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Includes a Live Web Event on 09/24/2025 at 10:30 AM (CDT)
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Are you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more, smart event organizers are turning to data as their ultimate advantage. This isn't just about reporting numbers; it's about making every decision count.
Join our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes, sharing how leveraging data to revolutionize their planning and execution.
Our expert moderator, Nick Borelli from Zenus, a recognized leader in AI solutions for events, will guide the conversation as panelists share their game-changing approaches.
After this session participants will be able to:
- Optimize Operations: Get the most from your venue, improve attendee flow, and create better experiences with data-driven insights that cut through the guesswork.
- Elevate Educational Content: Craft compelling educational presentations that truly resonate, ensuring every session hits the mark by better understanding your audience.
- Maximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Nick Borelli
Director of Marketing
Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Karen Gonzales, CMP-Fellow, CEM
Director, Global Business Development
IAEE
Karen joined the International Association of Exhibitions and Events (IAEE) at the end of 2017. As Director, Global Business Development, Karen works closely with new and existing partners, sponsors, and exhibitors on showcasing their brand to the exhibition and events industry globally.
Prior to joining IAEE, Karen was with Association Forum for two years, Destinations International for eight years in various leadership roles; most recently as Executive Vice President of Sales & Business Development. Ms. Gonzales has worked for Meeting Professionals International (MPI) and started her career with Visit Denver as a senior city-wide sales manager.
Ms. Gonzales is past Chair for The Meetings’ Industry Fund, a past chair for the Events Industry Council’s Certified Meeting Professional (CMP) Governance Committee and is active in several industry-related organizations. Karen has been accepted into the CMP Fellows Program and is a recognized tenured CMP who has made significant advancements in her career, as well as significant contributions through service and education to the meetings, exhibitions, and events industry.
Lauren San Martin
Director of Membership and Marketing
Veterinary Emergency and Critical Care Society
Lauren San Martin is the Director of Marketing& Membership at the Veterinary Emergency & Critical Care Society whereshe hustles to grow, and more importantly retain members through evaluation andevolution of a range of member benefits and engagement opportunities.Foundational to VECCS’ success is increased awareness and loyalty to the annualconference. In her 4 years with VECCS she, along with the awesome team, hasincreased membership by over 50% and contributed to increased annual conferenceattendance year-over-year through both traditional and digital marketinginitiatives.
Lauren keeps the overall VeterinaryProfessional and the struggles of the ECC team at the core of her efforts. Sherecognizes that an increasing number of members or attendees with a lowretention rate, does not equal true success in her role.
Fun fact! Lauren played Water Polo at ArizonaState University, while obtaining her degree in Graphic Design! When Laurencloses her laptop, her happy place is in the Guadalupe River with hersix-year-old son and husband and she recently started learning pickleball, sostay out of the kitchen!
Diedra Crawford, CEM-AP, CMP, DES
Senior Director, Industry Sales and Operations, Digestive Disease Week,
American Gastroenterological Association
Diedra Crawford, CEM-AP, CMP, DES is the Senior Director, Industry Sales and Operations, Digestive Disease Week for the American Gastroenterological Association.
Upon completion, earn 1 Clock Hour towards CEM recertification.
This session is eligible to earn 1 clock hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 09/17/2025 at 10:30 AM (CDT)
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike. This co-presentation will showcase a case-study with TurnOutNow and APCO as they dive into the details from APCO 2025.
Discover how AI is transforming event experiences through the voice-activated concierge, Event Copilot. This innovative AI assistant slashes wait times, boosts attendee engagement, and delivers real-time analytics to organizers and sponsors alike.
In this interactive session, you will:
- Identify the advanced AI capabilities and integration of multi-source data feeds that drive immediate, actionable insights for attendees, sponsors, and event operations.
- Develop a practical 90-day pilot plan, complete with KPIs, timelines, and resource mapping, to successfully implement voice-activated AI at your own events.
- Apply ethical frameworks encompassing privacy, consent, and accessibility to ensure your AI-driven solutions meet the highest standards and foster inclusive experiences.
After the session, participants will walkaway equipped with a KPI scorecard, roadmap, and ethics guardrails; empowering you to elevate your events and exhibitions through responsible and impactful AI integration.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Harpreet Chatha
Chief Executive Officer
TurnoutNow
Harpreet Chatha is Founder & CEO of TurnoutNow, delivering AI-powered real-time analytics and engagement for events worldwide. A tech entrepreneur for 20+ years, he steers product vision, growth, and client success while championing frictionless attendee experiences through data-driven insight. Before TurnoutNow, Harpreet founded TechTier Solutions, co-founded and served as CTO of Vcopious, and held engineering leadership roles at SAP, Ceridian, Aon, Kinder?Morgan, and Dynegy, building enterprise platforms that boosted efficiency and market readiness. He holds a B.S. in Computer Science with a Mathematics minor from the University of Houston.
