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Includes Credits Includes a Live Web Event on 10/14/2027 at 1:00 PM (CDT)
Join us for the Independent Organizer Insights Hour for participants that are not working for an association in which participants will be the subject matter experts! This session's topic will be focused on sharing lessons learned from participant's horror stories. These are moments where participants experienced something difficult and what tactics they used to solve the situation and the lessons learned from that moment. This is your time to turn on your video cameras and microphones, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. This session is specifically designed for Independent Organizers that do not work for an association.
Join us for the Independent Organizer Insights Hour for participants that are not working for an association in which participants will be the subject matter experts! This session's topic will be focused on sharing lessons learned from participant's horror stories. These are moments where participants experienced something difficult and what tactics they used to solve the situation and the lessons learned from that moment.
This is your time to turn on your video cameras and microphones, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers!
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers who do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 1 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $49
- IAEE Member Organizer - Free!
- Non-member Organizer - $49
- More Information
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Includes Credits Includes a Live Web Event on 09/21/2027 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 9/21/27 from 8:30am - 2:30pm CST. You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
This class will be conducted VIRTUALLY through Zoom on 9/21/27 from 8:30am - 2:30pm CST.
You will have an optional up to 30-minute study period followed by 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
PART ONE: Security
- List security components of site selection
- Identify the security needs of exhibitions and events
- Identify essential elements of a request for proposal for a security vendor
- Evaluate security requests for proposal responses to hire a competent security contractor
PART TWO: Risk Management
- Explain the principles of risk management as related to insurance coverage
- List types of events and exhibition insurance
- Explain the concept of event cancellation insurance
- Generalize the importance of requiring certificates of insurance from exhibitors
- Explore the concept of protecting against losses
PART THREE: Crisis Management
- Define a crisis and understand how to prepare for a variety of crises
- Develop the basics of a crisis management plan
- Identify various types of threats
- Identify evaluation procedures for a crisis management plan
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Register
- Freeman Member - $279.20
- Member - $349
- Non-member - $490
- More Information
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Includes Credits Includes a Live Web Event on 09/09/2027 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 9/9/27 from 8:30am - 2:30pm CST. You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.
This class will be conducted VIRTUALLY through Zoom on 9/9/27 from 8:30am - 2:30pm CST.
You will have an optional up to 30-minute study period followed by 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Identify key elements of planning and managing registration and housing
- Describe differences between exhibitors and attendees in housing needs and booking habits
- Describe differences in registration policies and processes for exhibitors and attendees
- Evaluate housing and registration event management options
- Develop basic housing and registration planning timelines
- Demonstrate knowledge of financial and contractual commitments
- Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)
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Register
- Freeman Member - $279.20
- Member - $349
- Non-member - $490
- More Information
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Includes Credits Includes a Live Web Event on 08/19/2027 at 1:00 PM (CDT)
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's topic will be focused on the steps participants took when creating something new and the lessons they learned along the way. Discussions will be diving into change management best practices when creating new processes, transitioning away from something previously done, and creating new events from scratch. This is your time to turn on your video cameras and microphones, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. This session is specifically designed for Independent Organizers that do not work for an association.
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's topic will be focused on the steps participants took when creating something new and the lessons they learned along the way. Discussions will be diving into change management best practices when creating new processes, transitioning away from something previously done, and creating new events from scratch.
This is your time to turn on your video cameras and microphones, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers!
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers that do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers who do not work for an association. This session is eligible for 1 clock hour towards their CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 1 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $49
- IAEE Member Organizer - Free!
- Non-member Organizer - $49
- More Information
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Register
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Includes Credits Includes a Live Web Event on 07/14/2027 at 10:30 AM (CDT)
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Learning Objectives:
1. Learn about the role IAEE and ESCA volunteers play in shaping international event standards.
2. Identify the key components of ISO 20121 and the most significant updates to the standard, including how it addresses environmental impact, waste management, and carbon tracking.
3. Apply ISO 20121 principles to their own exhibitions and events by finding at least one actionable step their organization can take, from setting baseline carbon metrics to engaging contractors and suppliers in sustainability goals.Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Julie Kagy, CEM
Executive Director
The Executive Director of the Exhibition Services & Contractors Association (ESCA)
After graduating from Purdue University Northwest, Julie began her career at the Ritz-Carlton Four Seasons Chicago, where she played a key role in earning the hotel four recognitions as a Top North American Hotel by Conde Nast Traveler. Transitioning to the trade show industry with GES, Julie spent 12 years developing her expertise in various roles, including Exhibitor Services Manager, Director of Account Management, and Vice President of National Account Management, where she led key initiatives that enhanced client satisfaction and operational efficiency.
In 2015, Julie joined the Exhibition Services and Contractors Association (ESCA), where she now serves as the Executive Director, a role she embraces with passion and dedication. Committed to shaping the future of the trade show industry, Julie collaborates with industry leaders to foster innovation and drive impactful initiatives that elevate the experience for all stakeholders. Outside of her professional endeavors, Julie enjoys cooking, gardening, and spending time with her family and pets. Just as she cultivates her garden, Julie nurtures growth and innovation within the industry, always with an eye toward excellence and the future.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Includes Credits Includes a Live Web Event on 07/08/2027 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 7/8/27 from 8:30am - 2:30pm CST. You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
This class will be conducted VIRTUALLY through Zoom on 7/8/27 from 8:30am - 2:30pm CST.
