Curso de certificación de preparación de la fuerza laboral de la industria de exposiciones de la IAEE (IAEE Exhibitions Industry Workforce Ready Certificate Course)

Recorded On: 10/16/2026

  • Register
    • Freeman Member - $119
    • Member - $119
    • Non-member - $179
    • IAEE Member Supplier - $119
    • IAEE Member Organizer - $119
    • Freeman Member Supplier - $119
    • Non-member Supplier - $179
    • Non-member Organizer - $179

Prepárate para tu carrera profesional e impulsa tu empleabilidad. Este curso de preparación laboral para la industria de exposiciones (*Exhibitions Industry Workforce Ready Course*) presenta los conceptos clave y la terminología del sector, así como los temas abordados en cada capítulo del libro *The Art of the Show*. El curso incluye una evaluación para medir las competencias laborales esenciales necesarias para incorporarse a la industria de exposiciones y eventos. Tanto si eres un estudiante próximo a graduarte como si simplemente te interesa el sector, este curso está diseñado específicamente para participantes con entre 0 y 2 años de experiencia en la industria de exposiciones y eventos.

El curso incluye una copia digital del libro de texto *The Art of the Show: An Introduction to the Study of Exhibition Management* (6.ª edición). Esta obra, escrita por profesionales del sector para estudiantes y colegas de la industria, abarca temas como la planificación de exposiciones, el diseño de planos de planta, la seguridad, las consideraciones sobre la sede del evento, entre otros. La evaluación de preparación laboral (*Workforce Ready Assessment*) forma parte del curso y consta de 175 preguntas basadas en el contenido del libro *The Art of the Show* y en los conceptos clave repasados en los videos de cada capítulo. La evaluación fue diseñada por académicos del sector de exposiciones y eventos, basándose en las competencias establecidas en el Modelo de Competencias para Hostelería, Turismo y Eventos de la *Employment and Training Administration* (ETA) del Departamento de Trabajo de los EE. UU. Al aprobar dicha evaluación, recibirás un certificado y una insignia digital de *Workforce Ready*. Además, este curso con certificación otorga 3 horas lectivas válidas para la recertificación CEM.

El costo del curso es de 119 USD para miembros de la IAEE y de 179 USD para no miembros.

Ensure that you are career ready and boost your employability.  This Exhibitions Industry Workforce Ready Course will introduce each chapter for The Art of Show and exhibitions industry key terms and concepts. The course will include an assessment to measure the essential workplace skills necessary to enter the exhibitions and events industry. Whether you are a student graduating or are interested in the industry, this course is designed specifically for participants with 0-2 years of experience in the exhibitions and events industry.

A digital copy of The Art of the Show: An Introduction to the Study of Exhibition Management 6th Edition textbook is included in this course. The Art of the Show is written by exhibition industry professionals for the industry and students including sections on exhibition planning, floor plan design, safety and security, venue considerations and more. The Workforce Ready Assessment is included and is comprised of 175 questions which are based on the content in The Art of the Show and key concepts are reviewed in the videos for each chapter. The assessment was designed by academia in the exhibitions and events industry and supported by competencies found in the Employment and Training Administration (ETA) Hospitality, Tourism, and Events Competency Model through the U.S. Department of Labor. Upon successful completion of the Workforce Ready Assessment, you will receive a Workforce Ready certificate and digital badge. In addition, this Certificate Course is eligible for 3 clock hours towards CEM recertification. 

This course is $119 USD for IAEE members and $179 USD for non-members. 


Workforce Ready Certification Badge

Puede acreditar 3 horas lectivas para la recertificación CEM.

Eligible to earn 3 clock hours towards CEM recertification.

Los participantes deben descargar el material "Art of the Show", leer cada capítulo y, a continuación, ver el video correspondiente a dicho capítulo. Cada capítulo incluirá una infografía opcional descargable para ayudar a reforzar los términos y conceptos clave. El cuestionario de evaluación "Workforce Ready" se realizará al finalizar el curso. Los participantes deben obtener una calificación mínima del 70 % para desbloquear el certificado de finalización "Workforce Ready" y la insignia digital descargable "Workforce Ready".

Participants must download the Art of the Show, read each chapter, and then watch each chapter's video. Each chapter will have an optional infographic to download to help reinforce the key terms and concepts. The Workforce Ready Assessment Quiz will be at the end of the course. Participants must pass by at least 70% in order to unlock the Workforce Ready Certificate of Completion and the downloadable Workforce Ready digital badge.

