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  • Calling All Leaders: It's Time to Shine!

    Includes a Live Web Event on 04/01/2021 at 12:00 PM (CDT)

    Our industry, and indeed, our world, has been in what feels like a tornado for the past year. Times like these, call for brave and bold leadership, no matter whether you are leading a team of six or six hundred.

    Our industry, and indeed, our world, has been in what feels like a tornado for the past year. Times like these, call for brave and bold leadership, no matter whether you are leading a team of six or six hundred. With a straightforward and incisive approach, thought leader, Gary Hernbroth of Training for Winners, will shed bright light on five critical areas that can help leaders lead, whether they are experienced or new to their role. These are “boots on the ground” tactics for Covid times and for the re-awakening back to business from the pandemic, not pie-in-the-sky theories. Gary says that “the brightest leaders shine in the darkest times”, and we’re pretty much there now. Are you ready to shine?

    After participating in this session, you will be able to:

    • Discover five critical areas that leaders should embrace, whether they are stepping up to be a leader or developing their leadership skills more fully;
    • Learn the effects of “shifting sand leadership” and how to adapt and go forward -- from the norms we were accustomed to -- in this new business landscape;
    • Recognize how the application of “leadership by firefighting” and “leadership by sustainability” can affect your team’s performance and morale.

    Gary Hernbroth

    Chief Motivation Officer

    Training for Winners

    Gary Hernbroth is an inspiring and trans-formative professional speaker, trainer and business coach, infusing a sense of fun and action into his motivational approach with his clients for over 25 years. He is a Certified Virtual Presenter and his fully customized programs are available via virtual, hybrid or in-person delivery.

    Gary’s clients have tabbed him as their "strength and conditioning coach" to describe his impact on their respective organizations. They hire Gary because he invigorates people and helps them kick up their games. 

    His positive impact is felt by many, illustrated by the fact that he was recently selected by Connect Meetings as one of the “Top 15 over 50 Professionals in the Meetings Industry." 

    Sparked by the spirit of hospitality after 17 successful and colorful years in the luxury hospitality business in sales and operations leadership roles, Gary founded Training for Winners in 1995. He quickly built his national reputation as a straight-talking coach who impacts organizations of all sizes and types across many diverse industries.

    His A-list of clients includes associations, companies, hospitality firms, high-tech, public sector, clubs, universities, convention facilities and wineries, to name a few. Brands such as The PGA TOUR, Disney, Genentech, Marriott, MPI and PCMA have called on Gary to help them find that extra gear. He is a tireless champion in the industry for finding ways to help buyers, sellers and teams work together better.

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  • Tactical Crisis Communications: Knowing What to Say and When to Say It

    Includes a Live Web Event on 03/25/2021 at 12:00 PM (CDT)

    A crisis of any kind can threaten your organization’s brand image at a moment’s notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation.

    A crisis of any kind can threaten your organization’s brand image at a moment’s notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. And as social media decreases response time, it’s critical to send messages via the proper channels to reach internal and external stakeholders. 

    Award-Winning Branding & Business Communication Strategist, Shakira M. Brown, will share essential communication best practices to help instill trust and mitigate damage relevant to reputation at the onset of a crisis. Whether you’re looking to bolster your reputation or better respond to situations at any time without notice, you’ll learn the value in transparency and quick response.  Plus, find out which crisis response tools to use and when to use them.

    After participating in this session, you will be able to:
    • Establish protocols before crisis communications are necessary and craft messages that display authenticity and foster trust;
    • Demonstrate dependability through all forms of communications and employ video communication techniques to drive messages with empathy;
    • Respond to any digital backlash, keeping in mind both internal and external audiences.

     

    Shakira Brown

    CEO

    SMB Strategic Media LLC

    Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC (www.pradviser.net), a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, Crain’s Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black Enterprise.com.

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  • Bringing Your Events Together: Attendee Engagement Opportunities for Hybrid & Virtual Events

    Includes a Live Web Event on 03/18/2021 at 12:00 PM (CDT)

    To be successful, hybrid and virtual events must engage all participants with each other, whether that be onsite with online attendees, or exhibitors with online attendees. Creating this dynamic is one of today's biggest challenges for event organizers and meeting planners. It doesn't have to be!

