This class will be conducted VIRTUALLY through Zoom on 1/23/24 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

You are required to read the workbook before class. It is located under the “Workbook” tab.

You must have a webcam to take this class.

COURSE DESCRIPTION:

A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event.

LEARNING OBJECTIVES:

After completing this course, the participant should be able to: 

• Explain the role and responsibilities of the official service contractor (OSC)
• Identify the purpose and types of specialty contractors
• Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
• Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
• Discuss the importance of identifying who handles what service and how this can impact services or costs
• Articulate how local labor regulations impact events, including labor rights and labor laws

This class will be conducted VIRTUALLY through Zoom on 1/18/24 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

You are required to read the workbook before class. It is located under the “Workbook” tab.

You must have a webcam to take this class.

COURSE DESCRIPTION:

While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. 

LEARNING OBJECTIVES:

After completing this course, the participant should be able to: 

• Identify different types of events and meetings
• Compare education and programming formats
• Explain adult learning theory
• Select appropriate speakers for a program
• List common event space set-ups based on meeting type and size
• Describe basic requirements for conference related housing, travel and transportation
• Prepare Event Specification Guides and Function Set-up Orders
• Organize ADA- compliant and accessible meetings (U.S. only)

Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance. 

After completing this course, the participant should be able to: 

• Identify key elements of planning and managing registration and housing
• Describe differences between exhibitors and attendees in housing needs and booking habits
• Describe differences in registration policies and processes for exhibitors and attendees
• Evaluate housing and registration event management options
• Develop basic housing and registration planning timelines
• Demonstrate knowledge of financial and contractual commitments
• Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)

This webinar is designed to teach basic principles involving how to understand, develop and manage diversity within the workplace. Participants will discover how the influence of culture, and differences in values, ethics and assumptions has a direct impact on effective communication. In addition, participants will also learn how to understand the importance of cultural openness and how it can be used as an advantage to facilitate positive intergroup interactions, by creating an environment of inclusivity within the workplace. 

After participating in this session, you will be able to:

• Identify and discuss the origin of bias and how it relates to cultural competency. 
• Uncover and discuss our own self-awareness can impact communication.
• Learn best practices in how to amplify your Cultural Awareness to develop Cultural Presence.

This session/course/webinar is eligible for 1 clock hour.

IAEE webinars are free to members and available to non-members for $49.

In today's digitally interconnected world, cyber threats are on the rise, posing significant risks to organizations of all sizes. To safeguard valuable assets and sensitive data, it has become imperative for businesses to adopt robust Cyber Risk Management strategies. Show Organizers, as well as suppliers, now more than ever need Cyber insurance to protect their assets.

As an IAEE member benefit, you have access to these protection products. Join Allen Blount, National Cyber Product & Technology Leader, Cyber Risk Practice as he shares information about the importance of having cyber insurance, exploring the landscape of cyber threats, ranging from hacking to ransomware to insider attacks and their potential impact on your business. This webinar is designed to equip attendees and organizations with the knowledge and tools necessary to proactively defend against cyber threats and effectively mitigate potential damages.

Key Takeaways:

• Explore the evolving landscape of cyber threats, ranging from hacking and ransomware to insider attacks, and their potential impact on your business.
• Gain insights into the importance of cyber insurance as an integral part of your risk management strategy.
• Understand the key components of a cyber insurance policy and how it can help mitigate financial losses.

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. 

After completing this course, the participant should be able to: 

• Describe the exhibition sales process
• Identify and describe the key steps in the sales cycle
• Explain the importance of relationship selling in the sales process
• Identify different pricing strategies
• Understand partnership and sponsorship sale processes
• Explain the importance of providing stakeholders with measurable Return on Investment (ROI)
• Explain what is involved in creating an international sales strategy

In today's competitive exhibitions landscape, successful planning hinges on effective attendee acquisition strategies that drive growth. This webinar will provide you with real-world, actionable insights into the latest trends and proven strategies for crafting attendee acquisition plans that not only attract participants but also lead to substantial event growth. Discover what others are doing to leverage cutting-edge approaches and data-driven techniques to maximize their event's reach, engagement, and impact. Don't miss out on the opportunity to gain practical insights and transform your events into dynamic and thriving experiences.

After participating in this webinar, you will be able to:

• Identify trends that are currently shaping attendee acquisition in the events industry.
• Acquire insights on how to create attendee acquisition plans grounded in data-driven insights.
• Explore methodologies for analyzing attendee demographics, behavior patterns, and preferences to tailor your strategies for maximum impact.
• Discover a range of actionable tactics that go beyond traditional approaches to drive attendee engagement and boost event growth.

This webinar is eligible for 1 CE clock hour.

IAEE webinars are free to members and available to non-members for $49.

A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate, source, and contract for the services and products needed to produce a successful event. 

After completing this course, the participant should be able to: 

• Explain the role and responsibilities of the official service contractor (OSC)
• Identify the purpose and types of specialty contractors
• Explain the role and responsibilities of an exhibitor-appointed contractor (EAC)
• Determine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process
• Discuss the importance of identifying who handles what service and how this can impact services or costs
• Articulate how local labor regulations impact events, including labor rights and labor laws

IAEE began working with U.S. Department of Labor (DOL) in 2014 to update the core competencies model for the events industry. In 2014 the DOL formally moved Meetings, Events and Exhibitions Management into a separate industry sector, further validating the exhibitions management as a “career of choice”.

This publication includes a compilation of all job competencies, skills, knowledge and abilities needed for various job levels along with corresponding job description templates organized in the job function areas of Operations, Sales/Business Development, Marketing, Meeting and Event Operations and Strategic Management. This information can be used by manager and HR professionals to design job descriptions, titles, benchmarks and performance measures.

Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. 

After completing this course, the participant should be able to: 

PART ONE: Security

• List security components of site selection
• Identify the security needs of exhibitions and events
• Identify essential elements of a request for proposal for a security vendor
• Evaluate security requests for proposal responses to hire a competent security contractor 

PART TWO: Risk Management

• Explain the principles of risk management as related to insurance coverage
• List types of events and exhibition insurance
• Explain the concept of event cancellation insurance
• Generalize the importance of requiring certificates of insurance from exhibitors
• Explore the concept of protecting against losses

PART THREE: Crisis Management

• Define a crisis and understand how to prepare for a variety of crises
• Develop the basics of a crisis management plan
• Identify various types of threats
• Identify evaluation procedures for a crisis management plan