Key:

Complete
Failed
Available
Locked
Introducción a Workforce Ready (Workforce Ready Introduction)
Recorded 11/02/2026  |  1 minute  |   Closed captions available
Recorded 11/02/2026  |  1 minute  |   Closed captions available
Materiales descargables (Downloadable Materials)
Confirmación requerida del participante (Required Participant Acknowledgement)
Agree to terms to continue.
Agree to terms to continue. Como participante del curso de certificación «Exhibitions Industry Workforce Ready» de la IAEE, entiendo y acepto que, para participar en este programa una vez que haya descargado el documento Art of the Show de la IAEE y los materiales adicionales de este curso, me comprometo a no compartir ni distribuir el Art of the Show ni ninguno de los materiales del curso con terceros.
Libro de texto Art of the Show, 6.ª edición (Art of the Show 6th Edition Texbook)
Open to download resource.
Open to download resource.
Guía de estudio infográfica descargable (capítulos 1-30) (Downloadable Infographic Study Guide Chapter 1-30)
Open to download resource.
Open to download resource.
Guía de estudio descargable sobre el arte del espectáculo (Downloadable Art of the Show Study Guide)
Open to download resource.
Open to download resource.
Sesión 1: Introducción (Session 1: Introduction)
Capítulo 1: Evolución de las exposiciones (Chapter 1 Exhibitions Evolution)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 2: Anatomía de una exposición: tipos de eventos (Chapter 2 The Anatomy Of An Expo: Types Of Events)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 3: Cómo encontrar trabajo en el sector de las exposiciones (Chapter 3 Finding A Job In The Exhibitions Industry)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Sección 2: Planificación de la exposición (Section 2: Exhibition Planning)
Capítulo 4 Gestión estratégica de eventos (Chapter 4 Strategic Event Management)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 5 Gestión de proyectos (Chapter 5 Project Management)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 6: Dominio de la gestión presupuestaria (Chapter 6 Mastering Budget Management)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 7 Gestión financiera de eventos (Chapter 7 Event Financial Management)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 8: Formación en la zona de exposición (Chapter 8 Education On The Exhibition Show Floor)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 9 Sostenibilidad (Chapter 9 Sustainability)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 10: Evaluaciones de eventos (Chapter 10 Event Evaluations)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Sección 3: Consideraciones sobre la sede o las instalaciones (Section 3: Venue/Facility Considerations)
Capítulo 11: Proceso de solicitud de propuestas (RFP) (Chapter 11 Request for Proposal (RFP) Process)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 12 - DMO (Chapter 12 - DMO)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 13 - Gestión de espacios para eventos (Chapter 13 - Event Venue Management)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 14 - Selección del emplazamiento (Chapter 14 - Site Selection)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 15 Elaboración de planos de planta (Chapter 15 Developing Floor Plans)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Sección 4: Marketing de exposiciones (Section 4: Exhibition Marketing)
Capítulo 16: Principios generales de marketing (Chapter 16 General Marketing Principals)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 17 Estrategias y tácticas de marketing (Chapter 17 Marketing Strategies and Tactics)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 18: Oportunidades de patrocinio, promoción y participación (Chapter 18 Sponsorship, Promotion, and Engagement Opportunities)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 19 Venta de stands (Chapter 19 Booth/Stand Sales)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Sección 5: Operaciones de la exposición (Section 5: Exhibition Operations)
Capítulo 20 Alojamiento y registro (Chapter 20 Housing and Registration)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 21 Operaciones en el sitio (Chapter 21 On-site Operations)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 22 Contratistas de servicios oficiales y especializados (Chapter 22 Official and Specialty Service Contractors)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 23 Sistemas audiovisuales en la zona de exposición (Chapter 23 Audiovisual Systems on the Show Floor)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Capítulo 24 Alimentos y bebidas (Chapter 24 Food and Beverage)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 25 Envío de materiales para exposiciones (Chapter 25 Shipping Exhibitions Materials)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 26 Transporte (Chapter 26 Transportation)
Recorded 10/16/2026  |  4 minutes  |   Closed captions available
Recorded 10/16/2026  |  4 minutes  |   Closed captions available
Sección 6: Gestión legal, de riesgos y de crisis (Section 6: Legal, Risk, and Crisis Management)
Capítulo 27: Fundamentos de los contratos con hoteles y sedes (Chapter 27 Basics of Hotel and Venue Contracts)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 28 Seguro para exposiciones (Chapter 28 Exhibitions Insurance)
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Recorded 10/16/2026  |  7 minutes  |   Closed captions available
Capítulo 29 Seguridad de exposiciones y gestión de riesgos y crisis (Chapter 29 Exhibition Security, Risk, and Crisis Management)
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Recorded 10/16/2026  |  6 minutes  |   Closed captions available
Capítulo 30 Ética (Chapter 30 Ethics)
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Recorded 10/16/2026  |  5 minutes  |   Closed captions available
Pasos finales para completar el curso (Final Steps To Complete The Course)
Encuesta de opinión sobre el curso «Workforce Ready» de la IAEE (IAEE Workforce Ready Course Feedback Survey)
3 Questions
Evaluación de preparación de la fuerza laboral para la industria de exposiciones de la IAEE (IAEE Exhibitions Industry Workforce Ready Assessment)
175 Questions  |  2 attempts  |  70/175 points to pass
175 Questions  |  2 attempts  |  70/175 points to pass
Certificado de finalización de Workforce Ready descargable (Downloadable Workforce Ready Certificate of Completion)
3.00 PCE credits  |  Certificate available
3.00 PCE credits  |  Certificate available
Insignia digital descargable de preparación laboral (Workforce Ready Downloadable Digital Badge)
Open to download resource.
Open to download resource.