    To be successful, hybrid and virtual events must engage all participants with each other, whether that be onsite with online attendees, or exhibitors with online attendees. Creating this dynamic is one of today's biggest challenges for event organizers and meeting planners. It doesn't have to be! This session will explore today's best hybrid and virtual engagement opportunities -- and show you how to turn these into events that deliver a high-value experience for everyone involved.

    After participating in this session, you will be able to:

    • Walk away with a better understanding of the most popular meeting, exhibition and event formats for hybrid and virtual events;
    • Learn the questions to ask yourself while building engagement opportunities for your attendees;
    • Gain creative attendee engagement ideas to implement at your own events and gain knowledge of the tools you can use to deliver these opportunities.

     

    Shakira Brown

    CEO

    SMB Strategic Media LLC

    Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC (www.pradviser.net), a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, Crain’s Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black Enterprise.com.

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  • Planning, Promoting and Producing Online Experiences

    Includes a Live Web Event on 03/11/2021 at 12:00 PM (CST)

    Producers of B2B events have found themselves in uncharted territory as they’ve made the in-person to online event pivot over the past nine months. This webinar will cover best practices in both strategic planning and operational execution that will inform and inspire your next digital offering.

    Producers of B2B events have found themselves in uncharted territory as they’ve made the in-person to online event pivot over the past nine months. This webinar will cover best practices in both strategic planning and operational execution that will inform and inspire your next digital offering. From the importance of aligning business objectives with the right event format to audience generation tactics to the creation of truly engaging content, this session will be chock-full of case studies, eye-opening insights and applicable advice. 

    After participating in this session, you will be able to:
    • Develop a strategy that works in today’s environment and maximizes audience potential. 
    • Build the optimal online experience using best practices backed by data. 
    • Craft a marketing campaign that adapts the customer journey and delivers results.

    Stacy O'Connell

    Vice President of Strategy

    Freeman

    As VP of Strategy for Freeman, Stacy focuses on a range of corporate and association clients across multiple industries. By understanding clients’ objectives, audiences, and challenges, she develops strategies and recommendations that make experiences better and more meaningful for all participants and drive event ROI for the client. Prior to Freeman, she led marketing for UBM Technology’s portfolio of industry-leading technology events. 

    Shauna Peters, CEM

    Marketing Strategist

    mdg

    Shauna is a strategic problem-solver and ardent project manager who utilizes data-informed decision making to guide her clients through audience-centric campaigns with a results-focused eye. As a marketing strategist at mdg, she leads a team to develop and execute omnichannel campaigns designed to drive registration, engagement and participation in both in-person and digital settings. Specifically, she has developed campaigns to grow participation among specific audience segments, target and engage new audiences and increase revenue opportunities. She is a graduate of the University of Virginia with a double major in English and Sociology and an IAEE Krakoff Leaders Institute alumna. When she’s not driving ROI for clients, you will find Shauna in the kitchen baking up award-winning treats with her two daughters. 

    Jacquelyn Wells

    Vice President and Senior Strategist

    mdg

    Jacquelyn Wells is vice president and senior strategist at mdg, an 85+ person agency with offices in Atlanta, Southern California, Chicago and Washington, D.C. Specializing in event and association marketing, mdg brings together content marketers and online event experts, digital and interactive media specialists, marketing strategists and data analysts with a robust creative team to provide complete marketing solutions that help clients achieve their objectives. Jacquelyn has managed campaigns for several of Trade Show Executive’s Gold 100 trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division

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  • Practice, Polish, Prepare: Media and Message Training

    Includes a Live Web Event on 03/04/2021 at 12:00 PM (CST)

    How you interact with the media matters for your organization because it’s an opportunity to share your story, defend your position, and ultimately engage with an audience. It's a relationship building opportunity. Join this session of best practices that will help you build your skills and knowledge of media training.

    How you interact with the media matters for your organization because it’s an opportunity to share your story, defend your position, and ultimately engage with an audience. Equally important, is how every media interaction is a relationship-building opportunity for you – and for your organization.

