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  • Recertification - Exhibition and Event Sales – 10/6/26 - Freeman Alexandria, VA
    Includes Credits Includes a Live In-Person Event on 10/06/2026 at 7:00 AM (CDT)

    This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 3:30pm EST. Course instruction will end at 3:30pm for recertifying CEMs. Recertifying CEMs do not need to take the exam. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

    This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 3:30pm EST.  Course instruction will end at 3:30pm for recertifying CEMs. Recertifying CEMs do not need to take the exam.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. 

    After completing this course, the participant should be able to: 

    • Describe the exhibition sales process
    • Identify and describe the key steps in the sales cycle
    • Explain the importance of relationship selling in the sales process
    • Identify different pricing strategies
    • Understand partnership and sponsorship sale processes
    • Explain the importance of providing stakeholders with measurable Return on Investment (ROI)
    • Explain what is involved in creating an international sales strategy

  • Exhibition and Event Sales – 10/6/26 - Freeman Alexandria, VA
    Includes Credits Includes a Live In-Person Event on 10/06/2026 at 7:00 AM (CDT)

    This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 5:00pm EST. Course instruction will end at 3:30pm followed by an optional 30-minute study period and an hour for the exam. COURSE DESCRIPTION: In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

    This course will take place at Freeman Alexandria, VA on 10/6/26 from 9:00am – 5:00pm EST.  Course instruction will end at 3:30pm followed by an optional 30-minute study period and an hour for the exam.

    COURSE DESCRIPTION AND LEARNING OBJECTIVES:

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. 

    After completing this course, the participant should be able to: 

    • Describe the exhibition sales process
    • Identify and describe the key steps in the sales cycle
    • Explain the importance of relationship selling in the sales process
    • Identify different pricing strategies
    • Understand partnership and sponsorship sale processes
    • Explain the importance of providing stakeholders with measurable Return on Investment (ROI)
    • Explain what is involved in creating an international sales strategy

  • Finance, Budgeting and Contracts - VIRTUAL CLASS - 8/18/26
    Includes Credits Includes a Live Web Event on 08/18/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 8/18/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.

    This class will be conducted VIRTUALLY through Zoom on 8/18/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. 

    After completing this course, the participant should be able to: 

    PART 1 – Budget Management

    • Identify and define common revenue and expense sources for exhibitions and events
    • Design practical fee structures for registration, exhibits, sponsorships and advertisements
    • Explain basic accounting principles
    • Create an exhibition or event budget 

    PART 2 – Accounting Principles

    • Identify key elements in financial statements used by the exhibition organizer
    • Interpret financial statements to demonstrate the value of the exhibition
    • Understand how to manage the master account
    • Prepare and manage cash flow statements; manage and control cash
    • Calculate return on investment (ROI) 

    PART 3 – Basics of Hotel and Venue Contracts

    • Recognize the importance of proper contracts for exhibitors, facilities and vendors
    • Discuss the importance of cancellation and performance clauses
    • Explain force majeure and how it may impact an exhibition
    • List possible concessions and explain how they are determined
    • Define the terminology in standard hotel and facility contracts
    • Review provisions and clauses commonly included in hotel and facility contracts

    Ronny Kay, CMP, CEM

    Sr. Exhibits Manager

    American Society Nephrology (ASN)

    As the Senior Exhibits Manager at ASN, Ronny leads the society’s scientific exposition sales and logistics efforts for their annual meeting, Kidney Week. Since earning her Bachelor of Science in Event Planning from George Mason University in 2014, Ronny has contributed to the success of hundreds of corporate, social, and educational events, including ten iterations of ASN Kidney Week. With over a decade of experience in the events industry, Ronny has developed her skill set on both the meetings and exhibitions sides of events. Ronny is especially passionate about mentorship and professional development. She is committed to helping young professionals find their footing and grow within the events industry through education, guidance, and meaningful connection.

  • Bougie On A Budget
    Includes Credits Includes a Live Web Event on 07/29/2026 at 10:30 AM (CDT)

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.

    Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to deliver a high-impact experience that feels premium and thoughtful, even on a shoestring.
    Learning Objectives  
    • Use venue assets, local partners, and destination resources to create high-impact attendee experiences with minimal spend 
    • Identify creative sponsorship opportunities that enhance the attendee journey while increasing event support and visibility 
    • Apply proven ideas from real case studies to design memorable meeting moments that feel polished, purposeful, and practical

    Ksenija Polla, CMP, CICE

    Director of International Development

    Talley Management Group

    Ksenija Polla, CMP, CICE is the Director of International Development at Talley Management Group, bringing over 30 years of expertise in international association meetings. Her extensive experience encompasses membership recruitment and retention, product development, event management, sales, marketing, and relationship development. Since joining Talley in June 2024, Ksenija has been instrumental in expanding the firm's global reach and enhancing client engagement strategies. Her leadership has significantly contributed to Talley's growth in international markets, especially through partnerships in Asia, Latin America, and the Middle East.  

