Certificado de la Serie Maestra de la IAEE: Marketing de Patrocinio (IAEE Master Series Certificate: Sponsorship Marketing)
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Register
- Freeman Member - $119
- Member - $119
¿Es usted un profesional del marketing que busca aprovechar el potencial de las oportunidades de patrocinio para impulsar la visibilidad y el crecimiento de su marca? ¿Desea maximizar sus esfuerzos de marketing aprovechando el potencial de las alianzas estratégicas con patrocinadores? No busque más: este Certificado de la Serie Maestra IAEE: Marketing de Patrocinio está diseñado para personas y organizaciones que desean dominar el arte del marketing de patrocinio. Esta serie de seminarios web de tres partes está diseñada para brindarle los conocimientos, las herramientas y las estrategias necesarias para destacar en el aprovechamiento de los patrocinios para sus iniciativas de marketing e impulsar su carrera o negocio a nuevas alturas.
Presentado por Paula Beadle, fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, está meticulosamente diseñado para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio. Los asistentes explorarán las tendencias y estrategias emergentes de la industria, dominarán un proceso de ventas probado y técnicas de presentación mejoradas, y descubrirán marcos para construir una carrera exitosa en patrocinio.
A través de casos prácticos y valiosos conocimientos, los participantes adquirirán la experiencia necesaria para optimizar sus iniciativas de patrocinio y cultivar alianzas exitosas. Tanto si eres un profesional de marketing experimentado como si eres un estudiante con curiosidad, esta clase magistral transformadora te brindará las herramientas para alcanzar un mayor éxito.
Embárcate en este viaje educativo con nosotros y descubre todo el potencial del marketing de patrocinio para tu organización.
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 1: NAVEGANDO EL PANORAMA ACTUAL DEL PATROCINIO
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 2: DOMINANDO EL ARTE DE LAS VENTAS DE PATROCINIO
- Certificado de la Serie Maestra IAEE: Clase Magistral de Marketing de Patrocinio: PARTE 3: CONSTRUYENDO UNA CARRERA PROSPERA EN PATROCINIO
Esta serie de 3 partes es relevante para profesionales de la industria de eventos y exposiciones que desean desarrollar sus conocimientos de marketing y patrocinio para alcanzar un mayor éxito.
Cada sesión tiene una duración de 1 hora y la serie completa tiene una duración de 3 horas.
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further this IAEE Master Series Certificate: Sponsorship Marketing is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
IAEE Master Series Certificate: Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
This is a 3-part series of relevant to event and exhibition industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Each session is eligible for 1 clock hour and the full series is eligible for 3 clock hours towards CEM recertification.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
El Certificado de la Serie Maestra de IAEE: Marketing de Patrocinio es elegible para 3 horas reloj para la recertificación de CEM después de completar con éxito todos los componentes de la sesión, además de recibir un Certificado de finalización.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components, in addition to receiving a Certificate of Completion.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Includes Credits Recorded On: 05/08/2025
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio. Los participantes adquirirán conocimientos prácticos sobre cómo posicionar el patrocinio como una potente estrategia de crecimiento y descubrirán enfoques innovadores para mantenerse a la vanguardia en este mercado competitivo. This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Inscríbase aquí para la serie completa con descuento. Para obtener los 3 certificados de la Serie Maestra de la IAEE, disponible exclusivamente para miembros de la IAEE, solo tiene un costo de $99.
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está diseñada meticulosamente para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio.
Explore el cambiante mundo de los patrocinios y su significado para los profesionales de hoy. Esta sesión revela las últimas tendencias de la industria, los enfoques innovadores y las expectativas cambiantes que están transformando la forma en que las organizaciones obtienen y aprovechan los patrocinios. Los participantes obtendrán conocimientos prácticos sobre cómo posicionar el patrocinio como una poderosa estrategia de crecimiento y descubrirán enfoques innovadores para mantenerse a la vanguardia en este mercado competitivo.
Después de participar en esta sesión, podrá:
- Identificar las tendencias actuales de la industria y las dinámicas del mercado que configuran las oportunidades de patrocinio.
- Comprender cómo posicionar el patrocinio como un motor estratégico de crecimiento para las organizaciones.
- Desarrollar estrategias innovadoras para mantenerse a la vanguardia de la innovación.
¿No puede asistir? ¡Aún puedes registrarte y acceder a las grabaciones!