You will have an optional up to 30-minute study period followed by 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Define elements of a successful floor plan
- Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
- Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
- Identify the most common booths/stands used in a typical floor plan
- Gain an understanding of safety protocols and procedures as they relate to floor plan development
- Create a floor plan that incorporates the unique features of a venue or facility
- Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
- Identify various space assignment systems and how they affect the design of a floor plan
- Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
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Register
- Freeman Member - $279.20
- Member - $349
- Non-member - $490
- More Information
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Includes Credits Includes a Live Web Event on 06/08/2027 at 12:00 PM (CDT)
This class will be conducted VIRTUALLY through Zoom on 8/25/26 from 8:30am - 2:30pm CST. You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.
This class will be conducted VIRTUALLY through Zoom on 6/8/27 from 8:30am - 2:30pm CST. You will have an optional up to 30-minute study period followed by 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam Instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
COURSE DESCRIPTION:
A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Explain the role and responsibilities of the official service contractor (OSC)
- Identify the purpose and types of specialty contractors
- Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
- Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
- Discuss the importance of identifying who handles what service and how this can impact services or costs
- Articulate how local labor regulations impact events, including labor rights and labor laws
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Register
- Freeman Member - $279.20
- Member - $349
- Non-member - $490
- More Information
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Includes Credits Includes a Live Web Event on 05/25/2027 at 8:30 AM (CDT)
This class will be conducted VIRTUALLY through Zoom on 5/25/27 from 8:30am - 2:30pm CST. You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day. *CEMs who are recertifying or those taking the course as not part of the CEM program are not required to take the exam. You must have a webcam to take this course. COURSE DESCRIPTION: Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.
This class will be conducted VIRTUALLY through Zoom on 5/25/27 from 8:30am - 2:30pm CST.
You will have an optional up to 30-minutes study period and 60 minutes for the exam. If you do not take your exam after class, you will have 90 days to take it. Exam instructions and exam password will be provided to you at the end of the day.
You are required to read the workbook before class. It is located under the “Workbook & Schedule” tab.
You must have a webcam to take this class.
Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.
After completing this course, the participant should be able to:
PART 1 – Budget Management
- Identify and define common revenue and expense sources for exhibitions and events
- Design practical fee structures for registration, exhibits, sponsorships and advertisements
- Explain basic accounting principles
- Create an exhibition or event budget
PART 2 – Accounting Principles
- Identify key elements in financial statements used by the exhibition organizer
- Interpret financial statements to demonstrate the value of the exhibition
- Understand how to manage the master account
- Prepare and manage cash flow statements; manage and control cash
- Calculate return on investment (ROI)
PART 3 – Basics of Hotel and Venue Contracts
- Recognize the importance of proper contracts for exhibitors, facilities and vendors
- Discuss the importance of cancellation and performance clauses
- Explain force majeure and how it may impact an exhibition
- List possible concessions and explain how they are determined
- Define the terminology in standard hotel and facility contracts
- Review provisions and clauses commonly included in hotel and facility contracts
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Register
- Freeman Member - $279.20
- Member - $349
- Non-member - $490
- More Information
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Includes Credits Includes a Live Web Event on 05/20/2027 at 1:00 PM (CDT)
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's discussion topic will be focused on the topic of attracting new and retaining clients year over year. For event organizers working outside the association world, whether at an agency, a destination management company, a venue, or your own independent business, client relationships are the lifeblood of the work. Landing new business takes visibility, credibility, and a clear point of difference. Keeping clients year over year takes trust, consistent results, and the ability to show your value long after the event ends. This session is specifically designed for Independent Organizers that do not work for an association.
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This session's discussion topic will be focused on the topic of attracting new and retaining clients year over year.
Win Them, Keep Them: Peer Strategies for Attracting and Retaining Event Clients
For event organizers working outside the association world, whether at an agency, a destination management company, a venue, or your own independent business, client relationships are the lifeblood of the work. Landing new business takes visibility, credibility, and a clear point of difference. Keeping clients year over year takes trust, consistent results, and the ability to show your value long after the event ends. This session is specifically designed for Independent Organizers that do not work for an association.
This session draws on the experience already in the room. Instead of a presentation, it’s a facilitated peer exchange where you, the event professionals in attendance, are the subject matter experts. Together we’ll explore what’s working right now in prospecting and referrals, positioning and pricing, proposals and pitches, onboarding new clients, communication during and between events, demonstrating ROI, and turning one-time projects into multi-year partnerships. We’ll also get candid about the tougher moments: recovering from an event that didn’t go as planned, navigating budget cuts and procurement changes, handling a client contact who leaves, and knowing when a client isn’t the right fit.
Bring a strategy that’s worked for you, a lesson you learned the hard way, or a question you’d like the group’s help with. You’ll walk away with practical ideas to grow your client base, strengthen the relationships you already have, and expand your network of peers.
Participants will be able to:
- Identify effective approaches for generating leads and converting prospects into clients
- Apply peer-tested practices for building loyalty and securing repeat and multi-year business
- Communicate and document event results in ways that reinforce value to clients
- Connect with fellow organizers to continue sharing strategies after the session
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is eligible for 1 clock hour towards their CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 1 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $49
- IAEE Member Organizer - Free!
- Non-member Organizer - $49
- More Information
-
Includes Credits Includes a Live Web Event on 05/05/2027 at 10:30 AM (CDT)
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Learning Objectives
By the end of this webinar, participants will be able to:1. Build and navigate a basic event budget and P&L
2. Distinguish fixed vs. variable venue and event expenses
3. Understand the unique cash flow pattern of eventsBob McLean, CPA, CAE, CEM
Consultant
Axiom Plus, LLC.
Robert (Bob) McLean has been a consultant with Axiom Plus, LLC since 2022 and was previously the Promotional Product Association International’s Executive Vice President. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and oversaw PPAI’s tradeshow and membership departments until 2022.
This session is eligible for 0.75 clock hours towards CEM Recertification.
-
Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
- More Information
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Register