    Prior to Talley, Ksenija held several pivotal roles at the International Congress and Convention Association (ICCA), where she spearheaded initiatives like the ICCA Skills certification and the Association Impact Masterclass. She began her career in Croatia’s congress sector before joining ICCA in 1997, ultimately leading the Association Community (2013–2020), serving as Regional Director for North America (2021), and later as Head of Education and Legacy Programmes (2023), overseeing global education and the acclaimed Incredible Impacts Programme.  
     
    A passionate advocate for human-centric leadership, gender equality, and sustainable impact in the business events industry, Ksenija is a frequent speaker at international conferences including IMEX, Business Events Industry Week, and the ICCA Congress. She is actively involved in shaping conversations around association transformation, global trends, and legacy measurement. In 2025, she was honored with the Smart Women in Meetings: Stellar Performer Award by Smart Meetings Magazine, recognizing her dedication to mentorship and transformative leadership. At her core, Ksenija believes in the power of connections to create meaningful, scalable impact locally and globally. 

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC

    Vice President of Client & Conference Services

    Raybourn Group International

    Emilie Perkins, CAE, CMP Fellow, CMM, PMP, CED, HMCC joined Raybourn Group International in 2019 and now serves as the Vice President of Client and Conference Services. In her 25+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.

     She graduated Marquette University and passionately believes in professional development - receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020; her Certified Event Designer (CED) designation in February 2021 and her Certificate in Healthcare Meeting Compliance (HMCC) in 2025. In 2022 she was named a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer on both the State and National level with MPI and ASAE.

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    This session is eligible to earn 0.75 clock hours towards CEM recertification.

  • Recertification - Event Marketing - N CA Chapter/AAO - 7/21/26 - San Francisco, CA
    Includes Credits Includes a Live In-Person Event on 07/21/2026 at 10:30 AM (CDT)

    This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 3:00pm PST. Because you are recertifying, the program will be finished at 3:00pm PST. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 3:00pm PST. 

    Because you are recertifying, your day will end at 3:00pm PST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition.  The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    LEARNING OBJECTIVES:    

    After completing this course, the participant should be able to: 

    • Define marketing and explain the difference between the marketing and sales functions
    • Identify and explain the elements of a marketing plan
    • Describe market segmentation, define target markets, and explain how to reach global audiences
    • Discuss the 7Ps and explain how the marketing mix is applied to reach target markets
    • Review event evaluation processes and discuss the importance of establishing KPIs to measure goal attainment
    • Discuss three types of sponsorships to help promote an event

    Necoya L. Tyson, CEM-AP, CGMP, CCEP

    Founder & Chief Executive Officer

    Lightsey Event Solutions

    Necoya Tyson, CEM-AP, CCEP, CGMP, CWP is the Founder and CEO of Lightsey Event Solutions (LES), a leading conference and tradeshow management firm. With a passion for creating unparalleled event experiences and a keen understanding of the intricacies of the industry, Necoya has built a reputation for excellence and innovation. Having started LES from the ground up, Necoya brings a wealth of expertise in tradeshow logistics, strategic planning, and client relationship management. With a career spanning almost 20 years in the tradeshow and event management sector, she has successfully overseen the execution of numerous high-profile events, earning the trust of clients and industry partners alike. 

    Beyond her professional pursuits, Necoya is an active participant in industry associations and forums, contributing her insights to further elevate the standards of tradeshow management. She is a graduate of Shaw University with a bachelor’s degree in Mass Communications. She is also a certified corporate event planner (CCEP), certified exhibition manager-advanced professional (CEM-AP) and certified government meetings professional (CGMP). 

  • Event Marketing - N CA Chapter/AAO - 7/21/26 - San Francisco, CA
    Includes Credits Includes a Live In-Person Event on 07/21/2026 at 10:30 AM (CDT)

    This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 4:30pm PST. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    This course is scheduled to take place at the American Academy of Ophthalmology office on 7/21/26 from 8:30am PST – 4:30pm PST. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam.

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition.  The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.