    In either a reactive or proactive scenario, communications professionals will need to “polish and practice” when working with the media. The process should be set and you should be prepared. What steps do you need to take to understand the media’s angle and audience? What are the best ways to research and anticipate questions? How might you prepare differently for video, print or online? How can you ensure that you stay on message?

    Join this session of best practices that will help build your skills and knowledge of media training and help you manage your media outreach, response and messaging.

    After participating in this session, you will be able to:

    • Identify the components of an effective message;
    • Create a blueprint for working with reporters and other facets of the media;
    • Utilize various techniques to prepare for media interviews.

    Mindy Noonan

    Principal

    MLN Communications, LLC

    Mindy Noonan has worked as a trusted communications partner to leadership teams and CEO's around the world for public, private and nonprofit organizations. Her background in journalism, corporate, event, crisis and litigation communications has aided clients in the energy, automotive, healthcare, information technology, insurance, pharma, retail, and travel/tourism industries.

    Prior to founding MLN Communications, Mindy served as communications director for YPO, the premier leadership organization of chief executives in the world. While there, she led the team responsible for content creation and delivery across print and digital channels and platforms. Mindy’s team also supported marketing and communications for YPO’s flagship events as well as for its annual membership renewal campaign. She worked directly with YPO’s global chairmen on speech writing, preparation and delivery, and served as the communications partner to the chief human resources officer, supporting the 300-person, virtual management team.

    As a managing director at Public Strategies, Mindy consulted leadership teams from Fortune 100 and 500 companies. She helped lead the firm’s media training curriculum and served as a media spokesperson while supporting strategy and execution in many client war rooms. Mindy also worked at Perot Systems Corporation, first concentrating on internal communications and later creating and leading a media relations team to support the publicly traded company through quarterly earnings, mergers and media outreach.

    Mindy’s passion for communications began by working for her high school newspaper, and carried through college at the University of Texas at Austin, where she earned a bachelor’s degree in journalism and worked in many roles at “The Daily Texan” student newspaper, ultimately serving as its managing editor. She later earned a master’s degree in liberal arts from Southern Methodist University, and also studied at the Universidad de Salamanca.

    Mindy resides in Austin, Texas with her husband Tom, son Reed, and two Aussie Doodles. She is an advocate for children with learning differences and an active volunteer at the Rawson Saunders school, leading communications for the Parent Association board.

     

     

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  • Exhibitions and Conferences Alliance (ECA) Advocacy Updates

    Includes a Live Web Event on 03/03/2021 at 11:00 AM (CST)

    The new Exhibitions and Conferences Alliance (ECA) was formed to continue a focus on a short and long-term roadmap for our industry. Join this informative discussion, moderated by David DuBois, CMP, CAE, FASAE, CTA, IAEE President and CEO and hear how this new initiative will help provide a more permanent and elevated focus on our industry advocacy.

    The new Exhibitions and Conferences Alliance (ECA) was formed to continue a focus on a short and long-term roadmap for our industry. Existing advocacy initiatives - Go LIVE Together and Exhibitions Mean Business will continue under the ECA umbrella. The structure of ECA will also allow for the development of new advocacy campaigns as specific needs arise in the future. 

    Join this informative discussion, moderated by David DuBois, CMP, CAE, FASAE, CTA, IAEE President and CEO and hear how this new initiative will help provide a more permanent and elevated focus on our industry advocacy.

    By participating in this session, you will be able to:

    • Learn about the new ECA entity that has been developed and endorsed by eight industry organizations; hear about the need to have a full-time Vice President of Government Affairs; along with the need for a permanent focus on industry advocacy which has been identified and is now a reality.
    • Gain shared, practical suggestions and resources that will enable our industry ecosystem to become supportive of and engaged in the ECA initiatives.
    • Ask and address any questions you may have, as well as provide suggestions so that ECA efforts can be enhanced and more effective at the local, state and national levels.

     Open to All Industry Professionals

    David DuBois, CMP, CAE, FASAE, CTA

    President & CEO

    IAEE

    David DuBois is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, DuBois is responsible for the management of 25 full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, he serves as the association’s representative with industry coalitions, partner organizations and strategic alliances. In 2019, DuBois was inducted into the Events Industry Council’s “Hall of Leaders,” one of the industry’s most prestigious honors.

