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  • Includes a Live Web Event on 08/27/2025 at 10:30 AM (CDT)

    Join our IAEE webinar with Tech Evangelist, Dahlia El Gazzar to uncover strategies for transforming your marketing efforts into so much more using the Vibe Eventing methodology to craft innovative messaging that triggers authentic reactions and builds lasting attendee loyalty.

    Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.  

    Learning Outcomes:

    • Design emotional arcs not campaigns
    • Craft messaging that triggers authentic reactions
    • Measure engagement through emotional response

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Dahlia El Gazzar, DES

    Tech Evangelist | Founder

    Dahlia+Agency

    Dahlia El Gazzar founded the agency after working with tech companies and event industry trailblazers awoke her to the need for speed – for closing the gap between great tech and adoption.

    She has an OMG-attitude about all things tech, audience engagement + event marketing. With more than a decade of event experience on both the professional planning side and as an association collaborator, Dahlia’s kinship with the industry and the audience is deep.

    Dahlia is known as the coffee-fueled go-to source for trend-setting solutions, event tech news, event marketing, + social media expertise.

    She thrives on netweaving, knows everyone, + she’s always thinking of new ideas.

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  • Includes a Live In-Person Event on 08/05/2025 at 9:00 AM (CDT)

    This two-day course can be taken as a stand-alone or as part of the CEM-AP program. It is scheduled for 5-6 August 2025 during CEM Week in Alexandria, VA.

    This two-day course can be taken as a stand-alone or as part of the CEM-AP program. It is scheduled for 5-6 August 2025 during CEM Week in Alexandria, VA.

    Leading in today’s world requires a strong understanding of how as individuals we think, believe, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief.  

    Students will be able to: 

    • Analyze the neurological mechanisms of how we respond to uncertainty and complexity
    • Generate greater insight into to how people’s mindset impacts their ability to lead
    • Understand the need to go beyond one’s comfort zone to grow as a leader
    • Explain how their inner narrative impacts their decision-making ability
    • Claim more value when negotiating while preserving relationships
    • Analyze negotiation results to improve personal and organizational performance
  • Includes a Live Web Event on 07/23/2025 at 11:30 AM (CDT)

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel.

    Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel. Our goal is to redefine leadership for the future, adopting a forward-thinking approach that empowers individuals to thrive in the face of change. By emphasizing adaptability, innovation, and authentic influence, participants will walk away with a solid understanding of how to navigate the complexities of modern leadership and further excel.

    • Gain insights into leveraging authenticity, adaptability, and presence to lead effectively in a rapidly changing environment.
    • Develop skills to cultivate authentic influence and build strong, lasting relationships with colleagues and stakeholders.
    • Acquire tools for embracing adaptability and resilience to overcome challenges and lead with agility.
    • Cultivate strategies for harnessing innovative thinking and driving meaningful change within your organization to drive success.

    By the end of this session, you’ll be equipped with a comprehensive 'blueprint' for leadership, enabling you to inspire and motivate others, drive innovation, and lead with authenticity and impact.

    This webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification.





     






    Sherron Washington, M.A.

    Founder and CEO

    The P3 Solution

    Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics. 

    As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.

    Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively. 


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  • Includes a Live Web Event on 07/16/2025 at 10:30 AM (CDT)

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    Join us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President, Tommy Goodwin, will update IAEE members on the 4 “Ts” of Washington, DC impacting the industry: tariffs, travel, taxes, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.




     






    Tommy Goodwin

    Vice President of Government Affairs

    Exhibitions and Conferences Alliance

    Thomas F. (Tommy) Goodwin is the Vice President of Government Affairs for the Exhibitions & Conferences Alliance (ECA), a newly formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the $396 billion business events landscape.

     Prior to joining ECA, he spent more than 20 years leading a wide range of government relations, public affairs, and issue advocacy efforts for several globally recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which business operates.

     In 2020, The Hill included him in its annual list of association “Top Lobbyists.”

     He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as President of the National Institute of Lobbying & Ethics and the Immediate Past Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.

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  • Recorded On: 06/18/2025

    Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications

    Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.

    • Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
    • Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
    • Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

    Content Provided by IAEE Consumer Events Council




     






    Kristin Martinez, CMP, CEM

    Vice President of Events.

    Fast Forward Event Productions

    Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM.  As Vice President of Events, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector. 

    Michelle Metter

    Partner

    Fast Forward Event Productions

    With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.

    Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board  member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.

    Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.

