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Includes a Live In-Person Event on 12/03/2023 at 9:00 AM (CST)
This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 3-4 December 2023 before Expo! Expo! in Dallas, TX.
This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 3-4 December 2023 before Expo! Expo! in Dallas, TX.
Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships. How you create that mindset that is needed for success is as equally important. Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation. Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.
Students will be able to:
- Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
- Generate greater insight into to how people’s mindset impacts their ability to lead;
- Understand the need to go beyond one’s comfort zone to grow as a leader;
- Explain how their inner narrative impacts their decision-making ability;
- Claim more value when negotiating while preserving relationships; and
- Analyze negotiation results to improve personal and organizational performance.
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Register
- Non-member - $1,800
- Member - $1,400
- Freeman Member - $1,400
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Includes a Live Web Event on 10/11/2023 at 10:30 AM (CDT)
Hear about cyber risk management and the type of asset protection you need with cyber insurance you can get through IAEE.
In today's digitally interconnected world, cyber threats are on the rise, posing significant risks to organizations of all sizes. To safeguard valuable assets and sensitive data, it has become imperative for businesses to adopt robust Cyber Risk Management strategies. Show Organizers, as well as suppliers, now more than ever need Cyber insurance to protect their assets.
As an IAEE member benefit, you have access to these protection products. Join Allen Blount, National Cyber Product & Technology Leader, Cyber Risk Practice as he shares information about the importance of having cyber insurance, exploring the landscape of cyber threats, ranging from hacking to ransomware to insider attacks and their potential impact on your business. This webinar is designed to equip attendees and organizations with the knowledge and tools necessary to proactively defend against cyber threats and effectively mitigate potential damages.
Key Takeaways:
- Explore the evolving landscape of cyber threats, ranging from hacking and ransomware to insider attacks, and their potential impact on your business.
- Gain insights into the importance of cyber insurance as an integral part of your risk management strategy.
- Understand the key components of a cyber insurance policy and how it can help mitigate financial losses.
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are free to members and available to non-members for $49.
Allen Blount
National Cyber Product & Technology Leader, Cyber Risk Practice
Risk Strategies
Allen is currently the National Cyber Product & Technology Leader at Cyber Risk Practice, a national insurance brokerage. In his role, Allen has oversight over the Cyber and Tech E&O business, day to day operations, and he manages brokers across the country. Prior to Risk Strategies, Allen spent 12 years with Zurich North America. At Zurich, he gained extensive experience as a Cyber and Professional Liability Underwriting Manager and leader of the Transactional Liability underwriting team. Allen also held other underwriting positions in Financial Lines such as Public D&O and Private/Non-Profit. Prior to underwriting, Allen was Claims Counsel with Zurich’s Financial Lines claims team. Allen practiced law before his insurance career.
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Recorded On: 09/27/2023
Panel discussion on real-world, actionable insights into the latest trends and proven strategies for crafting attendee acquisition plans that not only attract participants but also lead to substantial event growth.
In today's competitive exhibitions landscape, successful planning hinges on effective attendee acquisition strategies that drive growth. This webinar will provide you with real-world, actionable insights into the latest trends and proven strategies for crafting attendee acquisition plans that not only attract participants but also lead to substantial event growth. Discover what others are doing to leverage cutting-edge approaches and data-driven techniques to maximize their event's reach, engagement, and impact. Don't miss out on the opportunity to gain practical insights and transform your events into dynamic and thriving experiences.
After participating in this webinar, you will be able to:
- Identify trends that are currently shaping attendee acquisition in the events industry.
- Acquire insights on how to create attendee acquisition plans grounded in data-driven insights.
- Explore methodologies for analyzing attendee demographics, behavior patterns, and preferences to tailor your strategies for maximum impact.
- Discover a range of actionable tactics that go beyond traditional approaches to drive attendee engagement and boost event growth.
This webinar is eligible for 1 CE clock hour.
IAEE webinars are free to members and available to non-members for $49.
Nicole Bowman, MBA, CEM (Moderator)
Vice President of Marketing and Communications
IAEE
Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.