Patricia Giannini Henry, CAE CMP CEM
Chief of Events & Corporate Partnerships
APCO International
Patricia Giannini Henry, CAE CMP CEM, is Chief of Events & Corporate Partnerships at APCO International, the 40,000-member voice of emergency communications. A certified association executive with 20+ years' experience, she drives event strategy, revenue growth, and partnership development across a $3.5M portfolio of conferences, meetings, and virtual programs. Patricia launched APCO’s first virtual event, doubled attendance, and added $30K net income, and her data-driven campaigns grew Instagram followers 500% and tripled LinkedIn. Patricia is a builder of high-performing teams, she champions innovation, DEI, and member value while mentoring the next generation of event pros.
Upon completion, earn 1 Clock Hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Recorded On: 08/27/2025
Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.
Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.
Learning Outcomes:
- Design emotional arcs not campaigns
- Craft messaging that triggers authentic reactions
- Measure engagement through emotional response
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Dahlia El Gazzar, DES
Tech Evangelist | Founder
Dahlia+Agency
Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.
She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.
Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.
She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.
This session is eligible to earn 1 clock hour towards CEM recertification.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Recorded On: 08/21/2025
Hear from Swapcard showcasing their strategies for going beyond the booth to help exhibitors generate innovative revenue streams.
Non-booth revenue opportunities are essential for exhibitors as they provide additional ways to maximize their ROI beyond traditional booth space. Options like sponsorships, digital advertising, and branded experiences allow exhibitors to extend their reach, enhance visibility, and deepen connections with attendees, ultimately driving more value from the event. For trade show organizers, offering these opportunities fosters stronger exhibitor relationships and diversifies revenue streams.
Swapcard is the leading AI-powered event engagement platform for associations, trade shows, and conference organizers. It maximizes attendee engagement, exhibitor ROI, and event revenue growth with an intuitive and customizable interface. By turning event data into actionable insights, it streamlines event operations and unlocks new revenue opportunities. With global reach and enterprise-level support, Swapcard has powered over 10,000 events for industry leaders like PCMA, NAVC, IAAPA, Informa, and Koelnmesse, turning event engagement into revenue.
Why Attend?
- Learn smart strategies to deepen exhibitor engagement
- Explore tools that elevate exposure and boost ROI
- Strengthen your offering with modern, in-demand solutions
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenters: Claire Monier, Solution Design Manager, claire.monier@swapcard.com and Chris Haddow, Vice President of Sales, chris.haddow@swapcard.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 21 August Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Recorded On: 08/21/2025
Hear from Map Your Show showcasing their strategies for going beyond the booth to help exhibitors generate innovative revenue streams.
Non-booth revenue opportunities are essential for exhibitors as they provide additional ways to maximize their ROI beyond traditional booth space. Options like sponsorships, digital advertising, and branded experiences allow exhibitors to extend their reach, enhance visibility, and deepen connections with attendees, ultimately driving more value from the event. For trade show organizers, offering these opportunities fosters stronger exhibitor relationships and diversifies revenue streams.
Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising, and generating more revenue for your event. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event. Visit mapyourshow.com to learn more.
Why Attend?
- Learn smart strategies to deepen exhibitor engagement
- Explore tools that elevate exposure and boost ROI
- Strengthen your offering with modern, in-demand solutions
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenters: Abby Nero, Regional Vice President, anero@mapyourshow.com and Tony Kruessel, Director of Exhibitor Engagement, tkruessel@mapyourshow.com
- Questions: Abby and Tony
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 21 August Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
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Recorded On: 08/21/2025
Hear from Beyond Booth Consulting showcasing their strategies for going beyond the booth to help exhibitors generate innovative revenue streams.
Looking to grow exhibitor ROI beyond booth sales? Discover powerful new revenue opportunities—from digital sponsorships to immersive brand activations—that help exhibitors stand out and maximize value. At this free virtual event, you’ll see firsthand how today’s top platforms are helping organizers deliver new value to exhibitors and generate new revenue streams for their events.
At Beyond Booth Consulting, we help associations turn existing exhibitor and sponsor relationships into long-term, high-value partnerships. We deliver smart, flexible strategies—from exhibitor upsells to full-scale corporate partnerships—so you can maximize revenue without chasing new sponsors.