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  • Recorded On: 06/17/2025

    Hear from Rozie Synopsis showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Rozie Synopsis is a content intelligence company helping organizations unlock the full value of live conversations. Our AI-powered solutions capture, distill, and amplify insights in real-time, transforming fleeting moments into lasting content assets.

    Our flagship product, Rozie Synopsis for Events, enhances the onsite experience with live session summaries and recaps while giving organizers tailored content assets per session to extend the event’s life across months. With us, events don’t just inform, they create momentum. We help distill knowledge, amplify its reach, and transform events into vibrant, year-round communities that keep conversations and value going long after the closing keynote.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.



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  • Recorded On: 06/17/2025

    Hear from Snöball showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Snöball uses peer-to-peer referrals to expand event reach and audience through personalized marketing campaigns. With a 32% conversion rate from social shares to registrations, it’s a cost-effective way to expand your reach.

    Snöball is a peer-to-peer marketing solution that transforms your attendees, speakers, sponsors, members, and exhibitors into powerful promoters. Through personalized landing pages, referral tracking, and automated sharing, Snöball drives measurable registrations and maximizes event reach. Event organizers use Snöball to increase conversions, reduce acquisition costs, and prove real ROI across their marketing campaigns. Whether virtual, in-person, or hybrid, Snöball helps your community grow your audience—authentically and at scale.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • Recorded On: 06/17/2025

    Hear from TurnoutNow showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    TurnoutNow spent a decade turning event data into revenue. Event Copilot is an AI driven, voice enabled assistant that transforms live attendee questions into insights and sponsor dollars. It mines registration, content, and behavior data in real time, matching high intent attendees with exhibitors. The lightweight widget embeds in any site, app, or kiosk, integrating with all major event tech stacks in minutes. Proven in rollouts for trade shows/expos, conferences/conventions, internal corporate meetings, and virtual/hybrid events worldwide, delivering revenue impact. SOC 2 compliant, with ISO 42001/27001 certifications pending, it brings enterprise grade security to organizations from Fortune 500s to associations of all sizes. See it live at eventcopilot.ai.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.





     






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  • Recorded On: 06/17/2025

    Hear from Boost Express showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Boost.Express is a collaborative advertising platform for tradeshows and exhibitions, enabling sponsors and exhibitors to co-create targeted campaigns leveraging first-party event data and brand recognition. It automates campaign setup and management with AI-driven workflows, directing qualified traffic to native landing pages on event websites.

    For organizers, it introduces a year-round monetization channel, increasing registrations, attracting exhibitors, and reducing advertising budgets.

    For sponsors and exhibitors, it drives leads, visibility, and engagement with target audiences year-round.

    With no upfront licensing or annual cost, Boost.Express works on a clean revenue-share model with minimal budgets. Boost.express accelerates marketing efficiency, fostering partnerships and data-driven strategies. 

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.




     






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  • Recorded On: 06/17/2025

    Hear from Map Your Show showcasing their strategies for AI-powered insights and revenue generation and gain knowledge of their recommended tools.

    Map Your Show is your trade show operating system. For 20 years, our technology has been trusted by the world's leading trade show and event organizers. MYS offers the technology solutions you need to power your event: building an expo floor plan, helping exhibitors stay on top of their deadlines, navigating attendees through the event with a mobile app, and selling booths and advertising, and generating more revenue for your event. Our technology powers trade shows and conferences so that organizers can focus on what matters most: delivering a successful event. Visit mapyourshow.com to learn more.

    AI is changing the game for trade show organizers—don’t get left behind. Join us for Demo Day: From Data to Decisions: AI-Powered Insights & Revenue Generation. Explore cutting-edge technology that helps you work smarter, drive revenue, and deliver better events—all in a single morning.

    Each session is built for your busy schedule: 

    ✅ 20-minute live demos from leading solution providers 

    ✅ 10-minute Q&A to get your questions answered in real time 

    ✅ Built-in breaks between sessions to stay productive

    Whether you’re looking to enhance attendee experience, optimize exhibitor interactions, or unlock new revenue opportunities, this is one event you should add to your calendar.

    This webinar is free to IAEE members.

    For Nonmembers: This is a series of 6 recordings for the 17 June Tech Demo Day. You may purchase this individual webinar for $19.99 or you may go to this listing to purchase the full series at a discounted rate of $99: LINK FOR SERIES PURCHASE

    Participants can earn .50 Clock Hours towards CEM recertification for watching this recording or can earn up to 2 Clock Hours by watching the full series of 6 recordings.




     






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