Casey Clements
Senior Marketing Director
Fast Forward Event Productions
Casey’s love for objective driven communication paired with her passion for digital innovation and data lead her to create strategic stories that sell. As a content creator, Casey drives marketing strategies forward through creative, value-driven campaigns that spark conversations and move the needle. From blogs to podcasts, email newsletters and influencer partnerships, Casey is a tech-savvy communications pro that blends traditional and non-traditional public relations for truly modern and impactful content strategies.
Mary Beth Cowardin
Vice President, Marketing and Member Engagement
AmericanHort
Mary Beth Cowardin leads the AmericanHort marketing and communications team to help build the organization’s brand, engage current members in the organization’s work and expand the association’s membership base.
The majority of Mary Beth’s professional career has been spent working in consumer brand marketing roles. With over 25 years of experience and a track record for growing leading brands, she knows the power of a brand and the importance of a brand fulfilling its promise to the consumer. Prior to joining AmericanHort Mary Beth was the executive director of a non-profit organization, LeadershipUA, whose mission is to identify, educate and inspire emerging leaders to become involved in their community. Mary Beth has experience as director of marketing for the Marzetti® brand of produce dressings, dips, croutons and other grocery products. She was also director of marketing at Elmer’s Products, Inc. where she led the marketing efforts for the flagship Elmer’s® stationery glue business, as well as lead marketing for the Krazy Glue® brand. She led efforts to resume both Elmer’s and Krazy Glue consumer advertising after more than a decade of the brand being in the dark. Experienced at working on seasonal business, Mary Beth started her consumer brand marketing career at S.C. Johnson & Sons, Inc. where she worked on the OFF!® brand of personal repellents and the fantastik® brand of all-purpose cleaners.
Mary Beth worked for nearly a decade with The Ohio Department of Agriculture where she served as chief of the Division of Markets, she led the team that promoted Ohio made food and agricultural products across the U.S. and worldwide through the OHIO PROUD® grassroots marketing program and various international trade services.
Mary Beth is a two-time graduate of The Ohio State University holding both a Bachelor of Arts in French and finance, and an MBA in marketing and international business. Mary Beth is an avid sports enthusiast, she plays tennis and cycles. She is co-chair of a grassroots peloton, Girls with Gears, that has raised over $1.3MM to fund cancer research during their thirteen seasons participating in Pelotonia, a local cycling event. She lives in Columbus with her husband Gregg and their pups, Klio and Luna. She’s a proud stepmom of 3 adult children.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
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Register
- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. COURSE DESCRIPTION: A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.
A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.
After completing this course, the participant should be able to:
- Explain the role and responsibilities of the official service contractor (OSC)
- Identify the purpose and types of specialty contractors
- Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
- Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
- Discuss the importance of identifying who handles what service and how this can impact services or costs
- Articulate how local labor regulations impact events, including labor rights and labor laws
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Register
- Non-member - $605
- Member - $350
- Freeman Member - $280
- More Information
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IAEE began working with U.S. Department of Labor (DOL) in 2014 to update the core competencies model for the events industry. In 2014 the DOL formally moved Meetings, Events and Exhibitions Management into a separate industry sector, further validating the exhibitions management as a “career of choice”. This publication includes a compilation of all job competencies, skills, knowledge and abilities needed for various job levels along with corresponding job description templates organized in the job function areas of Operations, Sales/Business Development, Marketing, Meeting and Event Operations and Strategic Management. This information can be used by manager and HR professionals to design job descriptions, titles, benchmarks and performance measures. *This is the 2023 updated document.
IAEE began working with U.S. Department of Labor (DOL) in 2014 to update the core competencies model for the events industry. In 2014 the DOL formally moved Meetings, Events and Exhibitions Management into a separate industry sector, further validating the exhibitions management as a “career of choice”.
This publication includes a compilation of all job competencies, skills, knowledge and abilities needed for various job levels along with corresponding job description templates organized in the job function areas of Operations, Sales/Business Development, Marketing, Meeting and Event Operations and Strategic Management. This information can be used by manager and HR professionals to design job descriptions, titles, benchmarks and performance measures.