    Tommy Goodwin

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

     Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally-recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates.

     In 2020, The Hill included him in its annual list of association “Top Lobbyists.”

     He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

    Sue Sung

    SVP, Corporate Strategy

    Freeman

    In her role, Sue works with our senior executives to set the strategic direction for the company. She partners with business leaders to identify, develop, and execute programs that drive performance in support of Freeman’s overall goals. By analyzing our past, present and future, Sue works to develop the company’s growth-focused strategies and then bring them to life. By combining smart data and effective collaboration, she helps guide Freeman’s decision-making with insightful analysis.

    Sue has extensive experience in strategy consulting across a broad range of industries, having served recently as a founding partner of Apeiron Strategy and the Boston office head for Stax Inc., a management consulting firm. Her clients at Stax included private equity firms, portfolio company management teams and operating teams, in addition to corporate clients. Earlier in her career, Sue worked in the marketing strategy group at Staples, and began her career with Steelcase, the world’s leading office furniture manufacturer. She earned her BBA from the University of Michigan’s Stephen M. Ross School of Business, and her MBA from the University of Virginia’s Darden Graduate School of Business Administration.

    Megan Tanel, CEM

    Senior Vice President

    Association of Equipment Manufacturers

    Megan Tanel is senior vice president for the Association of Equipment Manufacturers (AEM), responsible for overseeing AEM trade shows and show partnerships, U.S. and globally, and event meeting programs. She has also served as director of AEM’s CONEXPO-CON/AGG exposition, which focuses on construction equipment and materials, and is the largest event of this type in the Western Hemisphere and the ICUEE exposition, focusing on the utility equipment industry.

    Tanel is a member of, served as 2015 Chair of the IAEE, International Association of Exhibitions and Events, and has served on the IAEE Board since 2010. She has served as IAEE Education Committee Chair, and is a graduate of the IAEE Krakoff Leadership Institute. She is also a member of the PCMA, Professional Convention and Management Association, Trade Show Executive’s Global Direct Advisory Board and numerous other industry related boards, committees and taskforces.

    Tanel has been in the event industry for over 20 years, mostly at AEM but with a brief stint within sales for Loews Hotels in Chicago. She occasionally speaks at exposition/meetings industry events and was co-chair of the inaugural Exhibitions Day event in Washington, DC. She has earned trade show honors from leading industry media, including being named to the Expo Elite list (Expo), Top 25 Women in the Industry (Meetings and Conventions), and Who’s Who in the Industry (Trade Show Executive). 

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  • Build a Momentum Mindset®: How to Conquer Change, Boost Resilience and Thrive in the Midst of Uncertainty

    Change, uncertainty and disruption are guaranteed – especially now. But growth and progress are not. How you deal with this ever-changing high stress pandemic and post-pandemic world is completely up to you. You have a choice. Your people have a choice. Your organization has a choice. You can stay stuck or develop a Momentum Mindset® so that you can move forward and grow with grit in the midst of the change and uncertainty. Kim shares her own stories of resilience in life and business with healthy doses of vulnerability, humor, and motivation and will share how to use resilience to not only navigate and cope during change and uncertainty, but build a Momentum Mindset where you push past limited thinking and use the adversity, change and uncertainty in your life and the world as the fuel needed to propel you forward – stronger and better than before. Leave this program equipped with the tools you need to transform your mindset to think differently, conquer and adapt to change and challenges and create the everyday resilience required in this ever-changing complex pandemic world to build momentum and accelerate your success no matter what.

    Change, uncertainty and disruption are guaranteed – especially now. But growth and progress are not. How you deal with this ever-changing high stress pandemic and post-pandemic world is completely up to you. You have a choice. Your people have a choice. Your organization has a choice. You can stay stuck or develop a Momentum Mindset® so that you can move forward and grow with grit in the midst of the change and uncertainty. 

