IAEE大师系列证书：赞助营销 (IAEE Master Series Certificate: Sponsorship Marketing)
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Register
- Freeman Member - $119
- Member - $119
您是一位营销专业人士，渴望挖掘赞助机会的潜力，从而提升品牌知名度和促进业务增长吗？您是否希望通过与赞助商建立战略合作伙伴关系，最大限度地发挥营销效果？IAEE 赞助营销大师系列证书课程正是您所需要的，它专为渴望掌握赞助营销艺术的个人和组织量身打造。这套三部分组成的网络研讨会旨在为您提供所需的知识、工具和策略，助您在营销活动中充分利用赞助资源，并将您的职业生涯或业务推向新的高度。
本课程由赞助营销协会创始人兼首席执行官 Paula Beadle 主讲，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。学员将探索新兴的行业趋势和策略，掌握行之有效的销售流程和提升演示技巧，并了解如何在赞助领域打造成功的职业生涯。
通过真实案例研究和宝贵见解，学员将获得提升赞助活动和建立成功合作伙伴关系所需的专业知识。无论您是经验丰富的营销专家还是求知欲强的学习者，这门变革性的大师班课程都将为您提供取得更大成功的工具。
加入我们，开启这段学习之旅，释放赞助营销为您的组织带来的巨大潜力。
- IAEE大师系列证书：赞助营销大师班：第一部分——驾驭当前的赞助格局
- IAEE大师系列证书：赞助营销大师班：第二部分——掌握赞助销售的艺术
- IAEE大师系列证书：赞助营销大师班：第三部分——打造蓬勃发展的赞助事业
本系列共三部分，专为希望提升营销和赞助知识以取得更大成功的活动和展览行业专业人士而设计。
每节课计 1 个学时，全部课程共计 3 个学时。
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further this IAEE Master Series Certificate: Sponsorship Marketing is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
This is a 3-part series of relevant to event and exhibition industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Each session is eligible for 1 clock hour and the full series is eligible for 3 clock hours.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
IAEE 大师系列证书：赞助营销课程在成功完成所有课程内容后，除了获得结业证书外，还可获得 3 个学时的 CEM 再认证学分。
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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Includes Credits Recorded On: 05/22/2025
由备受尊敬的赞助营销协会创始人兼首席执行官宝拉·比德尔 (Paula Beadle) 主讲的这套精彩纷呈的三期网络研讨会系列，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。参与者将获得关于如何将赞助定位为强有力的增长战略的实用见解，并探索前瞻性的方法，从而在这个竞争激烈的市场中保持领先地位。 This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
点击此处注册完整折扣系列课程，即可参加全部三节课程。IAEE 赞助营销大师系列证书课程仅限 IAEE 会员专享，价格为 99 美元。
本系列网络研讨会由赞助营销协会 (SMA) 创始人兼首席执行官 Paula Beadle 主讲，共三节，内容丰富，旨在提供全面的知识和切实可行的策略，助您最大限度地利用赞助营销机会。
探索在赞助行业取得长期成功所需的个人基础。本课程将提供切实可行的框架，帮助您设定有意义的目标并实施战略性的职业规划。学员将探索驱动卓越绩效的思维转变和日常习惯，以及在瞬息万变的赞助领域构建充实且可持续的职业道路的实用策略。
参加本课程后，您将能够：
- 设定有意义的目标并制定可执行的实施计划
- 培养驱动卓越绩效的思维模式和日常习惯
- 掌握在赞助行业构建成功且可持续职业生涯的行之有效的策略
无法参加课程？您仍然可以注册并观看录播！
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
Register for Full Discounted Series Here for all 3 sessions. This IAEE Master Series Certificate: Sponsorship Marketing is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.
After participating in this session, you will be able to:
- Establish meaningful goals and create actionable implementation plans
- Cultivate the mindset and daily habits that drive exceptional performance
- Master proven strategies for building a successful, sustainable career in sponsorship
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Includes Credits Recorded On: 05/15/2025
由备受尊敬的赞助营销协会创始人兼首席执行官宝拉·比德尔 (Paula Beadle) 主讲的这套精彩纷呈的三期网络研讨会系列，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。参与者将获得关于如何将赞助定位为强有力的增长战略的实用见解，并探索前瞻性的方法，从而在这个竞争激烈的市场中保持领先地位。 This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
立即注册完整折扣系列课程！此IAEE大师系列证书课程仅限IAEE会员专享，售价99美元。
本系列网络研讨会共三部分，由备受尊敬的赞助营销协会创始人兼首席执行官Paula Beadle主讲，精心设计，旨在提供全面的知识和切实可行的策略，助您最大限度地利用赞助营销机会。
掌握系统化的方法，以更高的效率和影响力获得宝贵的合作伙伴关系。本次课程将深入剖析一套行之有效的九步销售流程，该流程不仅简化了客户获取流程，还能揭示真正驱动赞助商决策的因素。学员将学习如何打造引人入胜的价值主张，并提升演讲技巧，将普通的推介转化为能够引起决策者共鸣的强大机会。
参加本次课程后，您将能够：
实施一套行之有效的九步销售流程，实现高效的客户获取
识别并利用影响赞助商决策的关键价值驱动因素
通过提升沟通技巧，进行引人入胜的演讲
无法参加本次课程？您仍然可以注册并获取录像！
完成本次课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
Register for Full Discounted Series Here this IAEE Master Series Certificate is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
-
Includes Credits Recorded On: 05/08/2025
由备受尊敬的赞助营销协会创始人兼首席执行官宝拉·比德尔 (Paula Beadle) 主讲的这套精彩纷呈的三期网络研讨会系列，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。参与者将获得关于如何将赞助定位为强有力的增长战略的实用见解，并探索前瞻性的方法，从而在这个竞争激烈的市场中保持领先地位。 This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
立即注册完整折扣系列课程！IAEE 大师系列证书课程共三期，IAEE 会员专享价 99 美元。
本系列网络研讨会由赞助营销协会 (Sponsorship Marketing Association) 创始人兼首席执行官 Paula Beadle 主讲，内容丰富，精心设计，旨在提供全面的知识和切实可行的策略，帮助您最大限度地利用赞助营销机会。
探索不断发展的赞助领域及其对当今专业人士的意义。本次课程将揭示最新的行业趋势、创新方法以及不断变化的预期，这些都在重塑企业获取和利用赞助的方式。参与者将获得将赞助定位为强有力的增长战略的实用见解，并探索前瞻性的方法，从而在这个竞争激烈的市场中保持领先地位。
参加本次课程后，您将能够：
- 识别影响赞助机会的当前行业趋势和市场动态
- 了解如何将赞助定位为企业的战略增长驱动力
- 制定前瞻性策略，保持创新领先地位
无法参加本次课程？您仍然可以注册并获取录像！
完成本次课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
Register for Full Discounted Series Here for all 3 this IAEE Master Series Certificate is exclusively available for IAEE Members $99
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Explore the evolving world of sponsorships and what it means for today's professionals. This session reveals the latest industry trends, innovative approaches, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
After participating in this session, you will be able to:
- Identify current industry trends and market dynamics shaping sponsorship opportunities
- Understand how to position sponsorship as a strategic growth driver for organizations
- Develop forward-thinking strategies to stay at the cutting-edge of innovation
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
完成此特定课程后，可获得 1 个学时，用于 CEM 再认证。
成功完成 IAEE 大师系列证书：赞助营销课程的所有课程和组成部分后，可获得 3 个学时，用于 CEM 再认证。
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
请下载演示文稿资料，以便在会议期间同步跟随。
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