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Register
- Non-member - $199
- Member - $149
- Freeman Member - $149
- More Information
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Register
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This on-demand course can be taken at any time and accessed at any time once it is purchased. You will be able to take the exam upon successful completion - no proctor is required. COURSE DESCRIPTION: Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
After completing this course, the participant should be able to:
PART ONE: Security
- List security components of site selection
- Identify the security needs of exhibitions and events
- Identify essential elements of a request for proposal for a security vendor
- Evaluate security requests for proposal responses to hire a competent security contractor
PART TWO: Risk Management
- Explain the principles of risk management as related to insurance coverage
- List types of events and exhibition insurance
- Explain the concept of event cancellation insurance
- Generalize the importance of requiring certificates of insurance from exhibitors
- Explore the concept of protecting against losses
PART THREE: Crisis Management
- Define a crisis and understand how to prepare for a variety of crises
- Develop the basics of a crisis management plan
- Identify various types of threats
- Identify evaluation procedures for a crisis management plan
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Register
- Non-member - $605
- Member - $350
- Freeman Member - $280
- More Information
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Recorded On: 08/09/2023
Join us for an exclusive webinar session as we unveil the overall findings and results of IAEE's recent Job Analysis and Salary Survey for the exhibitions and events industry. This comprehensive study delves into the current landscape of our dynamic industry, providing valuable insights into job roles, skills, and compensation trends.
Join us for an exclusive webinar session as we unveil the overall findings and results of IAEE's recent Job Analysis and Salary Survey for the exhibitions and events industry. This comprehensive study delves into the current landscape of our dynamic industry, providing valuable insights into job roles, skills, and compensation trends.
We will explore the key highlights and implications of the survey, shedding light on the evolving nature of roles within the exhibitions and events sector, presenting an analysis of the data, showcasing the emerging job functions, skillsets, and responsibilities that are shaping the industry's workforce.
We will provide an overview of compensation trends across different job levels indicating how salaries have evolved over time, gaining valuable insights into the factors that affect compensation, such as years of experience, education, certifications, and job responsibilities.
Key Takeaways:
- Insights into the evolving job roles and functions within the exhibitions and events industry.
- Understanding the emerging skillsets and responsibilities that are in high demand.
- Current salary trends across different job levels.
- Factors that influence compensation, including experience, education, certifications, and job responsibilities.
Don't miss this opportunity to gain exclusive access to IAEE's comprehensive Job Analysis and Salary Survey findings. Join us and equip yourself with the knowledge needed to thrive in the ever-changing landscape of the exhibitions and events industry. Register now to secure your spot!
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are free to members and available to non-members for $49.
Marsha Flanagan, M.Ed., CEM
Senior Vice President, Events and Learning Experiences
IAEE
Marsha Flanagan, M.Ed. is currently the Senior Vice President, Events and Learning Experiences at the International Association of Exhibitions and Events, where she is responsible for all educational initiatives including all certification programs including the Certified in Exhibition Management (CEM), Certified in Exhibition Management – Advanced Professional (CEM-AP), and CEM Fellow (CEM-Fellow). She is also responsible for all membership and chapter relations activities and works with various committees, executive leadership and boards to identify member needs, and design and execute member experiences.
Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.
Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.
She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.
Flanagan received her bachelor's degree from Texas Christian University and her Master in Education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
- More Information
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This course will take place on 10/16/23 before IMEX America at Mandalay Bay in Las Vegas, NV from 8:30am PST – 3:00pm PST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those not taking the course as part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
This course will take place on 10/16/23 before IMEX America at Mandalay Bay in Las Vegas, NV from 8:30am PST – 3:00pm PST.
You must read the workbook ahead of class.
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
- Define marketing, explain the difference between the marketing and sales functions
- Identify the elements of a marketing plan
- Describe market segmentation, define target markets and explain how to reach global audiences
- Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
- Explain the benefits of developing omnichannel marketing and content management strategies
- Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
- Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
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Register
- Non-member - $299
- Member - $299
- Freeman Member - $239.20
- More Information
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Recorded On: 08/02/2023
Join us for this engaging panel discussion as we hear from moderator Jerry Gildea, Chief Sales Officer of Map Your Show and panel of industry organizer leaders as they discuss how to attract and retain exhibitors while strengthening the relationships.
