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  • Includes a Live In-Person Event on 09/18/2024 at 9:00 AM (CDT)

    This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 18-19 September 2024 at the Fern office in Alexandria, VA. *You do not have to be enrolled in the CEM-AP program to take this course. It can be taken as a stand-alone course.

    This two-day course is part of the requirements of the CEM-AP program. It is scheduled for 18-19 September 2024 at the Fern office in Alexandria, VA.

    Mastering Mergers and Acquisitions: Business Development Strategies

    This specialized course on business development focuses exclusively on M&A strategies, providing participants with in-depth knowledge and practical skills required to navigate these intricate deals successfully.

  • Includes a Live Web Event on 08/07/2024 at 10:30 AM (CDT)

    In today's dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success. Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience.

    In today's dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success.

    Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience. Discover innovative strategies employed by leading B2C producers, and learn how influencers can elevate your event's impact, amplify brand visibility, and craft unforgettable experiences.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

    Content Provided by IAEE Consumer Events Council




     






    Casey Clements, MS

    Senior Marketing Director

    Fast Forward Event Productions

    Casey Clements, MS, is the Senior Marketing Director at Fast Forward Events where she oversees marketing for the organization’s Consumer and Lifestyle Division, including the San Diego Bay Wine & Food Festival, recently named number one wine festival in the United States by USA Today.  With a strong passion for marketing and data driven solutions, Casey and her team continue to increase both attendance and exhibitor participation across the entire Fast Forward portfolio.

    Jenn Ellek, PCM

    Associate Vice President, Marketing

    Fast Forward Event Productions

    Jenn has been in large-scale business-to-business event planning and marketing for most of her career. In her most recent role at Fast Forward Events, she leads marketing efforts for various B2B niche events in the adult beverage sector, including SommCon™, Tasting & Tap Room Expo™ and Craft Beverage Expo™. Her specialties include developing results-driven attendee acquisition plans as well as using agile technologies and methods to create successful digital campaigns and promotions.

    Prior to Fast Forward Events, she spent more than five years at Taffy Event Strategies leading many marketing, partnership, and programmatic initiatives for the Coverings show. Jenn also worked for the National Confectioners Association for more than 11 years as the marketing lead for the Sweets & Snacks Expo, where she managed both complex global campaigns as well as exclusive executive-focused forums. In addition, she managed the marketing efforts for PACK EXPO events and gained valuable experience across many diverse B2B industries while leading shows at VNU Communications (Nielsen).

    Jenn is certified by the AMA as a Professional Certified Marketer in digital marketing. She was also selected and completed the Krakoff Leadership Institute program. She has also completed Ritz-Carlton’s symposium on inspiring a culture of service excellence.

    Currently, she volunteers on the executive board for the D.C. Chapter Board of the International Association of Exhibitions and Events (IAEE) as well as serving as the cookie manager for her daughter’s Girl Scout troop in Arlington, Va.

     

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  • Includes a Live Web Event on 07/24/2024 at 10:30 AM (CDT)

    Join esteemed attorneys Barbara Dunn and Melissa Vallone for an engaging and informative session on best practices and essential actions for organizers of exhibitions and events regarding the use of generative AI programs.

    Join esteemed attorneys Barbara Dunn and Melissa Vallone for an engaging and informative session on best practices and essential actions for organizers of exhibitions and events regarding the use of generative AI programs. This discussion will delve into the benefits and risks of employing AI technologies and provide comprehensive risk management strategies to mitigate legal concerns.

    Topics to be covered include:

    • The advantages and potential hazards of incorporating AI into event planning and execution.
    • Real-world case studies demonstrating the legal implications of AI use.
    • Practical advice on managing and minimizing legal risks associated with AI applications.

    After participating in this session, you will be able to:

    • Develop a thorough understanding of generative AI and the associated legal risks.
    • Gain insights from various use cases illustrating the application of AI from a legal standpoint.
    • Learn best practices for safely and effectively using AI in your events and exhibitions.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Barbara Dunn, Esq.

    Partner

    Barnes & Thornburg LLP

    Corporate lawyer Barbara Dunn is relied upon by clients and colleagues alike for her innovative approach to nonprofit and tax-exempt legal matters. She remains at the forefront of current trends in this area of the law and advises clients on meetings, hospitality and travel law; contracts; employment law; computer, trademark and copyright law; litigation and risk management; administrative law; taxes; antitrust; and governance matters.