    Kim shares her own stories of resilience in life and business with healthy doses of vulnerability, humor, and motivation and will share how to use resilience to not only navigate and cope during change and uncertainty, but build a Momentum Mindset where you push past limited thinking and use the adversity, change and uncertainty in your life and the world as the fuel needed to propel you forward – stronger and better than before.   

    Leave this program equipped with the tools you need to transform your mindset to think differently, conquer and adapt to change and challenges and create the everyday resilience required in this ever-changing complex pandemic world to build momentum and accelerate your success no matter what.

    After participating in this session, you will be able to:

    •    Enhance your ability to adapt to change and deal with the unexpected;
    •    Develop key techniques and simple mindset shifts you can use to reduce stress and overwhelm and boost your resilience;
    •    Maintain a positive attitude, create more focus, and become more present, productive, engaged and connected

  • Post EXPO! EXPO! Case Study: A Recap on The Creation & Delivery of Education Content

    Join IAEE for this insightful discussion and case study from Expo! Expo! 2020 and the transition from in-person, to hybrid and then fully virtual. Items to be discussed are specific to the creation and delivery of educational content.

    Join IAEE for this insightful discussion and case study from Expo! Expo! 2020 and the transition from in-person, to hybrid and then fully virtual. Items to be discussed are specific to the creation and delivery of educational content. This webinar will be held in a different and unique format, unlike other IAEE webinars. You must attend via your computer using audio through your computer.

    Tips will include:
    •    Questions to ask of your platform provider;
    •    Looking at and determining team needs, roles and responsibilities;
    •    Understanding virtual learning theories, the use of video (processes), and production;
    •    Developing the partnership with a production company for a cohesive, successful event and much more.

  • Optimize Your Negotiation Skills to Get More of What You Want in Business

    Recorded On: 01/28/2021

    Let’s face it, negotiating is a fundamental fact of all aspects of our lives. When your prospects budgets are spiraling or you need to conserve your own budget allocation, your effectiveness at negotiation is critical. Any deal that you ultimately reach will be the result of numerous actions – and non-actions – along the way. Your initial moves and your mindset matter a great deal and sharpening your skills with best-practice sales negotiation skills can help.

    Let’s face it, negotiating is a fundamental fact of all aspects of our lives. When your prospects budgets are spiraling or you need to conserve your own budget allocation, your effectiveness at negotiation is critical. Any deal that you ultimately reach will be the result of numerous actions – and non-actions – along the way. Your initial moves and your mindset matter a great deal and sharpening your skills with best-practice sales negotiation skills can help.

    In this presentation, Award-Winning Business Communication Strategist, Shakira M. Brown, will share techniques for implementing effective communication strategies to resolve the differences in understanding that often cause negotiations to break down. Attendees will depart with a comfort level to negotiate in most situations to earn more as well as save time and money while attaining greater respect in workplace and business matters. Participate in this presentation to develop strategies and techniques to achieve success at any bargaining table.

    After participating in this session, you will be able to:
    •    Understand how often you should negotiate and the benefits of honing negotiation skills;
    •    Reflect on personal behaviors and refine your approach to be more successful in negotiating techniques;
    •    Dig into the fundamental tension of creating and claiming value;
    •    Develop strategies for dealing with tough or unfair tactics;
    •    Gain skill in developing alternatives and recognizing options.

  • Floor Plan Development Online - 5 October - 2 November 2021

    This course is four weeks in length and facilitated through Elevate. A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

    A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.  

    After completing this course, the participant should be able to: 

    • Analyze an exhibition’s target market and industry segment to develop a floor plan, meeting both exhibitor and attendee needs
    • Create a floor plan that incorporates the unique features of a venue or facility
    • Identify the primary factors necessary to create a functional and workable floor plan that meets the sales goals and objectives, and needs of exhibitors and show management
    • Evaluate technology options and tools to maximize sales and sponsorships
    • Incorporate fire and safety codes and local regulations into the floor plan
    • Explain both fire and safety codes, and security and safety issues, as they relate to floor plan development
    • Define elements of a successful floor plan
    • Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
    • Identify the most common booths/stands used in a typical floor plan
    • Identify factors that impact traffic flow on a floor plan
    • Identify various space assignment systems and how they affect the design of a floor plan