CEIR Webinar: Where Is the B2B Exhibition Industry Now? What is the Outlook? How to Plan When the Business Environment Keeps Changing!

Includes a Live Web Event on 05/14/2025 at 10:30 AM (CDT)

Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period. Adam will focus discussion on the macro economy and risks that today are changing on a daily basis! Don’t miss what he has to say to keep yourself in the know to support effective business decision-making.

Nancy Drapeau will also share a sampling of key performance metrics from the Organizer Benchmarking Study. Metrics that complement Index results, providing insights by event size.

CEIR is delighted to share with webinar attendees the new roll out of the Index, that is now available in an interactive, dashboard format. If you like Tableau, you’ll love this new format. Elizabeth Shanaman will provide a brief demonstration of this dashboard, showcasing how users can dynamically evaluate event results and customize reporting content to their specific interests.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR). Also joined by Elizabeth Shanaman, Sr. Manager of Innovation & Customer Value, Symphony, Tourism Economics

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Brought to You by:

Nancy Drapeau, IPC

Vice President of Research

Center for Exhibition Research

Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

Adam Sacks

President

Tourism Economics, an Oxford Economics Company

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.

Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.

He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.