Are you looking to attract new exhibitors for your trade show, identify various strategies for doing so and retain your current exhibitors? Are you looking for solutions to better cultivate long-lasting relationships with exhibitors, resulting in higher retention rates? Join Jerry Gildea, Chief Sales Officer for Map Your Show, and and a panel of industry show organizers as they share how their knowledge and best practices for attracting new exhibitors and retaining current relationships.
Learn how these events leverage digital marketing and offline channels to reach the right exhibitors, enabling them to connect with attendees at their events and gain tactics that you too, can implement for your own trade shows. You will walk away with actionable insights to maximize the value and return on investment for all parties.
After participating in this session, you will be able to:
- Implement effective strategies for attracting new exhibitors.
- Hear best practices, solutions and gain additional knowledge to effectively retain current exhibitors.
- Utilize actionable insights and practical tips to strengthen exhibitor partnerships, enhance continued participation as well as attendee-exhbitor interactions, and create a more engaging and meaningful trade show experience.
Presenters: Jerry Gildea, Chief Sales Officer, Map Your Show; Rachel Neimeier, CEM, Regional Vice President, Map Your Show, Shari Sally, Vice President of Sales, Consumer Technology Association; Laura Miller, CEM, Exhibit Sales & Services Manager, National Association of Convenience Stores and Jessica Hayman, Exhibit Sales & Services Manager, National Association of Convenience Stores
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are free to members and available to non-members for $49.
Jerry Gildea (Moderator)
Chief Sales Officer
Map Your Show
Jerry is an industry leading executive sales professional with over 25 years of industry experience. He leads the outside sales team at Map Your Show. His team drives new business through establishing strategic partnerships with stakeholders and executives while achieving set sales goals. Jerry earned a bachelor’s degree in Marketing and Finance at Georgetown College.
Jessica Hayman
Exhibit Sales and Services Manager
National Association of Convenience Stores
Jessica is the Exhibit Sales & Services Manager at NACS, the association that represents the global convenience and fuel retailing industry. She manages and executes booth sales for 210,000 net square feet of exhibit space along with providing efficient customer service to 450+ exhibitors of the NACS Show. Not only is Jessica extremely people-orientated, she is also process-oriented and thrives off customer relations. She earned a bachelor’s degree in public relations at University of South Carolina.
Laura Miller, CEM
Exhibit Sales & Services Manager
National Association of Convenience Stores
Laura Miller is the Exhibit Sales & Services Manager at the National Association of Convenience Stores managing 140,000+ net square feet of exhibit space and 450+ exhibitors. With extensive experience working with tradeshows across a variety of industries, Laura has focused on creating a strong working relationship with her customers to enhance the exhibiting experience. Whether it’s been improving internal processes, increasing communication, or simply trying to breakdown the complicated steps it can take an exhibitor to put together a booth at a large-scale tradeshow. She believes there is nothing as satisfying as walking an Expo Hall on opening day. In her free time, Laura spends time with her family and works on her fixer-upper of a house.
Rachel Neimeier, CEM
Regional Vice President
Map Your Show
Rachel (Thomas) Neimeier, CEM has over a decade of experience in the events industry and has spent time on both the client and vendor sides. She began her career running operations for high-profile special events and then transitioned to planning large-scale domestic and international trade shows.
Rachel is currently a Regional Vice President at Map Your Show where she is passionate about partnering with organizers to create impactful events as efficiently as possible.
In her spare time, she volunteers as a business mentor for Empowered Women International and cheers on her alma mater, Penn State.
Shari Sally
Vice President of Sales and Business Development
Consumer Technology Association
Shari Sally is the Vice President of Sales and Business Development for the Consumer Technology Association (CTA), producers of CES, the world’s most powerful tech event. She is responsible for exhibit and sponsorship sales for the annual event.
With over 15 years of experience in the tradeshow industry, Shari started her career at CTA holding serval positions within the organization. Raising through the ranks, she is known for her relationship building and strategic selling having worked with various Fortune 500 companies on creating valuable experiences at the annual CES event. In 2018, she was named one of the inaugural Women to Watch by Trade Show Executive magazine. Shari has a passion for technology and enjoys connecting companies with opportunity.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Recorded On: 07/25/2023
Join us for an engaging and informative webinar honoring Disability Pride Month as we explore important legal aspects involved in planning your exhibitions and meetings. This session will delve into the intricate details of incorporating essential elements such as ADA requirements, DEI (Diversity, Equity, and Inclusion) compliance, and more.
