IAEE Exhibitions Industry Workforce Ready Certificate Course

Recorded On: 11/02/2026

  • Register
    • Freeman Member - $119
    • Member - $119
    • Non-member - $179
    • IAEE Member Supplier - $119
    • IAEE Member Organizer - $119
    • Freeman Member Supplier - $119
    • Non-member Supplier - $179
    • Non-member Organizer - $179

Ensure that you are career ready and boost your employability.  This Exhibitions Industry Workforce Ready Course will introduce each chapter for The Art of Show and exhibitions industry key terms and concepts. The course will include an assessment to measure the essential workplace skills necessary to enter the exhibitions and events industry. Whether you are a student graduating or are interested in the industry, this course is designed specifically for participants with 0-2 years of experience in the exhibitions and events industry.

A digital copy of The Art of the Show: An Introduction to the Study of Exhibition Management 6th Edition textbook is included in this course. It is written by exhibition industry professionals for the industry and students including sections on exhibition planning, floor plan design, safety and security, venue considerations and more. The Workforce Ready Assessment is included in this course and is comprised of 175 questions which are based on the content in The Art of the Show and key concepts are reviewed in the videos for each chapter. The assessment was designed by academia in the exhibitions and events industry and supported by competencies found in the Employment and Training Administration (ETA) Hospitality, Tourism, and Events Competency Model through the U.S. Department of Labor. Upon successful completion of the Workforce Ready Assessment, you will receive a Workforce Ready certificate and digital badge. In addition, this Certificate Course is eligible for 3 clock hours towards CEM recertification. 

This course is $119 USD for IAEE members and $179 USD for non-members. 


Workforce Ready Certification Badge

Eligible to earn 3 clock hours towards CEM recertification.

Participants must download the Art of the Show, read each chapter, and then watch each chapter's video. Each chapter will have an optional infographic to download to help reinforce the key terms and concepts. The Workforce Ready Assessment Quiz will be at the end of the course. Participants must pass by at least 70% in order to unlock the Workforce Ready Certificate of Completion and the downloadable Workforce Ready digital badge.

Key:

Complete
Failed
Available
Locked
Workforce Ready Introduction
Recorded 11/02/2026  |  1 minute  |   Closed captions available
Recorded 11/02/2026  |  1 minute  |   Closed captions available
Downloadable Materials
Required Participant Acknowledgement
Agree to terms to continue.
Agree to terms to continue. As a participant of the IAEE Exhibitions Industry Workforce Ready Certificate Course I understand and agree that in order to participate in this program, once I download the IAEE's Art of the Show and the additional materials of this course, I agree that I will not share or distribute the Art of the Show or any of the course materials with anyone else.
Art of the Show 6th Edition Texbook
Open to download resource.
Open to download resource.
Downloadable Infographic Study Guide Chapter 1-30
Open to download resource.
Open to download resource.
Downloadable Text Format Study Guide Chapters 1-30
Open to download resource.
Open to download resource.
Session 1: Introduction
Chapter 1 Exhibitions Evolution
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 2 The Anatomy Of An Expo: Types Of Events
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 3 Finding A Job In The Exhibitions Industry
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Section 2: Exhibition Planning
Chapter 4 Strategic Event Management
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 5 Project Management
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 6 Mastering Budget Management
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 7 Event Financial Management
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 8 Education On The Exhibition Show Floor
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 9 Sustainability
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 10 Event Evaluations
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Section 3: Venue/Facility Considerations
Chapter 11 Request for Proposal (RFP) Process
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 12 - DMO
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 13 - Event Venue Management
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 14 - Site Selection
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 15 Developing Floor Plans
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Section 4: Exhibition Marketing
Chapter 16 General Marketing Principals
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 17 Marketing Strategies and Tactics
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 18 Sponsorship, Promotion, and Engagement Opportunities
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 19 Booth/Stand Sales
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Section 5: Exhibition Operations
Chapter 20 Housing and Registration
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 21 On-site Operations
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 22 Official and Specialty Service Contractors
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 23 Audiovisual Systems on the Show Floor
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Chapter 24 Food and Beverage
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 25 Shipping Exhibitions Materials
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 26 Transportation
Recorded 10/16/2026  |  4 minutes  |   Closed captions available
Recorded 10/16/2026  |  4 minutes  |   Closed captions available
Section 6: Legal, Risk, and Crisis Management
Chapter 27 Basics of Hotel and Venue Contracts
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 28 Exhibitions Insurance
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Chapter 29 Exhibition Security, Risk, and Crisis Management
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Chapter 30 Ethics
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Final Steps To Complete The Course
IAEE Workforce Ready Course Feedback Survey
3 Questions
IAEE Exhibitions Industry Workforce Ready Assessment
175 Questions  |  2 attempts  |  70/175 points to pass
175 Questions  |  2 attempts  |  70/175 points to pass
Downloadable Workforce Ready Certificate of Completion
3.00 PCE credits  |  Certificate available
3.00 PCE credits  |  Certificate available
Workforce Ready Downloadable Digital Badge
Open to download resource.
Open to download resource.