain applicable tools to use for immediate and long-term improvement such as a practical cheat sheet of actionable tips and a cost/opportunity template to help audit sponsorship programs.

 IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

The technological revolution is underway, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session, “Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.” Discover innovative ideas to enhance sponsorship revenue,

Join us for an insightful discussion on the best practices and strategies employed by GreenTech Amsterdam to achieve sustainability in the exhibition industry. Using GreenTech Amsterdam as a case study, this webinar will provide valuable insights into the revelation of their carbon footprint assessment and the efforts and steps taken to lower the footprint and ensure that GreenTech events are as sustainable as possible.

After participating in this session, participants will be able to:

• Gain a comprehensive understanding of the steps taken by GreenTech Amsterdam to minimize their carbon footprint, including insights from their 2023 carbon footprint assessment.
• Discover innovative approaches and strategies for integrating sustainability into trade shows and exhibition events.
• Learn how industry professionals can contribute to sustainable practices in their respective fields, based on the experiences of GreenTech Amsterdam.

Don't miss this opportunity to explore the practical applications of sustainability in the exhibition industry and gain valuable insights from a leading example in the field.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

With a new President and Congress sworn in, Washington, DC is poised to shake up the business and professional events industry. From taxes and international travel to sustainability and our next-generation workforce, what happens in the White House and Capitol Hill will have a direct impact on IAEE members and the industry at large in 20255. Join IAEE’s advocacy partner ECA to learn about the latest developments from Washington, DC and state houses from coast to coast… and find out how you can get involved.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

The technological revolution is underway, with Artificial Intelligence making significant strides globally. While A.I. integration is on the rise, the burning question remains - is it truly safe and reliable? Discover the key to harnessing A.I.'s capabilities to enhance your events and engage attendees while safeguarding your reputation and data integrity.

Join us alongside 42 chat and their esteemed client as we share their insightful journey through the peaks and valleys of A.I. hype. Unravel the distinctions between curated and generative A.I., explore practical use cases, and equip yourself with essential inquiries to vet A.I. providers effectively. Your reputation and data protection matter - let's navigate this A.I. landscape together!

After participating in this session, you will be able to:

• Understand different types of A.I.
• Receive list of questions to ask A.I. providers
• Review client case study and metrics from event

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

As we step into the new year of 2025, the exhibitions industry remains strong and vibrant. It is crucial not only to maintain this momentum but to propel it further by reimagining our strategies and approaches to serving our members. Staying relevant, embracing innovation, and exploring new avenues of business are essential to ensuring a positive return on investment, boosting engagement, and expanding the reach of our shows. What opportunities and challenges lie ahead in 2025 for the exhibitions industry, and how can we enhance value and achieve greater success for all stakeholders?

Join us for an insightful session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Chuck Grouzard, IAEE Chairperson and Executive Vice President of Business Development, Creative and Design at GES. Together, they will delve into IAEE's roadmap for the upcoming year, share key trends to anticipate in 2025, analyze the current exhibitions landscape, and explore strategies for driving meaningful change and progress as we embark on this new chapter.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. 

After completing this course, the participant should be able to: 

PART 1 – Budget Management

• Identify and define common revenue and expense sources for exhibitions and events
• Design practical fee structures for registration, exhibits, sponsorships and advertisements
• Explain basic accounting principles
• Create an exhibition or event budget 

PART 2 – Accounting Principles

• Identify key elements in financial statements used by the exhibition organizer
• Interpret financial statements to demonstrate the value of the exhibition
• Understand how to manage the master account
• Prepare and manage cash flow statements; manage and control cash
• Calculate return on investment (ROI) 

PART 3 – Basics of Hotel and Venue Contracts

• Recognize the importance of proper contracts for exhibitors, facilities and vendors
• Discuss the importance of cancellation and performance clauses
• Explain force majeure and how it may impact an exhibition
• List possible concessions and explain how they are determined
• Define the terminology in standard hotel and facility contracts
• Review provisions and clauses commonly included in hotel and facility contracts

Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance. 

After completing this course, the participant should be able to: 

• Identify key elements of planning and managing registration and housing
• Describe differences between exhibitors and attendees in housing needs and booking habits
• Describe differences in registration policies and processes for exhibitors and attendees
• Evaluate housing and registration event management options
• Develop basic housing and registration planning timelines
• Demonstrate knowledge of financial and contractual commitments
• Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)

A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event. 

After completing this course, the participant should be able to: 

• Explain the role and responsibilities of the official service contractor (OSC)
• Identify the purpose and types of specialty contractors
• Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
• Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
• Discuss the importance of identifying who handles what service and how this can impact services or costs
• Articulate how local labor regulations impact events, including labor rights and labor laws

Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. 

After completing this course, the participant should be able to: 

• Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
• Differentiate between the types of facilities that host exhibitions and/or events
• Discuss the similarities and differences between U.S. and non-U.S. facilities
• Articulate the value and economic impact of the exhibition on the host city
• Identify potential revenue streams for facilities to aid in negotiations
• Discuss and apply the key components of conducting a site visit
• Gain an understanding of the essential elements required in a request for proposal (RFP)
• Discuss the importance of both strategic and operational aspects of site selection
• Identify members of the site-selection committee 

In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. 

After completing this course, the participant should be able to: 

• Describe the exhibition sales process
• Identify and describe the key steps in the sales cycle
• Explain the importance of relationship selling in the sales process
• Identify different pricing strategies
• Understand partnership and sponsorship sale processes
• Explain the importance of providing stakeholders with measurable Return on Investment (ROI)
• Explain what is involved in creating an international sales strategy