    Known for her depth in the law and candid communication style, pragmatism and workable solutions are at the core of Barbara’s commitment to those she serves. With more than a quarter century of experience, Barbara does not reinvent the wheel, saving her clients valuable time and money.

    Barbara has been involved in a variety of leadership positions in organizations that serve the associations and hospitality industries. She was the first woman to serve in a leadership role as chair of the American Society of Association Executives (ASAE) Legal Section Council in 2005-2006.

    Prior to joining Barnes & Thornburg, Barbara was a partner at the law firm of Howe & Hutton Ltd., where she practiced for more than 20 years.

    Melissa Vallone

    Partner

    Barnes & Thorburg LLP

    Melissa Vallone helps clients run their businesses through her dedication to effectively negotiating contracts and managing, owning, safeguarding and leveraging valuable technology and other intellectual property assets. She is appreciated for helping clients solve their problems and realize their goals in an efficient manner. 

    Melissa's IP practice is focused on information technology, trademark, trade dress, unfair competition, copyright, domain name, promotions, privacy, publishing and commercial contract issues. She negotiates complex tech and IP licensing and publishing agreements. Notably, Melissa has decades of experience representing not-for-profits and associations. In addition, she serves clients in the manufacturing, publishing, high-tech and service industries. She is committed to understanding all sides of an agreement or issue which helps her to craft solutions in a way that benefits her clients and moves the ball forward.

    She is a member of numerous organizations and has won several prestigious honors and awards.

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  • Recorded On: 07/10/2024

    Join us for this webinar experience tailored to ignite your sales potential this summer and beyond. In "Unlocking Success: Summer Sales Boost," we delve into the pivotal strategies and mindsets that will give you what you need to thrive in the competitive sales landscape. Led by seasoned sales industry expert and business leader, Katie Nelson, this webinar promises actionable insights and transformative techniques to elevate your sales game. From prospecting to closing, unlock the secrets to consistently achieving and exceeding your sales targets.

    Join us for this webinar experience tailored to ignite your sales potential this summer and beyond. In "Unlocking Success: Summer Sales Boost," we delve into the pivotal strategies and mindsets that will give you what you need to thrive in the competitive sales landscape. Led by seasoned sales industry expert and business leader, Katie Nelson, this webinar promises actionable insights and transformative techniques to elevate your sales game. From prospecting to closing, unlock the secrets to consistently achieving and exceeding your sales targets. 

    After participating in this session, you will be able to:

    • Uncover the unique qualities and attributes that set you apart and learn how to leverage your strengths and personal brand to establish yourself as an indispensable asset in any sales scenario.
    • Master the 3 Steps to Boost Sales (All Year Around) and gain exclusive access to a proven framework designed to skyrocket your sales performance, regardless of the season.
    • Develop a keen eye for spotting opportunities in every interaction and circumstance and explore innovative strategies for expanding your sales pipeline and cultivating a mindset primed for continuous growth and success.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Katie Nelson

    CEO

    Sales UpRising

    Katie Nelson, Founder and CEO of Sales UpRising, is a three-time business owner who has coached hundreds of entrepreneurs to playing smarter, better games in the Big Leagues. She is firmly committed to changing the current statistic that 90% of businesses do not meet their sales goals. She has developed the message: Cashflow Is Oxygen and made it her mission to bring the fun back into sales. Katie uses her charismatic style as a speaker, consultant, and business coach to encourage business owners that they, too, can make their revenue dreams happen. With a total 25 years of in sales and $150 million sold in products and services,  Katie is adamant that every business action is a sales conversation. She has proven strategies for success that she shares to transform companies into profit-making powerhouses. Katie has learned through hard work, determination, and networking the tips to growth that she teaches across the country to entrepreneurs who are hungry to take their businesses to the next level. Katie’s workshops, Mastermind courses, one-on-one workshops and business retreats are in high demand. She is known as “The Sales Catalyst,” and her personalized-yet-versatile message empowers business owners to be their own best spokesperson. Her strategies have achieved sales of more than $7 million in her own businesses. Katie is active in the small business community in Northern Virginia, and she works with a wide variety of business associations as a member and as a coach to steer them towards successful, profitable business growth.