Esta sesión específica te otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio te otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
Register for Full Discounted Series Here for all 3 this IAEE Master Series Certificate is exclusively available for IAEE Members $99
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Explore the evolving world of sponsorships and what it means for today's professionals. This session reveals the latest industry trends, innovative approaches, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
After participating in this session, you will be able to:
- Identify current industry trends and market dynamics shaping sponsorship opportunities
- Understand how to position sponsorship as a strategic growth driver for organizations
- Develop forward-thinking strategies to stay at the cutting-edge of innovation
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
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Includes Credits Recorded On: 05/15/2025
Esta es la segunda parte de una dinámica serie de seminarios web de tres partes, impartida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle. Está diseñada meticulosamente para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio. Los participantes adquirirán conocimientos prácticos sobre cómo posicionar el patrocinio como una potente estrategia de crecimiento y descubrirán enfoques innovadores para mantenerse a la vanguardia en este mercado competitivo. This is the 2nd part of a dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Inscríbase aquí para la serie completa con descuento. Este certificado de la Serie Maestra de la IAEE está disponible exclusivamente para miembros de la IAEE por $99.
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio.
Administre un enfoque sistemático para asegurar alianzas valiosas con mayor eficiencia e impacto. Esta sesión desglosa un proceso de ventas comprobado de 9 pasos que agiliza la adquisición, a la vez que descubre qué motiva realmente la toma de decisiones de los patrocinadores. Los participantes aprenderán a elaborar propuestas de valor convincentes y a mejorar sus habilidades de presentación para transformar presentaciones estándar en oportunidades impactantes que conecten con los tomadores de decisiones.
Después de participar en esta sesión, podrá:
Implementar un proceso de ventas comprobado de 9 pasos, diseñado para una adquisición efectiva.
Identificar y aprovechar los factores clave de valor que influyen en la toma de decisiones de los patrocinadores.
Realizar presentaciones convincentes mejorando sus habilidades de comunicación.
¿No puede asistir? ¡Aún puedes registrarte y acceder a las grabaciones!Esta sesión específica te otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio te otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
Register for Full Discounted Series Here this IAEE Master Series Certificate is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
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Includes Credits Recorded On: 05/22/2025
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio. Los participantes adquirirán conocimientos prácticos sobre cómo posicionar el patrocinio como una potente estrategia de crecimiento y descubrirán enfoques innovadores para mantenerse a la vanguardia en este mercado competitivo. This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Inscríbete aquí para la serie completa con descuento para las 3 sesiones. Este Certificado de la Serie Maestra de la IAEE: Marketing de Patrocinio está disponible exclusivamente para miembros de la IAEE por $99.
Esta dinámica serie de seminarios web de tres partes, dirigida por la prestigiosa fundadora y directora ejecutiva de la Asociación de Marketing de Patrocinio, Paula Beadle, está meticulosamente diseñada para brindar conocimientos integrales y estrategias prácticas para maximizar las oportunidades de marketing de patrocinio.
Descubre las bases personales necesarias para el éxito a largo plazo en la profesión del patrocinio. Esta sesión proporciona marcos prácticos para establecer metas significativas e implementar planes estratégicos de carrera. Los participantes explorarán los cambios de mentalidad y los hábitos diarios que impulsan un rendimiento excepcional, junto con estrategias prácticas para construir una trayectoria profesional gratificante y sostenible en el dinámico mundo de los patrocinios.
Después de participar en esta sesión, podrás:
- Establecer metas significativas y crear planes de implementación viables
- Cultivar la mentalidad y los hábitos diarios que impulsan un rendimiento excepcional
- Dominar estrategias probadas para construir una carrera exitosa y sostenible en el patrocinio
¿No puedes asistir? ¡Aún puedes registrarte y acceder a las grabaciones! Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
Register for Full Discounted Series Here for all 3 sessions. This IAEE Master Series Certificate: Sponsorship Marketing is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.
After participating in this session, you will be able to:
- Establish meaningful goals and create actionable implementation plans
- Cultivate the mindset and daily habits that drive exceptional performance
- Master proven strategies for building a successful, sustainable career in sponsorship
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
Esta sesión específica otorga 1 hora para la recertificación CEM una vez completada.
El Certificado de la Serie Maestra IAEE: Marketing de Patrocinio otorga 3 horas para la recertificación CEM tras completar con éxito todas las sesiones y componentes.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Descargue los materiales de la presentación para seguirla durante la sesión.
Para ver la sesión: Una vez que haya ingresado a la sesión virtual en vivo o bajo demanda, seleccione el botón CC para activar los subtítulos en españo.
Una vez que haya completado la sesión virtual a demanda: seleccione la encuesta de evaluación de la sesión en español.
Download the presentation materials in order to follow along during the session.
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Spanish.
After you have completed the on-demand virtual session: select the session evaluation survey in Spanish.