Navigating the Miscellaneous Legal Aspects in Your Events, Exhibitions and Contracts: ADA Requirements, DEI and More!
Join us for an engaging and informative webinar honoring Disability Pride Month as we explore important legal aspects involved in planning your exhibitions and meetings. This session will delve into the intricate details of incorporating essential elements such as ADA requirements, DEI (Diversity, Equity, and Inclusion) compliance, and more.
In today's society, ensuring accessibility, inclusivity, and compliance with legal standards has become paramount for event organizers, exhibitors, and meeting planners. This webinar aims to equip professionals in these fields with basic knowledge and practical insights to navigate the legal landscape effectively.
- Gain an understanding of the Americans with Disabilities Act (ADA) and its implications for exhibitions and meetings and learn how to identify and address accessibility barriers, reasonable accommodations, and other ADA compliance considerations.
- Explore the legal frameworks and best practices for fostering diversity, equity, and inclusion within exhibitions and meetings and discover how to develop policies, strategies and contract clauses that promote inclusivity, eliminate discrimination, and ensure equal access for all participants.
- Equip yourself with tips and solutions for creating inclusive, accessible, and legally compliant events that leave a lasting positive impact on all participants.
This session/course/webinar is eligible for 1 clock hour towards CEM recertification.
IAEE webinars are free to members and available to non-members for $49.
Barbara Dunn, Esq.
Partner
Barnes & Thornburg LLP
Corporate lawyer Barbara Dunn is relied upon by clients and colleagues alike for her innovative approach to nonprofit and tax-exempt legal matters. She remains at the forefront of current trends in this area of the law and advises clients on meetings, hospitality and travel law; contracts; employment law; computer, trademark and copyright law; litigation and risk management; administrative law; taxes; antitrust; and governance matters.
Known for her depth in the law and candid communication style, pragmatism and workable solutions are at the core of Barbara’s commitment to those she serves. With more than a quarter century of experience, Barbara does not reinvent the wheel, saving her clients valuable time and money.
Barbara has been involved in a variety of leadership positions in organizations that serve the associations and hospitality industries. She was the first woman to serve in a leadership role as chair of the American Society of Association Executives (ASAE) Legal Section Council in 2005-2006.
Prior to joining Barnes & Thornburg, Barbara was a partner at the law firm of Howe & Hutton Ltd., where she practiced for more than 20 years.
Norma Zeitler
Partner
Barnes & Thornburg LLP
Employment lawyer Norma Zeitler is best known in the non-profit and health care world for her no nonsense, proactive approach to problem-solving and her willingness to drop everything to help a client in need. Quite typically, Norma spends her evenings and weekends on calls with CEOs, general counsels or board presidents, advising them on or highly sensitive employment matters. Each of these executives would attest to Norma’s ability to quickly get to the essence of the issue and to propose a sound business solution designed to mitigate risk and cost.
A member of the Associations and Foundations practice group, as well as the Health Care Industry practice group and the Labor and Employment department, the vast majority of Norma’s legal work involves advising boards, CEOs, General Counsel’s and Human Resources professionals on a wide range of legal issues, including COVID-19 vaccine mandates, return to office initiatives, compliance with evolving pay equity laws, litigation avoidance, non-competition agreements, reductions-in force and other workforce planning issues. Norma also conducts highly sensitive investigations for a variety of non-profit and for profit organizations.
In addition to her legal work, Norma is a member of the firm’s management and compensation committee and its legal personnel administration committees, the Chicago Office racial and social justice committee, and the Chicago Labor and Employment Chicago Office administrator. Norma also serves as a mentor for several of the firms diverse (and often first generation college) associates.
Before becoming a lawyer, Norma was an officer in the U.S. Army, serving as a platoon leader and intelligence officer in Germany, a company commander in Turkey during Operations Desert Shield and Desert Storm, and an intern to the Joint Chiefs of Staff.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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