     

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  • Recorded On: 06/19/2024

    The world of music licensing can be daunting, with a maze of legalities, questions, potential pitfalls and frustration. Join us for this insightful webinar as we demystify the intricate world of music licensing for exhibitions and events, straight from BMI – Broadcast Music Inc.

    The world of music licensing can be daunting, with a maze of legalities, questions, potential pitfalls and frustration. Join us for this insightful webinar as we demystify the intricate world of music licensing for exhibitions and events, straight from BMI – Broadcast Music Inc. You’ll gain clarity and a deeper understanding of the complexities of this legal landscape, delving into the nuances of Copyright Law and how it intersects with public music performance at your events.  Leave with actionable steps to secure your music efficiently and legally.

    After participating in this session, you will be able to:

    • Determine who is responsible for obtaining music licenses
    • Identify where to obtain music licenses and what they cost
    • Obtain free resources for ongoing help with music licensing

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Dan Spears

    Vice President, Industry Relations and Licensing

    Broadcast Music Inc. (BMI)

    Dan Spears is the Vice President of Industry Relations and Licensing at Broadcast Music, Inc. (BMI). In his capacity as Vice President, he works closely with BMI’s Licensing Management Team to create strategic, value-driven sponsorships and customer events. He serves as a pivotal bridge between the company’s Licensing, Creative and Business Affairs Teams and supports BMI’s Legal and Government Relations Department to promote synergies at the state legislative levels.

    In this role, Mr. Spears continues to develop new customer initiatives and strategic partnerships that feature BMI songwriter performances and help educate key accounts while providing new sources of revenue for affiliates and licensees. He also remains instrumental to BMI’s close work with the National Association of Broadcasters, the National Restaurant Association, the American Hotel & Lodging Association, the Council of State Restaurant Associations, the Radio Advertising Bureau, and the International Society of Hotel Associations.

    Mr. Spears has a long-standing history with BMI dating back to 1988 when he joined as a broadcast manager. He was promoted to Regional Director in 1993, to Senior Director in 1995, and then to Assistant Vice President in 2000. As Assistant Vice President of Key Accounts within the Licensing Department at BMI, Mr. Spears was responsible for managing the day-to-day activities of the Licensing Department’s ten field representatives. He also worked with the management team to develop new customer initiatives, marketing campaigns and helps define policies, procedures and systems to streamline processes for BMI and its customers.

    Prior to BMI, Mr. Spears worked as a Morning News Anchor and Talk Show Host at WCBM-AM in Baltimore. Spears holds a BA from Bowdoin College.

     

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  • Recorded On: 06/12/2024

    Join us for an insightful webinar discussion, hosted by IAEE's Consumer Events Council as we delve into the dynamic realm of consumer tradeshows. Discover the best tips and strategies gleaned from B2C events that are sure to elevate your approach.

    Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows. This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we'll explore what makes these events successful and how you can apply these lessons to your own endeavors.

    Moderated by Consumer Events Council Chairperson, Michelle Metter of Fast Forward Events, you will hear from Consumer Events organizers, Brittani Mathis, Director of Global Sales Operations for SXSW LLC and Lindsay Hubley, Senior Vice President, Consumer Events for Emerald X as they tackle what worked, lessons learned and more in this interview style format. Get ready to learn, discover, and uncover new avenues for growth in the world of consumer engagement

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

    Content Provided by IAEE Consumer Events Council




     






    Lindsay Hubley

    Senior Vice President, Consumer Events

    Emerald X

    Brittani Mathis

    Director of Global Sales Operations

    SXSW LLC

    Michelle Metter

    Partner

    Fast Forward Event Productions

    With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

    Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board  member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

    Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.

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  • Recorded On: 05/17/2024

    Crafting compelling promotional content for events can be daunting, as it's more than just listing features like schedules or venues—it's about capturing the essence of expertise, networking, and meaningful conversations. Discover strategies to harness user-generated content from speakers, exhibitors, and attendees to showcase the authentic value of your event, boosting engagement, SEO, and expanding your network impactfully.

    Developing promotional content can be one of the more challenging aspects of event marketing. It’s straightforward to talk about the features: the statistics, the schedule, the learning formats, networking events, the space, the food, etc.—but this only covers the surface. The real value and substance of the conference comes from the expertise, the people and the conversations that will be there.

    But how do you convey that? It is unrealistic to have the bandwidth and expertise internally to generate the kind of detailed and informative content to encapsulate your event, especially at scale.

