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  • Includes a Live In-Person Event on 12/15/2024 at 9:00 AM (PST)

    This two-day course is part of the requirements of the CEM-AP program, but you do not have to be enrolled in the CEM-AP program to take this course. It can be taken as a stand-alone course. It is scheduled for 15-16 December 2024 before Expo! Expo! in Los Angeles, CA.

    This two-day course is part of the requirements of the CEM-AP program, but you do not have to be enrolled in the CEM-AP program to take this course. It is scheduled for 15-16 December 2024 before Expo! Expo! in Los Angeles, CA.

    • 15 December - 9:00am - 3:00pm PST
    • 16 December - 9:00am - 2:00pm PST

    Mastering Mergers and Acquisitions: Business Development Strategies

    This specialized course on business development focuses exclusively on M&A strategies, providing participants with in-depth knowledge and practical skills required to navigate these intricate deals successfully.

  • Includes a Live Web Event on 11/06/2024 at 10:30 AM (CST)

    Take a dive deep into the art of crafting impactful RFPs, deciphering complex estimates, and developing unbiased selection criteria to ensure you make the optimal AV choice for your events.

    As meetings and events professionals, securing the right audio-visual (AV) partner is crucial to delivering exceptional experiences. In this session, we'll dive deep into the art of crafting impactful RFPs, deciphering complex estimates, and developing unbiased selection criteria to ensure you make the optimal AV choice for your events.

    After participating in this session, you will be able to:

    • Craft Compelling RFPs: Structure your RFPs to elicit detailed, actionable proposals that simplify the evaluation process.
    • Decode Estimates and Proposals: Navigate the complexities of AV estimates, uncover hidden costs, and ask the right questions to gain clarity.
    • Develop Unbiased Selection Criteria: Create a weighted selection matrix to evaluate providers objectively on factors like technical expertise, past performance, and value alignment.
    • Elevate Your Events: Partner with the AV provider that truly understands your vision and has the expertise to bring it to life.

    Attend this session and equip yourself with the tools to source AV services with precision and confidence, ensuring your events have the right production partner.

     IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.





     






    Kara Dao, CEM, DES

    Chief Operating Officer

    JDC Events

    Kara Dao, a seasoned Chief Operating Officer (COO), radiates optimism and approachability, fostering trust among clients and colleagues. With 25+ years in the industry, she boasts a remarkable portfolio, notably elevating an exhibition to fivefold growth in just two years. Kara excels in managing international trade shows, driving profits while leading remote teams effectively. Kara's forward-thinking extends to her vision for event experiences, foreseeing a shift from traditional tradeshows to dynamic, purposeful showcases that prioritize attendee engagement over aimless wandering.

    Patrick Hand

    CEO

    FirstHand Productions

    Patrick W. Hand Jr. Is President and Founder of FirstHand Productions. Patrick specializes on Corporate, Association, and government events.  He has built FHP from his extensive knowledge, diverse background, and his savviness of having an ingenious system combining, his base inventory, resourcing of freelance personnel, gear rental and production companies. Patrick created FirstHand Productions at the peak height of Covid where most of the people in his industry lost their jobs.  His vision and leadership allowed FirstHand to flourish when other companies struggled.  His staff size grew 300% in only 6 months.  Since then, Patrick has transformed Firsthand into being the new popular choice by Associations due to his integrity, leading edge ideas, professionalism, and the ability to maintain clients.

    Patrick offers a unique combination of skills rarely seen in this industry, one that marries experience in production management with an acumen in the sales and business side.Patrick is a recognized expert in the production management and entertainment industries. Corporations, foreign dignitaries, political groups, government leaders, celebrities, non-profit organizations and foundations have all sought out his expertise. His breadth of experience, spanning more than 20 years, is as diverse as the clients who retain him, whether for full-scale production design, event management, entertainment procurement, conference and convention planning or technical supervision. Patrick has directed the production design, technical creation and stage management for events with Fortune 500 companies and the United States Government alike.

     

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  • Includes a Live Web Event on 10/23/2024 at 10:30 AM (CDT)

    Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows, specifically the New York Comic Con.

    Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows, specifically the New York Comic Con.

    This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we'll explore what makes these events successful and how you can apply these lessons to your own endeavors.

    Moderated by Consumer Events Council member, Courtney Harold Head of Business Development Informa Fashion at Informa Markets,  you will hear from Consumer Events organizer, Kristina Rogers, Event Vice President Global Comics Portfolio for ReedPop/RX as they tackle what worked, lessons learned and more in this interview style format. Get ready to learn, discover, and uncover new avenues for growth in the world of consumer engagement

    Content Provided by IAEE Consumer Events Council

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.