    LEARNING OBJECTIVES:    

    After completing this course, the participant should be able to: 

    • Define marketing and explain the difference between the marketing and sales functions
    • Identify and explain the elements of a marketing plan
    • Describe market segmentation, define target markets, and explain how to reach global audiences
    • Discuss the 7Ps and explain how the marketing mix is applied to reach target markets
    • Review event evaluation processes and discuss the importance of establishing KPIs to measure goal attainment
    • Discuss three types of sponsorships to help promote an event

  • Event Marketing - VIRTUAL CLASS - 7/9/26
    Includes Credits Includes a Live Web Event on 07/09/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This class will be conducted VIRTUALLY through Zoom on 7/9/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience. 

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns

    Sarah Griffin, CEM

    Event Manager

    Informa Markets Limited

    Sarah Griffin, CEM has more than 17 years of experience in the trade show and event industry. Having worked as an exhibitor and special event coordinator during and after college, followed by seven years working for GES, she joined Informa Markets in 2014. Since then, Sarah has held a variety of roles from managing the client services team in Boulder to being instrumental in the implementation of the inhouse CEM program for the Learning and Performance Team. She’s currently the overall event manager for CPHI North America, the premier pharma supply chain trade show and conference in the US. Sarah is an experienced people manager with a strong operational background and a passion for supporting others within the events industry.

  • Event Operations - VIRTUAL CLASS - 6/25/26
    Includes Credits Includes a Live Web Event on 06/25/2026 at 8:30 AM (CDT)

    This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

    This class will be conducted VIRTUALLY through Zoom on 6/25/26 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. 

    After completing this course, the participant should be able to: 

    • Identify teams for event and project timelines for key stakeholders
    • Establish show rules and regulations and their enforcement on-site
    • Develop a plan to manage the on-site exhibition operations
    • Explain the components of on-site communications
    • Identify the exhibition cycle phases
    • Review the roles of the on-site exhibition team, including staff and vendors
    • Evaluate the overall on-site operations
    • Conduct a post-event analysis

    Rachel Neimeier, CEM

    Regional Vice President

    Map Your Show

    Rachel (Thomas) Neimeier, CEM has over a decade of experience in the events industry and has spent time on both the client and vendor sides. She began her career running operations for high-profile special events and then transitioned to planning large-scale domestic and international trade shows. Rachel is currently a Regional Vice President at Map Your Show where she is passionate about partnering with organizers to create impactful events as efficiently as possible. In her spare time, she volunteers as a business mentor for Empowered Women International. In addition to her volunteer efforts, Rachel loves spending time with her family and going on hikes around Harpers Ferry with her husband, daughter and their two standard poodles; and cheering on her alma mater, Penn State.

  • How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors
    Includes Credits Includes a Live Web Event on 06/10/2026 at 10:30 AM (CDT)

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

    Learning Objectives:

    • Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
    • Understand the essential technology and simple production techniques needed to create compelling video marketing content.
    • Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

    IAEE Webinars are FREE to members and available to non-members for $79.

    Matthias Tesi Baur

    CEO

    MBB-Consulting Group

    Matthias Tesi Baur is an experienced strategist and consultant in the international business sector with over 24 years of expertise in the global trade fair and B2B industry. His career includes leadership positions at industry giants such as Messe Frankfurt, Reed Exhibitions, and UBM/Informa. Baur is distinguished by his ability to establish innovative business platforms in key markets including the USA, UK, and Asia. As Global E-Business Director at Reed Exhibitions, he led pioneering projects in digital transformation and big data. At UBM/Informa, Baur was responsible for an extensive portfolio of trade fairs and conferences, building international teams and achieving growth in the high double-digit range. Since 2012, he has been leading the MBB-Consulting Group, which specializes in growth strategies, M&A, and management training in the B2B sector. 

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    Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

  • Recertification - Housing and Registration Management - Las Vegas Expo (LVE) - 6/3/26
    Includes Credits Includes a Live In-Person Event on 06/03/2026 at 10:30 AM (CDT)

    This course is scheduled to take place at the Las Vegas Expo (LVE) office on 6/3/26 from 8:30am PT – 4:30pm PT. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm. COURSE DESCRIPTION: Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.

    This course is scheduled to take place at the Las Vegas Expo (LVE) office on 6/3/26 from 8:30am PT – 4:30pm PT. Course instruction will end at 3:00pm followed by an optional 30-minute study period and an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm.

    You must read the workbook ahead of class.

    Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance. 

    After completing this course, the participant should be able to: 

    • Identify key elements of planning and managing registration and housing
    • Describe differences between exhibitors and attendees in housing needs and booking habits
    • Describe differences in registration policies and processes for exhibitors and attendees
    • Evaluate housing and registration event management options
    • Develop basic housing and registration planning timelines
    • Demonstrate knowledge of financial and contractual commitments
    • Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)