    Learn how to implement efficient systems that leverage speakers, exhibitors and sponsors, and even general attendees to create engaging user-generated content that illustrates the true value of your event for all attendee types. Leveraging user-generated content exponentially increases the amount of quality content about your event without overburdening staff and has multiplicative benefits including SEO, social sharing, tapping into new networks and creating more engagement and value for your exhibitors and speakers.

    After participating in this session, you will be able to:

    • Understand various user-generated content opportunities and how to adapt these strategies for your event.
    • Identify how to implement efficient user-generated content programs, including asking for, collecting and organizing content.
    • Formulate user-generated content publishing and distribution plans to maximize benefits

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Scott Kesselman

    Director of Marketing and Communications

    National Home Infusion Assocation

    Scott is currently serving as Director of Marketing and Communications with the National Home Infusion Association. With a strong technology background and experience leading marketing efforts, member communications, advocacy efforts and digital transformations at multiple membership associations, he is modernizing NHIA's digital systems and online presence to better meet member needs and increase the exposure and reach of the organization.

    In addition to marketing and communications, Scott has a background writing, directing and producing non-profit theatre work, including original video art and projection mappings, music composition and sound and lighting design. He's also contributed to artificial intelligence ethics work, serving on multiple committees supporting the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems.

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  • Recorded On: 05/02/2024

    Part 3 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success. In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 –  Clarity Driven Communication

    In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication. Acquire a toolkit and resources designed to strategically elevate your communication skills, fostering confidence and the capacity to exert influence over others.

    After participating in this session, you will be able to:

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This course is offered as an individual webinar (Members $40| Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Debbie Peterson is a keynote speaker, consultant, and author. Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of her programming, participants consistently report increased focus, momentum, and motivation to translate their professional vision into action. She is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms as well as a professional member of the National Speakers Association. Personally, Debbie boycotts winter and chases sunshine from Pennsylvania to Florida each year with her husband, Tom

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  • Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.

    This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: Clarity Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.

    Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.

    Course Offerings:

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 – Clarity from Within

    4 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
    • Play to your strengths as a more authentic leader in your industry.
    • Make better decisions about what is truly important to you so you can stop chasing everything!

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 – Clarity on Your Leadership Path: A Roadmap for Success

    18 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate what the next level is in your career and leadership.
    • Develop a roadmap that guides you with the next steps to take to get there!
    • Leverage the power of people to shortcut your progress and success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 - Clarity Driven Communication

    2 May (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.

    Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).  Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at regular price (Members $40| Non-Members $55).

    To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!

    Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.

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    Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.



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  • Recorded On: 05/01/2024

    Discover the APIC-UBC Carpenters Hospital Simulation through this informative case study presentation - an immersive journey through infection control and construction. Explore how a medical association joined with a leading sponsor to develop an unforgettable interactive experience for attendees.

    Join this dynamic session to explore the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B tradeshow sector. Discover how these insights can inspire you to integrate these strategies into your tradeshows and the unparalleled potential that you can harness to fuel exponential growth and expansion within your industry shows. Join us as we revolutionize the B2B event landscape and unlock new possibilities!

    After participating in this session, you will be able to

    • Uncover strategic insights into the innovative strategies employed by B2C events and how they can be adapted to elevate the impact and reach of B2B tradeshows.
    • Cultivate community engagement around your B2B events, fostering deeper connections and driving long-term success.
    • Explore new frontiers and exciting opportunities for expanding beyond traditional B2B strategies and into consumer platforms, unlocking new avenues for business development and market penetration.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Jennifer Kerhin, MBA, CEM CMP

    Chief Executive Officer

    SB Expos & Events

    Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.  

    Caroline Mah, MBA

    Vice President Business Development

    Association for Professionals in Infection Control (APIC)

    Caroline Mah is a relationship-driven leader with over 17 years of experience in corporate partnerships, program development, and nonprofit management. She leads the business development and grants team and serves as a member of the senior advisory team. 

    Stacy Yu

    Director of Corporate Partnerships

    Association for Professionals in Infection Control (APIC)

    Stacy Yu is an experienced brand marketing leader and strategist who has successfully helped B2B and B2C emerging companies and nonprofits enter their next phase of growth. Her experience at APIC leverages this corporate approach to brand and marketing strategy, disciplined cross-functional team and vendor management, comprehensive program development to strengthen strategic partnerships and bring opportunities and resources to their members. 

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