     






    Courtney Harold

    Head of Business Development

    Informa

    Courtney Harold is a pioneering force in business development, known for her remarkable ability to create new revenue streams and expand brand assets into novel products and markets. With an uncanny talent for brand transformation, Courtney has consistently fostered organic growth, evolution, and success across both B2B and B2C sectors.

    As the Head of Business Development for Informa's Fashion: OFFPRICE sector, a distinguished brand renowned for its trade shows in Las Vegas and Orlando, Courtney has established herself as a visionary leader over her illustrious 20-year career. Her accomplishments include launching recurring, scalable, and profitable new products, sponsorships, partnerships, trade shows, events, conferences, and consulting solutions across various industries.

    Courtney's unwavering commitment to growth and innovation is underscored by her frequent reference to Complex Con as an inspiration for both B2B and B2C events. She emphasizes the potential for product launches and collaborations in the current business landscape.

    Beyond her professional journey, Courtney, during the challenges posed by the COVID pandemic, rekindled her glory days by returning to rowing after a hiatus since college at the University of Massachusetts, Amherst. This endeavor culminated in her rowing in an alumni boat at the prestigious Head of the Charles regatta. To further her commitment to personal and professional development, Courtney earned her master’s in executive leadership in 2022.

    Currently, she divides her time between Santa Monica and San Diego, all while maintaining a close connection with her three nephews. 

    Kristina Rogers

    Event Vice President Global Comics Portfolio

    ReedPop/RX

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  • Includes a Live Web Event on 10/16/2024 at 10:30 AM (CDT)

    Sales and Marketing alignment is a key to business success but often difficult to achieve. In this session, you’ll learn practical tips to overcome barriers that often exist between these teams to improve collaboration and coordination and ultimately achieve better business outcomes.

    Sales and Marketing alignment is a key to business success but often difficult to achieve. In this session, you’ll learn practical tips to overcome barriers that often exist between these teams to improve collaboration and coordination and ultimately achieve better business outcomes.

    Ater participating in this webinar, you will be to:

    • Understand the common reasons Sales and Marketing teams are not always aligned
    • Review four (4) practical techniques to improve alignment that you can implement today
    • Cover Critical Success Factors to improving collaboration at work

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Ellen Kaminski

    President and COO

    Exhibit Concepts Inc

    Ellen Campbell-Kaminski is President and COO for Exhibit Concepts, Inc. (ECI) where she has primary responsibility for sales, client relations, creative, marketing, strategy and media development. Ellen joined Exhibit Concepts, Inc. in August 2016 as Vice President of Marketing and assumed responsibility for Sales and Account Management in 2018. She took on the role of President and COO in September 2021.

    Prior to joining Exhibit Concepts, Inc., Ellen held the position of Vice President of Marketing and Business Development for Datalliance (TrueCommerce, Inc.), the leading provider of inventory replenishment software for consumer package goods and industrial markets worldwide. Before joining Datalliance, Ellen spent twelve years at LexisNexis, a leading provider of information and software serving the legal industry, holding a variety of executive positions in marketing and market planning. Before joining LexisNexis, Ellen held several marketing, sales management and product development positions at other leading software and information services companies.

    Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University.  She is currently teaching a brand marketing course at the University of Dayton and frequently speaks on transforming marketing, marketing operations and marketing effectiveness. She also teaches several courses for Exhibitor Group’s CTSM program. Ellen serves on the Executive Committee and the Board of Trustees for the Dayton Area Chamber of Commerce and the Board of Directors for Women in Experiential. She lives in Dayton with her husband and enjoys writing, walking her two dogs, gardening, watercolor painting, and cooking in her free time.

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  • Recorded On: 09/18/2024

    Join IAEE’s Vice President of Marketing and Communications, Nicole Bowman and industry organizers for a lively discussion and actionable takeaways relevant to multi-channel marketing strategies that drive attendee acquisition.