Why Attend?
- Learn smart strategies to deepen exhibitor engagement
- Explore tools that elevate exposure and boost ROI
- Strengthen your offering with modern, in-demand solutions
Each session is built for your busy schedule:
✅ 20-minute live demos from leading solution providers
✅ 10-minute Q&A to get your questions answered in real time
✅ Built-in breaks between sessions to stay productive
Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.
- Presenter: Julie Minnick, Co-Founder, julie@beyond-booth.com
- Questions: Stacey Goldberg, Co-Founder, stacey@beyond-booth.com
This webinar is free to IAEE members.
For Nonmembers: This is a series of 6 recordings for the 21 August Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE
Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.
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Register
- Non-member - $19.99
- Member - Free!
- Freeman Member - Free!
- More Information
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IAEE showcase of Innovative Revenue Streams for Exhibitors
IAEE Demo Days is a virtual event series in 2025, bringing together event organizers, technology providers, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools, gain valuable insights, and connect with key players shaping the future of events.
This Demo Day topic will highlight non-booth revenue opportunities.
Company Participation
- IAEE Event Tech Demo Day - 21 August 2025 - Innovative Revenue Streams for Exhibitors - Beyond Booth Consulting LLC
- IAEE Event Tech Demo Day - 21 August 2025 - Innovative Revenue Streams for Exhibitors - Swapcard
- IAEE Event Tech Demo Day - 21 August 2025 - Innovative Revenue Streams for Exhibitors - Map Your Show
This webinar series is free to IAEE members. Nonmembers may purchase the full series at a discounted rate of $99 or there is the option to purchase individual recordings at $19.99 each. To purchase individually, please go to the specific individual webinar listing that you are looking to purchase if not purchasing the series here.
Participants can earn up to 2 Clock Hours towards to CEM recertification by watching the full series.
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Recorded On: 08/20/2025
Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it might just be because their communication preferences and needs are different from yours. Individual, team and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.
Have you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so, it may be that their communication preferences and needs are different from yours.
Individual, team, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences.
Now is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively, ultimately fostering trusted and respectful relationships within your team and organization.
After participating in this session, you will be able to:
- Recognize and appreciate diversity in communication styles by identifying differences in decision-making, environmental preferences, social settings, and quality orientation.
- Develop strategies to adapt and connect more effectively with individuals who have different communication preferences, facilitating stronger and more productive collaborations.
- Discover the skills needed to leverage the strengths of diverse communication styles, enhancing overall teamwork and organizational success.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Sharon Andrade
Founder
HLeadership
Sharon Andrade is a seasoned leader and highly regarded team development facilitator with over 30 years of experience transforming teams and elevating performance. Her passion for leader and team development accelerated during her eight years with The Effectiveness Institute, where she partnered with organizations across industries to boost engagement and effectiveness. Sharon is a certified DiSC® facilitator and practitioner of The Five Behaviors of a Cohesive Team®, with deep expertise in programs such as People Skills, Managing for Performance, and Leveraging Team Dynamics.
Before founding HLeadership, Sharon held senior executive roles including VP of Sales at the boutique brand, Staypineapple, SVP of Sales at Red Lion Hotels, Area Director at Hilton Worldwide, and Regional Sales Leader at American Express Corporate Services.
This session is eligible to earn 1 clock hour towards CEM recertification.
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- Non-member - $49
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Recorded On: 07/23/2025
Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel.
Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel. Our goal is to redefine leadership for the future, adopting a forward-thinking approach that empowers individuals to thrive in the face of change. By emphasizing adaptability, innovation, and authentic influence, participants will walk away with a solid understanding of how to navigate the complexities of modern leadership and further excel.
• Gain insights into leveraging authenticity, adaptability, and presence to lead effectively in a rapidly changing environment.
• Develop skills to cultivate authentic influence and build strong, lasting relationships with colleagues and stakeholders.
• Acquire tools for embracing adaptability and resilience to overcome challenges and lead with agility.
• Cultivate strategies for harnessing innovative thinking and driving meaningful change within your organization to drive success.By the end of this session, you’ll be equipped with a comprehensive 'blueprint' for leadership, enabling you to inspire and motivate others, drive innovation, and lead with authenticity and impact.
This webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification.
Sherron Washington, M.A.
Founder and CEO
The P3 Solution
Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics.
As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.
Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively.
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Recorded On: 07/16/2025
Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.
Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Tommy Goodwin
Vice President of Government Affairs
Exhibitions and Conferences Alliance
Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.
Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates.
In 2020, The Hill included him in its annual list of association “Top Lobbyists.”
He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
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