This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 26-27 October 2023 at the Freeman Alexandria, VA office.

Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.  

Students will be able to: 

• Analyze the neurological mechanisms of how we respond to uncertainty and complexity;
• Generate greater insight into to how people’s mindset impacts their ability to lead;
• Understand the need to go beyond one’s comfort zone to grow as a leader;
• Explain how their inner narrative impacts their decision-making ability;
• Claim more value when negotiating while preserving relationships; and
• Analyze negotiation results to improve personal and organizational performance

Navigating the New Normal: Preparing Your Leaders and Managers For The Workplace of Tomorrow

The new normal is already here, and it requires a totally new mindset. Is your organization ready? Are your leaders and managers ready?

We all know talent is hard to find, compensation is on the rise, and the Great Resignation, Silent Quitting and Bare Minimum Mondays are continuing unabated, and all “catchy” phrases that are continuing to trend. Why is this happening, what does it mean, and what should organizations do about it?

Join Claudia St. John, President of Affinity HR Group, to discuss the root causes behind these trends and how leaders, managers and supervisors can prepare for the workplace of tomorrow.

After participating in this session, you will be able to:

• Gain clarity on the root causes of the current labor market challenges.
• Hear insights on what the worker of today and tomorrow want from their jobs and employers.
• Gather ideas and solutions on how to train managers and supervisors to keep employees engaged and productive.

This session/course/webinar is eligible for 1 clock hour towards CEM recertification. IAEE webinars are free to members and available to non-members for $49.

The war for talent rages on. Some organizations are ill-prepared to handle the challenges of an increasingly complex labor market, shackled by the “we’ve always done it this way” mentality. Others are thriving, armed with analytical insights and surrounded by allies, allowing them to snap up and retain highly performing impact players and supercharge their growth. What kind of an organization are you? More importantly, what kind do you want to be in the future?

This presentation will deliver key insights designed to help business leaders and decision makers elevate their talent-focused activities. The session will:

• Provide a current and insightful assessment of labor market conditions
• Identify the key elements that make an organization attractive to top talent
• Share best-in-class hiring strategies including metrics and practices
• Convey the top factors that drive talent retention
• Deliver practical and actionable advice on what businesses can do to become better at attracting, hiring, and retaining workers

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

After a few turbulent years, the rules have changed for engaging stakeholders in events, tradeshows and exhibits, sponsorship, and advertising sales. What are the trends and how can you be positioned for success?

Tune into this session to hear from industry thought leaders, Tom Myers and Benjamin Rabe, as they unpack current trends in exhibits, sponsorship, and advertising sales in the association industry. Get a forecast about what to expect and discover how to embrace disruption for growth and innovation. 

After participating in this session, you will be able to:

• Identify emerging trends in exhibit, sponsorship, and advertising sales
• Unlock insights about opportunities that will take priority
• Discover action items aimed at providing greater value and a positive experience

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

Maximizing Your Career Development with IAEE Education and Certifications

Are you a student finishing up your last year of college? Have you just started a role in the exhibitions industry and want to learn more or have a few years under your belt and want to upskill or expand your knowledge in a specific area of exhibitions? Better yet, do want to add a certification or credentials to your career expertise? If so, this webinar is for you.

Come join us and hear why continuing education is so important in today’s world – learn what IAEE has to offer and how you can start your CEM journey and more\

After participating in this session, you will be able to:

• Understand the benefits and importance of upskilling for career advancement.
• Learn about the educational opportunities available through IAEE to enhance your personal and professional skills and knowledge.
• Educate yourself on the IAEE Certification in Exhibition Management programs and courses to elevate your skills and determine your learning path.

 This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. 

After completing this course, the participant should be able to: 

• Identify different types of events and meetings
• Compare education and programming formats
• Explain adult learning theory
• Select appropriate speakers for a program
• List common event space set-ups based on meeting type and size
• Describe basic requirements for conference related housing, travel and transportation
• Prepare Event Specification Guides and Function Set-up Orders
• Organize ADA- compliant and accessible meetings (U.S. only)

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

After completing this course, the participant should be able to: 

• Define marketing, explain the difference between the marketing and sales functions
• Identify the elements of a marketing plan
• Describe market segmentation, define target markets and explain how to reach global audiences
• Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
• Explain the benefits of developing omnichannel marketing and content management strategies
• Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
• Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted.

In this webinar presentation, critically acclaimed author Ed Wallace will help the audience establish common ground, focus on collaboration instead of command, put people before process, demonstrate worthy intent, and make every interaction matter. You will never take another business relationship forgranted after this talk.

After participating in this session, you will be able to:

• Understand the importance of Why The Relationship Engine – Displaying Worthy Intent - is your key to success.
• Apply the Five Principles of Relational Leadership
• Navigate today’s multi-generational and organizational challenges as a Relational Leader by uncovering Relational GPS.

 This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

This course is co-located with the IAEE Central TX Chapter and will take place at the Visit Austin Office (CVB) at 111 Congress, Suite 700, Austin, TX 78701 from 8:30am CST – 3:00pm CST.

You must read the workbook ahead of class.

COURSE DESCRIPTION:

Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

LEARNING OBJECTIVES:

After completing this course, the participant should be able to: 

• Identify teams for event and project timelines for key stakeholders
• Establish show rules and regulations and their enforcement on-site
• Develop a plan to manage the on-site exhibition operations
• Explain the components of on-site communications
• Identify the exhibition cycle phases
• Review the roles of the on-site exhibition team, including staff and vendors
• Evaluate the overall on-site operations
• Conduct a post-event analysis

This course will take place at the SEMI office in Milpitas, CA. It is sponsored by the IAEE N. CA Chapter. It is scheduled for 4/13/23 from 8:30am PST – 3:00pm PST. 

You must read the workbook ahead of class.

Lunch will be provided!

Course Description: 

Digital events can be a key element of a company’s omnichannel offerings as an alternate method of bringing event attendees together virtually.  By leveraging various virtual tools and platforms, event and exhibition professionals can create experiences that engage and expand a company’s digital footprint and connect individuals anywhere in the world. Whatever the purpose, there are similarities between in-person and digital—as well as many differences, with the common goal of bringing everyone together.

 Learning Objectives:

After completing this course, the participant should be able to: 

• Identify different types of digital events
• Learn the basics of building a basic digital event strategy
• Understand the elements and processes for designing and delivering a digital event
• Determine all key stakeholders when developing a digital event
• Identify key criteria to include in a request for proposal for a digital event
• Explore the role of using live and/or pre-recorded content for a digital event
• Identify digital and virtual event platforms to use in delivering digital events