    Join IAEE’s Vice President of Marketing and Communications, Nicole Bowman and industry organizers for a lively discussion and actionable takeaways relevant to multi-channel marketing strategies that drive attendee acquisition.  They’ll dive into multiple case studies on what worked, what could be better, possible solutions and what the future holds for attendee acquisition success.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour




     






    Nicole Bowman, MBA, CEM-AP

    Vice President of Marketing and Communications

    IAEE

    Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

    Cecilia Lopez

    Senior Marketing Director

    Taffy Event Strategies

    Jessica Schafer

    CSG Senior Director, Strategic Accounts

    CSG Creative |National Trade Productions, Inc. / NTP Events

    Jess Schafer, a Los Angeles native, has more than 20 years of advertising and marketing experience. She launched her career at various advertising agencies in LA before spending a decade in the sporting goods industry with an international consumer brand. In 2018, she relocated to Washington, DC, and joined CSG. As the Senior Director of Strategic Accounts, Jess oversees brand development, strategic planning, and the execution of multi-channel marketing campaigns.

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  • Recorded On: 08/07/2024

    In today's dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success. Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience.

    In today's dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success.

    Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience. Discover innovative strategies employed by leading B2C producers, and learn how influencers can elevate your event's impact, amplify brand visibility, and craft unforgettable experiences.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

    Content Provided by IAEE Consumer Events Council




     






    Casey Clements, MS

    Senior Marketing Director

    Fast Forward Event Productions

    Casey Clements, MS, is the Senior Marketing Director at Fast Forward Events where she oversees marketing for the organization’s Consumer and Lifestyle Division, including the San Diego Bay Wine & Food Festival, recently named number one wine festival in the United States by USA Today.  With a strong passion for marketing and data driven solutions, Casey and her team continue to increase both attendance and exhibitor participation across the entire Fast Forward portfolio.

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  • Recorded On: 08/06/2024

    Join us for an excerpt of tips and takeaways from content developed for the IAEE Leadership Institute 2024 event and brought to you by FERN. Hear from the co-directors of the L. Robert Payne School of Hospitality & Tourism Management's Masters Program on Leadership Masteries.

    Leadership Masteries is the topic of discussion, giving the foundational elements of core leadership competencies such as Self-Mastery, Relationship Mastery and Context Mastery, all used to develop relationships with others.

    Sponsored by FERN

    Program Content Brought to You by SDSU.

    Eligible for 1 Clock Hour towards CEM recertiication.

    Complimentary to IAEE Members. $49 for NonMembers.





    Theresa Breining, CMP, CMM, CED

    Industry Professor, Master’s Program at San Diego State University – Payne School of Hospitality & Tourism Management

    San Diego State University – Payne School of Hospitality & Tourism Management

    Terri serves alongside Ann Marie Kimble as Co-Director of the Master’s Program at San Diego State University’s Payne School of Hospitality & Tourism Management. Aside from the duties at SDSU, Terri is the president of Breining Group Inc., whose mission is Connecting People to Opportunities through coaching, training and professional facilitation in the meeting industry.  Terri has been involved in business events for several decades and was responsible for producing meetings around the globe. She is a sought-after speaker and master facilitator, serving a variety of business entities. Considered by many to be a thought leader, Terri is an activist working tirelessly on the continuous evolution of the event industry.

     

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  • Be informed regarding the latest on the recently passed California Zero Emission Forklift Regulation.

    On Thursday, August 29, ECA (Exhibitions and Conferences Alliance) hosted a webinar for the business events industry on the recently-passed California zero-emission forklift (ZEF) regulation.

    Why it matters: While the ZEF regulation does not take effect until 2028, all industry stakeholders operating in California need to be aware of it and start preparing now for what's ahead in the years to come.

    Hear about what's in the regulation as two industry leaders share how they are beginning to prepare for 2028. 

    Complimentary to members and nonmembers. Eligible to earn 1 Clock Hour towards CEM recertification.




     






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  • Recorded On: 07/24/2024

    Join esteemed attorneys Barbara Dunn and Melissa Vallone for an engaging and informative session on best practices and essential actions for organizers of exhibitions and events regarding the use of generative AI programs.

    Join esteemed attorneys Barbara Dunn and Melissa Vallone for an engaging and informative session on best practices and essential actions for organizers of exhibitions and events regarding the use of generative AI programs. This discussion will delve into the benefits and risks of employing AI technologies and provide comprehensive risk management strategies to mitigate legal concerns.

    Topics to be covered include:

    • The advantages and potential hazards of incorporating AI into event planning and execution.
    • Real-world case studies demonstrating the legal implications of AI use.
    • Practical advice on managing and minimizing legal risks associated with AI applications.

    After participating in this session, you will be able to:

    • Develop a thorough understanding of generative AI and the associated legal risks.
    • Gain insights from various use cases illustrating the application of AI from a legal standpoint.
    • Learn best practices for safely and effectively using AI in your events and exhibitions.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Barbara Dunn, Esq.

    Partner

    Barnes & Thornburg LLP

    Corporate lawyer Barbara Dunn is relied upon by clients and colleagues alike for her innovative approach to nonprofit and tax-exempt legal matters. She remains at the forefront of current trends in this area of the law and advises clients on meetings, hospitality and travel law; contracts; employment law; computer, trademark and copyright law; litigation and risk management; administrative law; taxes; antitrust; and governance matters.

    Known for her depth in the law and candid communication style, pragmatism and workable solutions are at the core of Barbara’s commitment to those she serves. With more than a quarter century of experience, Barbara does not reinvent the wheel, saving her clients valuable time and money.

    Barbara has been involved in a variety of leadership positions in organizations that serve the associations and hospitality industries. She was the first woman to serve in a leadership role as chair of the American Society of Association Executives (ASAE) Legal Section Council in 2005-2006.

    Prior to joining Barnes & Thornburg, Barbara was a partner at the law firm of Howe & Hutton Ltd., where she practiced for more than 20 years.

    Melissa Vallone

    Partner

    Barnes & Thorburg LLP

    Melissa Vallone helps clients run their businesses through her dedication to effectively negotiating contracts and managing, owning, safeguarding and leveraging valuable technology and other intellectual property assets. She is appreciated for helping clients solve their problems and realize their goals in an efficient manner. 

    Melissa's IP practice is focused on information technology, trademark, trade dress, unfair competition, copyright, domain name, promotions, privacy, publishing and commercial contract issues. She negotiates complex tech and IP licensing and publishing agreements. Notably, Melissa has decades of experience representing not-for-profits and associations. In addition, she serves clients in the manufacturing, publishing, high-tech and service industries. She is committed to understanding all sides of an agreement or issue which helps her to craft solutions in a way that benefits her clients and moves the ball forward.

    She is a member of numerous organizations and has won several prestigious honors and awards.

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  • Recorded On: 07/10/2024

    Join us for this webinar experience tailored to ignite your sales potential this summer and beyond. In "Unlocking Success: Summer Sales Boost," we delve into the pivotal strategies and mindsets that will give you what you need to thrive in the competitive sales landscape. Led by seasoned sales industry expert and business leader, Katie Nelson, this webinar promises actionable insights and transformative techniques to elevate your sales game. From prospecting to closing, unlock the secrets to consistently achieving and exceeding your sales targets.

    Join us for this webinar experience tailored to ignite your sales potential this summer and beyond. In "Unlocking Success: Summer Sales Boost," we delve into the pivotal strategies and mindsets that will give you what you need to thrive in the competitive sales landscape. Led by seasoned sales industry expert and business leader, Katie Nelson, this webinar promises actionable insights and transformative techniques to elevate your sales game. From prospecting to closing, unlock the secrets to consistently achieving and exceeding your sales targets. 

    After participating in this session, you will be able to:

    • Uncover the unique qualities and attributes that set you apart and learn how to leverage your strengths and personal brand to establish yourself as an indispensable asset in any sales scenario.
    • Master the 3 Steps to Boost Sales (All Year Around) and gain exclusive access to a proven framework designed to skyrocket your sales performance, regardless of the season.
    • Develop a keen eye for spotting opportunities in every interaction and circumstance and explore innovative strategies for expanding your sales pipeline and cultivating a mindset primed for continuous growth and success.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Katie Nelson

    CEO

    Sales UpRising

    Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who has coached hundreds of entrepreneurs to playing smarter, better games in the Big Leagues. She is firmly committed to changing the current statistic that 90% of businesses do not meet their sales goals. She has developed the message: Cashflow Is Oxygen and made it her mission to bring the fun back into sales. Katie uses her charismatic style as a speaker, consultant, and business coach to encourage business owners that they, too, can make their revenue dreams happen. With a total 25 years of in sales and $150 million sold in products and services,  Katie is adamant that every business action is a sales conversation. She has proven strategies for success that she shares to transform companies into profit-making powerhouses. Katie has learned through hard work, determination, and networking the tips to growth that she teaches across the country to entrepreneurs who are hungry to take their businesses to the next level. Katie’s workshops, Mastermind courses, one-on-one workshops and business retreats are in high demand. She is known as “The Sales Catalyst,” and her personalized-yet-versatile message empowers business owners to be their own best spokesperson. Her strategies have achieved sales of more than $7 million in her own businesses. Katie is active in the small business community in Northern Virginia, and she works with a wide variety of business associations as a member and as a coach to steer them towards successful, profitable business growth.

     

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